Beruflich Dokumente
Kultur Dokumente
Considerations for
Business Owners
7723
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
This publication may not be duplicated in any way without the express written consent of the publisher. The
information contained herein is for the personal use of the reader and may not be incorporated in any
commercial programs, other books, databases, or any kind of software or any kind of electronic media
including, but not limited to, any type of digital storage mechanism without written consent of the publisher
or authors. Making copies of this material or any portion for any purpose other than your own is a violation
of United States copyright laws.
The College for Financial Planning does not certify individuals to use the CFP, CERTIFIED FINANCIAL
PLANNER™, and CFP (with flame logo)® marks. CFP® certification is granted solely by Certified Financial
Planner Board of Standards Inc. to individuals who, in addition to completing an educational requirement
such as this CFP Board-Registered Program, have met its ethics, experience, and examination requirements.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP, CERTIFIED
FINANCIAL PLANNER™, and federally registered CFP (with flame logo)®, which it awards to individuals who
successfully complete initial and ongoing certification requirements.
At the College’s discretion, news, updates, and information regarding changes/updates to courses or
programs may be posted to the College’s website at www.cffp.edu, or you may call the Student Services
Center at 1-800-237-9990.
Table of Contents
Introduction ............................................................................ 1
Chapter 1: The Legal Forms of Doing Business..................... 4
Types of Businesses, Their Characteristics, Advantages,
and Disadvantages .............................................................. 4
Chapter 1 Review ............................................................. 17
Chapter 2: Retirement Plans ................................................ 18
Types of Plans .................................................................. 18
Chapter 2 Review ............................................................. 34
Chapter 3: Property and Liability Risk Issues for
High Net Worth Clients .................................................... 35
Client Profiles ................................................................... 35
Risk Management Techniques ........................................... 39
Property Risks for the High Net Worth Client ................... 41
International Risks ............................................................ 50
Chapter 3 Review ............................................................. 52
Chapter 4: Personal, Security, and Professional Risks ........ 53
Entertaining Guests ........................................................... 53
Serving on a Board ........................................................... 54
Personal Security Risks..................................................... 55
Professional and Employer Risks ...................................... 57
Chapter 4 Review ............................................................. 60
Chapter 5: Life and Disability Insurance for the
Wealthy Client .................................................................. 61
Life Insurance ................................................................... 61
Annuities ........................................................................... 67
Disability Insurance ........................................................... 68
Finding and Using the Right Tools .................................... 69
Chapter 5 Review .............................................................. 69
Chapter 6: Exit Planning for the Small Business Owner ..... 70
A Primer on Exit Planning ................................................. 71
The Steps in the Exit Planning Process .............................. 74
Potential Exit Planning Paths ............................................. 76
Valuing an Unlisted Business ............................................ 83
Buy-Sell Agreements Between Existing Shareholders ........ 84
Chapter 6 Review .............................................................. 89
Summary ................................................................................ 90
Chapter Review Answers ...................................................... 91
Chapter 1 ........................................................................... 91
Chapter 2 ........................................................................... 93
Chapter 3 ........................................................................... 95
Chapter 4 ........................................................................... 97
Chapter 5 ........................................................................... 98
Chapter 6 ......................................................................... 100
References ............................................................................ 104
About the Authors ............................................................... 105
Index .................................................................................... 106
Introduction
H
ave you ever asked yourself what type(s) of people are your best
clients? If you have not, skim through your list of clients and make a
note of those with whom you are actively engaged and who are
decisive in the way they conduct their business with you. Chances are that a great
number of these clients are small-business owners, partners in professional
groups, or retired individuals from either of these groups. Now ask yourself what
the special needs are of this group, and how you can effectively serve those
needs.
This module focuses on one of the most important classes of clients for the
investment professional: small-business owners and professionals in their own
practices. As a group, these clients tend to have a high net worth and a variety of
financial needs that the investment professional can effectively serve.
The majority of business owners are small-business owners, and because of their
impact on employment, innovation, and wealth creation, they have been the
subject of academic study for several decades. As distinct from other workers,
these individuals are found to have:
Introduction 1
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
decisions when compared to the typical salaried employee. Salaried employees
making decisions with their employer’s money may take far less risk when
investing their own money. For the small-business owner, every decision
involves his or her own money.
Retirement Plans
Property and Liability Risk Issues for High Net Worth Clients
4–3 Analyze the risk management process and the property and liability
risks for high net worth individuals and make appropriate
recommendations.
4–4 Analyze the personal, security, and professional risks for high net
worth individuals and make appropriate recommendations.
4–5 Analyze the need for life and disability insurance for the high net
worth client and make appropriate recommendations.
Look for the boxed objectives throughout this module to guide your studies.
Introduction 3
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
Chapter 1: The Legal Forms of
Doing Business
H
ow are small businesses organized? From the standpoint of financial
planning and the rendering of investment advice, does it matter if a
client is a sole proprietor, partner, or owner of a closely held
corporation? What are the tax and other aspects of these legal forms of
organization that matter to the investment professional whose client is a small-
business owner?
Reading this chapter will enable you to:
It is simple to set up. The sole proprietorship requires no legal charter and no
formal declaration or filing. Depending on the location, a local permit may
be required to set up shop. If business is not conducted in the proprietor’s
name, a trade name affidavit may need to be filed with some county or state
office. Of course, a sole proprietor must keep records for business and tax
purposes and pay self-employment taxes for Social Security and Medicare.
Decision making and control are easier. Since one person is the owner,
there are no management committees, boards of directors, and so forth
needed to approve activities or review results.
The sole proprietor owns it all. All the wealth, in excess of expenses,
generated as cash flow or as operating assets belongs to the owner.
Profits of the business are taxed only once. Sole proprietorships are pass-
through entities for tax purposes. Business earnings are the owner’s personal
earnings and are taxed as personal income. There is no corporate level of
taxation between the earnings of the business and what the owner receives.
The sole proprietor typically lacks checks against his or her business
judgment. The committees, staffs, and boards of large corporations may
complicate decision making, but they act as filters, identifying risks and
suggesting alternative courses of action. The sole proprietor goes it alone.
The business does not outlive the owner. The entity folds when the owner
quits, retires, or dies. Compared with a corporation or partnership, estate
planning for a sole proprietorship may be difficult. For example, it may be
difficult to gift away assets held by a sole proprietorship.
This problem with capital ultimately limits the growth potential of the sole
proprietorship. Thus, the sole proprietor business owner may be very successful
and grow wealthy over time, but the inability to finance expansion almost always
confines the operation to the category of “small” business.
Partnerships
A partnership is an association of two or more persons to carry on a business as
co-owners for profit. By tradition, many of the skilled professions such as
accounting, architecture, law, and medicine are organized as partnerships. The
fields of finance, real estate, and insurance also use this business form. Compared
to the other legal forms of doing business, partnerships are rare; again according
to the SBA, approximately 7% of all U.S. businesses operated as partnerships.
(Source: Internal Revenue Service.)
Because partnerships have more “pockets” from which to draw to fund capital
and operations needs, they have the potential to grow larger than sole
proprietorships. A law firm of 10 partners, for example, can tap the financial
resources of 10 professionals instead of one if they agree to expand operations.
Disadvantages of Partnerships
Each partner is fully liable for the debts of the partnership—a condition
known as “joint and several liability”—and that liability extends to the entire
net worth of each partner. Thus, the actions of partner A can create a
situation for which partners B, C, and D are fully liable.
Disagreements between partners can lead to dysfunctional business
operations.
The withdrawal of any single partner can put the enterprise into financial
distress.
The Corporation
A corporation is a business owned by one or more parties. Ownership is
evidenced by shares of stock, each of which represents a fractional interest in the
business. Some corporations are small and privately held—their shares are
bought and sold by mutual agreement between two people and they do not trade
over-the-counter or on exchanges. Other corporations, of course, are huge,
publicly held entities. The shareholders are the residual claimants of the business.
With respect to tax status, there are two important categories of corporations: “C”
and “S” corporations. Generally, the term “S corporation” is used where the tax
distinction is involved, whereas the word “corporation” typically means C
corporation. (When a company incorporates, it does so as a C corporation unless
a special tax election is made to become an S corporation. The market-traded
companies familiar to the investment professional are C corporations.)
Advantages of Corporations
The corporation can theoretically tap into all existing capital. The
divisibility of ownership and its ease of transfer through stock exchanges
makes anyone with surplus funds a potential owner and contributor of capital
(except, as we will soon see, in the case of the S corporation). This ability to
raise capital gives the corporation the ability to finance growth and explains
why virtually all large, modern enterprises are corporations. Theoretically,
corporations may find it easier to borrow, and corporations may sell bonds in
order to raise additional business capital.
Corporations are subject to the following graduated federal income tax rates:
Note: The top corporate rate is 35%. The 39% “bracket” serves to eliminate the
benefit of the 15% and 25% rates. The 38% “bracket” serves to eliminate the
benefit of the 34% rate.
Preferential tax rates for dividends. Just as long-term capital gains are subject to
preferential tax rates, the Code also provides preferential tax treatment for most
ordinary (cash) dividends received. Ordinary dividends received by an individual
shareholder (who meets the holding period discussed below) from a domestic
corporation are taxed at the same rates that apply to long-term capital gains. This
preferential income tax treatment applies for purposes of both the regular income
To be eligible for preferential dividend tax treatment, a shareholder must own the
underlying share of stock for at least 61 days during the 121-day period that
begins 60 days before and ends 60 days after the ex-dividend date.
Disadvantages of Corporations
The corporate form is not without its disadvantages, the primary of these being
the fact that corporations and their owners are subject to double taxation.
First, the net profits of the corporation are taxed. This tax is levied on corporate
income before payment of dividends to common and preferred shareholders.
Thus, if XY Corporation has net profits of $100,000 and distributes $50,000 as
dividends, its taxable income is still $100,000. Distribution of profits as
dividends does not reduce taxable income for a corporation. It is worth noting
here that the same double taxation characteristic of C corporations follows the
business owners up until they exit the business. The C corporation is often the
best entity to use when in the start-up and operational phase of the company, but
an S corporation (or other pass-through entity) is the best entity structure when it
comes time to sell the business.
S Corporations
An S corporation is a closely held corporation governed by a distinct and
separate set of tax rules and related restrictions. The S corporation has been in the
tax law since 1958, with slight revisions over the years. Its special provisions
have made it a popular alternative for small businesses.
The S corporation is, for tax purposes, a “conduit,” that is, an entity that pays no
income taxes but merely funnels corporate earnings (or losses or credits) to its
shareholders. The individual shareholders pay taxes on these earnings at their
personal tax rates. In this respect, the S corporation has tax aspects similar to
those of the sole proprietorship and partnership forms of business.
The original and continuing intent behind the theory that created S corporations
is that small, closely held corporations should receive beneficial treatment under
the tax laws. However, in exchange for this beneficial treatment, restrictions have
been placed on the type of corporations eligible to elect S status. Those
restrictions deal primarily with the number and identity of shareholders and with
the capital structure of the business. For purposes of discussion in this module, an
S corporation may have a maximum of 100 shareholders (a shareholder, a
shareholder’s spouse, a shareholder’s family members, and a shareholder’s estate
are counted as one shareholder for purposes of determining the maximum
Advantage of S Corporations
Disadvantages of S Corporations
The big disadvantage of the S corporation is that it cannot have more than
100 shareholders (a shareholder, a shareholder’s spouse, a shareholder’s
family members, and a shareholder’s estate are counted as one shareholder
for purposes of determining the maximum number of shareholders allowed).
This reduces the potential equity capital available to the entity and indirectly
encumbers the transferability of share ownership (since share transfers
cannot inadvertently create more than 100 shareholders). Furthermore, other
corporations, nonresident aliens, partnerships, and certain forms of trusts
may not be shareholders.
1. limited liability for all owners or “members” to only that amount at risk
within the business itself;
Advantages of LLCs
Like S corporations, LLCs have the advantage of avoiding double taxation, and
the liability of shareholders is limited to the extent of their investments.
However, they can have more than 100 shareholders and, unlike S corporations,
those shareholders may include corporations, partnerships, trusts, and foreign
investors. In summary, LLCs offer the tax advantages of conduit entities such as
S corporations and limited partnerships (discussed above) and the legal
protection of a corporation, without the costs and complexity associated with a
corporation. For these reasons, LLCs are the entity of choice for many new
businesses.
Tax reporting requirements for LLCs. An LLC with two or more members will
be treated as a partnership for federal income tax reporting purposes, unless the
company elects to be treated as a C corporation. An LLC with one member only
will be treated as a sole proprietorship for federal income tax reporting purposes,
unless the company elects to be treated as a C corporation.
Disadvantages of LLCs
The professional corporation statutes of most states provide that an individual cannot
avoid liability for his or her own malpractice. Some states hold a professional
corporation liable for the negligent acts of a shareholder. However, an individual, in
the absence of a personal guarantee, is able to limit personal liability for the ordinary
business debts of the firm. Some states permit an individual shareholder in the
professional corporation to limit his or her liability for the malpractice of a co-owner.
Chapter 1 Review
1. List the advantages and disadvantages of a sole proprietorship.
Go to answer.
R
etirement plans available to small-business owners are the focus of this
chapter. The investment professional is introduced to the various types
of available plans and shown examples of how the selection of a plan
can yield differing results to the business owner.
Types of Plans
Tax-Qualified Retirement Plans
With a qualified plan, the business can take a tax deduction in the amount of its
contribution, and the plan participant does not have to include that contribution
as current income. Investment returns accumulate on a tax-deferred basis. These
plans require compliance with a host of restrictions, have contribution or benefit
limits, and commit the businesses that offer them to continuation of their funding
in most instances. The maximum amount of compensation that can be considered
in calculating a qualified plan contribution or benefit is $270,000 in 2017. This
limit and most of the qualified plan limits are subject to adjustment each year
depending on inflation. Qualified plans are often thought of in two major
categories: those that provide a set benefit to the employee upon retirement
(defined benefit), and those that provide a set contribution amount to a plan while
an employee is still working (defined contribution). Let’s look first at defined
benefit plans.
With defined benefit plans, the size of the corporate contribution is determined
by the benefits that must be paid to retired or terminated employees. The
corporation’s contribution is deductible from taxable profits, and the employee is
not currently taxed on these annual contributions.
A defined benefit pension plan provides a specific level of annual pension benefit
at retirement. Most defined benefit plans provide security for employees through
a specified benefit and backing by the Pension Benefit Guaranty Corporation
(PBGC). However, certain plans are exempt from PBGC coverage (and the cost
of coverage). For example, plans that have always covered owner-employees
only and professional service employers with fewer than 25 active participants
are excluded from PBGC coverage. Defined benefit plans are characterized by
high plan costs due to actuarial and administrative requirements. While older
employees benefit from faster funding of retirement benefits, younger employees
generally can benefit more from the long-term tax-deferred accumulation
provided in a defined contribution plan.
The retirement benefits provided by a defined benefit plan are governed by three
plan provisions: the benefit formula, the definition of the compensation, and
normal retirement age. Compensation coupled with the plan benefit formula
determines the individual participant’s retirement benefit. Usually, time of
service is addressed in the benefit formula and in the vesting schedule. In many
plans, normal retirement age will also include a service factor; e.g., the later of
age 65 or completion of five years of service.
The definition of compensation must also meet the requirements of IRC Section
401(a)(17), which imposes an annual limit on the amount of compensation that
can be considered in calculating a qualified plan contribution or benefit. This
limit is indexed and is set at $270,000 in 2017.
Example. John Ingram earned $315,000 this year and earned over $300,000 the
past three years. His employer’s defined benefit plan provides a flat percentage
benefit of 36.25% of compensation, defined as the average of the final three
years’ compensation. Because John’s salary has been well above the
compensation limit for the past three years, his benefit under the defined benefit
plan will be 36.25% of the indexed compensation limit. In 2017, his employer
can only fund for a benefit of $97,875 per year at retirement (36.25% × $270,000
= $97,875).
Normal retirement age. A plan is required to define the age at which full benefits
will commence—the “normal retirement age.” Normal retirement age is used as
the target age in the plan funding calculations. It has little to do with when
employees will actually retire or when benefit accruals under the plan will cease.
Benefit accruals will not cease (assuming the employee has not attained the
maximum benefit provided by the plan) until the employee retires. Since an
employee may continue to work beyond the normal retirement age, the employee
may continue to earn accruals under the plan.
Unit benefit dollar formula $150 per month per year of service, 25 years
maximum
Profit sharing plans. The employer contributes between 0% and 25% of covered
payroll. In addition, as with any defined contribution plan, annual additions of
employer contributions and forfeiture allocations to each participant’s account
Money purchase pension plans. Money purchase pension plans are a more formal
type of defined contribution plan. The employer is required to contribute a fixed
percentage of compensation to employee accounts. Similar to simplified employee
pensions (SEPs), profit sharing plans, and stock bonus plans, which limit the
employer contribution to 25% of covered payroll, money purchase plans also allow
employer contributions of up to 25% of covered payroll, but this contribution is a
fixed obligation each year, and, as such, it requires committing a substantial
portion of the company’s annual cash flow, whether or not it is available. This
inflexible contribution limits the use of this plan for many employers because it
requires a predictable and stable cash flow to meet the contribution requirement.
An employer that sponsors a profit sharing plan has the flexibility to contribute
less than the maximum 25% when cash flow is reduced by business conditions
and the full 25% when business conditions improve. Such flexibility augers a
quick decline in the use of the money purchase plan. Nevertheless, money
purchase pension plans will continue to be used as part of collectively bargained
(union) plans or by employers that want (or promise) to fund retirement benefits
for their employees.
Two types of profit sharing plans extremely popular with small-business owners
are discussed in greater detail on the following pages. These are the age-weighted
and cross-tested profit sharing plans.
Plan
Participant Age Compensation
Ted Travis 55 $150,000
For the current plan year, instead of $50,000, Travis Corporation will contribute
$49,425 to the profit sharing plan, which is allocated to the participants in the
following manner. An explanation of the actual calculation is beyond the scope of
$49,425 100.0%
As planned, Ted Travis ended up with the lion’s share of the company’s
contribution.
$ Difference % Difference
Age-Weighted Conventional (Age-Weighted (Age-Weighted
Name Allocation Allocation Advantage) Advantage)
Ted Travis $46,000 $37,500 $8,500 23%
Why are cross-tested profit sharing plans important? This type of profit sharing
plan is important for two reasons. First, it can be designed to provide the same
percentage of contributions for a particular category of employees (e.g.,
shareholders or key employees) even though their ages vary significantly.
Second, it can be designed to provide the same percentage allocation (based on
compensation) for all other employees (e.g., non-shareholders or non-key
employees). Therefore, cross-tested profit sharing plans are considerably more
flexible than other age-based plans (i.e., age-weighted profit sharing plans, target
benefit plans, and defined benefit plans), which automatically skew employer
contributions in favor of employees who are relatively older than the remaining
employees, regardless of their classification or status.
Smith Corporation is a privately owned company. Together, Rod Smith and Don
Jeffers own 100% of the outstanding shares of stock in the corporation, and each
individual has an equal 50% ownership interest in the corporation. Smith
Corporation sponsors an individually designed profit sharing plan with a cross-
tested allocation formula. The corporation’s goal is to maximize contributions to
the owners, who expect to receive equal allocations.
The plan’s contribution formula provides that the employer will make
contributions to the trust in such amounts as the corporation shall, in its
Plan
Participant Age Compensation
Rod Smith 55 $225,000
Don Jeffers 45 $225,000
Ed Adams 35 $50,000
Will Brown 40 $30,000
Jim West 25 $25,000
Allocation as a
Cross-Tested Percentage of the
Plan Total Total Employer
Participant Age Compensation Allocation Contribution
Rod Smith 55 $225,000 $45,000 47%
Don Jeffers 50 $225,000 $45,000 47%
Ed Adams 35 $50,000 $2,500 3%
Will Brown 40 $30,000 $1,500 2%
Jim West 25 $25,000 $1,250 1%
Because cross-tested profit sharing plans are used to accomplish quite different
goals than those of age-weighted plans, a cost comparison of the two types of
plans is somewhat misleading. Nevertheless, an employer may want to know the
costs involved for each type of plan. Why? The cost of funding an age-weighted
plan may be significantly less than the cost to fund a cross-tested plan; therefore,
an employer may favor a less expensive alternative.
$ Difference % Difference
Cross-Tested Conventional (Advantage to (Advantage to
Name Allocation Plan Allocation the Owners) the Owners)
Rod Smith $45,000 $38,498 $6,502 + 16.89%
Don Jeffers 45,000 38,498 6,502 + 23.24%
Ed Adams 2,500 8,555 (6,055) (70.77%)
Will Brown 1,500 5,133 (3,633) (70.77%)
Jim West 1,250 4,278 (3,028) (70.78%)
$93,250 $93,250 $0
When the employer uses the matching contribution, the $270,000 limit on
compensation (in 2017) does not apply; however, the employer may not
contribute more than the employee. Thus, for an employee earning $416,667 and
contributing the maximum $12,500, the employer 3% match would equal
$12,500.
SIMPLE IRA accounts, like IRAs, are tax-deferred accounts. Distributions from
a SIMPLE retirement account generally are taxed under the rules applicable to
IRAs. Thus, they are includible in income when withdrawn. Tax-free rollovers
can be made from one SIMPLE account to another. A SIMPLE IRA account can
be rolled over to an IRA on a tax-free basis after a two-year period has expired
since the individual first participated in the SIMPLE IRA plan. To the extent an
employee is no longer participating in a SIMPLE IRA (e.g., the employee has
terminated employment) and two years have expired since the employee first
participated in the SIMPLE plan, the employee’s SIMPLE account is treated as
an IRA.
Early withdrawals from a SIMPLE IRA account generally are subject to the
10% early withdrawal tax applicable to IRAs. However, withdrawals of
contributions during the two-year period beginning on the date the employee
first participated in the SIMPLE IRA are subject to a 25% early withdrawal tax
(rather than the 10%).
A SIMPLE plan can also be adopted as part of a 401(k) plan. In this case, the
plan does not have to satisfy the special nondiscrimination tests applicable to
401(k) plans and is not subject to the top-heavy rules. The other qualified plan
rules continue to apply.
3. Discuss two reasons why cross-tested profit sharing plans are important.
Go to answer.
4–3 Analyze the risk management process and the property and liability
risks for high net worth individuals and make appropriate
recommendations.
Client Profiles
I
magine you are attending a charity event and at the dinner table you are
seated with some very interesting people. To your left are Ann and Chris,
and you learn through your conversation that Ann started her own company
several years ago and it recently went public. She also shares that she is on the
board of the charity that is hosting the function and that she and her husband will
be hosting the next fundraising event at their property later this summer.
To your right are Leslie and Ben, who share that Ben invented a board game that
has become quite popular and as a result of this financial success have moved
from their traditional four-bedroom home to a 6,000 square foot, seven-bedroom
home in a very nice part of town. They are very excited about their new home
and the fact that they can finally afford to send all three of their children to
private school and have a live-in au pair. The au pair takes the children to and
from school and to the various after school activities, allowing Ben and Leslie the
time needed to focus on their respective careers. While Ben is typically home
every evening, Leslie’s job requires a great deal of travel.
Finally, across from you is Ron, who has been divorced twice and is currently
single. You discover that Ron is the CFO of a large American-based corporation
with offices all over the world. While he occasionally travels overseas, he
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 35
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
primarily works in New York City and San Francisco and his employer provides
a condo for him in both cities. While he has his primary residence here, he shares
that he appreciates being able to come home every evening to his own belongings
wherever he is working and, since he has a very good salary, he can afford to
maintain his lifestyle.
As the evening winds down and you are waiting for the valet to bring your car,
you see Ann and her husband again as the valet brings their Bentley to them. As
fate would have it she catches your eye and asks you to call her next week to
discuss her risk management issues among other things. Flattered by this offer,
you gladly agree and say farewell.
The next valet brings Ben and Leslie’s brand-new Corvette Z06. Before hopping
in and speeding away, Ben shakes your hand and gives you his card, asking you
to give him a call next week as well. As your car is brought up, Ron says
goodbye and also asks you to give him a call soon to discuss his situation. As you
drive away you can hardly believe how well the evening went and are excited
about learning more about these interesting people and discovering how you can
help them.
The following Monday you call the number Ann gave you and speak with her
personal assistant, who makes arrangements for you to meet Ann and Chris at
their home in two weeks once Ann returns from a business trip to Europe. You
are also able to schedule a meeting with Ron later this week before he heads off
to New York. It takes several calls and messages back and forth, but you are
finally able to reach Ben, who schedules an appointment with you for early next
week at their new home.
When you meet with Ron, you find him to be a very down-to-earth individual
who is very practical. His home is nice and in a nice neighborhood, but no one
would be able to discern from appearances that he has amassed a net worth of
over $3 million, most of which is his invested assets. He shares that while he
makes a good living, he has significant expenses due to the divorces and his
lifestyle. Still, he is able to pursue one of his passions of continually adding to his
wine collection, which consists of several hundred bottles, some of which are
A few days later when you go to see Ben and Leslie, you stop at the gatehouse
upon entering their neighborhood and are allowed in. As you approach the house,
you see the Corvette sitting next to a minivan and a Lexus SUV. As expected, the
home is very nice and quite well-decorated. Ben introduces you to the au pair as
she herds the children toward the minivan and soccer practice, leaving the three
of you to talk. Ben and Leslie tell you they purchased the new home because the
children are growing and they need the extra space for them as well as room for a
live-in au pair. They have a net worth in excess of $12 million and are concerned
that they may not be addressing the various risks they are exposed to, especially
with regard to lawsuits. They ask you to evaluate their situation and recommend
strategies so that they are protected.
When the day arrives to go see Ann and Chris, you pull through the gated
entrance to the home and make your way along the quarter-mile-long driveway.
At first you see an average-sized dwelling, a large detached garage, a corral and
stables along with horses in a fenced pasture. As you come around a curve in the
driveway, you notice a Ferrari parked just in front of what can only be described
as a mansion.
The door is opened by a butler who says that you are expected and leads you to a
room just off the foyer, which is clearly designed for receiving guests. You
notice several excellent pieces of art and a beautiful grand piano gracing the
room as another member of the household staff arrives and asks if you would
prefer water or coffee. Ann arrives momentarily and after a few moments of idle
conversation she asks you what exactly you can do to help protect her and her
family.
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 37
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
While the example of an extremely wealthy family may not be the typical
prospective client you have, many high net worth people you may know or run
across share many of the same risks the extremely wealthy are exposed to. Even
well-paid people with high-profile positions who don’t yet have a great deal of
wealth established may find themselves exposed to some of these same risks,
which for them is more a result of their lifestyle than pure wealth.
High net worth clients have an even greater need for risk management than the
average American, not just because they tend to own more things, but also
because of the types of things they are more likely to own. Property risks will
often include high-end homes with expensive contents, including various
collections. These collections may be of fine art, wine, antiques, and other one-
of-a-kind items. The car they may drive for everyday use could be a Mercedes
Benz S class sedan, but they may also own other expensive or collectible
automobiles. Those with a high net worth are also more likely to own boats and
yachts, planes and jets, high-end collectibles and other valuables. It is also more
likely that they will own lots of “toys” such as ATVs, personal watercraft, and
snowmobiles that they have at their residence or keep at their second (or third)
home.
But the additional risks high net worth people face isn’t limited to just property
risks. Due to the fact that many high net worth individuals have a great deal of
assets, they can become the target of lawsuits because they have deep pockets.
They are also at greater risk for kidnapping and extortion than the average
American. Similarly, families with domestic employees have additional risks
related not only to the risks they would have as an employer, but also the risks
inherent in having non-family members in the home who may share private
family information with others.
Many high net worth individuals earned their wealth as business owners and as
such have a reputation and a brand to manage and maintain. There may be
intellectual property that needs to be protected as well as the value of the
business. Additionally, they may have risks associated with traveling or living
outside of the United States and the need for insurance products that provide the
protection they need while overseas.
Risk Avoidance
Risk avoidance is simply not doing things that expose one to risk. For example, if
someone wants to avoid the risk of death due to hitting a tree at 50 miles per
hour, they can choose to not ski. Risk avoidance is not always feasible. As an
example, if someone wished to avoid the risk of dying in an automobile accident,
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 39
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
giving up driving may not be a practical solution if adequate public transportation
is not available.
Risk Minimization
Risk minimization is employing strategies to reduce the likelihood or the severity
of loss caused by a particular risk. Skiing within one’s ability and wearing
appropriate protective gear is an example. Wearing one’s seat belt while driving
and ensuring the brakes work are also examples of risk minimization.
Risk Transfer
Risk transfer occurs when one individual or entity takes on the risk on behalf of
another. When buying a lift ticket at a ski resort, the ticket or receipt states that
the skier assumes all risks inherent to skiing, up to and including death. This is an
example of the resort transferring the risk of skiing on their property to the skier.
Buying auto insurance effectively transfers the risk of damaging one’s car or
someone else’s car or injuring a person to an insurance company. Insurance is the
most common method of risk transfer.
Risk Retention
Risk retention may be intentional or unintentional. It may be the case that an
individual with no health insurance determines that the risks associated with
skiing are worth it and takes no steps to avoid, minimize, or transfer the risk. It
may also be the case that this same individual doesn’t understand the risks of
skiing and unintentionally assumes them. Likewise, individuals who drive
without car insurance are retaining the property and liability risks associated with
driving. More typically, people choose to retain risk when the potential for loss is
unlikely or the cost of a loss is small.
These four techniques are applicable for all clients, regardless of net worth.
However, as clients gain wealth, typically greater risk retention is utilized
through the use of higher deductibles or simply choosing to assume the financial
Homeowner Risks
Insufficient Coverage
One of the biggest mistakes high net worth people make is assuming that a
standard homeowners insurance policy will adequately protect them in their high-
end home. These standard policies are designed for the masses and when a
homeowner has a unique property like Ann and Chris or a high-valued property
like Ben and Leslie, or even a more traditional home that has been modified with
a wine cellar (or other unique enhancements), these policies often come up short
at claim time. That is absolutely not the time to find out that your homeowners
insurance is inadequate.
This often happens because the couple didn’t start out wealthy, and so their first
home insurance policy might have been a renter’s policy for their first apartment.
When they graduated to a house, it was an average home and an average
homeowners policy was just what they needed. When they bought the high-end
home, they simply called the agent they’d been dealing with all along who was
more than happy to write the policy.
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 41
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
The risk management needs of high-end properties are much greater. For
instance, if the home is older there may be a need for an extra ordinance or law
endorsement in order to bring the property up to code when damage is repaired.
Restoration cost coverage will be needed if the home has historical value, as
standard contemporary materials may not be adequate to restore the property.
Some items may not be able to be replaced, so extra high limits and guaranteed
replacement cost or restoration cost coverage may be needed. This would also
apply to custom or unique features and materials.
In Ron’s case, he has personal property in three different locations. While there is
coverage for personal property under the contents coverage for his primary
residence, there would be limited or no coverage for the contents of the two
condos he lives in. When a client has multiple residences, owned or not, they
need to ensure that their personal property is covered.
Risk management is more than just insurance, and high net worth clients need to
take measures to protect themselves and their property from loss. Clearly, the
security needs of high net worth clients are greater, so an off-the-shelf security
package is not going to be adequate. A security system should be installed that
protects against home invasion and also provides smoke and carbon monoxide
alarms. Providing deterrents to would-be home invaders and early warning
systems increases the level of protection.
Another area of concern for high-end homes is flood damage. Many people, and
this certainly includes high net worth individuals, do not know that about 25% of
all flood claims happen in areas designated as low to moderate risk for flooding.
As a result, many people who need flood insurance don’t buy it, and damage
caused by surface water is excluded by all standard homeowners policies. For
example, in September 2013, after significant rainfall, properties in the
mountains and foothills of Colorado were damaged by floodwaters. A couple
years before, flooding occurred in Vermont in the spring after a lot of snow melt
and significant rain. Then add the different hurricanes—Sandy in 2012 and Irma
in 2017—during which many areas that were considered low risk were flooded.
While unlikely, it can still happen, and after the damage is done is not the time to
find out that there is no coverage for it.
However, even if people with high-end homes want to purchase flood insurance,
there is another problem: standard flood policies provide only $250,000 of
coverage on the dwelling and $100,000 on contents. Worse yet, except for
equipment necessary for maintaining living conditions (furnace, hot water heater,
washer, dryer, plumbing, electrical, and some drywall), there is no coverage for
items in the basement. Think of the wine collection or the home theater or gym
that may be in the basement for which there is no coverage. Fortunately, a few
companies offer broader flood coverage and higher limits so that these homes can
be better protected.
Earth Movement
Another similar issue is earth movement or earthquake coverage. There are vast
areas of the United States where at least some risk for earthquake or earth
movement can occur. Typically, this is not included automatically with any
homeowners policy and needs to be added by endorsement. Once again, high-end
homes need to add this endorsement in order to be protected, and the specialty
carriers can do this.
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 43
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
Lawsuits
Another, often overlooked, risk homeowners have is the risk of being sued by
people who are guests at the property. Ron certainly has this exposure every year
when he hosts the Super Bowl party. The risk is even greater for Ann and Chris
when they host the charity fundraising event because even more people will be
over. If alcohol is served at either Ron’s or Ann and Chris’s, there is additional
exposure for guests who may over imbibe and then injure themselves or others. If
a guest falls and seriously hurts himself, the clients’ entire net worth may be
exposed to a lawsuit. The wealthier the homeowner, the bigger the target for a
personal injury attorney.
1. While taking items to his trash, a man was attacked by a neighbor’s three
dogs, which had escaped through an open gate on the neighbor’s property.
The man sustained multiple lacerations to both legs and a lower back injury.
Judgment: $7.7 million
2. After completing his work in the attic of a customer’s home, a heating and
cooling service technician fell through the floor of the attic, falling nearly 20
feet. He sustained injuries to his back, hand, foot, ribs, shoulder, and wrist.
Judgment: $8.9 million
4. While riding his motorcycle down a highway, a man was struck by a vehicle
traveling the wrong way. He sustained multiple fractures, including his arms,
collarbone, pelvis, and jaw. The injuries also resulted in infertility, pain and
suffering, mental anguish, and lost wages. The vehicle occupants, all minors,
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 45
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
an accident that leaves a middle income couple significantly injured and
permanently disabled. More likely than not, a claim would be made in excess of
$1 million. If the claimants are successful, they not only could collect from the
umbrella but also from the other $1 million in assets and if that was not enough,
have a judgment entered to attach future earnings.
The expense of defense costs is another important reason high net worth clients
should consider a liability umbrella policy. Most personal policies will pay
attorneys (defense) fees in addition to the policy limits; however, if the fees are
included in the policy limits, this will reduce the amount that is available to pay
claims, thus potentially leaving the client underinsured. It is possible for a client
to successfully defend against a lawsuit and still end up with thousands of dollars
in expenses that are owed. When defense costs are paid in addition to policy
limits, this additional feature is a very valuable benefit. For example, let’s
assume a client has a $2 million liability umbrella policy, loses a lawsuit, the
settlement is $2 million, and defense costs are $250,000. The liability umbrella
will pay $2.25 million, covering the settlement and the cost of defending against
For high net worth clients, umbrella coverage in the area of $2 million to
$10 million might be appropriate. Of course, there will be situations where
coverage in excess of $10 million will be the right recommendation for the client.
Typically, clients with a very high net worth will be working with attorneys who
specialize in asset protection. While beyond the scope of this module, attorneys
will recommend special trusts and titling assets in such a way that will protect the
assets from creditors and lawsuits. These tactics and an appropriate liability
umbrella policy should provide appropriate protection for these clients. What’s
more, the coverage needs to grow as the client’s net worth grows. Once again,
high net worth clients will need to turn to specialty insurers with the capability
and expertise to offer and service clients with this high level of exposure.
Automobile Risks
While high net worth clients may own exotic and unusually expensive cars like
Ann and Chris or Ben and Leslie, many “millionaire-next-door” types may drive
nice, but not unusual cars. Many of these cars can be covered by an off-the-shelf
auto policy, but when a vehicle is a collectible or an exotic car, specialized
coverage is needed. Stated value or agreed value policies are needed to protect
these expensive vehicles. Additional security measures should also be taken to
protect the cars when they are garaged or being driven to reduce the likelihood of
damage or theft.
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 47
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
Low Deductibles
A common mistake made by high net worth individuals when it comes to their
automobile insurance is maintaining deductibles that are too low. Again, this is
likely a carryover from when they weren’t wealthy and simply called the
insurance agent they’ve dealt with for years. They may have replaced several
cars on the same policy, but never evaluated their coverage to determine if it was
appropriate. Clearly, people with significant assets can afford higher deductibles
in order to lower their overall insurance costs.
Certainly the risk associated with the loss of or damage to expensive cars can be
significant, but the greatest potential for loss associated with high net worth
drivers is the liability exposure they have from driving. People with money have
more to lose as a result of an at-fault accident and as such should have much
higher than usual liability coverage. An additional risk comes from other people
driving the owners’ car. If Ben or Leslie’s au pair causes an accident while taking
the children to soccer practice, Ben and Leslie have a liability exposure. As we
discussed above, higher than usual liability limits and an umbrella policy are
needed for high net worth clients. In the case of the au pair, it is important for
Ben and Leslie to disclose to the insurance company the au pair’s name and
license number as a household driver. This would also be the case of any
individual who regularly drives one of the vehicles.
Liability insurance is designed to protect the insured from the lawsuits and
resulting damages caused when the insured is at fault. It essentially exists to pay
other people. What happens when your high net worth client is not at fault, but
instead is seriously injured by an uninsured? What about the millions more who
have woefully low liability limits and are effectively underinsured? Fortunately,
automobile policies can include uninsured and underinsured coverage. High net
worth clients need to purchase the maximum they can on their auto policies and
make sure uninsured/underinsured coverage is included in their liability
Items such as fine art, wine, and jewelry need a coordinated risk management
plan to properly be protected. And let’s not forget the antiques, china, rugs, and
furs that may be in the household. In addition to security measures in the home,
protection must be in place if the items are on loan or in transit from one property
to another. Artwork may need insurance not only for damage but also to protect
against a defective legal title in cases of forgery and fraud. Proper valuation using
independent appraisers and an up-to-date and accurate inventory are needed so
that an appropriate amount of insurance coverage can be purchased. Because
these types of items are frequently moved and of high value, specialized inland
marine insurance should be purchased to protect them for full value.
The “Toys”
It is not uncommon for individuals with significant resources to also own high-
end “toys” such as sailboats, yachts, and aircraft. While these items may be used
for travel, they are often the pursuit of a passion for their owner. Some watercraft
may be large enough that a staff is needed to navigate when in transit. And
aircraft may need a pilot. But oftentimes, the owner has the necessary training
and credentials to operate their own boat or plane. A host of maritime laws and
regulations come into play for yacht owners. Guidelines for crew come under
laws such as the Jones Act, the Death on the High Seas Act, and the Federal
Longshore and Harbor Workers Act, as well as general maritime law. Yachts and
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 49
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
large sailboats are also used as floating venues for entertaining guests while
docked. Protection from accidents and injuries is clearly needed. Aircraft
fortunately are involved in very few accidents, but when they are the results are
usually catastrophic.
The insurance for these big toys is quite specialized, and an expert in providing
coverage for these should be consulted. Protection for the property itself and high
liability limits should be purchased to adequately protect the owner from loss or
lawsuits resulting from the operation of yachts, sailboats, and aircraft.
In addition to the big toys discussed above, there are often several smaller toys in
the form of snowmobiles, personal watercraft, and all-terrain vehicles. While
these may not need to be insured for property damage (because their owners
could probably afford to replace them if they were destroyed or repair them if
damaged), the liability exposure that comes from operating them can be
significant. Once again, people other than the owner may be operating them
when friends or extended family are enjoying time with the owners, expanding
the opportunity for something to go wrong and a lawsuit to result.
International Risks
High net worth individuals typically will travel to a much greater extent than
other demographics. In addition to traveling to foreign countries, they may
temporarily live abroad for work (as in the case of an expatriate), or just for
pleasure. In any of these cases, there are numerous concerns.
Traveling Abroad
When planning to travel abroad, there are some basic precautions everyone
should take. Most health insurance policies do not provide coverage outside the
United States and its territories. Travel insurance policies can provide coverage
for out-of-pocket expenses for co-payments, co-insurance, deductibles, and other
charges, as well as providing for transportation to quality medical facilities.
When planning to drive in a foreign country, coverage can be obtained from the
We will cover personal security issues such as kidnapping and extortion in the
next chapter. These risks are most prevalent in foreign countries where organized
crime rings, anti-American sentiment, and terrorist activity are greater risks.
Taking the necessary precautions to reduce these risks and obtaining kidnap and
ransom insurance can provide some peace of mind when traveling overseas.
Living Abroad
When high net worth people plan to live abroad, whether for a matter of months
or for several years, another layer of complexity is presented. Certainly all of the
risks mentioned when merely visiting another country apply, but in addition to
these, there are additional risks when planning to remain overseas for a period of
time. When traveling, if a ring is lost or stolen, an inland marine policy will pay
to replace it. When living abroad, an inland marine policy won’t cover household
goods, so international property coverage is needed.
At the same time, the personal property that is left behind in the home or in
storage also needs to be protected. And, if property is being shipped from the
United States to a location overseas, transit insurance may be needed. When
planning to live overseas, it may be necessary to purchase international auto
coverage to ensure that adequate liability limits are in place and that coverage
coordinates with an umbrella policy that provides coverage where the client will
be living. Similarly, international health insurance is specifically designed for
Americans who live overseas.
Another consideration is what to do with the home while the high net worth
client is out of the country. For instance, Ben and Leslie may decide to rent their
home while living in England for a year. They will need to decide if they will
rent it with their furnishings or if they will store their belongings and the tenant
Chapter 3: Property and Liability Risk Issues for High Net Worth Clients 51
© 1996, 2002–2018, College for Financial Planning, all rights reserved.
will furnish the home. Regardless of what they decide with respect to their
property, the tenant will need renter’s insurance and a properly drawn up lease
will need to be used to ensure each party understands their rights and
responsibilities. Leaving the home unoccupied is another option. All of these
options will require reviewing the homeowners policy to determine what is
covered and what is not covered based on the decisions made. There are specialty
insurance carriers that commonly deal with situations such as clients who live
internationally for periods of time. Working with these insurance companies will
reduce the likelihood that a significant risk is overlooked. These companies often
provide risk managers who can properly advise clients concerning their choices.
The bottom line when your high net worth client is traveling or living abroad is
to take the time to plan the actions that need to be taken to protect against
international risks. Planning for the personal, property, and liability risks that
international travel and living present is well worth the effort.
Chapter 3 Review
1. Identify and define the four risk management techniques and provide an
example for each.
Go to answer.
2. What are some property and casualty risks that are unique to high net worth
clients?
Go to answer.
4–4 Analyze the personal, security, and professional risks for high net
worth individuals and make appropriate recommendations.
Entertaining Guests
M
ost people occasionally entertain guests from time to time. Ron, with
his Super Bowl party, and Ann and Chris, who will be hosting a
charity event, each has a risk of lawsuits from guests who may be
injured or may injure others. While everyone normally has a wonderful time and
no one gets hurt, all it takes is one person who is careless or intoxicated and a
significant liability exposure occurs. Even if the host is not held liable for the
damages, the defense costs can be quite high.
High net worth clients are at a greater risk for lawsuits in general because of their
wealth. That certainly applies to when they are entertaining at their home, so
adequate risk management is necessary to protect against such an event. In
addition to ensuring the property is well maintained, providing transportation for
guests who have had too much to drink makes sense. High net worth individuals
may have established a qualified personal residence trust (QPRT) in order to pass
the property to heirs upon death. Technically, the trust owns the property and is
the named insured on policy with the owners being added as additional insureds.
This, along with a specialized liability umbrella policy, will help protect the
client in the event of lawsuits.
Since liability umbrella policies exclude coverage for these actions, high net
worth clients who serve on boards should be protected by directors and officers
(D&O) insurance. The organization itself may have an employment practices
liability policy as well as a D&O policy. If so, those serving on the board should
obtain a copy and review it to ensure they are insured adequately. If not, they
should purchase their own.
workplace violence
home invasions
muggings
kidnapping
extortion
identity theft
cyberattacks
Cybercrime
For obvious reasons, criminals are attracted to wealth and desire to acquire some
of it for themselves. The greater the wealth, the greater the likelihood that a more
sophisticated level of criminal will target a high net worth person. These
criminals often have skills or access to skilled specialists along with the means
and technology to carry out their crimes.
It seems that almost every week there is a news story about the latest business to
have customer data hacked. Celebrities and even prominent politicians have had
their personal data leaked by cybercriminals. It is relatively easy to gather a great
deal of information about people and the more public the person, the more
information there is. Wealthy business owners and highly paid executives, by
While access to personal information can lead to theft and fraud, it can also lead
to much more serious threats such as kidnapping, extortion, and home invasion.
The kidnapping threat is relatively low in the United States, but the risk of
kidnapping is much greater when traveling abroad. For criminals in some
countries, kidnapping is a way of life. Taking adequate security measures to
prevent kidnapping is the best course of action, but kidnap and ransom insurance
can provide peace of mind for high net worth clients who frequently travel.
Extortion
Access to one’s personal information can also lead to extortion. These crimes are
rarely reported because of the potential for embarrassment or unwanted public
attention. Often, extortionists are simply paid to make the problem go away.
Sadly, the biggest threat to wealthy people comes from people they know and
trust. Personal assistants, domestic staff, business associates, and even family
members may attempt to cash in on information they hold. Besides taking
obvious care with whom information is shared, kidnap and ransom insurance
should also be considered because it also pays claims for extortion payments
made.
High net worth business owners have worked hard to build their business. In the
process, they have also built their brand, and it is often closely tied to their name.
It takes years to build a good reputation and only moments to destroy it. That can
be more financially devastating than any other risk if your livelihood depends on
the success of your business. For this reason, care needs to be taken with the use
of social media. One embarrassing photo or emotional rant can greatly damage
one’s reputation, and in this world of instant information, reputation management
has become an industry unto itself. These services keep an eye on their client’s
web footprint and reduce or eliminate negative history. Prevention is the best
insurance against a public relations nightmare.
Another valuable asset many business owners need to protect is their intellectual
capital. This consists of all the things that make their business unique and
includes the knowledge, experience, relationships, and human resources that
create value. It may also consist of trademarks and patents as well as brand
Employer Risks
Additional risks business owners face involve their employees. From the moment
the first employee is hired, the business owner is exposed to several additional
risks. The employee could get sick or hurt on the job or claim that they were the
victim of unfair hiring practices. They could claim they are the victim of unfair
employment practices such as sexual harassment, being overlooked for a
promotion, or wrongful termination. They can also steal from their employer—
from office supplies to trade secrets and anything in between. They can also
harass their fellow employees and even commit violence.
Many high net worth individuals, whether or not they are business owners,
employ nannies or au pairs, personal assistants, and other domestic employees.
The same risks that apply to employees of a business apply to domestic
employees as well. An additional risk is that oftentimes domestic employees are
treated as extended family rather than as the employees they are. This familiarity
can lead to personal litigation when inappropriate comments are made or actions
taken and the worker decides to cash in. Disgruntled domestic employees can
cause all sorts of embarrassing and expensive claims due to discrimination,
sexual harassment, or wrongful termination.
There are some non-insurance risk management strategies that can be utilized to
reduce risks with regard to employees. However, domestic employers should also
ensure they are in compliance with state and federal law and employment
practices, especially with regard to properly conducting background checks,
immigration status, monitoring employees, and payroll tax requirements. A
mistake some people make is to attempt to classify domestic employees as
independent contractors. The employer can’t simply make this determination.
Instead, the nature of the work relationship determines whether a person is an
employee or independent contractor. Domestic employees are almost always
employees rather than independent contractors.
Being an employer clearly adds another layer of exposure to risk and the
potential for lawsuits and public relations nightmares. Taking the necessary steps
to be educated about these risks and the rules that need to be followed will go a
long way to properly advising your clients. As always, when presented with a
question that is beyond your level of expertise, refer your clients to qualified risk
managers who can properly advise your clients.
2. What are personal security risks? How can clients protect themselves?
Go to answer.
3. Identify professional and employer risks and what clients can do to protect
themselves.
Go to answer.
4–5 Analyze the need for life and disability insurance for the high net
worth client and make appropriate recommendations.
Life Insurance
T
he primary purpose of life insurance is to provide liquidity or cash
necessary to pay for expenses related to the death of the insured. These
expenses may be related either to personal or business needs, and are not
limited to what is usually referred to as “final expenses.” In addition to these
“final expenses,” many individuals have additional personal concerns: unfulfilled
plans and goals, ongoing immediate family needs (e.g., regular income,
children’s education, etc.), taking care of the remaining spouse, and providing for
parents and extended family.
For high-earner clients who have not yet accumulated substantial wealth, there
may be a significant need for life insurance to replace lost income and provide
for college funding for children, especially if the client is the sole breadwinner in
the household. As the client accumulates more and more wealth, those assets can
mitigate against the need for life insurance death benefits, but the need for the
favorable tax treatment of life insurance cash values may still remain. In the
instance when a life insurance policy was purchased to protect a certain need and
then later on that need no longer exists, the client will need to make a decision as
to whether to cancel the policy or redirect its purpose to another need.
For example, a young physician client with a high annual income may buy a life
insurance policy to replace lost income and pay off the significant amount of
student loans that were accumulated in pursuit of her medical degree. As the
years go by, as the loans eventually are paid off and wealth is accumulated, the
Once again, as a business owner client accumulates wealth and maxes out
qualified retirement plans, cash value life insurance originally purchased to fund
a buy-sell agreement can be used on a tax-favored basis to supplement retirement
income needs if the client retires from the business prior to death.
Multiple-Life Policies
Most life insurance is structured to cover one life, but some policies cover more
than one life. These can be either first-to-die or second-to-die policies, also
known as survivorship policies. These policies traditionally have been whole life
contracts, but other products have also expanded into the multiple-lives arena.
First-to-Die Policies
If the policy is written on a husband and wife, the policy pays on the death of the
first and may be terminated at that time. Instead of two policies covering the risk
of either dying first, this policy covers that risk in one contract. The survivor,
Premiums for a first-to-die policy are generally more than the cost of insurance
on any one of the people insured, but they are less than the combined premium of
individual policies on each of them.
Second-to-Die Policies
The survivorship life policy pays when the last person dies, not at the first death.
This policy is especially attractive in estate planning situations when the
unlimited marital deduction is used. For example, after the husband dies, his
entire estate passes estate-tax-free to his wife; when she dies, a well-structured
policy will provide the liquidity necessary for the wife’s estate taxes. With proper
estate planning, the insurance benefits may avoid estate taxes while being
available to pay taxes arising from the transfer of other assets.
For additional flexibility, this product is usually built on the universal life
platform. Premiums for a second-to-die contract generally are lower than the cost
of two separate policies. This type of policy is particularly advantageous in
situations where one insured is highly rated and older, since the underwriting will
concentrate on the person who is likely to be the second to die.
Tax Treatment
Many high net worth individuals make creative use of the cash value account in
permanent life policies. This practice can be useful, but it also creates potential
problems. Due to abuses, laws have been enacted to limit the use of life insurance
primarily for investment purposes, as the government created a definition for life
insurance that relates cash values directly to the death benefit. The result has
been that there are substantial tax implications regarding the way in which an
insurance product is designed by the company and paid for by the insured. If the
Much of the flexibility in PPLI policies is in where and how the cash account is
invested. Policy owners are able to use a variety of mutual funds, hedge funds,
funds of funds, and other equity and fixed-income instruments. Owners may be
able to transfer assets into PPLI policies with potentially positive tax
consequences. Rapidly appreciating assets may be a particularly good choice for
transfer into a PPLI policy. Policy owners can also choose and change
investment advisers managing the assets in the policy. As you might suppose, the
premium dollar amounts involved are high—typically in the millions of dollars
(usually paid over a period of years to avoid status as a MEC—see below).
Separate accounts must remain diversified to stay within legal guidelines. PPLI
policies are typically structured as VUL (variable universal life) policies, and
retain all the tax benefits of non-PPLI policies (e.g., tax-deferred growth, tax-free
death benefit, etc.). Potential PPLI owners need to realize that, in order to satisfy
legal guidelines, they have to give up a great deal of control over assets placed
within the PPLI. There is still a large amount of flexibility, but this loss of
control should be considered. PPLI policies have come under significant federal
regulatory scrutiny. While still potentially viable, individuals should exercise
caution to ensure compliance with current regulations.
It should also be noted that even if a policy avoids MEC status during its first
seven years, it may still be subject to MEC rules should there be any material
change such as the addition or removal of riders, or a change in the coverage
amount. At this time a new seven-year premium limit is instituted. Finally, it
should be understood, that by their very nature, all single-premium life policies
are considered to be MECs. This being said, there are situations where the fact
that a policy is a MEC is not necessarily a bad thing. Perhaps a client has a
lump sum of money and wishes to use some of that to create a legacy with no
plans to ever access that cash value. In this case, the fact that the policy is a
MEC is unimportant because the death benefit proceeds would still be paid
income tax-free.
Annuities
An annuity, in simplest terms, is a way to create a regular stream of income
payments. Insurance companies, rather than investment firms, offer annuities
because they include some benefits related to mortality (e.g., life income, refund,
joint life, fixed period, and fixed amount options). Annuities may provide income
immediately (an immediate annuity), or income payments may be deferred (a
deferred annuity). Additionally, both earnings and income payments may be
Private Annuities
Private annuities are generally used as part of estate planning and are similar to
PPLI, except they have no pure insurance component. Income-producing assets
and/or cash are placed into a private annuity structure (e.g., LLC or other). By
doing so, the donor can remove assets from his or her estate, thereby potentially
eliminating future gift or estate tax liabilities, and the donor can get a stream of
income from the annuity while alive. If the current income stream is equal to the
value of the original assets, it should keep the donor from having to pay gift taxes
on the transfer (which is usually made for the benefit of a child or other family
member). Payments received by the donor are usually taxable as ordinary income
based on recovery of basis, gain, and interest. It should be noted that the IRS
tends to closely scrutinize private annuities. In fact, private annuities tend to have
pretty complex tax and estate planning requirements and ramifications, so care
should be taken in setting up and maintaining them.
Disability Insurance
Disability income insurance is another risk management product that is often
needed prior to a client developing substantial wealth. A high income earner will
most likely need to protect against losing that income due to a disabling illness or
injury until they have enough money saved that the funds they have accumulated
mitigate against the need for an insurance policy to replace lost income because
the funds earn enough interest to cover the family’s expenses. This is important
for high income earners who have not yet accumulated enough wealth that can
generate income regardless of whether the client is able to work or not.
Specialty brokers and carriers exist to fill the niche that wealthy clients create.
They are often able to obtain preferred underwriting methods, place large cases,
and arrange for any reinsurance that may be needed for large death benefit cases.
The insurance companies they use are chosen for their financial strength and
product performance, as you would for any other client, but their selection
criteria also includes the company’s willingness to commit resources to serving
the affluent market as well as the company management’s accessibility and
capability.
Chapter 5 Review
1. Compare and contrast term and cash value life insurance. When would term
life insurance be preferred? When would cash value life insurance be
preferred?
Go to answer.
4. Where do high net worth clients typically need to go to get the insurance
products they need?
Go to answer.
W
hat is my business worth? Who can I sell my business to? Will the
proceeds allow me to secure my family’s financial security? These
are questions that most would think have exact and straightforward
answers. But, for the small business owner, they are anything but exact and
straightforward, and they are of critical importance in those inevitable situations
when all or part of a business is sold or transferred to another party.
Even small businesses that succeed may not stay in business indefinitely, and
those that do often change hands. In both cases, the business is disposed of in
some way, either through liquidation or transfer of ownership. Any number of
events can trigger a disposition of the business. Typical causes include the
following:
Similar to the increased need for retirement and estate planning, exit planning has
come to the forefront in large part due to the baby boomer generation. In his 2012
eBook titled Beating the Boomer Bust, John Dini lays out a compelling thesis
around the impact that the baby boomer generation has had on business
formation in the United States. The boomers are defined as the 78 million people
born in the 20-year period between 1945 and 1964. By 1965 the boomers, who
were all still all under age 20, represented 40% of the American population. As a
result of the weighting of boomers in our society, everything that this generation
So what will that process of selling a business look like for a retiring boomer
business owner? According to Dini, it will look quite different in the coming
years than it did for those early boomers who were on the leading edge of the
boomer wave. The early boomers still had a burgeoning market of up-and-
coming boomers to sell their business to, but that won’t be the case going
forward. The reasons are many, but the key drivers are based in simple math and
changing American demographics and culture.
Per data from the National Center for Health Statistics, the general fertility rate in
2015 is tied with the lowest rate on record. You can see in Figure 2 that the trend
that began in the 1970s has largely persisted for the last 40 years. The birth rate
math doesn’t support the continued growth of a business buying segment of the
population. Beginning in 2018 there will be approximately 23% fewer people
turning age 45 than at the peak of the boomer cycle, which is when gen X’ers
will be entering their prime business buying years. Think of it in terms of only
three buyers for every four sellers, which is not exactly a “seller’s market.”
Source: http://blogs.wsj.com/economics/2016/06/07/behind-the-ongoing-u-s-baby-bust-in-5-charts/
The second driver in this scenario is that of our changing American culture. Gen
X’ers are not mini-boomers—by and large, they don’t want to repeat the
approach that their boomer parents took in raising families while also striving to
get ahead of their contemporaries. Gen X’ers have different values from their
boomer parents. They value work-life balance more than their parents did, and
they have the ability (in part through technology) to work in alternative
environments. Telecommuting, home-based businesses, and job sharing are
among the examples of the choices the gen X’ers have that their parents did not.
The preceding discussion does not mean that boomer business owners won’t find
a market for their business when it comes time to sell, but it does mean that the
less prepared boomer owners may not get the full value out of their years of hard
work and sacrifice. The preparation that goes into a successful exit is what we
will explore next.
79% of the respondents plan to exit their businesses in the next 10 years
75% would exit today if their financial security were assured
Looking at the two items above, one can see that a majority of the respondents
are eager to exit their businesses, if not now, then sometime in the next 10 years.
So what have these owners done to prepare their business and themselves for the
eventual sale of their business? Not enough, according to the data provided in
Figure 3, which compares the state of exit planning readiness in 2014 to that in
2016.
Although progress was made since the 2014 Business Owner Survey Report,
there is still plenty of work to be done. Here are some takeaways to consider:
Only 45% have identified all the necessary steps to successfully exit their
businesses.
Of those, relatively few (17%) have committed the steps to a written exit
plan.
Meanwhile, 38% have yet to take the first step, and 73% do not have a
financial target in mind.
Those are some pretty sobering statistics when you think about how unprepared
the majority of business owners could be when the time comes to sell their
business. Especially in light of what was presented earlier in this chapter
regarding the shrinking pool of potential business buyers.
So how can you help your business owner clients move forward in the exit
planning process? The short answer is to start educating them on the realities that
they face. This can be accomplished through fact finding that goes beyond their
personal wealth, and integrates the business exit plan with the clients’ personal
plans for retirement and other goals that they have. You will likely need to
collaborate with other specialized advisers on the exit planning team, such as a
CPA, a CFP or other financial adviser, an estate attorney, a business attorney, an
insurance agent, and perhaps even a family counselor.
The exit planning process moves through several steps before arriving at the
successful exit plan.
1. goals are established for both the personal and business areas of the client’s
life,
5. a plan that accomplishes the business owner’s goals and allows the owner to
achieve financial independence before giving up control of the company is
recommended.
Such a process should sound familiar to you, as it closely resembles the steps that
you follow when you are currently working through the wealth management
process with clients.
In the next section we will take a close look at the four primary paths for business
owner exit planning: transfers to insiders, transfers to children, third-party
transfers, and sale to an employee stock ownership plan (ESOP).
Transfers to Insiders
An insider transfer, which could be a sale to existing co-owners or to key
employees, was the path utilized 41.0% of the time. When structured properly,
the money used by the insiders to purchase the exiting owner’s stake actually
comes from the cash flow of the business, so it is not necessary for the insiders to
have cash on hand or to borrow funds to make this strategy work. However, for
such a transfer to work, the exiting owner must have time on his or her side, as it
takes more time for an owner to gradually sell their ownership stake than it
Counted among the primary advantages to an insider transfer are the following:
The design can provide for the owner to retain control of the company until
the owner receives all of the money they need out of the sale.
The co-owners and key employees develop a new sense of responsibility for
growing the company and improving on its management and execution.
The selling owner may realize greater overall income than a third party or
ESOP sale would generate, as the owner is still an active employee earning
salary and bonus, while also very likely receiving the perks of ownership
during the multi-year transfer period.
The periodic and final installments due the exiting owner will be paid on an
increasing business value.
There are some potential pitfalls to consider with an insider transaction as well.
The exiting owner may receive relatively little in upfront money, and depending
upon the cash flows of the company they may not receive all of the funds
necessary to achieve financial security at the desired time. As mentioned, it also
takes longer to use this exit strategy, so it won’t work if an immediate need to
exit were to arise. The longer the time frame for the buyout period, the greater
the amount of business risk that will be encountered. Also, it may be difficult to
transfer an ownership interest to a key employee, as oftentimes those individuals
are employees for a reason—they lack the necessary skills and mindset to be
owners.
There are numerous reasons that an owner would consider a third-party sale,
some financially motivated and some values motivated, which could include the
following:
A realization that the owner has taken the company as far as they care to and
they now want to cash in on their sweat equity.
The owner no longer has the passion and drive necessary to maintain the
daily work schedule.
Completing a sale “sooner, rather than later” is a priority for the owner, as
the owner doesn’t want to take the risk that an insider sale or a transfer to
children won’t provide the necessary money to meet the owner’s financial
security goals.
Speed of the transaction, which can usually be accomplished in one year or so,
and acceleration of cash flows to the owner are key benefits to a third-party sale.
Another factor to consider is the costs associated with the third-party sale, such
as investment banker fees that can run $5,000 to $10,000 per month during the
sale process and a contingent fee that is a percentage of the final sale price. While
there are many ways that the fees can be structured, Short advises owners that for
a $5 million sale they may be looking at fees totaling $500,000 from all sources:
investment bankers, attorneys, CPAs, etc.
The final point to cover in this section is that third-party sales can be
accomplished through either a negotiated sale, where the buyer is already
identified, or through a process known as a controlled auction. Even if a buyer
has expressed interest in acquiring your client’s company, there may be other, as
yet unknown, potential buyers that may be willing to offer more for the company,
and that is one benefit to the controlled auction process. The negotiated sale will
be less costly than the controlled auction that is facilitated by an investment
banking firm. However, the controlled auction gives the seller more control and
more options, while the competition among multiple buyers can provide greater
financial reward.
Transfer to Children
Following closely behind third-party exit plans is the transfer to children of the
exiting owner, which was used 24.0% of the time. Transfers to children are
usually accomplished over a five- to 10-year time frame, so once again, this is
not an exit path that can be used successfully for a scenario in which the owner is
looking to sell quickly. The benefits to transferring ownership to children run the
spectrum from financially motivated goals to values-based goals, including
The parent owner achieving financial security, but with some of the cash
flows coming after departure.
The time element (5–10 years) provides the owner with an opportunity to
prepare themselves and the business for the transition. The child successor(s)
The values-based goals revolve around keeping the business as a focal point
of the family, providing above-average income opportunities to the children,
keeping the company anchored in the community, and satisfying the
expectations of those business-active children who want to carry on the
legacy of the family business.
It has already been noted that a transfer to children strategy is not suitable when a
quick timeframe is required and the parent owner may not realize full financial
security at the point of departure. The other major challenge is one of family
dynamics. In a situation where there is only one child, and that child is also a
business-active child, there is no issue. However, consider the implications if
there are multiple children and one or more are actively working in the business
while others are not. Issues related to fairness, both in terms of value and timing
of transfers, can start to fracture the family relationships. These potential issues
are best handled in a direct manner, with all the business-active child and non-
business-active child ramifications laid out and explained thoroughly. Some
parties may still feel slighted, but that is where the family counselor member of
the exit planning team can be of benefit.
The ESOP is a useful device for achieving several business purposes: (1)
rewarding employees for active service to the firm, (2) sharing ownership with
employees, and (3) providing an orderly transfer of ownership. As a result,
ESOPs can be extremely attractive vehicles for disposing of some or all of a
closely held corporation, with or without an outside buyer’s involvement. ESOPs
can be used by regular C corporations and S corporations, but ESOPs cannot be
used by partnerships.
Closely held corporations, which enjoy no active market for their shares, have
found that the ESOP can provide the liquidity they desperately need. By setting
up an ESOP and its plan for the purchase of shares, the semblance of a market is
established.
Aside from the tax benefits mentioned previously, ESOPs offer additional
benefits to the owner, such as allowing the owner to meet their financial security
objectives while still maintaining a role in the company after the sale if they so
desire. By gradually selling a controlling interest to the ESOP, the owner
maintains control for a period of time while they are also preparing the
management team for the owner’s departure. Values goals can also be met, such
as ensuring the company remains in the community while also providing the
employees with a potentially lucrative retirement benefit in which they have a
hand in growing the value.
ESOPs are complex vehicles, and the dual oversight of the IRS and DOL helps to
drive up the cost of establishing and maintaining an ESOP. Depending upon the
size of the company, the upfront costs for plan design, valuation services, and
governmental filings could range from $50,000 to $350,000, and there would
also be annual costs related to ongoing valuation services, third-party
administration, and trustee fees. According to Loren Rogers, Executive Director
The need to ascertain the value of a business extends beyond the few situations
listed previously. Here are other common reasons to determine a business’s
value:
Regardless of its form, the buy-sell agreement allows closely held corporations
and their shareholders to realize several important tax and business planning
objectives. These include the following:
As pointed out by John Brown in his blog series on business continuity plans,
merely having a buy-sell agreement in place is not sufficient to meeting the needs
of the business and the remaining owners after a buy-sell agreement is triggered.
Challenges for both the business and the deceased owner’s family remain. The
business’s loans may have been dependent upon the personal guarantees of a
deceased owner, or the deceased owner’s role as either an operational expert or
the top revenue generator may be very difficult to replace. The deceased owner’s
With a stock redemption agreement, the corporation owns the life insurance
contract on each owner and would buy the shares back and hold them as treasury
shares. Because the remaining shareholders would then own all of the outstanding
shares, their respective interests would increase; however, since they did not
purchase any more shares, the basis in their interests would remain unchanged—an
important factor if later lifetime sales are contemplated.
Neither the redemption or cross purchase arrangement will work, however, if any
of the owners is uninsurable. Further, differences in premium costs, the small
dollar amounts of coverage needed for some owners, and other matters such as
the “split dollar” form of purchasing insurance may need to be considered.
The preceding discussion on buy-sell agreements points out a very necessary step
to ensure that a process is in place to smoothly transition business ownership,
most often in the event of either death or disability of an owner. The buy-sell
agreement can also be triggered by the retirement of an owner, but the use of a
leveraged funding mechanism (life insurance) is not available in the retirement
scenario.
b. third-party transfer
Go to answer.
c. transfer to children
Go to answer.
d. sale to an ESOP
Go to answer.
B
usiness owners and professionals are among the best potential clients for
the investment professional. By nature, they are interested in material
wealth; by disposition, they are more comfortable than the general
population with ambiguity and risk; by experience, they know how to make
decisions involving their personal wealth. Over time, a percentage of these
business owners grow wealthy, creating enormous opportunities for the
investment professional.
This module has presented information about the financial challenges facing
business owners and the ways in which the investment professional can help
them to meet those challenges effectively.
Having read the material in this module, you should be able to:
4–3 Analyze the risk management process and the property and liability
risks for high net worth individuals and make appropriate
recommendations.
4–4 Analyze the personal, security, and professional risks for high net
worth individuals and make appropriate recommendations.
4–5 Analyze the need for life and disability insurance for the high net
worth client and make appropriate recommendations.
Chapter 3
4–3 Analyze the risk management process and the property and liability
risks for high net worth individuals and make appropriate
recommendations.
1. Identify and define the four risk management techniques and provide an
example for each.
Risk avoidance is simply not doing things that expose one to risk.
Don’t skydive to avoid dying by high-speed impact with the
ground.
High-end autos
“toys”
1. What are some risks associated with entertaining guests and serving on a
board, and what can clients do to protect themselves?
When entertaining guests, there are additional liability risks if guests
were to be injured and there are additional property risks if property is
damaged or stolen. If alcohol is served there would be additional
liability for that as well.
When serving on a board, allegations of financial mismanagement,
improper employment practices, sexual harassment, and professional
errors and omissions can be expensive. Once again, the cost to
defend oneself against these allegations can be expensive even if no
damages are awarded.
Return to question.
2. What are personal security risks? How can clients protect themselves?
Workplace violence
Home invasions
Muggings
Kidnapping
Extortion
Identity theft
Cyberattacks
Clients should educate themselves as to how, when, and where
threats can materialize. Hire security specialists who can develop a
comprehensive security plan that involves home protection and
3. Identify professional and employer risks and what clients can do to protect
themselves.
Professional risks include damage to one’s reputation and the loss of
intellectual property. Employer risks include property and liability risks
as well as allegations of unfair employment practices such as
wrongful termination, being overlooked for promotion, discrimination,
and sexual harassment.
Clients should utilize background checks, conduct regular employee
training, and have adequate insurance in place to protect against
these types of losses.
Return to question.
Chapter 5
4–5 Analyze the need for life and disability insurance for the high net
worth client and make appropriate recommendations.
1. Compare and contrast term and cash value life insurance. When would term
life insurance be preferred? When would cash value life insurance be
preferred?
Term and cash value life insurance policies provide death benefit
protection. Term policies do so for a specified period of time—a term
—while cash value policies are designed to provide coverage for an
individual’s lifetime. Term policies have no cash value. Cash value
policies earn interest and may earn dividends that can further
increase the death benefit and cash values over time. Both term and
cash value policies offer riders that can be used to customize a policy
to a client’s needs. Term policies will initially provide the same death
4. Where do high net worth clients typically need to go to get the insurance
products they need?
Specialty insurers are usually needed to obtain the unique insurance
policies and coverages that high net worth clients need to adequately
protect themselves and their property.
Return to question.
1. What are the advantages and disadvantages to each of the following exit
paths?
a. transfer to insider
Advantages to an insider transfer include the fact that the design
can provide for the owner to retain control of the company until the
owner receives all of the money they need out of the sale, the co-
owners and key employees to whom the transfer is taking place
develop a sense of responsibility for growing the company and
improving on its management and execution, the selling owner
may realize greater overall income than a third-party or ESOP
sale would generate, as the owner is still an active employee
earning salary and bonus, while also very likely receiving the
perks of ownership during the multi-year transfer period, and the
periodic and final installments due the exit owner will be paid on
an increasing business value.
Disadvantages include the fact that the exiting owner may receive
relatively little in upfront money, and is dependent upon the
performance of the company and the future cash flows to achieve
financial security at the desired time. The time to complete an
insider transfer is also longer than for a third-party sale. It also
possible that there may not be a clear cut successor within the
company.
Return to question.
b. third-party transfer
There are two primary advantages to a third-party sale. It can be
accomplished quicker than insider transfers or transfers to
children and provides the selling owner with the upfront cash to
meet the owner’s financial security goal.
Flood, Brian. Wealth Exposed. Hoboken, NJ: John Wiley & Sons Inc., 2014.
Krass, Stephen J. The 2007 Pension Answer Book. New York: Panel Publishers, a
division of Aspen Publishers Inc., 2007 (revised annually).
Leimberg, Stephen R., Robert J. Doyle Jr., and Keith A. Buck. The Tools &
Techniques of Life Insurance Planning. Erlanger, KY: The National Underwriter
Company, 2015.
Index 107
© 1996, 2002–2018, College for Financial Planning, all rights reserved.