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Brand Book

2014
Brand Book
DURHAM COLLEGE 04
LOGO 04
COLOURS 04
T Y P E FA C E S 0 4
GRAPHIC ELEMENTS 05
PAT T E R N S 0 5
I HEART DC 05
INTERNAL BRANDING 06
BRANDED MERCHANDISE 07
BRAND EXTENSION 08

BISTRO ‘67 10
LOGO 10
COLOURS 10
T Y P E FA C E S 1 0
GRAPHIC ELEMENTS 11
PAT T E R N S 1 1

PA N T R Y 1 2
LOGO 12
COLOURS 12
T Y P E FA C E S 1 2
GRAPHIC ELEMENTS 13

C O R P O R AT E T R A I N I N G S E R V I C E S 14
LOGO 14
COLOURS 14
T Y P E FA C E S 1 5
GRAPHIC ELEMENTS 15

DURHAM LORDS 16
LOGO 16
COLOURS 16

CES 18
LOGO 18
COLOURS 18
T Y P E FA C E S 1 8
IMAGERY 19

DC/UOIT CO-BRANDING 14
LOGO 14
COLOURS 14
T Y P E FA C E S 1 4

C O M M U N I C AT I O N S A N D M A R K E T I N G 15
HELPFUL LINKS
LOGO GRAPHIC ELEMENTS
Durham College website
BARS
Green and brown bars must be equal in height
Logo package download
Green must always be on top of brown
White keyline in between the bars should be
Editorial Styleguide
.75pt weight Digital signage submission
form and guidelines
PRIMARY COLOURS
HANDWRITING
Proportion of primary green should be 80% on any marketing material.
Can be a single or series of words used to high-
ICE
light a certain element of the design.
Photo database
PA N T O N E 3 4 1 C PA N T O N E 4 6 2 5 C

C 100 R 0 C 0 R 66 Social media guidelines


M 0 G 98 M 60 G 28
Y 67 B 67 Y 100 B 16 Branded templates
K 29 HEX 0B8261 K 80 HEX 522C1B
Wayfinding manual/signage
I HEART DC
LOGO
Media release form
SECONDARY COLOURS Colours used should follow our colour palette,
primary colours should be used if not being
Event photography
PA N T O N E 3 7 6 C PA N T O N E 5 4 9 C
used elsewhere in the design. Heart should be a
consent poster
C 50 R 69 C 52 R 52 different colour than the letters.
DC Brand cheat sheet
M 0 G 160 M 6 G 127
Y 100 B 70 Y 0 B 166
Business cards and stationery
K 0 HEX 45A046 K 25 HEX 347FA6

PA N T O N E 1 6 6 5 C PA N T O N E 6 0 5 C

C 0 R 211 C 0 R 244
M 68 G 50 M 2 G 220
Y 100 B 34 Y 100 B 0
K 0 HEX E01200 K 7 HEX F4DC00

PA N T O N E C O O L G R AY 1 1 C

C 0 R 69
M 2 G 85
Y 0 B 96
K 68 HEX 455560

T Y P E FA C E S
UNIVERS MINION PRO

The student experience comes The student experience comes


first at Durham College. first at Durham College.

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INTERNAL BRANDING HELPFUL LINKS
BRANDED MERCHANDISE
Branded Merchandise Guide
W A L L PA I N T C O L O U R S L O G O A P P L I C AT I O N S Jersey M54 font download
ICI™ 581 ICI™ 82YY 85/038 Primary Logo
Squirrel Grey Belgium Lace Full colour logo on white or
light heather grey

Sherwin Williams SW 6197 ICI™ 01BB 69/098


Aloof Gray Everclear

Secondary Logo
White logo on green
ICI™ 10BB 43/206 ICI™ 36BB 46/231
Horizon Blue Elise

ICI™ 90YY 58/424 ICI™ 90YY 58/424


June Bud Limelight Te r t i a r y L o g o
To n e o n t o n e o r w a t e r m a r k - g r e e n o n g r e e n ,
black on black, white on white, etc.

ICI™ 88YY 66/447 ICI™ 10GY 52/541


Green Grape Palmyra

ICI™ 30YR 21/505 Sherwin Williams SW 6881


Red Badge Cayenne
DURHAM COLLEGE WORDMARK

Stacked application
Sherwin Williams SW 6885
Knockout Orange

Horizontal application

T R I M PA I N T C O L O U R S

ICI™ 30YY 33/047


T Y P E FA C E
Old Monterey

JERSEY M54 SOLID

JERSEY M54 OUTLINED

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BRAND EXTENSION HELPFUL LINKS
Need content to go in this section. Alumni webpage

Alumni publications

Alumni Facebook page

A L U M N I A S S O C I AT I O N
HELPFUL LINKS
LOGO GRAPHIC ELEMENTS
Bistro ‘67 website
FIELD TO FORK WORDMARK
Should appear on all materials, either in the
Bistro ‘67 Brand Standards
wordmark or emblem format.

FIELD TO FORK EMBLEM


PRIMARY COLOURS Should appear on all materials, either in the
wordmark or emblem format.
PA N T O N E 5 1 8 C PA N T O N E W A R M G R AY 1 1 C

C 70 R 90 C 0 R 79
M 100 G 33 M 17 G 68
Y 55 B 73 Y 34 B 59
K 25 HEX 5A2149 K 62 HEX 4F443B
PAT T E R N S

SECONDARY COLOURS

PA N T O N E 4 1 7 C PA N T O N E 5 7 7 C

C 1 R 85 C 24 R 187
M 0 G 85 M 0 G 207
Y 25 B 65 Y 40 B 161
K 65 HEX 555541 K 10 HEX BBCFA1 BARN BOARD
Typically used with a Warm Gray 11 overlay
PA N T O N E 3 7 9 C PA N T O N E 6 2 1 C

C 9 R 249 C 13 R 214
M 0 G 241 M 0 G 233
Y 58 B 138 Y 10 B 225
K 0 HEX F9F18A K 2 HEX D6E9E1

PA N T O N E 1 6 6 C

C 0 R 187
M 64 G 68
Y 100 B 38
K 0 HEX BB4426

T Y P E FA C E S
FUTURA STD. MEDIUM CLARENDON

Bistro ‘67, a new Bistro ‘67, a new


teaching-inspired restaurant teaching-inspired restaurant

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HELPFUL LINKS
LOGO GRAPHIC ELEMENTS
Pantry webpage

FIELD TO FORK EMBLEM Pantry Brand Standards


Can be used on it’s own or in combination with
the Durham College logo.

PRIMARY COLOUR HANDWRITTEN LABELING


{090913} Used to identify product name and date
BLACK

C 0 R 0
M 0 G 0
Y 0 B 0
K 100 HEX 000000

SECONDARY COLOUR
GREY 66% GREY 33%

C 0 R 117 C 0 R 182
M 0 G 118 M 0 G 184
Y 0 B 121 Y 0 B 186
K 66 HEX 757679 K 33 HEX B6B8BA

ACCENT COLOUR
PA N T O N E R E D 0 3 2 C

C 0 R 239
M 100 G 65
Y 100 B 53
K 0 HEX ED1C24

T Y P E FA C E
FUTURA STD. BOOK F U T U R A S T D . H E AV Y

Purchase delicious Purchase delicious


house made breads, house made breads,
muffins, soups, muffins, soups,
ready to go meals, ready to go meals,
sausages and more. sausages and more.

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HELPFUL LINKS
LOGO T Y P E FA C E S
UNIVERS CTS website

Client-focused, proven training solutions. CTS Brand Standards Guide

TIMES NEW ROMAN

TECHNICAL TRAINING AND TRUCK DRIVER STREAM OF BUSINESS Client-focused, proven training solutions.
PRIMARY COLOURS

PA N T O N E 5 4 1 C PA N T O N E W A R M G R AY 8 C

C 100 R 0 C 0 R 162
M 57 G 70 M 9 G 149 GRAPHIC ELEMENTS
Y 0 B 127 Y 16 B 138
K 38 HEX 00467F K 43 HEX A2958A
LET OUR EXPERTISE WORK FOR YOU
WORDMARK
SECONDARY COLOURS Some sort of description here.

PA N T O N E 4 7 1 C PA N T O N E 1 8 0 5 C

C 0 R 206 C 0 R 66
M 59 G 112 M 60 G 28
Y 100 B 25 Y 100 B 16
K 18 HEX CE7019 K 80 HEX 522C1B

TECHNICAL TRAINING AND TRUCK DRIVER STREAM OF BUSINESS

PRIMARY COLOURS

PA N T O N E 4 7 1 C PA N T O N E W A R M G R AY 8 C

C 0 R 206 C 0 R 162
M 59 G 112 M 9 G 149
Y 100 B 25 Y 16 B 138
K 18 HEX CE7019 K 43 HEX A2958A

SECONDARY COLOURS

PA N T O N E 5 4 1 C
PA N T O N E 1 8 0 5 C
C 100 R 0
M 57 G 70 C 0 R 66
Y 0 B 127 M 60 G 28
K 38 HEX 00467F Y 100 B 16
K 80 HEX 522C1B

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HELPFUL LINKS
LOGO
Lords website

COLOURS

PRIMARY COLOURS

PA N T O N E 3 4 3 5 PA N T O N E 1 1 6

C 95 R 0 C 1 R 255
M 39 G 88 M 13 G 213
Y 84 B 60 Y 100 B 0
K 36 HEX 003721 K 0 HEX FFD500

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COMMUNITY EMPLOYMENT SERVICES COMMUNITY EMPLOYMENT SERVICES

HELPFUL LINKS
LOGO IMAGERY
CES website

COMMUNITY EMPLOYMENT SERVICES

PRIMARY COLOURS
PA N T O N E 3 7 6 C 90% BLACK

C 50 R 69 C 0 R 64
M 0 G 160 M 0 G 64
Y 100 B 70 Y 0 B 65
K 0 HEX 45A046 K 90 HEX 404041

SECONDARY COLOUR
PA N T O N E 2 6 2

C 0 R 117
M 0 G 118
Y 0 B 121
K 66 HEX 757679

T Y P E FA C E S
UNIVERS M E L O I R LT S T D

Discover a variety of valuable Discover a variety of valuable


employment and academic employment and academic
upgrading services provided upgrading services provided
in your community. in your community.
C O M M U N I C AT I O N S A N D M A R K E T I N G

CAROL BEAM TOM HORTON


Executive director, Communications and Marketing Advertising/promotions co-ordinator
carol.beam@durhamcollege.ca tom.horton@durhamcollege.ca
HELPFUL LINKS 905.721.2000 ext. 3216 905.721.2000 ext. 2365
LOGO
Durham College
Logo Standards BRANDON CARSON COSETTE KAZARIAN
Web specialist Communications officer
UOIT Logo Standards
brandon.carson@durhamcollege.ca cosette.kazarian@durhamcollege.ca
905.721.2000 ext. 2594 905.721.2000 ext. 3611

BETH CHAPLEAU S T E V E N PA R R Y
COLOURS Graphic designer Graphic designer
beth.chapleau@durhamcollege.ca steven.parry@durhamcollege.ca
BLACK GREY
905.721.2000 ext. 2522 905.721.2000 ext. 2206
C 0 R 0 C 0 R 88
M 0 G 0 M 0 G 89
Y 0 B 0 Y 0 B 91 JUSTIN CHRISTIE MICHELLE ROEBUCK
K 100 HEX 000000 K 90 HEX 58595B Web media specialist Communications officer
justin.christie@durhamcollege.ca michelle.roebuck@durhamcollege.ca
905.721.2000 ext. 2106 905.721.2000 ext. 2197
WHITE

C 0 R 255
SUZANNE CLARK ALLISON ROSNAK
M 0 G 255
Marketing co-ordinator Manager, Communications
Y 0 B 255
K 0 HEX FFFFFF suzanne.clark@durhamcollege.ca allison.rosnak@durhamcollege.ca
905.721.2000 ext. 2119 905.721.2000 ext. 2333

MICHAEL CRONIN TA W N I S H E P P E R D S O N
Assistant web developer Executive assistant
T Y P E FA C E S michael.cronin@durhamcollege.ca tawni.shepperdson@durhamcollege.ca
905.721.2000 ext. 2724 905.721.2000 ext. 3610
GOTHAM HTF

The Durham University Centre was created in PA M E L A D U N N MELANIE VINCENT


Graphic designer
1996 on the campus that the university now Events co-ordinator
pamela.dunn@durhamcollege.ca melanie.vincent@durhamcollege.ca
shares with Durham College. 905.721.2000 ext. 2278 905.721.2000 ext. 2465

TRACI ELLIS CHRIS YEO


GARAMOND
Senior marketing planner Web content co-ordinator

The Durham University Centre was created in traci.ellis@durhamcollege.ca


905.721.2000 ext. 2241
chris.yeo@durhamcollege.ca
905.721.2000 ext. 2290
1996 on the campus that the university now
shares with Durham College.

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