MBA Sem. IV DBM-SPCE Visnagar.

Project Guideline of International Business

PART I: COUNTRY ANALYSIS

Select any country of your choice and analyze it from Political, Legal, Economical and
Socio Cultural point of view.

1) BRIEF HISTORY OF NATION

2) GEOGRAPHICAL SETTING

3) POLITICAL SCENARIO

4) LEGAL SYSTEM

5) ECONOMIC ANALYSIS

1) Economic Statistics
2) Population
3) Distribution of Population
4) Distribution of Wealth
5) Principal Industries
6) Natural Resources
7) Major agricultural crops
8) Major Exports and Imports
9) Trade Restriction
10) Foreign Investment
11) Transportation system
12) Communication System
13) Labor Force
14) Developments in Science and Technology
15) Media
16) Channel of distribution

6) SOCIO CULTURAL ANALYSIS

1) Family
2) Education
3) Living conditions
4) Religion
5) Race, Ethnicity and Subculture
6) Language
7) Aesthetics
8) Major Festivals
9) Attitude towards other cultures
MBA Sem. IV DBM-SPCE Visnagar.

PART II: MARKET AUDIT AND MARKETING PLAN

1) Product to be exported to the country
2) Description of the product
3) Market size
4) Target Market and Positioning of the product
5) Geographic areas to be served
6) Consumer buying habits
7) Brand name
8) Packaging
9) Mode of export
10) Transportation
11) Distribution channel
12) Promotion mix
13) Pricing strategy
14) Documentation requirement
15) Method of payment