Table of Contents

CHAPTER I................................................................................................. Error! Bookmark not defined.

INTRODUCTION ........................................................................................ Error! Bookmark not defined.
1.0 OVERVIEW .................................................................................... Error! Bookmark not defined.
1.0.1 STAKEHOLDER MANAGEMENT IN THE DIGI.COM BERHAD CONTEXT Error! Bookmark not
defined.
1.0.1.1 ADAPTATIONS TO STAKEHOLDER THEORY .......................... Error! Bookmark not defined.
1.1 BACKGROUND OF STUDY ............................................................. Error! Bookmark not defined.
1.1.1 FACEBOOK IS A SOCIAL MEDIA USE AS THE MEDIUM FOR INTERACTION Error! Bookmark not
defined.
1.2 PROBLEM STATEMENT ................................................................. Error! Bookmark not defined.
1.3 RESEARCH OBJECTIVE .................................................................. Error! Bookmark not defined.
1.3.1 GENERAL OBJECTIVE ............................................................ Error! Bookmark not defined.
1.3.2 SPECIFIC OBJECTIVE ............................................................. Error! Bookmark not defined.
1.4 RESEARCH QUESTION .................................................................. Error! Bookmark not defined.
1.5 CONCEPTUAL FRAMEWORK............................................................... Error! Bookmark not defined.
Diagram 1.2: A Tentative Framework of Stakeholder Engagement Error! Bookmark not defined.
1.5.1 FRAMEWORK .............................................................................. Error! Bookmark not defined.
1.6 SIGNIFICANCE OF THE STUDY ............................................................ Error! Bookmark not defined.
1.7 SCOPE OF RESEARCH.................................................................... Error! Bookmark not defined.
1.8 SUMMARY .................................................................................... Error! Bookmark not defined.
CHAPTER II ............................................................................................... Error! Bookmark not defined.
LITERATURE REVIEW ................................................................................ Error! Bookmark not defined.
2.0 INTRODUCTION ............................................................................ Error! Bookmark not defined.
2.1 DEFINITION OF STAKEHOLDER ..................................................... Error! Bookmark not defined.
2.2 PRIMARY STAKEHOLDER .............................................................. Error! Bookmark not defined.
2.3 SECONDARY STAKEHOLDERS ....................................................... Error! Bookmark not defined.
2.4 STAKEHOLDER THEORY ............................................................... Error! Bookmark not defined.
2.5 STAKEHOLDER SITUATIONAL THEORY OF PUBLICS...................... Error! Bookmark not defined.
CHAPTER III .............................................................................................. Error! Bookmark not defined.
RESEARCH METHODOLOGY ..................................................................... Error! Bookmark not defined.
3.0 INTRODUCTION ............................................................................ Error! Bookmark not defined.
3.1 RESEARCH DESIGN ....................................................................... Error! Bookmark not defined.
3.2 DATA COLLECTION ....................................................................... Error! Bookmark not defined.
3.2.1 E-OBSERVATION (FACEBOOK PAGE) .................................... Error! Bookmark not defined.
3.3 DATA ANALYSIS ............................................................................ Error! Bookmark not defined.
3.3.1 DATA DISPLAYS..................................................................... Error! Bookmark not defined.
3.4 DATA DIGI SUSTAINABILITY REPORT 2013 ................................... Error! Bookmark not defined.
3.4.1 MATERIAL ISSUE ................................................................... Error! Bookmark not defined.
3.4.2 CUSTOMER AS A STAKEHOLDER ANALYSIS .......................... Error! Bookmark not defined.
3.5 SUMMARY .................................................................................... Error! Bookmark not defined.
CHAPTER 4 ............................................................................................... Error! Bookmark not defined.
FINDINDS AND DISCUSSION ..................................................................... Error! Bookmark not defined.
4.0 OVERVIEW .................................................................................... Error! Bookmark not defined.
4.1 THE IMPORTANT OF STAKEHOLDERS MANAGEMENT ................. Error! Bookmark not defined.
4.2 CUSTOMERS OBSERVATION DATA ............................................... Error! Bookmark not defined.
4.3 DATA ANALYSIS BASED ON OBSERVATION STUDIES.................... Error! Bookmark not defined.
Diagram 1.2: A Tentative Framework of Stakeholder Engagement Error! Bookmark not defined.
4.3.1 DIGI’S ANALYSIS ................................................................... Error! Bookmark not defined.
Figure 1.1 Digi’s Customer Comments ............................................. Error! Bookmark not defined.
4.4 CONCLUSION ................................................................................ Error! Bookmark not defined.
REFERENCES ............................................................................................. Error! Bookmark not defined.