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FEBRUARY 18, 2018

Cryptocue ICO Overview: Current (CRNC)


An Incentivized, Blockchain Enabled Multimedia Ecosystem

-
This project creates a digital Token that rewards all users for their attention, data
and time spent during their media streaming experience. This platform will
combine popular media networks such as SoundCloud, Spotify, YouTube, among-
others, into one place. This generated Token can be used to purchase an
extensive range of products, services, in-platform advertising and can also be
traded.

Overview

Name: Current
Project Type: Streaming Ecosystem
Project Description: Current consolidates the best content and features from
the most popular media networks into an all-in-one personalized experience.
Token Symbol: CRNC
Website: https://current.us/
White paper: https://cdn.current.us/whitepaper.pdf
Presale or whitelist: https://current.us/#signup
Presale Date: February 7, 2018 (12:00AM CT) - February 21, 2018 (11:59PM CT)
Main Sale Date: March 14, 2018 (12:00AM CT) - April 4, 2018 (11:59PM CT)
Company: Current
Industry: Media Streaming
ICO Details

Public ICO Launch: February 7, 2018 (12:00AM CT) - February 21, 2018
(11:59PM CT) (Presale)
Token Type: ERC20
Token Distribution:

Token
Distribution
Current

35% Mining Rewards 10% Community Growth & Strategic Partners


35% Token Sale 5% Advisors
12% Team 3% Current Foundation

Token Supply: 1,000,000,000 CRNC


Token Price: $0.24 USD = 1 CRNC
Soft Cap: $5,000,000 USD
Hard Cap: $36,000,000 USD
Accepted payments: ETH, BTC, NEO
Presale Min. Contribution: $0.03 ETH
Bonus structure: up to 45% bonus for private sale, public presale bonus TBA.
Free Airdrop: the CRNC 4 million Airdrop is now open for application. All
confirmed applicants would be awarded with CRNCs. Apply now and earn extra
CRNCs by inviting your friends to Current's community.
Claim your Wallet: March 21, 2018 (12:00AM CT)
Token role: utility token used to purchase goods, premium services, and ad
inventory within the Current platform.
SWOT Analysis

Strengths

• The team has a vast experience developing popular mobile applications.


• Expert investors and advisors in blockchain, media and capital markets such as
Mark Cuban and Dave Hoover are supporting the project.
• Current provides benefits to all the stakeholders within the streaming media
industry.
• There’s an application where users can try the new experience that the
platform provides.
• Users require no prior knowledge of blockchain technology and/or no
cryptocurrency holdings.

Opportunities

• Streaming Media is one of the largest industries in the world; it is also one of
the most profitable.
• Being rewarded for the use of an application that consolidates all streaming
users utilize, should attract a large amount of customers.
• Current strategy for mass adoption by the use of Token sales, viral shares and
influencers seems to be well planned, effective and feasible.

Weakness

• There is a limitation in transaction speed due to the ERC30 Token interface.


Current affirms this limitation will be leveraged by off-chain payment channel
networks, but there is no further information on how this will work nor the
expected results.
• Massive platforms such as Facebook and Twitter are excluded from the
Current ecosystem.

Threats

• Significant capital investment is required to build and scale media companies.


• Current will have to partner with major platforms in order to compete with
current internet media giants.
Technology/Innovation

Platform

This Platform puts together the content and features from the most used Media
Networks, enabling an all-in-one media experience; consequently, it will be
focused on incentivizing Social Media and Advertising. The system will use
blockchain to provide a transparent distribution of contents, payments, goods
and services; furthermore, it will also allow the platform to gather the information
regarding the user behavior in a proper way.

Protocol

The Protocol is designed to stimulate users to play media and reward them based
on their time consumption, shared data and inputs within the ecosystem.
Verifying the initializer, measuring the value of any given action of the system
and then calculating the correct Token rewards to allocate them correctly, are
the three steps by which the participants of the consumption cycle are rewarded.
Consuming more than 30 seconds of play will trigger the initializer. From now on,
consumption will be referred as “mining” throughout the paper.
Every mined Token will be distributed amon¬gst the creator, curator, consumer
and potential referrer, which will benefit all of the stakeholders. The structure of
the value distributed by any mined Token is represented in the next graph:

Token Percentage Split Use of CRNC

- Spent within Current platform or with


Consumer 55% external partners
- Trades on external exchanges
TOTAL TOKEN SUPPLY

PROTOCOL

Creator 20% - Spent or traded

- Spent or traded
Curator 20%
- Returned to Current if acting curator

Referrer 3% - Spent or traded

Growth Pool 2% - Returned to Current’s total token


supply to perpetuate platform growth
Token

The utility Token used by Current is CRNC (pronounced “Currency”). This Token
can be commercialized on participating trade, as well as it can be used as a cash
substitute within the Current system; becoming the main currency inside the
network and being used to pay premium services. These services may cover
offline usage, Ad-free streaming, exclusive content and access to memberships
that includes premium networks of Current partners. In the future, users will be
able to buy physical goods and other services with tokens; likewise, CRNC could
be sent between users within the platform. Moreover, the advertisers will
function as stakeholders, who will be able to use the token and will also need to
acquire them in order to promote campaigns within the Current network.

What Problems Does It Solve?

More Convenient Streaming

Trough Application Programming Interfaces (APIs) Current will have access to


contents through multiple services, consolidating the information that is now
segregated for the users; therefore, reducing the limitation of just having access
to hosted content.

Reducing Ownership Barriers

CRNC eliminates any barriers to enter, allowing users to start earning tokens
immediately, without needing to know how the cryptocurrency market works.

Best Recommendations

Content Based Filtering and Collaborative Filtering will be leveraged by Current’s


recommendation algorithm, providing recommendation in two ways: one based
on the user consumption history and another one based on what similar users
listened to. The information will be contributed by all the services that users
utilize within the network, which will make the gathered information richer than
the other ones collected from the other platforms.
Road Map | Future Work
PHASE 1

PROTOCOL PLATFORMS OPERATIONS

Q3 2017 APR 2016 APR 2016


Protocol Feasibility Analysis Commence Project Finalize Seed Round

Q3 2017 MAR 2017 JUN 2017


Protocol Feasibility Analysis Launch v1 Current Platform CRNC Whitepaper

AUG 2017 JUL - DEC 2017


Add Radio Integration Token Sale Preparation

SEP 2017
Platform Stability
Offline Capability

DEC 2017
Current v1.2 Update
New Discover and Library UI

PHASE 2

PROTOCOL PLATFORMS OPERATIONS

Q3 2018 Q2 2018 JAN 2018


v1 Launch Blockchain Attribution CRNC Wallet Integration Token Sale Announced to Media,
Marketing Campaigns, Bounty Program
Q1 2019 Q2 2018
v1.2 Blockchain Attribution Current v1.3 Update FEB 7 – FEB 21, 2018
Allow any network to access Performance and Scalability Public Presale
and integrate our protocol
Q2 2018 MAR 14 – APR 4, 2018
Vide Integration: Netflix, Hulu, Main Sale Launch,
Record Offline Video Claim Current Wallet Campaign
Allow Anyone to Participate
Q3 2018
Launch Android Platform APR 4, 2018
Toke Sale Concludes
Q4 2018
Expand Operating Systems, Launch APR / MAY 2018
iPad, Smart TV Based Platforms Distribute CRNC Tokens
from Token Sale
Q1 2019
Decentralized Content Distribution
Creators Earn 100% Revenue

Q4 2019
Current Ad Platform
Team Overview

Dan Novaes | Co-Founder and CEO


Dan has been profiled in Forbes, Entrepreneur, & Bloomberg TV
for his entrepreneurial achievements and amassed a following of
1,200,000. He's had two prior exits from companies generat-
ing tens of millions in revenue. Dan has been investing in the
block chain space since 2013.

Kiran Panesar | Co-Founder and CTO


Kiran has built and overseen sites that provide secure, scalable
web services for tens of thousands of concurrent users,
handling over 1 billion requests per month. He’s passionate
about bringing the same scalability to decentralized technology.

Nick McEvily | Co-Founder and CPO


With an extensive experience leading software and design
teams for the last eight years, Nick manages product design and
development at Current. He has spoken on blockchain
technologies and is an avid Ethereum and Bitcoin investor.

Josh Moyer | Business and Marketing Manager


Experienced across business development, UI/UX, research,
paid marketing, growth and data analytics. Leveraging his unique
skill set, he’s driven hundreds of thousands of downloads from
the 13-24 year old demographic and facilitated partnerships
with major influencers.

Sehamus Doheny | Curation Director


Seamus has years of experience in the media space as a music
video producer for Tokio and an alumni of Atlantic Records &
OWSLA. At Current he supervises artist partnerships, creates
original content, and maintains the highest curatorial standard.

Steven Lee | Engineer


Steven is Lead iOS Developer at Current. He has performed
research in using machine learning combined with predictive
algorithms to analyze financial data. The use of his knowledge
will help the algorithm to provide recommendations through
Current.
Principal Advisors and Investors

Mark Cuban | Chairman 2929 Entertainment


Investor, Innovator and Philanthropist. Early in his career he
sold his computer consultancy, MicroSolutions, to Compu
Serve. As pioneer of digital media broadcast, he later launched
and sold Broadcast.net to Yahoo. Beyond that, 2929
Entertainment owns and manages AXS TV (previously HDNet).
Current owner of Dallas Mavericks.

Dave Hoover| Co-founder Dev Bootcamp


With a background in Psychology, Dave’s been an engineer
ever since he became interested in how technologists become
competent and keep up with the constant change in the
ecosystems. Minority owner of 3 acquired companies. Supports
his 14 portfolio companies.

Galia Benartzi| Co-founder and Business Development


Bancor Foundation
As a technology entrepreneur, she has been building software
startups since 2005. She has been through multiple
acquisitions, wind downs, venture capital financing and
everything in between. She Co-founded Bancor, one of the top
5 ICO’s of 2017. Studied at Dartmouth College and Johns
Hopkins University.

Daniel Hoffer| Founder Couchsurfing


Investor, advisor, and strategic general management expert
with a passion for both consumer and SAAS, especially in the
areas of online travel, marketplaces, and sharing economy,
among others. Professional experience as a VC, Fortune 500
product executive, and founder/CEO.
Competitors

Basic Attention Token Steem JET8 Commodity Ad Network

Conclusions and Considerations


Right now, Current has one working application and up to 200,000 users, with an
average of 18 minutes per session. In fact, in the final quarter of 2017 retention
was 35%; therefore, considering any incentives have been built into the platform
yet, these numbers seem pretty good. Most of the blockchain media projects are
focused on solving copyright and distribution issues; nevertheless, Current is
focused on incentivizing Social Media and Advertising, which is an emerging
market within the industry. This approach provides great advantages over most
competitors.
On the other hand, Current direct competitors are concentrating their efforts in
just one value proposition such as JET8 (J8T), a decentralized mobile engage-
ment network which connects influencers, audiences and brands. Their core
value proposition is focused in just advertising; nonetheless, Current creates an
environment with added value, not only in advertising, but also in the very means
of all-in-one platforms and the rewarding program, this value is also extended to
all lf the interested parties in the media. CRNC is profiled as a good investment
choice by having a profitable business model, a relevant value proposition and a
scalable mass adoption strategy, and as we mentioned before, all of these
features seems to be deliverable.

Useful Links
Whitepaper: https://cdn.current.us/whitepaper.pdf
Telegram: http://bit.ly/2xWBPfH
Twitter: https://twitter.com/ Current_CRNC
Facebook: https://www.facebook.com/ CurrentCRNC
Medium: https://medium.com/ current-crnc
Reddit: https://www.reddit.com/r/CurrentCRNC/
Github: https://github.com/CurrentMediaNetwork

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