A PROJECT REPORT ON

“STUDY OF INCREASE IN SALES OF TALLY SOFTWARE AT

ANTRAWEB TECHNOLOGY DURING INTRODUCTION OF GST”

Submitted to

UNIVERSITY OF MUMBAI

IN PARTIAL REQUIREMENT OF THE REQUIREMENT FOR THE

AWARD OF DEGREE OF MASTERS OF MANAGEMENT STUDIES
(MMS)

MASTERS OF MANAGEMENT STUDIES

MMS- FINANCE
(2016-2018)

SUBMITTED BY: PROJECT GUIDE:

DEEPAK NANDA PROF. VIVEK SHARMA

Marketing - 230

SHEILA RAHEJA SCHOOL OF BUSINESS MANAGEMENT &

RESEARCH
UNIVERSITY OF MUMBAI

Raheja Education Complex, Kher Nagar, Opp. Chhatrapati Shivaji

Ground, Bandra (East), Mumbai- 400051.
 Table of Contents

Sr. No Topics Page no

1 Student Declaration
2 Acknowledgement
3 Letter of Transmittal
4 Letter of Authorization
5 Certificate
6 Company Certificate
7 Executive Summary
8 Table of Contents
A) Table Index
B) Graph Index

Introduction
9 Problem Statement
10 Research Objective
11 Research Hypothesis
12 Research Design
13 Literature Review

Methodology
14 Sampling
15 Data Collection
16 Data Analysis
17 Hypothesis Testing
18 Limitations

Conclusions
19 a) Findings
20 b) Suggestions

Appendices
21 Bibliography
22 Reference
23 Questionnaire
 DECLARATION

I declare that this report entitled “To study the increase in sales of tally
software at Antraweb Technology during introduction of GST”.

Is my original work and not copied from elsewhere nor submitted before for any
degree, diploma or course to any Institute or University and due
acknowledgement has been given in the bibliography to all sources they printed,
electronic or personal.

This project is done in partial fulfillment of the requirements for the degree of
MASTERS OF MANAGEMENT STUDIES by MUMBAI UNIVERSITY.
This information incorporated in this project is true and original to the best of
my knowledge.

__________________
Signature
 ACKNOWLEDGEMENT
I take this opportunity to express my sincere thanks to “Antraweb Technologies
Pvt. Ltd.” for offering me a unique platform to gain exposure and garner
knowledge in the field of B2B Sales.

I take immense pleasure in extending my sincere thanks to my project guide

Prof. Vivek Sharma for providing valuable insights during my project. He was
there to guide me whenever and wherever I needed any help throughout the
tenure of my project.

A special gratitude to Dr.Vijay Wagh, Director of Sheila Raheja School of

Business Management and Research (SRBS), for permitting me to undertake
this study.

I would also like to convey my heartfelt thanks to Mr. Afzal Dalvi who has
immensely guided and supported me and has been there for me whenever I
needed his help throughout my internship.

Lastly, I would like to express my profound gratitude to all Faculty members of

“Sheila Raheja School of Business Management and Research” for giving me
this great opportunity.

Deepak Nanda
Roll No: M-230
Specialization – Marketing
SRBS, Mumbai
 LETTER OF TRANSMITTAL

Dr. Vijay Wagh

Director,
Sheila Raheja School of Business Management & Research,
Bandra, Mumbai - 400051.

Re: "To study the increase in sales of tally software at Antraweb Technology
during introduction of GST”

Dear Sir,

The report outline in the research proposal of April 10, 2017 is complete. We
have personally supervised the project, conducted the statically analysis and
prepared this report.

The report addresses the key decision: To study the increase in sales of tally
software at Antraweb Technology during introduction of GST agree upon the
proposal, the report offers no specific recommendations for managerial action,
but rather, it presents conclusions which should enable you to make informed
decisions. Thus the conclusions confirms to the deliverables described in the
proposal letter.

I successfully accomplished the research project as described in the outline. I

was able to meet our goals for surveying group of people.

Sincerely,
Deepak Nanda
 LETTER OF AUTHORIZATION

Dr. Vijay Wagh

Director,
Sheila Raheja School of Business Management & Research,
Bandra, Mumbai - 400051.
Report: Presentation of research report

Respected sir,

The report outlined in the research proposal of september15, 2017, is complete.

We have personally supervised the project, conducted the statistical analysis and
prepared the report by: - Deepak Nanda

The report addresses the key decision statement: The key research objective is
to do a comparative study of marketing practice of “To study the increase in
sales of tally software at Antraweb Technology during introduction of GST”

Thus the conclusions confirm to the deliverables described in the proposal

letter.

We successfully accomplished the research project as described in the outline.

We were able meet our goals for interviewing the students, corporate personnel
and common people of all the age groups in the timely fashion.
 CERTIFICATE

I here certify that Mr. Deepak Nanda the student of SHEILA RAHEJA
SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH college
studying in M.M.S has completed project on " TO STUDY THE INCREASE
IN SALES OF TALLY SOFTWARE AT ANTRAWEB TECHNOLOGY
DURING INTRODUCTION OF GST” in the academic year 2016-2018.the
information submitted in the project is true and original to the best of our
knowledge.

Director Project Guide

Prof. Dr.Vijay Wagh Prof. Vivek Sharma
 EXECUTIVE SUMMARY

Based on the initiatives undertaken by the Government under the leadership of our dynamic
and visionary Prime Minister, it becomes imperative, to address issues, which contributes in
"Winning the ―Cost War. To encourage investors to Make in India, it is necessary to
establish an investor friendly environment to facilitate 'ease of doing business in India'.
Indian Economy is characterized by the presence of a distorted indirect tax structure leading
to the biggest obstacle/hindrance to investors/ industries for doing business in India. Hence, it
shall be hampering the growth of the industries and contradict the National Program of 'Make
in India'. Efforts undertaken by the Government of India are aimed to increase the degree of
trust-worthiness for investors on Indian socioeconomic scenario.
Goods & Service Tax (GST) or VAT serves the purpose to impose a broad-based tax on final
consumption by households. Hence, GST is a comprehensive tax levy on supply of goods and
services.
Problem statement:

“A study of increase in sales of tally software at Antraweb Tech. during the introduction of
GST”
Research Objectives

 To understand the current sales at Antraweb Technology

 To study marketing effects leads to increase in sale of tally software.
 To study the market environment after launching of GST.
Hypothesis

SET 1:

H0: Every business does not use tally software.

H1: Every business uses tally software.

SET 2:

H0: There will not be high sale after introduction of GST.

H1: There will be high sale after introduction of GST.

SET 3:

H0: Taxation (GST, TDS, VAT, and TCS) function is not the important feature of tally
software.

H0: Taxation (GST, TDS, VAT, and TCS) function is the important feature of tally software.

Research Design
To complete the study of research design there is a combination of explanatory and
descriptive research.

Data collection method:-

• Collection method: - Survey

• Instrument: - Questionnaire

• Contact method: - Face to face

Sampling Strategy:-
UNIVERSE: -Owners and accountants of different firms.
SAMPLING METHOD: - Probability Sampling Method.
SAMPLING PROCEDURE: -Simple random sampling Method.
SAMPLE SIZE= 100.

Details of Sample:-
Since the research study is all related to the business owners and accountants of Mumbai,
hence we shall meet 100 persons from around different area of Mumbai.
Sample size= n= 100

Area Sample Size

Andheri 25
Bandra 25
Santacruz 25
Goregaon 25
Planned for Data Analysis
Data gathering through survey (questionnaire) and calculations performed on the historical
data with the help of Microsoft Excel.

Findings

1. Every business does not use tally software. Hence hypothesis H0 is accepted and H1
is rejected.
2. There will be high sale after introduction of GST. Hence hypothesis H1 is accepted
and H0 is rejected.
3. Taxation (GST, TDS, VAT, and TCS) function is the important feature of tally
software. Hence hypothesis H1 is accepted and H0 is rejected.
 Table of Contents

Sr. No Topics Page no

1 Student Declaration
2 Acknowledgement
3 Letter of Transmittal
4 Letter of Authorization
5 Certificate
6 Company Certificate
7 Executive Summary
8 Table of Contents
A) Table Index
B) Graph Index

Introduction
9 Problem Statement
10 Research Objective
11 Research Hypothesis
12 Research Design
13 Literature Review
About Goods & Service Tax
Research Papers
About TALLY
Antraweb Technologies Ltd.

Methodology
14 Sampling
15 Data Collection
16 Data Analysis
17 Hypothesis Testing
18 Limitations

Conclusions
19 a) Findings
20 b) Suggestions

Appendices
21 Bibliography
22 Reference
23 Questionnaire
 Table Index
Sr. No. Table Name
1 Aware about Tally Software
2 Most convenient software for accounting
3 Effect of GST on increasing the sale of tally software
4 Users of Tally Software
5 Reasons of using Tally
6 Qualities of Sales Manager
7 Features of Tally leads to increase the sales
8 Method of customer acquisition
9 Customer Perception for Acquiring New Lead
10 Importance of Customer Relationship Management for Enhancing Sales

Graph Index
Sr. No. Graph Name
1 Aware about Tally Software
2 Most convenient software for accounting
3 Effect of GST on increasing the sale of tally software
4 Users of Tally Software
5 Reasons of using Tally
6 Qualities of Sales Manager
7 Features of Tally leads to increase the sales
8 Method of customer acquisition
9 Customer Perception for Acquiring New Lead
10 Importance of Customer Relationship Management for Enhancing Sales
Introduction
Problem Statement:
A Study of Increase in Sales of Tally Software Antraweb Technology during Introduction of
GST
Research Objectives

 To understand the current sales at Antraweb Technology

 To study marketing effects leads to increase in sale of tally software
 To study the market environment after launching of GST.
Hypothesis

SET 1:

H0: Every business does not need tally software.

H1: Every business needs tally software.

SET 2:

H0: There will not be high sale after introduction of GST.

H1: There will not be high sale after introduction of GST.

SET 3:

H0: Taxation (GST, TDS, VAT, and TCS) function is not the important feature of tally
software.

H0: Taxation (GST, TDS, VAT, and TCS) function is the important feature of tally software.
Research Design

To complete the study of research design there is a combination of explanatory and

descriptive research.
 Literature Review
About Goods and Service Tax

Goods & Services Tax Law in India is a comprehensive, multi-stage, destination-based tax that will
be levied on every value addition.

In simple words, GST is an indirect tax levied on the supply of goods and services. GST Law has
replaced many indirect tax laws that previously existed in India.

So, before Goods and Service Tax, the pattern of tax levy was as follows:

Under the GST regime, tax will be levied at every point of sale.
Now let us try to understand “GST is a comprehensive, multi-stage, destination-based tax that
will be levied on every value addition.”
Multi-stage
There are multiple change-of-hands an item goes through along its supply chain: from
manufacture to final sale to consumer.
Let us consider the following case:
• Purchase of raw materials
• Production or manufacture
• Warehousing of finished goods
• Sale of the product to the retailer
Taxes subsumed
The single GST replaced several former taxes and levies which included: central excise duty,
service tax, additional customs duty, surcharges, state-level value added tax and octroi. Other
levies which were applicable on inter-state transportation of goods have also been done away
with in GST regime. GST is levied on all transactions such as sale, transfer, purchase, barter,
lease, or import of goods and/or services. India adopted a dual GST model, meaning that
taxation is administered by both the Union and State Governments. Transactions made within
a single state are levied with Central GST (CGST) by the Central Government and State GST
(SGST) by the State governments. For inter-state transactions and imported goods or
services, an Integrated GST (IGST) is levied by the Central Government. GST is a
consumption-based tax, therefore, taxes are paid to the state where the goods or services are
consumed not the state in which they were produced. IGST complicates tax collection for
State Governments by disabling them from collecting the tax owed to them directly from the
Central Government. Under the previous system, a state would only have to deal with a
single government in order to collect tax revenue.

HSN code in GST

HSN (Harmonized System of Nomenclature) is a 6-digit code for identifying the applicable
rate of GST on different products as per CGST rules. If company has turnover up to Rs. 1.5
Crores in preceding financial year then they need not to mention HSN code while supplying
goods on invoices, if a company has turnover more than 1.5 Cr but up to 5 Cr then they need
to mention 2 digit HSN code while supplying goods on invoices and if turnover cross 5 Cr
then they shall mention 4 digit HSN code on invoices.

Rates
The GST is imposed at different rates on different items. The rate of GST is 18% for soaps
and 28% on washing detergents. GST on movie tickets is based on slabs, with 18% GST for
tickets that cost less than Rs. 100 and 28% GST on tickets costing more than Rs.100.The rate
on under-construction property booking is 12%. Some industries and products were exempted
by the government and remain untaxed under GST, such as dairy products, products of
milling industries, fresh vegetables & fruits, meat products, and other groceries and
necessities.
The introduction of the GST increased the costs of most consumer goods and services in
India including food, hotel charges, insurance and cinema tickets. Upon its introduction in the
country, GST led to a number of protests by the business community, primarily due to an
increase in overall taxes and hence the prices of goods.[Citation needed]
Check posts across the country were abolished ensuring free and fast movement of goods.

Goods and Services Tax Network (GSTN)

As per the government website on GST, "Goods and Services Tax" Network (GSTN) is a
nonprofit organization proposed to be formed for creating a website / platform for all the
concerned parties related to the GST, namely stakeholders, government and taxpayers to
collaborate on a single portal. When up and running, the portal is supposed to be accessible to
the central government which allows it to track down every transaction on its end while
taxpayers are advertised to have the ability of connecting this to their tax returns. However its
efficacy and efficiency is yet to be tested. The IT network was touted to be developed by
unnamed private firms. The known authorized capital of GSTN is ₹10 crore(US$1.6 million)
in which Central Government holds 24.5 percent of shares while the state government holds
24.5 percent and rest with private banking firms for smooth running of the transactions.

The Impact of GST (Goods and Services Tax) In India

After a lot of deliberation, our GST council has finalized the rates for all the goods and major
service categories under various tax slabs, and the GST is expected to fill the loopholes in the
current system and boost the Indian economy. This is being done by unifying the indirect
taxes for all states throughout India.
The tax rate under GST are set at 0%, 5%, 12%, 18% and 28% for various goods and
services, and almost 50% of goods & services comes under 18% tax rate. But how is our life
going to change post GST? Let’s see how GST on some day-to-day good and services will
have an impact on an end user’s pocket.

Footwear & Apparels/Garments:

Footwear costing more than INR 500 will have a GST rate of 18% from an earlier rate of
14.41 rate but rates for the footwear below INR 500 has been reduced to 5%. So, you need to
shell out more for buying a footwear above INR 500/-. And with respect to the ready-made
garments, the rates have been reduced to 12% from an existing 18.16% which will make
them cheaper.
Cab and Taxi rides:
Now, taking an Ola or an Uber will be cheaper because the tax rate has come down to 5%
from an earlier 6% for a cab booking made online.

Airline tickets:
Under the GST, tax rate for economy class for flight tickets is set at 5% but the tax for
business class tickets will have a higher tax rate of 12%.

Train Fare:
There will not be much of an impact. The effective tax rate has increased from 4.5% to 5% in
GST. But, passengers who travel for business trips can claim Input Tax Credit on their rail
ticket which can help them to reduce expenses. People travelling by local trains or in the
sleeper class will not be affected, but first-class & AC travellers will have to pay more.

Movie Tickets:
Movies tickets costing below INR 100 will be charged a GST rate of 18% but prices above
INR 100 will have a higher tax rate of 28%.

Life Insurance Premium:

The Premium Amounts on policies will rise; with an immediate impact can be seen on your
term and endowment policy premiums as the rates have been increased under GST across
life, health and general insurance.

Mutual funds Returns:

GST impact on your returns from mutual funds’ investments will largely be marginal as the
GST will be charged on the TER i.e. Total Expense Ratio of a mutual fund. The TER is
commonly called as expense ratio of a mutual fund company, and the same is set to go up by
3%. The return what you get as an investor will be reduced to that extent unless the respective
mutual fund company i.e. AMC absorbs it but that anyhow will be a marginal difference.

Jewelry:
The gold investment will become slightly expensive because there will be 3% GST on gold &
5% on the making charges. The earlier tax rate on gold was around 2% in most of the states
and the GST is increased from the existing rate to around 2% to 3%.

Buying a Property:
Under construction properties will be cheaper than read-to-move-in properties. The GST rate
for an under-construction property is 18% but the effective rate on this kind of property will
be around 12% due to input tax credits the builder will avail of.

Education & Medical Facilities:

Education and Medical sectors have been kept outside the GST ambit and both the primary
education & healthcare is exempt from GST. It means a consumer will not pay any tax for the
money you spent on these services. But due to increase in the rate of taxes for certain goods
& services as procured by these organizations, they may pass on the additional tax burden to
the consumers.

Hotel Stay: Buying a Property:

Under construction properties will be cheaper than read-to-move-in properties. The GST rate
for an under-construction property is 18% but the effective rate on this kind of property will
be around 12% due to input tax credits the builder will avail of.

Education & Medical Facilities:

Education and Medical sectors have been kept outside the GST ambit and both the primary
education & healthcare is exempt from GST. It means a consumer will not pay any tax for the
money you spent on these services. But due to increase in the rate of taxes for certain goods
& services as procured by these organizations, they may pass on the additional tax burden to
the consumers.

Hotel Stay:
For your hotel stay, if your room tariff is less than Rs 1,000, then there will be no GST, but
anything above Rs 5,000 will attract 28% tax.

Buying a Car:
Most of the cars in the Indian market will become slightly cheaper, except for the hybrid cars
because the GST rate will be 28% tax on all the vehicles irrespective of their make, engine
capacity or model. However, over and above this 28%, an additional cess will be levied
which can be 1%, 3% or 15 %, depending on the particular car segment.

Mobile Bills:
People will have to pay more on mobile phone bills as GST on telecom services is now 18%,
as opposed to the earlier tax rate of 15%. However, telecom companies may absorb this 3%
rise due to fierce competition.

Restaurant Bills/EATING OUT:

Your restaurant bill would depend on whether you dined at an AC or Non-AC establishments
which do not serve alcohol. Now dining at five-star hotels will be charged at 18% GST rate
and the Non-AC restaurants will be charged 12% and a 5% GST will be charged from small
hotels, dhabas and restaurants that do not cross an annual turnover of INR 50 Lakh.

IPL & other related events:

Events like IPL i.e. sporting events will have a 28% GST rate which is higher than the earlier
20%.rates. This will increase the price of your tickets. And the GST rate for other events like
theatre, circus or Indian classical music shows or a folk dance performance or a drama show
will be at 18% GST rate, this is lesser than the earlier tax rate.

DTH and cable services:

The money you pay towards your DTH (Direct-To-Home) connections or to your cable
operator will reduce a bit as the rate is fixed at 18%, which is lower than the earlier taxes
which were comprising of entertainment tax in the range of 10% to 30%, apart from the
service tax of 15%.

Amusements Parks:
The ticket price for amusement parks and theme parks will increase as the earlier service tax
of 15% will become 28% under the GST and may absorb this 3% rise due to fierce
competition.

Restaurant Bills/EATING OUT:

Your restaurant bill would depend on whether you dined at an AC or Non-AC establishments
which do not serve alcohol. Now dining at five-star hotels will be charged at 18% GST rate
and the Non-AC restaurants will be charged 12% and a 5% GST will be charged from small
hotels, dhabas and restaurants that do not cross an annual turnover of INR 50 Lakh.

IPL & other related events:

Events like IPL i.e. sporting events will have a 28% GST rate which is higher than the earlier
20%.rates. This will increase the price of your tickets. And the GST rate for other events like
theatre, circus or Indian classical music shows or a folk dance performance or a drama show
will be at 18% GST rate, this is lesser Buying a Property:
Under construction properties will be cheaper than read-to-move-in properties. The GST rate
for an under-construction property is 18% but the effective rate on this kind of property will
be around 12% due to input tax credits the builder will avail of.

Education & Medical Facilities:

Education and Medical sectors have been kept outside the GST ambit and both the primary
education & healthcare is exempt from GST. It means a consumer will not pay any tax for the
money you spent on these services. But due to increase in the rate of taxes for certain goods
& services as procured by these organizations, they may pass on the additional tax burden to
the consumers.
 Research Papers

1. “GST IN INDIA: A KEY TAX REFORM” - Monika Sehrawat , Upasana

Dhanda International Journal of Research –GRANTHAALAYAH December,
2015 ISSN- 2350-0530(O) ISSN- 2394-3629(P)-in this research paper studies that
due to dissilient environment of Indian economy, it is demand of time to implement
GST. Consumption and productions of goods and services is undoubtedly increasing
and because of multiplicity of taxes in current tax regime administration complexities
and compliance cost is also accelerating. Thus, a simplify, user -friendly and
transparent tax system is required which can be fulfilled by implementation of GST.
Its implementation stands for a coherent tax system which will colligate most of
current indirect taxes and in long term it will lead to higher output, more employment
opportunities and flourish GDP by 1-1.5%. It can also be used as an effective tool for
fiscal policy management if implemented successfully due to nation-wide same tax
rate. It execution will also results in lower cost of doing business that will make the
domestic products more competitive in local and international market. No doubt that
GST will give India a world class tax system by grabbing different treatment to
manufacturing and service sector. But all this will be subject to its rational design and
timely implementation. There are various challenges in way of GST implementation
as discussed above in paper. They need more analytical research to resolve the
battling interest of various stake holders and accomplish the commitment for a
cardinal reform of tax structure in India.

2. “Goods and services tax in india” - a positive reform for indirect tax system-
Akanksha Khurana and Aastha Sharma,International Journal of Advanced
Research (2016),Volume 4, Issue 3, 500-505,ISSN 2320-5407 researcher studies
that it can be concluded from the above discussion that GST will provide relief to
producers and consumers by providing wide and comprehensive coverage of input tax
credit set-off, service tax set off and subsuming the several taxes. Efficient
formulation of GST will lead to resource and revenue gain for both Centre and States
majorly through widening of tax base and improvement in tax compliance. It can be
further concluded that GST have a positive impact on various sectors and industry.
Although implementation of GST requires concentrated efforts of all stake holders
 namely, Central and State Government, trade and industry. Thus, necessary steps
should be taken.

3. “Impact of Goods & Services Tax (GST) On Economic Development”- Anita

Jangra, Sai Om Journal of Commerce & Management, Volume 4, Issue 4 (April,
2017), Online ISSN-2347-7571 in this research paper studies that GST is the most
logical steps towards the comprehensive indirect tax reforms in our country since
independence. GST is leviable on all supply of goods and provision as well
combination theory. All sectors of economic weather the industry business including
govt. department & service sector shall have to bear impact of GST. All sector of
economy viz. medium, small scale units, intermediaries, importers, exporters, traders,
professional and consumers shall be directly affected by GST. One of the biggest
taxation reforms in India. The GST is all set to integrate state economic and boost
overall growth. GST will create a single, unified Indian market to make the economy
stranger. Am says that; the GST is likely to improve tax collection and boost India’s
economic development by breaking tax barriers between states and integrating India
through a uniform tax rate. Under GST, the taxation burden will be divided
equitability between manufacturing and services, through a lower tax rate by
increasing the tax base and minimizing exemption.

4. “GOODS AND SERVICES TAX IN INDIA: AN OPPORTUNITIES AND

CHALLENGES”- Rajesh R. Desai and Ankit D. Patel, International Journal of
Current Research, Vol. Issue, 11, pp.23347-23349, November, 2015, ISSN: 0975-
833X in this researcher studies that Due to number of states and challenges lay ahead;
it would take considerable time to finalize the structure and operational aspects of the
tax. In view of this, the most optimistic scenario is that it would not be before 2016
that the tax would be implemented, even if the process of amending the Constitution
is completed. Every country has to adopt the structure it can administer. It is neither a
gorilla, nor a chimpanzee, but a genus-like primate (Rao et al. 2011).It is strongly
debatable on GST that a single GST rate is best for administrative efficiency.
However, considering both the aspects of fiscal federalism as well as State revenue
implications, a single rate is not feasible in the country of India. There are vertical
 inequalities of State Governments relative to the Central Government and horizontal
inequality among State Governments in India, a single rate of GST is highly
complicated to implement in the absence of compensation for States in India. Finally,
it is said that government have both the side of the coin like opportunity and
challenge. But, it is not easy for the government to take opportunities, without facing
challenges.

5. “A Research Paper on an Impact of Goods and Service Tax (GST) on Indian

Economy”- Shefali Dani, Business and Economics Journal, DOI: 10.4172/2151-
6219.1000264 in this proposed GST regime is a half-hearted attempt to rationalize
indirect tax structure. More than 150 countries have implemented GST. The
government of India should study the GST regime set up by various countries and
also their fallouts before implementing it. At the same time, the government should
make an attempt to insulate the vast poor population of India against the likely
inflation due to implementation of GST. No doubt, GST will simplify existing indirect
tax system and will help to remove inefficiencies created by the existing current
heterogeneous taxation system only if there is a clear consensus over issues of
threshold limit, revenue rate, and inclusion of petroleum products, electricity, liquor
and real estate. Until the consensus is reached, the government should resist from
implementing such regime.

6. “A study on implementation of goods and services tax (GST) in India:

Prospectus and challenges- Lourdunathan F and Xavier P, International
Journal of Applied Research 2017, ISSN Online: 2394-5869” in this researcher
studies that it can be concluded from the above discussion that GST will bring One
Nation and One Tax market. Provide relief to producers and consumers by providing
wide and comprehensive coverage of input tax credit set-off, service tax set off and
subsuming the several taxes. Efficient formulation of GST will lead to resource and
revenue gain for both Centre and States majorly through widening of tax base and
improvement in tax compliance. It can be further concluded that GST have a positive
impact on various sectors and industry. Although implementation of GST requires
concentrated efforts of all stake holders namely, Central and State Government, trade
 and industry. Electronic processing of tax returns, refunds and tax payments through
‘GSTNET’ without human intervention, will reduce corruption and tax evasion. Built-
in check on business transactions through seamless credit and return processing will
reduce scope for black money generation leading to productive use of capital,
Therefore It is necessary on the part of the government to educate, conduct proper
training, continuous seminars and workshop on GST is need of the hour. Thus,
necessary steps should be taken.

7. “Goods and Service Tax (GST) and its outcome in India”- Sakharam Mujalde
and Avi Vani, Journal of Madhya Pradesh Economic Association, Feb 2017 Vol.
XXVII , No. 1, ISSN 2277-1123 in this moving to GST regime will be beneficial for
the economy on multiple counts. GST is not simply VAT plus service tax, but a major
improvement over the previous system of VAT and disjointed services tax – a
justified step forward. A single rate would help maintain simplicity and transparency
by treating all goods and services as equal without giving special treatment to some
‘special’ goods and/or services. It can also be used as an effective tool for fiscal
policy management if implemented successfully due to nation-wide same tax rate. It
can be further concluded that GST have a positive impact on various sectors and
industry. GST will soon be knocking the doors if Indian economy and thus we shall
all be ready to deal with it. It’s the world wide accepted system of taxation and will
result in India joining this system too. Though there are bottlenecks in adapting and
ruining the system in India though it be political or growth and more research is yet to
be done. Implementation of GST requires undivided efforts of all stakeholders though
it is Governments both central and state, industries or consumer. Thus steps should be
taken to successfully implement the tax. In India, Implementation of GST would also
greatly help in removing economic distortions caused by present complex tax
structure and will help in development of a common national market.

8. “Impact of GST on Indian Economy”- Jadhav Bhika Lala, International Journal

of Recent Scientific Research, Vol. 8, Issue, 6, pp. 17505-17508, June, 2017,
ISSN: 0976-3031 in this researcher studies that the GST System is basically
restructured to simplify current critical Indirect Tax system in India. A well designed
GST is an attractive method to get liberate of deformation of the existing process of
multiple taxation also government has promised that GST will reduce the compliance
burden at present there will be no price different between imported goods and Indian
goods & they would be taxed at the same rate and also prices will be same. Many
Indirect Taxes like Sales Tax, VAT, service tax etc., will be diminished because there
will be unique tax system i.e. GST, that will reduce observance present burden. GST
will face many challenges after its implementation and will result to give many
benefits. In overall through above important study we conclude that GST plays a
dynamic role in the growth and development of our country.
About tally
Tally.ERP 9 is your perfect business management solution and GST software. With an ideal
combination of function, control and customizability built in, Tally.ERP 9 permits business
owners and their associates to do more.

It is a complete product that retains its original simplicity yet offers comprehensive business
functionalities such as Accounting, Finance, Inventory, Sales, Purchase, Point of Sales,
Manufacturing, Costing, Job Costing, Payroll and Branch Management along with
compliance capabilities for VAT, Excise, TDS, TCS, and now GST too!

History
Tally Solutions, then known as Petronius, was co-founded in 1986 by Shyam Sunder
Goenka and his son Bharat Shyam Sunder Goenka was running a company that supplied
raw materials and machine parts to plants and textile mills in southern and eastern India.
Unable to find software that could manage his books of accounts, he asked his son, Bharat
Goenka, 23, a Maths graduate to create a software application that would handle financial
accounts for his business. The first version of the accounting software was launched as an
MS-DOS application. It had only basic accounting functions, and was named Peutronics
Financial Accountant. It was known as the first code less package, a feature that made it easy
for most people to use.
Antraweb-Your Trusted Partner for Tally ERP9
Antraweb is a renowned Enterprise Consulting and Implementation service company catering
across the globe. Antraweb assist their clients augmenting their business processes by
expediting communication and information system. It enables their clients by not only
enhancing their productivity immensely but also extending the impact to their clients and
suppliers.

Antraweb Technologies, with a rich experience in the implementation of Enterprise business

solutions in Tally enterprise framework – offers complete Tally solutions, which includes
consultancy, design, development, implementation and training. It adds value to productivity
of our customers by bringing excellent understanding of the business processes to the table.

At Antraweb Technologies, they follow a well-defined methodology that enables customers

to exploit the benefits of Tally to its fullest, and in a most cost-effective manner possible. The
secret of Antraweb Technologies’ success lies in its flexibility, responsiveness to customers,
encouragement and reward to employees and well satisfied business partners.

Antraweb expertise in IT consultancy and services provides Tally Solutions, serving

customers in various sectors such as Manufacturing, Bulk Drugs & Chemicals, Engineering,
Packaging, Pharmaceuticals, Distribution, Trading and Government agencies.

Promoters of Antraweb technologies have been associated with Tally Solutions for over 25
years. A whopping 25000+ customers have played a significant role in its success. Over the
years, Antraweb Technologies has spread Tally’s customer-base across the globe by
consistently providing solutions.

Tally powers 95% of businesses in India. With Bharat Goenka – son of the Late Founder-at-
the-helm, Tally Solutions remains firmly committed to Indian business. A pioneering
company, Tally was the first to introduce codeless software, a natural language interface,
concurrent multilingual capabilities, and path-breaking remote functionality. In terms of
services, this technology giant was the first to launch free service, while dramatic breakaway
commercial terms including free upgrades and no charge per seat transformed the ownership
experience. Its strong principle right from the early years to reach customers through a
dedicated partner network has resulted in a robust partner system.

Over two decades of technological innovation and relentless perfection cannot but show.
Tally products are transforming businesses across industry in over 94 countries. More than 2
million business users are testament to its product philosophy …defined by the ‘Power of
Simplicity’.

After Tally, businesses in India were never the same. With Tally, their future looks strong. At
Tally, the revolution is very much on.

Tally ERP 9 Products

For more than 2 decades, Tally ERP 9 has grown leaps and bounds to a high-performance
ERP and accounting software to meet the needs of all businesses whether small or large.
Acclaimed by millions of tally users in India and abroad for its multiple features, add-ons,
tally modules and customized solutions for every industry.

Recently, Tally has upgraded its products with the latest GST integration in Tally ERP 9.
This has empowered the business enterprises to stay ahead with the new tax implementation.
Antraweb has also developed many easy to use Mobile apps for Tally ERP 9 to make it
handy which provide easy accessibility to the software from anywhere at your own time and
need.

No matter which industry you belong, accounting and finance are integral to your business.
Tally ERP 9 is such a powerful tool that helps you to perform all activities including
managing Inventory, Sales, Point of Sales, Purchase, Manufacturing, Costing, Payroll,
Branch Management, Accounting and Finance along with capabilities like excise, statutory
processes and more. It also provides high end security to secure all your data and files. The
flexibility to connect with all your staffs, different branch locations, CA’s and others around
the clock makes it popular and most sought after ERP software.

With such robust functionalities, affordable cost and effective customer support to solve all
your queries and issues, Tally ERP 9 offers the following line of products for your best of
needs.

Business Dashboard App

A Business tool designed for Business owners using Tally ERP 9. Bizeye Business
Dashboard is an information Management mobile application for Top bosses or Business
Owners who need to be regularly updated with the key figures which depicts their current
progress. The Tally ERP 9 Mobile app is designed keeping in mind the need of a business
owner, Partner, Proprietor, CEO, Director and Managing Director of an organization.

It shows:

 Real time business key figures

 Periodic Comparative performances
 At-a-glance graphical representation of current & past performance
 Business performance in Nutshell

The Tally app comes with a pre-configured company setup which you can utilise to see the
working of the app with sample data. However to configure the app with your Tally, You
need to purchase & install the server component.

Sales Order Booking App

Sales orders can be entered and managed through smart phone devices using Sales order
booking Tally App for Android & iPhone. It facilitates faster booking of orders by the sales
person directly from customer end without using the system. The order booked through
Android or iPhone mobile device will automatically get created in the Tally ERP 9. Such
instant booking saves time and efforts not only of the sales person but also of the user
creating the orders in Tally ERP 9. Using this Mobile app, the sales person can focus more on
bringing business rather than taking time to update the closed orders in the database as
booking sales order would be on his fingertips.

Benefits of Sales Order Mobile App:

 Create and Manage Sales Orders
 Create Sales Order for multiple stock Items
 Automatic update of the booked Sales orders in Tally.ERP 9
 Facilitate Discount in the Sales Order
 List of Customer profiles
 Outstanding details of the Sales Person
 Notification on Sales schemes
 Status of Sales order booked
Tally Services
Antraweb provides tally services through its centers in Mumbai, Pune, Nagpur, Hyderabad &
Dubai to more than 30000 customers. Through our Tally service center setup, we are able to
successfully serve them since last 2 decades. We realize that Tally ERP 9 is the back bone of
every company & we had decided to partner with them and see them grow from one branch
to multiple branches & factories, turnover from few crores to hundreds, number of people
reaching 1000’s in some cases.

We have been through the entire thick and thin but ensured our full cooperation so that the
systems are fully operational at any time. We have been there on Sundays & holidays in their
factories or remote branches with them sometimes during the finalization of their accounts,
setting up of their new server or data sync setup across multiple offices. With just few
hundred of customers in early nineties we have addressed Tally services calls for tens of
thousands of customers. We are proud to have one of the best Tally service center in the
world with more than 50 backend Tally experts ready to attend them.

We have implemented one of the best CRM software which enables our support persons to
welcome customers, know them properly, the entire history of events available to them so
that they can immediately attend to the actual query without asking basic introductory
questions.

Tally Add-Ons / Modules

Antraweb has created a set of very useful ready to use Tally add on which are not part of
standard features of Tally ERP 9. Any world class product gives features & functionalities
which are general & applicable to the masses, however there are thousands of needs which
are typical & applicable to certain Business & irrelevant to many. Tally has provided a
mechanism to customize & add to the software.

Antraweb over years have dealt with thousands of companies, understood their needs &
developed customized software for them. Out of the various developments, we have
identified certain repetitive ones which remained popular & adopted & appreciated by many.
Our expert team has personally handpicked this customization, standardized it & converted
into ready to use Tally add on.
Tally Sheet Magic – Excel based report Writer

Tally Sheet Magic is a reporting tool for Excel that will provide you with immediate business
intelligence “out of the box”, enabling you to make critical decisions with confidence.
Reports which are available in Tally are in Tally’s standard formats and one might need the
same report in User Modified Formats. As a result the entire report is retyped with all the
needed details in Excel. This means duplication of work and is a huge waste of productive
man-hours. Antraweb’s R&D Team has designed this solution for Tally users who need to
generate MIS Reports at will. “Sheet Magic” integrates seamlessly with Excel and the user
can construct his own reports using data from Tally, without any programming knowledge!

Salient Features

• Creation of reports does not require any programming knowledge. MS Excel is all
that you need to know.
• Use your existing report formats in MS Excel and instantly convert them into Sheet
Magic reports.
• Reports can be generated from any computer with “Sheet Magic” software and
without having Tally running on it.
• Online generation of reports over the Internet. Sheet Magic connects to Tally over the
Internet and generates reports.
 • Easily create and analyze complex multi-period & multi-company reports that would
otherwise take many man-hours to produce.
• Use Sheet Magic to construct balance sheet in schedule VI format or many such
statutory reports.

Smart Backup++ for Tally ERP 9

Business data is the crucial element from small, medium to large scale industries. It is very
essential to protect the crucial data for all types of industries from accidental loss, system
crash and data corruption. Today, people tend to forget or neglect to take backups of crucial
data. If such data gets corrupted it becomes difficult to recover causing major loss of time,
efficiency and cost to the industries. Such Industries require the automatic backup system
which takes the backup of the company data on daily basis.

Smart Backup++ automatically takes backup of your important tally data both in local and
offsite location (FTP) at regular intervals. It safeguards your company data by rapidly
restoring the backup during system failure or data loss, bringing your business back to normal
operations.

Automatic backup eradicates the chances of negligence to take backups manually. It starts the
Tally Application automatically without any human intervention and takes the backup
automatically without keeping the Tally application on.

A Smart Backup++ will permanently resolve the Tally backup issue from Multiple locations
or folder of the system. It includes compression of data files in zip format reducing the time,
size and storage cost. We can track the period, location; status of backup’s uploaded and
Reason for failure, if any in the Log Report.

Tally ERP 9 Multi File Attachment

It becomes difficult at times to manage the filing of nominal physical vouchers and important
documents in a systematic and periodic form. If any important document is misplaced it
consumes lots of efforts and time of the management to find it. The best solution for
organizing the important documents and vouchers with efficiently would be to attach those
vouchers and documents to it related transaction in the database.
Multi-file Attachment Module helps to attach multiple files and documents linked to the
financial transaction. This helps to keep all the files and documents at one place leaving more
time for the management to handle other important business task. If the documents are linked
with transaction it becomes easier for the account management to view, verify or take prints
at any instance.

Salient Features:

Benefits of Attachment

• Multiple files or documents can be attached in all financial transaction

• Multiple attachments can be selected and shared electronically with colleagues and
clients over a network, by email thereby improving internal operations & customer
service.
• Can view and open the attachments, linked to the voucher transaction from
accounting reports.
• We can attach different types of files in the financial transaction like word(doc, docx),
Excel(xls, xlsx), Adobe(pdf), Images(jpg) etc.
• Retrieving Documents Security
• Attachments can be linked or removed only if the user is given the access to
attachment facility.
• The administrator is only allowed for configuring the path of attachments in
Tally.ERP 9.
• The administrator can mark himself as BCC by default for tracking the mail send
from all the Users in Tally.ERP 9.

Tally ERP 9 Voucher Type Level Security

One of the most popular modules. A must have module for any multi user Tally customer,
where the user has to be restricted for creation/alteration of a specific voucher type.

E.g.: “X”, a person from sales department can be restricted to create Sales Order only. Once
created he cannot modify it. The modification rights can be given to “Y” who is the sales
head, but he may be denied creating new orders.
Salient Features

• A user can be restricted to create a specific voucher type

• On activation of the module Tally will not allow any entry or alteration of voucher
unless the rights are given. The administrator can then create users and allocate them
rights for creation/alteration of voucher
• Simple screen for allocating the rights
• Allocate rights at the time of creating a new voucher sub-type
• Changes of rights are simply possible but only by administrator

Tally ERP 9 Audit Trail with Voucher History

A module which gives the entire trail of a voucher starting from when it was created and by
whom and all the name of users who altered it and on what date.

Salient Features

• The user never realizes that the information is being recorded while they create or
alter a voucher.
• A comprehensive report which shows when the voucher was created and altered, no.
of times by whom and on when.
• The report can be filtered for a date range or/and for a particular voucher type.
• The report can be filtered for a ledger or/and all the standard filter parameters in
default Tally.
• The audit trail keeps track of all the users who created/altered the voucher at remote
location and the voucher was synchronized to Head office. The report shows the
entire trail with name of users at remote site who contributed by creating or altering
vouchers.
• The vouchers like sales invoice or purchase invoice shows entire trail starting from
Sales order or Purchase order respectively. The report shall show when the sales order
was created/altered and by whom, when the material was delivered and by whom and
when the invoice was created and by whom.
Tally.ERP 9 Material Requirement Planning – MRP

Material Requirement Planning (MRP) is an add-on module to Tally.ERP 9, which allows the
user to work out the production and purchase requirement based on the Tally data as to sales
orders/ sales plans, pending purchase orders, minimum stocks, Reorder level etc worked with
the Bill of Materials for finished Goods and semi-finished goods.

• Product wise consumption estimates

• Product wise Consumption Analysis
• Production requirement Report
• Purchase requirement Report

Salient Features

• Sales plans is converted into production plan instantly with due consideration of
pending sales order and stock levels
• Production plan is converted into purchase requirements with due consideration of
pending purchase orders and stock levels
• Purchase requirement report vis-à-vis the minimum order quantity as report
• Production cost of one or all products at current system rates available at a keystroke
• Generates Consumption variance report – Actual v/s Standard duly analyzed to
quantity & price variance
Methodology
 Sampling
Sampling Strategy:-
UNIVERSE: -Owners and accountants of different firms.
SAMPLING METHOD: - Probability Sampling Method.
SAMPLING PROCEDURE: -Simple random sampling Method.
SAMPLE SIZE= 100.

Details of Sample:-
Since the research study is all related to the business owners and accountants of Mumbai,
hence we shall meet 100 persons from around different area of Mumbai.

Sample size
Zs Zs
Sample size = n = E
× E

E = tolerance limit = 5%

S= standard deviation = 0.526

z = Accuracy level= 95%

n= No. of elements = Sample size = 100

ZS ZS
n= ×
E E

0.95 ×0.526 2
n=( )
0.05

n = 100

Sample size= n= 100

Area Sample Size

Andheri 25
Bandra 25
Santacruz 25
Goregaon 25
 Data Collection
Sources of Data:
The data has been collected from both primary as well as secondary source.

Secondary Data
It is defined as the data collected earlier for a purpose other than one currently being pursued.
As a research I have scanned lot of source to get an access to secondary data which have
formed a reference base to compare the research findings. Secondary data in this study has
provided an insight and forms an outline for the objective established.
The various source of secondary data used for this study are:
• News paper
• Internet
• Journals
• Research Papers
People included in sampling belong to 22 to 50 years age group.

Primary Data:
The primary data has been collected simultaneously along with secondary data for
meeting the established objectives to provide the solution for the problem identified in this
study.
The methods that have been used to collect the primary data are:
• Method: Survey
• Instrument: Questionnaire.
• Contact Method: Face to Face
 Data Analysis
Data gathered through inferences drawn from the secondary data and the calculations
performed on the historical data will be integrated with the help of Microsoft Office-excel.
The study will also extend its scope through technical analysis with the use of graphs of time-
series, pie chart, bar chart, means plots to extent the research horizon and to prove research
hypothesis.
 1. Are you aware about Tally software?

Table 1:- Aware about Tally Software

Answer Count Percent

1. YES 87 87.00%

2. NO 13 13.00%

Total 100 100%

Source: Compiled from Questionnaire

Fig.1:- Percentage of Aware about Tally Software

Awarenes of tally softwere

NO
13%
YES
NO
YES
87%

Source: Table1- Aware about Tally Software

Interpretation:

 Out of 100 respondents 87 respondents is aware about tally software, 13 are not
aware.
 There are 87% of total respondents aware about Tally Software whereas remaining
13% of respondents are unaware about Tally Software.
 This shows that awareness level of Tally Software is high among owners and
accountants of firms.
 2. According to you, which is the most convenient software for accounting?

Table 2:- Most convenient software for accounting

Answer Count Percent

1. SAP 12 12.00%
2. MARG 16 16.00%
3. Tally ERP 9 67 67.00%
4. Integra ERP 5 5.00%
Total 100 100%
Source: - Compiled from Questionnaire

Fig 2:- Most convenient software for accounting

Most convenient software

80
70
60 67
50
40
30
20
10 16
12 5
0
SAP MARG Tally erp 9 Integra erp

Source: - Table 2:- Most convenient software for accounting

Interpretation:

There are 12 people say that SAP is most convenient software. According to 16 people
MARG is convenient; but maximum people i.e. 67 are with Tally ERP 9.
 3. Introduction of GST will effect on increasing the sale of tally software?

Table 3:- Effect of GST on increasing the sale of tally software

Answer Count Percent

1. Greatly agree 44 44.00%

2. Somewhat agree 50 50.00%

3. Not at all 6 6.00%

Total 100 100%

Source: Compiled from Questionnaire

Fig 3:- Effect of GST on increasing the sale of tally software

Impact of GST onsales of Tally Software

60

50
50
40 44

30

20

10
6
0
Greatly agree Somewhat agree Not at all

Source: - Table 3:- Effect of GST on increasing the sale of tally software

Interpretation:-
44% of total respondents are greatly agreed with increasing sale of tally due to introduction
of GST. 50% people are somewhat agree. But 6 people are not agreed.
 4. Does your firm use tally software?

Table 4:- Users of Tally Software

Answer Count Percent

1. YES 64 64.00%

2. NO 36 36.00%

Total 100 100%

Source: Compiled from Questionnaire

Fig. 4:- Users of Tally Software

Use of tally softwere

NO
36% YES
NO
YES
64%

Source: - Table 4:- Users of Tally Software

Interpretation:-

 64 firms are using tally software & 36 firms are not using tally software.
 This shows that many owners and accountants are aware about and using Tally
Software.
 5. For what purpose will you like to prefer tally software?

Table 5:- Reasons of using Tally

Answer Count Percent

1. Taxation (GST, VAT, TDS, TCS) 54 38.57%

2. Accounting 43 30.71%
3. Billing 25 17.86%
4. Sales & Profit analysis 18 12.86%
Total 140 100%
Source: - Compiled from Questionnaire

Fig 5: - Reasons of using Tally

Reasons of using Tally softwere

50.00%
40.00%
38.57%
30.00%
30.71%
20.00%
10.00% 17.86%
12.86%
0.00%
Taxation (GST, VAT, Accounting Billing Sales & Profit analysis
TDS, TCS)

Source: - Table 5:- Reasons of using Tally

Interpretation:

For the taxation purpose maximum firms will prefer tally software. For billing & accounting
purpose 25 & 43 respondents prefer tally software respectively.
 6. According to you, which quality of the Sales Manager is most important to
increase sales?

Table 6: - Qualities of Sales Manager

Answer Count Percent

1. Listening 44 31.43%
2. Quick response 47 33.57%
3. Communication 34 24.29%
4. Follow up 15 10.71%
Total 140 100%

Source: - Compiled from Questionnaire

Fig 6: - Qualities of Sales Manager

Qualities of sales manager

40.00%
35.00%
30.00% 33.57%
31.43%
25.00%
20.00% 24.29%
15.00%
10.00%
10.71%
5.00%
0.00%
Listening Quick response Communication Follow up

Source: - Table 6: - Qualities of Sales Manager

Interpretation: -
Sales manager who is giving quick response has more count. 44 people like the sales manager
who is listening their doubts. 34 people think that regular communication will increase the
sales. Very less count goes to follow up option i.e. only 15.
 7. In your opinion, which features of tally will help to increase the sales?

Table 7: - Features of Tally leads to increase the sales

Answer Count Percent

1. Tally customization 48 41.74%

2. Inventory maintenance 38 33.04%

3. GST return filling 29 25.22%

Total 115 100%

Source: - Compiled from Questionnaire

Fig 7: - Features of Tally leads to increase the sales

features of tally leads to increase the sales

45.00%
40.00%
41.74%
35.00%
30.00% 33.04%
25.00%
25.22%
20.00%
15.00%
10.00%
5.00%
0.00%
Tally customization Inventory maintenance GST return filling

Interpretation: -
48 people are saying that tally customization feature will increase the sales of tally.
According to 38 respondents inventory maintenance feature will increase the sale. Only 29
respondents are saying that GST return filling feature will increase the sale of tally.
 8. Which of the following methods is helpful in customer acquisition?

Table 8: - Method of customer acquisition

Answer Count Percent

1. Onsite visits 36 27.27%

2. Tele calling 38 28.79%

3. Social media 41 31.06%

4. Marketing 17 12.88%

Total 132 100%

Source: - Compiled from Questionnaire

Fig: - Method of customer acquisition

Method of customer acquition

35.00%
30.00%
31.06%
25.00% 28.79%
27.27%
20.00%
15.00%
10.00% 12.88%
5.00%
0.00%
Onsite visits Tele calling Social media Marketing

Source: - Table 8: - Method of customer acquisition

Interpretation:-
Social media gets the highest percentage i.e. 31.06% followed by onsite visit & tele calling
having the percentage of 27.27% & 28.79% respectively.
 9. Identifying customer needs is helpful in acquiring new leads?

Table 9: - Customer Perception for Acquiring New Lead

Answer Count Percent

1. To a very great extent 38 38.00%

2. To a great extent 37 37.00%

3. Low extent at all 21 21.00%

4. No extent at all 4 4.00%

Total 100 100%

Source: - Compiled From Questionnaire

Fig: - Customer Perception for Acquiring New Lead

Customer Perception for Acquiring New Lead
40.00%

35.00% 38.00% 37.00%

30.00%

25.00%

20.00%
21.00%
Percent
15.00%

10.00%

5.00%
4.00%
0.00%
To a very great To a great extent Low extent at all No extent at all
extent

Source: - Table9 - Customer Perception for Acquiring New Lead

Interpretation: -
38% of total samples agree to very great extent that identifying customers’ needs actually
helps to acquire lead. 21% of people have given the answer low extent at all. 4% of people
are for no extent at all.
 10. Does customer relationship management play an important role in enhancing
sales?

Table 10: - Importance of Customer Relationship Management for Enhancing Sales

Answer Count Percent

1. To a greatly agree 39 39.00%

2. To somewhat agree 40 40.00%

3. To a greatly disagree 18 18.00%

4. Not at all 3 3.00%

Total 100 100%

Source: - Compiled from Questionnaire

Fig 10:- Importance of Customer Relationship Management for Enhancing Sales

customer relationship management for wnhancing sales

45
40
35 39 40
30
25
20
15 18
10
5
3
0
To a greatly agree To somewhat agree To a greatly disagree Not at all

Interpretation:

39% of total respondents greatly agree that customer Relationship Management plays vital
role in enhancing sales whereas 40 % are somewhat agree. 18% disagree with this statement
while 3% thinks Role of Customer Relationship Management is not at all important to
enhance sales.
Hypothesis
Testing
SET 1:

H0: Every business does not use tally software.

H1: Every business uses tally software.

4. Does your firm use tally software?

Table 4:- Users of Tally Software

Answer Count Percent

1. YES 64 64.00%

2. NO 36 36.00%

Total 100 100%

Source: Compiled from Questionnaire

Fig. 4:- Users of Tally Software

Use of tally softwere

NO
36% YES
NO
YES
64%

Source: - Table 4:- Users of Tally Software

Interpretation:-

 64 firms are using tally software & 36 firms are not using tally software.
 This shows that many owners and accountants are aware about and using Tally
Software.

HENCE HYPOTHESIS H0 IS ACCEPTED AND H1 IS REJECTED.

SET 2:

H0: There will not be high sale after introduction of GST.

H1: There will be high sale after introduction of GST.

3. Introduction of GST will effect on increasing the sale of tally software?

Table 3:- Effect of GST on increasing the sale of tally software

Answer Count Percent

1. Greatly agree 44 44.00%

2. Somewhat agree 50 50.00%

3. Not at all 6 6.00%

Total 100 100%

Source: Compiled from Questionnaire

Fig 3:- Effect of GST on increasing the sale of tally software

Impact of GST onsales of Tally Software

60

50
50
40 44

30

20

10
6
0
Greatly agree Somewhat agree Not at all

Source: - Table 3:- Effect of GST on increasing the sale of tally software

Interpretation:-
44% of total respondents are greatly agreed with increasing sale of tally due to introduction
of GST. 50% people are somewhat agree. But 6 people are not agreed.

HENCE HYPOTHESIS H1 IS ACCEPTED AND H0 IS REJECTED.

SET 3:

H0: Taxation (GST, TDS, VAT, and TCS) function is not the important feature of tally
software.

H0: Taxation (GST, TDS, VAT, and TCS) function is the important feature of tally software.

5. For what purpose will you like to prefer tally software?

Table 5:- Reasons of using Tally

Answer Count Percent

1. Taxation (GST, VAT, TDS, TCS) 54 38.57%

2. Accounting 43 30.71%
3. Billing 25 17.86%
4. Sales & Profit analysis 18 12.86%
Total 140 100%
Source: - Compiled from Questionnaire

Fig 5: - Reasons of using Tally

Reasons of using Tally softwere

50.00%
40.00%
38.57%
30.00%
30.71%
20.00%
10.00% 17.86%
12.86%
0.00%
Taxation (GST, VAT, Accounting Billing Sales & Profit analysis
TDS, TCS)

Source: - Table 5:- Reasons of using Tally

Interpretation:

For the taxation purpose maximum firms will prefer tally software. For billing & accounting
purpose 25 & 43 respondents prefer tally software respectively.

HENCE HYPOTHESIS H1 IS ACCEPTED AND H0 IS REJECTED.

 Limitations

 The geographical area is restricted to Mumbai and the sample size is restricted to 100
only. Hence the end result of the study could differ across the country.
 Study is based on personal views and opinions of the respondents which is
always subject to personal experience and prejudice. It may not be representative
of the population experience.

Conclusion
 Findings
 Out of 100 respondents 87 respondents is aware about tally software, 13 are not
aware.
 There are 87% of total respondents aware about Tally Software whereas remaining
13% of respondents are unaware about Tally Software. This shows that awareness
level of Tally Software is high among owners and accountants of firms.
 There are 12 people say that SAP is most convenient software. According to 16
people MARG is convenient; but maximum people i.e. 67 are with Tally ERP 9.
 44% of total respondents are greatly agreed with increasing sale of tally due to
introduction of GST. 50% people are somewhat agree. But 6 people are not agreed.
 64 firms are using tally software & 36 firms are not using tally software. This shows
that many owners and accountants are aware about and using Tally Software.
 For the taxation purpose maximum firms will prefer tally software. For billing &
accounting purpose 25 & 43 respondents prefer tally software respectively.
 Sales manager who is giving quick response has more count. 44 people like the sales
manager who is listening their doubts. 34 people think that regular communication
will increase the sales. Very less count goes to follow up option i.e. only 15.
 48 people are saying that tally customization feature will increase the sales of tally.
According to 38 respondents inventory maintenance feature will increase the sale.
Only 29 respondents are saying that GST return filling feature will increase the sale of
tally.
 Social media gets the highest percentage i.e. 31.06% followed by onsite visit & tele
calling having the percentage of 27.27% & 28.79% respectively.
 38% of total samples agree to very great extent that identifying customers’ needs
actually helps to acquire lead. 21% of people have given the answer low extent at all.
4% of people are for no extent at all.
 39% of total respondents greatly agree that customer Relationship Management plays
vital role in enhancing sales whereas 40 % are somewhat agree. 18% disagree with
this statement while 3% thinks Role of Customer Relationship Management is not at
all important to enhance sales.
 Suggestions
On the basis of the study following suggestions are made. Practical aspect of implementing
the suggestions has also been taken into consideration.

 To cover the flow of Antraweb’s sales they should mainly focus on annual
maintenance cover service.
 Antraweb should focus on existing clients rather than on making new clients.
 Company should provide GST knowledge to each of their client.
Appendices
 Bibliography
1. “GST IN INDIA: A KEY TAX REFORM” - Monika Sehrawat , Upasana Dhanda
International Journal of Research –GRANTHAALAYAH December, 2015 ISSN-
2350-0530(O) ISSN- 2394-3629(P)
2. “Goods and services tax in india” - a positive reform for indirect tax system-
Akanksha Khurana and Aastha Sharma,International Journal of Advanced Research
(2016),Volume 4, Issue 3, 500-505,ISSN 2320-5407
3. “Impact of Goods & Services Tax (GST) On Economic Development”- Anita Jangra,
Sai Om Journal of Commerce & Management, Volume 4, Issue 4 (April, 2017),
Online ISSN-2347-7571
4. “GOODS AND SERVICES TAX IN INDIA: AN OPPORTUNITIES AND
CHALLENGES”- Rajesh R. Desai and Ankit D. Patel, International Journal of
Current Research, Vol. Issue, 11, pp.23347-23349, November, 2015, ISSN: 0975-
833X
5. “A Research Paper on an Impact of Goods and Service Tax (GST) on Indian
Economy”- Shefali Dani, Business and Economics Journal, DOI: 10.4172/2151-
6219.1000264
6. “A study on implementation of goods and services tax (GST) in India: Prospectus and
challenges- Lourdunathan F and Xavier P, International Journal of Applied Research
2017, ISSN Online: 2394-5869”
7. “Goods and Service Tax (GST) and its outcome in India”- Sakharam Mujalde and Avi
Vani, Journal of Madhya Pradesh Economic Association, Feb 2017 Vol. XXVII , No.
1, ISSN 2277-1123
8. “Impact of GST on Indian Economy”- Jadhav Bhika Lala, International Journal of
Recent Scientific Research, Vol. 8, Issue, 6, pp. 17505-17508, June, 2017, ISSN:
0976-3031
 Questionnaire
1. Are you aware about Tally software?

YES □ NO □
2. According to you, which is the most convenient software for accounting?

SAP □
MARG □
Tally ERP 9 □
Integra ERP □
3. Introduction of GST will effects on increasing the sale of tally software?

Greatly agree □
Somewhat agree □
Not at all □
4. Does your firm use tally software?

YES □ NO □
5. For what purpose will you like to prefer tally software?

Taxation (GST, VAT, TDS, TCS) □

Accounting □
Billing □
Sales & Profit analysis □
6. According to you, which quality of the Sales Manager is most important to
increase sales?

Listening □
Quick response □
Communication □
Follow up □
7. In your opinion, which features of tally will help to increase the sales?

Tally customization □
Inventory maintenance □
GST return filling □
8. Which of the following methods is helpful in customer acquisition?

Onsite visits □
Tele calling □
Social media □
Marketing □
9. Identifying customer needs is helpful in acquiring new leads?

To a very great extent □

To a great extent □
Low extent at all □
No extent at all □
10. Does customer relationship management play an important role in enhancing
sales?

To a greatly agree □
To somewhat agree □
To a greatly disagree □
Not at all □