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Kultur Dokumente
1606953303
SMKO PERTEMUAN 3
SMKO PERTEMUAN 4
TYPES OF STRATEGIES
Integration Strategies
1. Forward integration Gaining ownership or increased control over distributors or retailers, semakin
mendekatkan perusahaan ke customer — PayPal awalnya dari web dan sekarang masuk ke toko
2. Backward integration Seeking ownership or increased control of a firm’s suppliers, semakin mendekat
ke supplier — Fancy Motels inc. acquiring a furniture manufacturer.
3. Horizontal integration Seeking ownership or increased control over competitors (merger, akuisisi dan
pengambilalihan di antara pesaing memungkinkan peningkatan skala ekonomi dan peningkatan transfer
sumber daya dan kompetensi — Britain’s glaxo SmithKlinePLc acquired Human genome Sciences inc.
Intensive Strategies membutuhkan usaha intensif, jika produk yang ada ingin meningkat posisi kompetitif
1. Market Penetration Mencari pangsa pasar yang meningkat untuk produk atau layanan sekarang di
present market melalui upaya pemasaran yang lebih besar. Market penetration: peningkatan tenaga
penjualan dan iklan, penawaran barang promo penjualan, peningkatan publisitas — Pepsico is heavily
advertising its new Diet Pepsi special edition silver cans featuring the blue-and-red Pepsi logo heart shape.
2. Market Development Introducing present products or services into new geographic area, ekpansi ke
beberapa Negara biar produknya dikenal— China Petrochemical purchased three Canadian oil companies,
Daylight energy, tanganyika Oil, and Syncrude canada.
3. Product Development Mencari peningkatan penjualan dengan memperbaiki produk atau layanan saat
ini atau pengembangan produk baru — general electric is building new composite material jet engines,
whereas rival Pratt & Whitney is developing newly designed jet engines.
Diversification Strategies
1. Related Diversification adding new but related products or services — the toy retailer, toys ’r‘ Us
developed a new Wi-Fi tablet computer for children (for $149.99).
2. Unrelated Diversification adding new, unrelated products or services, tidak ada hubungannya dengan
bisnis utama — retailer iKea is opening a chain of motels in europe.
Defensive Strategies
1. Retrenchment Regrouping through cost and asset reduction to reverse declining sales and profit —
callaway golf cut 12 percent of its workforce; Deutsche Bank cut 1,000 jobs from its investment segment.
2. Divestiture Selling a division or part of an organization — Dean Foods sold off its WhiteWave-alpro
organic dairy business.
3. Liquidation Selling all of a company’s assets, in parts, for their tangible worth — Big Sky Farms, one of
canada’s biggest hog-producing firms, liquidated.
NADIA LARASATI
1606953303
- Public image—Is the firm responsive to social, community, and environmental concerns?
- Employees—Are employees a valuable asset of the firm?
Industry analysis, bukan dr gojeknya ke competitor, custumer. View unilever ke konsumen, konsumennya
siapa sih? Kompetiro, gimana kompetision nya? Ada berapa pemain? 3, uber grab gojek. Yang paling nguasain
pangsa pasar siapa? Tp kalo harganya dinaikin dikit, bakal pindah ke grab (intens).
Visi misinya kurang bagus? Bisa sustain gak? Analisisnya visi misinya cleary defined gak?