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Kultur Dokumente
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Challenges for Managers: (high interaction/ high customization) • Fighting cost increases • Maintaining
quality • Reacting to consumer intervention in process • Managing flat hierarchy with loose
subordinate-superior relationships • Gaining employee loyalty
Challenges for Managers: (high labor intensity) • Hiring, training • Methods development • Employee
welfare • Scheduling workforces • Control of far-flung locations • Managing growth
Chap 2
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Strategic Positioning • Sets “target market” • Five-forces or core competence • Decisions: Mission, high-
level goals, high-level objectives
Service Strategy • Sets “service concept,” “operating system,” and “service delivery system” •
Competitive priorities, order winners, and qualifiers • Decisions: Location, facility size, type and number,
capacity, inventory, etc.
Tactical Execution • Represents managing day-to-day service operations • Decisions: Supplier selection,
order size and timing, staffing levels, etc
Chap 3
1. A. Better products and services: Especially software and games which could be interactive when
on the Web. Maps that are not just references to streets, but can be queried for useful
information, like the closest gas station to your cur rent position.
B. More intelligent products and services: A key example of building more intel ligent services is
Amazon.com, which is able to link past purchase behavior with current book publishing to
automatically send emails to customers who are likely to purchase a particular item.
SKIP
Chap 5
Many of their trends address different experiential issues: 1. Cocooning: Our desire to build ourselves
strong and cozy nests where we can retreat from the world and enjoy ourselves in safety and comfort.
The nesting trend is apparent in the boom in home stores such as Crate & Barrel or Pottery Barn; home
entertainment rooms and equipment; and home crafts such as cooking or building craft television
shows, magazines, and associated products. 2. Clanning: Our need to associate with likeminded
individuals and to identify ourselves with a particular group that shares our outlook and values. This
type of behavior is addressed by special interest chat rooms and Web sites, lifestyle publications, coffee
shops, niche hotels, and resorts. 3. Fantasy adventure: Our need to seek out riskfree fantasy and
adventure experiences as a break from the mundane daytoday activities. Examples of products and
services oriented toward this behavior include computer games, locationbased entertainment like
theme parks, television shows such as Survivor, and adventure travel. 4. Pleasure revenge: Another form
of escape comes in the form of sensual and pleasurable activities that provide a feeling of compensation
for all of life’s struggles. Typical examples of this trend are evident in the growth of massage therapy and
spas. 5. Small indulgences: The trend toward people rewarding themselves regularly with small
affordable luxuries such as ubiquitous Starbuck’s latte coffee drinks (sold at a premium over regular
coffee), dining out, and gourmet food items. 6. Anchoring: This term refers to the increasing tendency
for people to seek ful fillment in spiritual values and looking back to the past to recapture what was
comforting and reassuring then. Stores like Restoration Hardware with retro furnishings and accessories;
New Urbanism housing developments such as Seaside and Celebration, which draw inspiration from
historical Southern towns and traditional neighborhoods of the 1920s and 1930s; and themed
restaurants such as Johnny Rockets that replicate 1940s American diners com plete with jukeboxes,
handformed hamburgers, and malts. 7. Egonomics:This reaction to the standardization imposed by the
computer age manifests itself through various avenues of selfexpression and personal state ments.
Interactive Web and television activities, installation art and music gatherings such as the Burning Man
Event, paintyourown ceramics shops, and online publications create avenues for addressing this need.
Chap 7
Chap 8
TABLE 8.2: Risks and Benefits of Outsourcing Benefits Risks Access to expertise Contract Appropriateness
Pooling effect on variability Outsource firm (solvency, strikes) Lower costs Future pricing Higher quality
Information privacy Competitive advantage Firm specific risks Loss of firm knowledge Loss of career
paths Organizational identification Loss of customer empathy Loss of employee-firm identification
TABLE 8.3: Activities Often Offshored Professional judgment: medical diagnosis (e.g., radiology),
computer programming, product design, architecture, legal services, tax preparation, document editing,
securities research, consulting presentation preparation Communication oriented: call centers,
customer contact centers Back-office transaction processes: human resource department activity
(medical reimbursements, payroll, benefits), finance department activity (accounts receivable, accounts
payable), loan administration (initial mortgage application processing, payment processing, collateral
tracking, loan payoffs, collections), insurance (new account setup, policy issue, address/beneficiary
information change, claims processing: examination, capture, settlement, and correspondence), data
entry (credit card receipts, warranty cards, medical transcription, etc.)
Chap 9
Flow Chart
Chap 10
Ideal
Should Expectation
Minimally Acceptable
Worst Possible
Chap 11
Bias Name Explanation Halo effect If a person is good at one thing, he or she must be good at another.
Studies have shown that attractive people are more likely to get promoted than ugly people. Availability
Because I have seen it, it must happen a lot. When surveyed, people generally respond incorrectly that
tornados kill more people than lightning because they see the devastated mobile home parks on the
news. Spurious awareness I think I know things that really are not so. The pasta example described in
the chapter. Anchoring People are very suggestible; they latch onto information early (anchor on a fact),
then fail to update when new information is available. Recency People tend to pay more attention to
what has happened recently, even if it is not representative of what usually happens. Selective
perception People tend to give credence to what confirms their beliefs and discount things that
contradict their beliefs. Memory/hindsight People remember things differently than they actually
happened. Everyone has a friend that says after a big upset, “I knew they would win!” Confirming
evidence When given information, people tend to see things that support their positions, while
discounting things that conflict with their positions
Chap 12
CAPACITY STRATEGIES
Supply Management
• Workshift scheduling.
• Sharing capacity.
Demand Management
• Partitioning demand.
• Yield management.
• Overbooking
Chap 14
Rule 1: Waiting Lines Form Even When Total Workload Is Less Than Capacity