Sie sind auf Seite 1von 13

1

Research Methodology
By: Prof. Monali Jani 9/2/2016
2

9/2/2016

Research in life…
• A first time buyer of a car
• Buying a new house

• Tata Nano, the people's car.


3

9/2/2016

What is Research??
“Research is a scientific and systematic search for
pertinent (significant or relevant) information on a
specific topic”
- C. R. Kothari, RM- Methods and Techniques
4

9/2/2016

An introduction to Business Research


• Business Research is a systematic inquiry that
provides information to guide managerial
decisions.

• It is a process of planning, acquiring, analyzing


and disseminating relevant data, information
and insights to decision makers in way that
mobilize the organization to take appropriate
actions that, in turn, maximize business
performance.
5

9/2/2016

Basic & Applied Research


• Basic Research
▫ Expand knowledge of processes of business and
management
▫ Results in universal principles
▫ Flexible Timescales
▫ Ex. The Earth is round

• Applied Research
▫ Improve understanding of particular business or
management problem
▫ Results in solution to problem
▫ Tight Timescales
▫ Ex. Research on Customer Satisfaction
6

9/2/2016
7

9/2/2016

Nature of Business Research


• Systematic
• Scientific
• Objective
• Planning Driven
• Clearly defined purpose
8

9/2/2016

Scope of Business Research


• All the businesses, not-for-profit and public
organizations
• All the functional areas
9

9/2/2016

Significance of Business Research


• Explosive growth and influence of internet
• Stakeholders demanding greater influence
• More vigorous competition
• More government intervention
• More complex decisions
• Maturing of management as a group of
discipliners
10

9/2/2016

Cont..
• Greater computing power and speed
• New perspectives on established research
methodologies
• Industrial and economic activities have assumed
huge dimensions
• Quantitative treatment to business problems
• Significant role in project feasibility and
implementation
• Helpful in formulating business strategy and
policy
• Important role in each functional area
11

9/2/2016

Determinants
Time constraints

Availability of data

Nature of the decision

Benefits versus costs


12

9/2/2016

Good Research-Characteristics
• Purpose clearly defined
• Research process detailed
• Research design thoroughly planned
• High ethical standards applied
• Limitations frankly revealed
• Adequate Analysis for decision maker’s need
• Findings presented unambiguously
• Conclusions justified
• Researcher's experience reflected
13

9/2/2016