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AGE NO.

OF RESPONDENTS PERCENTAGE
18-20 2 2
21-25 88 88
26-30 10 10
TOTAL 100 100

AGE

2%
10%

18-20 21-25 26-30

88%

INTERPRETATION: 2% of the respondents are between the ages of 18-20;


88% are between 21-25 & 10% of the respondents are in between 26-30
Gender No. of respondents

Male 58

Female 42

TOTAL 100

Gender

Female
Male

INTERPRETATION: 58% of respondents were male & 42% respondents were female.
OCCUPATION NO. OF RESPONDENTS PERCENTAGE

Students 76 76

Employees 21 21

Business 3 3

Others specify 0 0

TOTAL 100 100

Occupation

Business owner
Employee
Student

INTERPRETATION: 76% of respondents were students & 21% respondents were


employee and 3% of respondents were business owner
Q1. Do you agree that laptop is an essential gadget of life?

Response No. of respondents Percentage (%)


Agree 46 46
Strongly Agree 47 47
Disagree 4 4
Can’t Say 3 3
TOTAL 100 100

Do you agree that laptop is an essential gadget of life?

Agree
Can't say
Disagree
Strongly Agree

INTERPRETATION: 46% of respondents were agree & 47% of respondents were


strongly agree and 3% of respondents disagreed & 4% of respondents were not sure about
their opinion.
Q2. Which type of laptop do you prefer?

Response No. of respondents Percentage (%)

Ultraportable Laptop 19 19

All Purpose 70 70
Desktop Replacement 5 5
Netbook 6 6
TOTAL 100 100

Which type of laptop do you prefer?

ULTRAPORTABLE LAPTOP 19

NETBOOK 6

DESKTOP-REPLACEMENT LAPTOP 5

ALL-PURPOSE LAPTOP 70

0 10 20 30 40 50 60 70 80

INTERPRETATION: 19% of respondents prefer ultraportable laptops, while 70 %


prefers all-purpose laptop, 5% respondents prefers desktop replacement laptops while 6%
choose netbook
Q3. Which feature do you consider when you buy a new laptop?

Response No. of respondents


Comfort 35
Ready Availability 18
Storage Capacity 58
Company Service 52
Maintenance 27
Price 62
Operating System 73
Look 35

Features
COMFORT 35

READY AVAILABILITY 18

STORAGE CAPACITY 58

COMPANY SERVICE 52

MAINTENANCE 27

PRICE 62

OPERATING SYSTEM 73

LOOK 35

0 10 20 30 40 50 60 70 80
Q4. Since how long you are using your current laptop?

Years No. of respondents Percentage (%)

Less than 1 year 32 32


1-2years 40 40
2-3 years 20 20
More than 3 years 32 32
TOTAL 100 100

Since how long you are using your current laptop?

MORE THAN 3 YEARS 32

LESS THAN ONE YEAR 8

2-3 YEAR 20

1-2 YEAR 40

0 5 10 15 20 25 30 35 40 45

INTERPRETATION: 32% of respondents are using laptops less than 1year, 40%
responded that they were using from 1-2 years, 20% of respondents were using laptop from 2-
3 years & the rest 32% of respondents were using from more than 3 years.
Q5. What minimum features do you expect from your laptop? (May select more than
one feature)

Response No. of responses


Desktop Class 35
OLED Displays 19
Higher Resolution Screen 46
Battery Backup 86
USB Type Charging 29
TOTAL

Minimum features expected by respondents

DESKTOP CLASS 35

OLED DISPLAYS 19

HIGHER RESOLUTION SCREEN 46

BATTERY BACKUP 86

USB TYPE CHARGING 29

0 10 20 30 40 50 60 70 80 90 100

INTERPRETATION: 35% respondents will like to have desktop class laptop, while 19% of
respondents will prefer OLED Displays, 46% of respondents choose high resolution screen,
86% of people prefers battery backup while purchasing there laptop & 29% prefers USB type
charging.
Q6. Will you consider buying a second hand laptop?

RESPONSE NO. OF PERCENTAGE


RESPONDENTS %

YES 4 4

NO 78 78

IT DEPENDS 18 18

TOTAL 100 100

Will you consider buying second hand laptops?

It depends
NO
Yes

INTERPRETATION: 78% of respondents denied to purchase second hand laptops,


while 4 % choose to buy second hand laptop and 18% responded that it depends on
circumstances.
Q7. What is your budget for a new laptop?

Response No. of responses Percentage of responses

Less than 20,000 11 11

20,000-30,000 43 43

More than 30,000 46 46

TOTAL 100 100

Budget for new laptop?

MORE THAN 30,000 46

LESS THAN 20,000 11

20,000-30,000 43

0 5 10 15 20 25 30 35 40 45 50

INTERPRETATION: 11% of respondents have less than 20,000 budget, 43% can
afford in between 20,000-30,000 & 46% of respondents have more than 30,000 budget.
Q8. How frequently do you change your laptop?

Response No. of responses Percentage of responses


Any time 46 46
Every 6 months 1 1
Every year 2 2
Every 2 years 51 51
TOTAL 100 100

How frequently do you change laptop?

1%
2

Any tym
46% Every 2 years
51% Every 6 months
Every year

INTERPRETATION: 46% of respondents change their laptop whenever they want,


while 51% of respondents change their laptop in every 2 year, 2 % change their laptop once

in a year & 1% of respondents change their laptops once in six months.


Q9. Do you choose your laptop on the basis of advertising on various media?

Response No. of responses Percentage of responses


YES 19 19

NO 42 42

TO SOME EXTENT 39 39
TOTAL 100 100

Do you choose your laptop on the basis of


advertising on various media

No
To some extent
Yes

INTERPRETATION: 19% of respondents choose their laptops on the basis of


advertising on various media while 42% respondents don’t choose their laptops on the basis
of media, 39% respondents choose their laptop through various media to some extent.
Q10. How did you get to know about your current Laptop?

Response No. of responses


TV 7

Newspaper/Magazine 14

Friends/Family/Relatives 54

Existing Customers 25

TOTAL

How did you get to know about your current


laptop?

TV 7

MAGAZINES/NEWSPAPERS 14

FRIENDS/FAMILY/RELATIVES 54

EXISTING CUSTOMERS 25

0 10 20 30 40 50 60

INTERPRETATION: 7% of respondents came to know about their laptops through


television, 14% of respondents came to know about their laptops through
newspapers/magazines, 54% of respondents came to know about their laptops through
their friends, family and relatives while 25% % of respondents came to know about their
laptops through existing customers.
Q11. Do you prefer to purchase that brand of laptop which offers any special sales
promotion scheme or discount?

Response No. of responses Percentage of


responses
YES 37 37

NO 28 28

TO SOME EXTENT 35 35

TOTAL 100 100

Do you prefer to purchase that brand of


laptop which offers any special sales
promotion scheme or discount?

No
To some extent
Yes

INTERPRETATION: 37% of respondents prefer to purchase the brand which offers


any special sales promotion, discounts or schemes while 28% of respondents do not go for

discounts and all 35% of respondents go for some extent.


Q13. Price of your laptop is

Response No. of responses Percentage of responses

Expensive 15 15

Reasonable 85 85

TOTAL 100 100

Price

Expensive
Reasonable

INTERPRETATION: 85% of respondents were having reasonable price of their laptop


while 15 % are having expensive laptops
Q14.Which kind of laptop do you prefer?

Response No. of responses Percentage of responses

Stylish 59 59

Simple 41 41

TOTAL 100 100

Which kind of laptop do you prefer?

Simple
Stylish

INTERPRETATION: 59% of respondents are having stylish laptops while 41 % of


respondents are having simple laptops.
Q15. Comfort level of your laptop is

Response No. of responses Percentage of responses

More Comfortable 78 78

Less Comfortable 22 22

TOTAL 100 100

Comfort level of your laptop is

MORE COMFORTABLE 78

LESS COMFORTABLE 22

0 10 20 30 40 50 60 70 80 90

INTERPRETATION: 78% of respondents are having laptops with more comfort while
22% are having less comfort laptops.
Q16. Maintenance cost of your laptop is

Response No. of responses Percentage of responses

Expensive 18 18

Reasonable 82 82

TOTAL 100 100

Maintenance cost of your laptop is

Expensive
Reasonable

INTERPRETATION: 82% of the respondents have reasonable cost of maintenance of


their laptops while 18% of the respondents are having expensive maintenance cost of their
laptops.
Q17. Battery Efficiency of your laptop is

Response No. of responses Percentage of responses

Satisfactory 79 79

Non-satisfactory 21 21

TOTAL 100 100

Battery Efficiency of your laptop is

SATISFACTORY 79

NON SATISFACTORY 21

0 10 20 30 40 50 60 70 80 90

INTERPRETATION: 79% of respondents are satisfied with the battery efficiency of


their laptops & 21% of respondents are not satisfied with the battery backup of their
laptops.
Q18. Do you prefer to purchase a laptop brand who’s after sales service is good?

Response No. of responses Percentage of responses

YES 83 83

NO 6 6

TO SOME EXTENT 11 11

TOTAL 100 100

Do you prefer to purchase a laptop brand who’s after sales


service is good?

No
To some extent
Yes

INTERPRETATION: 83% of respondents prefers to buy laptops brand who’s after sales
service is good, 6% doesn’t prefers to buy on the basis of after sales service & 11%
respondents can buy but to some extent.
Q19. Are you comfortable by using an outdated version of laptop?

Response No. of responses Percentage of responses

YES 9 9

NO 80 80

TO SOME EXTENT 11 11

TOTAL 100 100

Are you comfortable by using an outdated version of laptop?

No
To some extent
Yes

INTERPRETATION: 80% of respondents are not comfortable in using an outdated


laptop while 9% of respondents have no objection in using outdated version of laptop and 11%
of respondents can use to some extent.
Q20. Which brand of laptop are you having?

Response No. of responses Percentage of responses


Apple 6 6
ASUS 3 3
DELL 23 23
HCL 1 1
HP 54 54
OTHERS 13 13
TOTAL 100 100

Which brand of laptop are you having?


60

50 54

40

30

20 23

10 13

6 3 1
0
Apple Asus Dell HCL HP Others

INTERPRETATION: 6% of respondents have Apple laptops, 3% are owning ASUS


laptops, 23% of respondents have DELL laptops, 1% of respondents are having HCL laptops,
54% of respondents are having HP laptops and the rest 13% of respondents have other brands
of laptops.

Q21. Which of the following reason motivates you to buy the laptop?

Response No. of responses Percentage of responses

Price 23 23

Fashion Trends 18 18

Friends/Family/Relatives 5 5

Convenience for 54 54
connectivity
TOTAL 100 100

Which of the following reason motivates you to


buy the laptop?

Price 23

Friends Following 5

Fashion Trend 18

Convenience for Connectivity 54

0 10 20 30 40 50 60

INTERPRETATION: 23% of respondents buys laptops on the basis of price, 5%


respondent’s buys through friends and family, while 18% of respondents motivates through
the current trend in the market and 54% buys as per their convenience for connectivity.
Q22. How important is the “design and style” of a laptop to you in comparison to its
functionality?

Response No. of responses Percentage of responses

Very Important 22 22

Not Important 11 11

Important to some 52 52
extent
Extremely Important 15 15

TOTAL 100 100

Very Important 22

Not important 11

Important to some extent 52

Extremely Important 15

0 10 20 30 40 50 60

INTERPRETATION: 22% of respondents prefers choosing & style to large extent,


11% of respondents don’t give preference design and style 52% of respondents are having
design & style to some extent 15% of respondents have extremely important to design and
style rather than functionality of laptops.
Q23. What are the reasons of replacing your current laptop?

Response No. of responses Percentage of responses

Outdated 23 23

Arrival of new models 19 19

Arrival of new brands 11 11

Fashion Trend 8 8

New features 39 39

TOTAL 100 100

Reasons of replacing your current laptop

outdated
new model
new brands
fashion trends
new features

INTERPRETATION: 23% of respondents replace their laptops because it’s outdated,


while 19% of respondents replace their laptops because of arrival of new models, while 11%
of respondents replace their laptops because arrival of new brands, 8% of respondents
replace their laptops because of fashion trends and 39% of respondents replace their
laptops because of new features.