Unit-2

Top management
 The highest ranking executives (with titles such as chairman/chairwoman, chief executive
officer, managing director, president, executive directors, executive vice-presidents, etc.)
responsible for the entire enterprise.
 Top management translates the policy (formulated by the board-of-directors) into goals,
objectives, and strategies, and projects a shared-vision of the future.
 It makes decisions that affect everyone in the organization, and is held entirely responsible for
the success or failure of the enterprise.