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California film workers have found threatening. Two Hollywood labour orga-
nizations – the Directors Guild of America and the Screen Actors Guild –
commissioned a study that singled out British Columbia as a chief culprit in
luring film and television production away from southern California (Mon-
itor Company ). During the spring and summer of , California film
and television workers staged rallies in Burbank, Sacramento, and Holly-
wood, calling for action from the state legislature to stem so-called runaway
production (Movie, TV workers ).
A report commissioned by the International Trade Administration
(, ) of the US Department of Commerce estimated US$. billion in
direct expenditures were lost to runaway production in , although the
Directors Guild of Canada claimed the figure was closer to a still-substantial
US$. billion. The Film and Television Action Committee () said that
of the percent of all US-developed film and television productions in
made in foreign locations, percent were made at least partly in Canada;
it accused Canada of trying to steal the film industry from the United States
(see also Magder and Burston , ). By October , a bill had been
introduced in Congress asking the US government to provide wage-based tax
credits for small to mid-size projects filmed in the United States (Garvey
a). In December , the Film and Television Action Committee and
the Screen Actors Guild filed a petition with the US Department of Com-
merce, asking Washington to impose penalties on film and television pro-
ductions shot in Canada (Garvey b).
Canadian film and television production has become a $. billion
industry, creating the equivalent of , full-time jobs annually. The
industry produces about forty Canadian feature-length films each year (Yaffe
). British Columbia occupies a distinct place within this industry, given
its relatively recent emergence as a production centre, its heavy reliance on
foreign service production, and its consequent modest contribution to
Canada’s stock of indigenous films and television programs. From to
, for example, spending by foreign film and television producers
accounted for more than two-thirds of the industry’s economic activity
(BCFC b). As recently as , BC production represented just percent
of Canadian production budgets, compared to Ontario’s percent and
Quebec’s percent (CFTPA , -).
British Columbia’s heavy reliance on foreign location production raises
an obvious question: What does it mean, in an age of global image flows
globalization is its intensity: the expanded reach and the immediacy of con-
temporary social relations. Migration, whether regional, intranational, or
international, voluntary or forced, has become a more common experience.
Russell King (, ) notes that few people in the Western world today live
their entire lives in the same place. King remarks a trend to an increasing
diversity of migrant source countries and a change in the push and pull
factors of migration. Push pressures in developing countries are increasing,
as poverty, overcrowding, political instability, and environmental degrada-
tion reach intolerable levels, and people have acquired at least some knowl-
edge of living conditions in the industrialized world. As a consequence,
migrants from the margins have moved to the centres of economic and polit-
ical power. At the same time, pull pressures have changed. The decline in
manufacturing has reduced the need for traditional migrant labourers, while
the growth of the service sector has increased the demand for highly skilled
workers, resulting in what King calls “a new breed of executive nomads who,
whilst quantitatively much less important than the mass labour migrations
of the past, nevertheless wield enormous influence over the functioning of
the global economy” (-).
The increased mobility of capital, of course, is not unrelated to the issue
of migration. Corporations are becoming transnational. They are less rooted
to their “home” territories than ever before, seeking greater productivity and
improved access to international markets wherever these advantages can be
found. In the economic realm, David Morley and Kevin Robins (, )
insist that globalization organizes production and markets on a world scale.
Nowhere has capital been more successful at penetrating world markets than
in the cultural sphere. Morley and Robins argue that two key aspects of the
new spatial dynamics of globalization are, first, technological and market
shifts leading to the emergence of “global image industries,” and, second,
the development of local audiovisual production and distribution networks
(-). The authors refer to a “new media order” in which the overriding logic
of corporations is to get their product to the largest possible number of
consumers ().
But if, as Stuart Hall (, ) notes, satellite television is the epitome
of transnational forms of mass communication, “the most profound cultural
revolution has come about as a consequence of the margins coming into
representation.” He argues that within the global mediascape, story tellers
and image makers have won the space to assert their own particularity: “The
emergence of new subjects, new genders, new ethnicities, new regions, new
communities, hitherto excluded from the major forms of cultural represen-
tation, unable to locate themselves except as decentered or subaltern, have
acquired through struggle, sometimes in very marginalized ways, the means
to speak for themselves for the first time” ().
Media images also serve as a reminder of how far our social relations
stretch, and the extent to which those relations are technologically mediated.
Morley and Robins (, ) observe: “The screen is a powerful metaphor
for our times: it symbolizes how we exist in the world, our contradictory
condition of engagement and disengagement.” The perpetual flows of peo-
ple, capital, goods, services, and images that characterize globalization carry
significant implications for how we experience and imagine place, how we
define community, and how we constitute identity. Globalization renders
actual borders more porous and metaphorical boundaries passé. But with all
this movement and intermixing, how can we retain a sense of local particu-
larity (Massey , )?
Globalization has not caused place to lose meaning so much as it has
intensified struggles over the meaning of place and thereby exposed the
extent to which “place” is a social construction. Places are vulnerable to rei-
fication, the perception that they are something other than products of
human activity. However, places have no natural boundaries, nor are they in
any way naturally confined in scale. If places have boundaries at all, these
boundaries have been drawn by social actors: “Geographers have long been
exercised by the problem of defining regions, and this question of ‘defini-
tion’ has almost always been reduced to the issue of drawing lines around a
place” (Massey , ).
As noted above, the various flows we associate with globalization are not
new. Globalization has, however, both increased the traffic – human, mater-
ial, electronic – across some borders, and reconfigured others. For example,
the free-trade agreement between Canada and the United States was an
attempt to facilitate trade across the border that divides the two countries.
Although the legal boundary remains, the meaning of the border has
changed, at least as far as trade relations are concerned. Satellite television,
on the other hand, ignores terrestrial boundaries altogether, and is confined
instead only by the satellite “footprints” that mark the limits of a satellite’s
transmission.
The heightened permeability of borders has been met, among some, by
the desire for a more rooted sense of place. Scholars are in some disagree-
ment over whether relatively isolated, cohesive, and homogeneous commu-
nities ever existed, or if they did, how far back in history we need to go to
find them. Massey (, ) rejects inherited notions of a “singular, fixed and
static” identity of place by arguing that “‘places’ have for centuries been more
complex locations where numerous different, and frequently conflicting,
communities intersected.” She maintains that “it has for long been the excep-
tion rather than the rule that place could be simply equated with community
and by that means provide a stable basis for identity.” The identity of a place
“does not derive from some internalized history. It derives, in large part, pre-
cisely from the specificity of its interactions with ‘the outside’” ().
Although there is disagreement as to the genesis of the relationship
between space and place, there is consensus that place can no longer be
thought of as a simple “enclosure” for community, identity, or culture.
Gillian Rose (, ) notes that place has been a privileged component of
identity formation: “Identity is how we make sense of ourselves, and geogra-
phers, anthropologists and sociologists, among others, have argued that the
meanings given to a place may be so strong that they become a central part
of the identity of people experiencing them.” Places, and the experiences we
associate with places, both as individuals and as members of a group, inform
memory and our sense of belonging. This sense of belonging is critical to
understanding the relationship between identity and a particular locale.
“One way in which identity is connected to a particular place is by a feeling
that you belong to that place,” as Rose points out (). We might, therefore,
detect different senses of belonging between native residents of a place and
migrants. Such migrants as refugees and exiles, who have not moved of their
own free will, may feel little sense of appartenance in their new place of res-
idence (). Rose argues, “Increasing flows of ideas, commodities, informa-
tion and people are constantly challenging senses of place and identity which
perceive themselves as stable and fixed. The increasing interdependence
between places means that, for many academics at least, places must be seen
as having permeable boundaries across which things are always moving.
Identities, too, more and more often involve experiences of migration and
cultural changing and mixing” ().
Culture is another means by which identities of place are constructed
and sustained. Stuart Hall () argues that we tend to imagine cultures as
“placed” in two ways. First, we associate place with a specific location where
social relationships have developed over time. Second, place offers cultures
“symbolic boundaries,” which separate those who belong from those who
don’t. At the same time, “there is a strong tendency to ‘landscape’ cultural
identities, to give them an imagined place or ‘home,’ whose characteristics
echo or mirror the characteristics of the identity in question” (). However,
Hall adds, “the ways in which culture, place and identity are imagined
and conceptualized are increasingly untenable in light of the historical and
contemporary evidence” ().
While one impact of globalization has been the diminution of “place” as
the basis for identity or culture, postmodern thinking and improved net-
works of transportation and communication facilitate the imagination of
communities based on gender, race, ethnicity, sexual orientation, or class.
Proximity, in other words, is not a necessary element of identity formation.
If culture and identity are not confined to a particular place, it follows that
any one place is not confined to a single culture or identity. This has precip-
itated localized struggles over immigration, language, urban development,
architecture, and foreign investment. Mike Featherstone (, ) remarks
that “cultural differences once maintained between places now exist within
them.” For example, “The unwillingness of migrants to passively inculcate
the dominant cultural mythology of the nation or locality raises issues of
multiculturalism and the fragmentation of identity.” Massey (, ) argues
that the way places are defined – by media reports, by local government poli-
cies, by development proposals – “can be important in issues varying from
battles over development and construction to questions of which social
groups have rights to live where.”
Identities of place are always the subject of dispute. Often they are
achieved through the construction of “Others,” which creates a sense of com-
munity insiders and outsiders (Rose , -). Or claims to a specific iden-
tity may be based on a particular reading of history: “In this sense, what is
being named or interpreted, is not just a space or place, but a place as it has
existed through time: what one might think of as an envelope of space-time”
(Jess and Massey , ). Such contestation occurs, not as an occasional
battle, but as a continual process on a range of geographical scales ().
The conventional container of identity and culture that has come under
greatest challenge from the reimagining of community has been the nation-
state. Questions of citizenship have been increasingly dissociated from ques-
tions of identity (Morley and Robins , ). The emergence of trading
blocs in Europe, Asia, and North America, and the prevalence of both inter-
national and sub-national cultural networks, have undermined the primacy
of the nation-state in contemporary conceptions of community, identity, and
culture: “The nation-state, in effect, having been shaped into an ‘imagined
community’ of coherent, modern identity through warfare, religion, blood,
patriotic symbology, and language, is being undone by this fast imploding
heteroglossic interface of the global with the local: what we would here
diversely theorize as the global/local nexus” (Wilson and Dissanayake , ).
Finally, the media produce widely shared rituals of readership and spec-
tatorship. When we sit down to watch the six o’clock news, we can imagine
millions of others doing the same thing at the same time, even if the news
they are watching is on another channel. Similarly, when we sit down to read
the newspaper over morning coffee, we can imagine ourselves as a commu-
nity of newspaper readers, even if, again, we are not all reading the same
paper. These rituals take their most obvious form in cinema spectatorship, in
which a group of people gather to watch a film, and thus literally form
an audience as community, if only for a couple of hours (Shohat and Stam
, -).
As a medium of representation, cinema, specifically, offers us pictures
of our physical and social world, showing us where we live, with whom we
share community, and from whom we are different. Cinema offers us depic-
tions of history, stories that explain to us how we got here and why our com-
munity is the way it is. When we participate in its production, cinema brings
us together as cultural workers, people who participate in the representation
of their social world, people who determine their own social horizons. If this
cultural work is devoted to depicting a given place, it also defines that place
by becoming one of the things cultural workers there do. Place, then, is not
simply rendered symbolically, but is embodied by a film’s characters and the
film workers themselves (see Relph ).
In light of the above, this book seeks to transcend “the national” as the
determining category in its analysis of the film industry in British Columbia.
It asserts that any given cinema is a social construction whose particular
definition is contingent upon a nexus of historical, economic, political, and
cultural forces. What the term “cinema” signifies in any specific context is the
result of choice, struggle, negotiation, and compromise, processes that are
often overlooked. These processes of definition privilege one particular film
form – such as animation, documentary, experimental, or feature – over
others, favour one form of governance – such as private enterprise or public
service – over others, and identify specific social roles for cinema – such
as entertainment, education, cultural enlightenment, or nation-building.
As a socially constructed institution, a given cinema is defined across
a number of sites. I have identified four that have shaped in fundamental
ways the feature film industry in British Columbia: provincial film history,
the economic structure of the commercial cinema, federal and provincial
film policy, and film practice. Each of these is a site of the production of