integrated

media www.VailDaily.com
program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

WHY online?
08
Advertisers around the world are
discovering it is more important than ever websmart Vail Daily
to put their message in front of their best Multi-channel Ads 04 06
customers. CMNM Interactive offers a Increase Trust/
highly desirable, unique user base with Likelihood to Buy. 03 07
02
content-targeted placement opportunities,
dynamic ad formats and proven success. Seeing products
CMNM Interactive’s online and print and services
advertising opportunities rival that of advertised in
multiple channels 05
any other format. Maybe it’s time to try
increased both
something new? consumer trust in 01
them and likelihood
to buy. Nearly half
of respondents
(48%) said seeing
a product in the
newspaper after
seeing it online
would make them
trust the product
more. More than EXPOSURE REACH ONLINE & PRINT AUDIENCES
half that group
(52%) said they
would be more As part of a print and online 01 Grand Junction Free Press
likely to purchase network spanning from 02 Citizen Telegram
the product if they Grand Junction to Winter 03 Glenwood Springs Post Independent
saw a newspaper 04 Eagle Valley Enterprise
Park markets, CMNM (or
ad for a product 05 The Aspen Times
publication) can help build & Snowmass Sun
they already knew
awareness on local, national 06 Vail Daily
about from the
internet. and global levels. 07 Summit Daily News
08 Sky-Hi Daily News

Contact your Account Manager 970.949.0555

 integrated
media www.VailDaily.com
program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

online trends

AD EFFECTIVENESS, $75K+
BENEFITS Branded Content Sites Market Norms Because of
newspaper’s local
Percentage of users taking action
after seeing local advertising by site
credibility, online ( Buy, Research, Visit Store, etc. )
+55%
According to Comscore, newspaper news users have
website visitors index extremely high websmart 4.8 said they are more
against those who transact financial likely to contact the Local newspaper sites 46%
Ad targeting
services online, buy cars via online, +33% advertisers that
provides a unique 3.1 +24%
and are most interested in technology, appear on these
opportunity to 2.4
2.1 Local TV station sites 44%
sites than those
entertainment and travel. Bottom line: speak directly
1.8 that appear on
Newspaper website users are more likely to your desired 1.7
other media sites. Local magazine sites 42%
to use these services than others. audience. We
offer a variety of
consumer targets, City guides 42%
including: Content MESSAGE BRAND PURCHASE
(entertainment/ ASSOCIATION FAVORABILITY INTENT

business/news), Portals 37%

Geography (region/ Ads on branded content sites are more
DMA/state/zip), likely to increase message association and Online newspaper
purchase intent for affluent audiences. readers are a Online yellow pages 34%
and Day-Part
(time of day/day unique class of
of week). highly-engaged
consumers who
have made Local media sites attract consumers
Visitors trust online advertising newspaper web who spend more money online.
sites an integral

56%
Percentage of users who spent
part of their daily $500+ online in the past 12 months.
lives. They seek
information,
conduct product Local newspaper sites 40%
research
more when displayed on
and execute
local newspaper websites, 37%
transactions while Portal users
outperforming local TV
on these sites.
stations, portals and online
yellow pages. Overall online consumers 34%

Contact your Account Manager 970.949.0555

 integrated
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program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

purchase intent
Percentage of audience that
plans to purchase products
audience in the next 6 months.
73% travel
If you’re looking for a medium that reaches
an audience comprised of the most affluent 60% wine or liquor
and influential consumers, and one that’s
growing every single day, we have it. More 58% books
and more, people are turning to us to for
our relevant, dynamic content and they are 56% movies/tickets
staying longer and longer. Which means
your message gets the best exposure within 51% music/cds/dvds
your local markets.
43% sporting goods
42% office supplies
39% pet supplies
CMNM sites combined monthly page views / 1st Quarter 2010 site interests
Today, the Internet is certainly the most valuable information resource there is, People who visit this site are likely
with over 800 million people using it everyday. And 1/3 of those internet users to visit sites in these categories:
prefer and go to local newspaper websites.
politics & commentar 2.1x
CMNM Websites has 2.7M Pageviews car rental 1.9x
travel agents 1.9x
800K airlines 1.8x
travel news & info 1.8x
700K
science/nature 1.8x
600K online trading 1.8x
500K
news 1.8x
fantasy sports 1.8x
400K tv 1.8x
regional/local news 1.7x
300K weather 1.7x
200K hotel/resort 1.6x
magazines 1.6x
100K sports 1.6x
GFP GPI ATD VDN SDN SHN

37% salon/barber
THE audience | employed, Educated & Affluent
34% furniture
age education Race
33% eye/sunglasses
29% flowers 71% fall between 87% of CMNM
72% 35 - 50+ years old 73% site visitors are 87%
27% home decorating 35-50+ degree Caucasian Cauc.

17% large appliances

16% jewelry/accessories 73% have at
Site visitors have 33% least a 4-year CMNM’s online
high incomes $60 - college degree 52% products appeal equally
13% nail salon $100k male to both men + women
83% of ALL visitors
shopped at a local
store last year income gender

Contact your Account Manager 970.949.0555

 integrated
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program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

10 unique websites available

ONLINE NETWORK
Your regional marketing solution is only a
phone call away. Colorado Mountain News
Media distributes more than 300,000
printed publications each week, and our
web sites welcome more than 500,000
people, engaging audiences in more than
2.7 million page views per month.

www.GJFreePress.com www.PostIndependent.com www.AspenTimes.com

www.VailDaily.com www.SummitDaily.com www.SkyHiDailyNews.com

MORE
MORE ONLINE
ONLINE PRODUCTS
Please visit us at www.ColoradoMountainNewsMedia.com to see the power of our full portfolio
PRODUCTS Please visit us at www.ColoradoMountainNewsMedia.com to see the power of our full portfolio

Contact your Account Manager 970.949.0555

 integrated
media www.VailDaily.com
program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

Leaderboard

SIZES + SPECS search

search sponsor
Part of being effective is being flexible. • 88 x 31 pixels
That’s why CMNM Interactive offers so websmart • Approximately
many advertising formats at such a wide 1.25” x .5”
76% of online Leaderboard • Top of page
variety of price points. From video to newspaper users • 728 x 90 pixels position
simple text links, you can count on us to have also read • Approximately • Build brand
have the right format for the message you that newspaper 10” x 1.25” awareness and
want to deliver through our customized in the past • Top of page
MEDIUM receive a 100%
solutions. Using a variety of eye-catching seven days, and position impression
ad sizes, you’ll be sure to grab our repetition increases • Benefit from
Rectangle
guarantee.
awareness. The high impact ad
audience’s attention!
Internet Advertising positioning and
Bureau found that, build positive
by increasing the brand awareness
number of online
banners from one MED. Rectangle
to two per week,
• 300 x 250 pixels
branding results on
• Approximately
three key metrics
4” x 3.5”
increased 42%, Half Page • In-content
making online
• 300 x 600 pixels position
advertising a
• Approximately • The most familiar
great, inexpensive
4” x 8” ad size for
way to increase
• In-content consumers,
the branding
position this space boasts
lift of traditional
• Our newest ad Half premium
campaigns.
size, the half Page positioning near
page offers larger Headlines and
dimensions to Top Stories
deliver stronger
message visibility
and lasting
impact

Contact your Account Manager 970.949.0555

 integrated
media www.VailDaily.com
program

Ad Report 530-541-

Tahoe Daily Tribune | February 2010 7

ONLINE MEASURABLE Hello Acme Industries

NICHE Summery
why online? BENEFITS Audience NETWORK SIZES + SPECS RESULTS RATES Quisque dictumSDMp
PRODUCTS & Reference
euismod felis, eget venenatis tellus viverra ad
volutpat justo, nec sodales nibh commodo nec. Etiam iaculis c
porta vel. Vestibulum ut libero adipiscing est vitae dolor moles

MEASUREABLE RESULTS
Gone are the days of “let’s see what
happens” advertising. Your monthly
performance report tells it all—how many
Ad DetailsAD DETAILS
Ad Location: Frontpage Big Box
Ad Size: 300x250
Media: Flash
websmart Ad Report
Sales Contact: Natasha Kidman
530-541-3880 | nkidman@tahoedailytribune.com Cost: $180
Creative Contact: Tony Dilger
Tahoe Daily Tribune | February 2010
775-283-5529 | TDilger@nevadaappeal.com

Research.net Contract
people saw your ad and how many leads Hello Acme Industries Sales Period: 2/13/10
Contact: Natasha Kidman

Ad Report
reports that, among
clicked thru to your site for information top executives,
about your products and services. Watch Internet advertising
Ad
the value of your position grow every
month as more visitors see your message.
Tahoe Daily Tribune | February 2010
ranked highest
over all other media
Quisque dictum euismod felis, eget venenatis tellus viverra adipiscing. Pellentesque pharetra Delivery Update:
volutpat justo, nec sodales nibh commodo nec. Etiam iaculis congue risus, in venenatis
porta vel. Vestibulum ut libero adipiscing est vitae dolor molestie mollis.
530-541-3880
dolor | nkidman@tahoedailytribune.com
December 1 – December 31
Details Ad Performance InformCreative Contact: Tony Dilger
your Ad Strategy
Ad Location: Frontpage Big Box
Ad Size: 300x250
Impressions: 7,700 775-283-5529 |
Quisque TDilger@nevadaappeal.com
dictum euismod felis, eget venenatis tellus viverra adi
Click Throughs: 15

These reports also help fine-tune your measured for: Media: Flash
Cost: $180
Your Avg/K: 1.9 volutpat justo, nec sodales nibh commodo nec. Etiam iaculis co
Like Product Avg/K: 2.1
“Where I prefer to porta vel. Vestibulum ut libero adipiscing est vitae dolor moles
advertising strategy, providing immediate Contract Period: 2/13/10

feedback from the marketplace. Hello

find our aboutAcme
new Industries Delivery Update:
December 1 – December 31
products,” “Where
Strategy eget venenatis tellus viverra adipiscing.Site Details & pharetra
Performance Vis
Quisque
I prefer to receive dictum euismod
Inform your Adfelis,
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Pellentesque
volutpat
information aboutjusto, nec sodales nibh ut liberocommodo nec.mollis. Etiam iaculis congue risus,
volutpat justo, nec sodales nibh commodo nec. Etiam iaculis congue risus, in venenatis dolor
porta vel. Vestibulum adipiscing est vitae dolor molestie Top 5in venenatis dolor
Products
companies,” and
porta
“Where modern, vel. VestibulumSiteut libero
Details adipiscing
& Performance est vitae dolor molestie
Visitors 56,700 / Page Views: 1.5Million
mollis.
By Average Click Through Rate per 1000 Impressions:
Top 5 Products
up-to-date brands By Average Click Through Rate per 1000 Impressions: Working Day Working Day Tahoe Ta
advertise.” At the Working Day Working Day Tahoe Tahoe ROS Home Page Middle Middle W
Home Page

Ad Details Ad Performance
same time, these Middle
Middle Middle Working Day
Top
Middle To
early adopters of 3.0 2.8 2.7 1.8 1.5 Ad Performance
technology also
Site Numbers
3.0 2.8 2.7 1
skew younger
Ad Location: Frontpage Big Box
than the traditional Top Cities Page Views Usage By Hour Ad Position Click Rate
Impressions: 7,700
Site Numbers
Ad Size: 300x250 City
newspaper
1 50,000 Top 2.2

audience; 40% of
City 2 35,000 Middle 3.1
Click Throughs: 15
Media: Flash City 3 25,000 Sponsor 0.5 Top Cities Page Views Usage By Hour
online newspaper Your Avg/K: 1.9
Cost:
users are aged$180 City 1 50,000
18-35. Like Product Avg/K: 2.1
City 2 35,000
Contract Period: 2/13/10 City 3 25,000
Delivery Update:
December 1 – December 31

Inform your Ad Strategy

Contact your AccountQuisque dictum euismod felis, eget venenatis tellus viverra adipiscing. Pellentesque pharetra
Manager 970.949.0555
volutpat justo, nec sodales nibh commodo nec. Etiam iaculis congue risus, in venenatis dolor
porta vel. Vestibulum ut libero adipiscing est vitae dolor molestie mollis.
 integrated
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program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference
ONLINE
OPPORTUNITIES

Rates POSITION OPTIONS Based on 20,000 impressions

per month - minimum

Advertising with CMNM Interactive is ❑ Leaderboard/Top $200/mo ❑ Big Box/Middle $200/mo ❑ Half Page/Bottom $200/mo
a highly efficient way to relay your message
to your target audience. Accountability
and instant evaluation, global reach and
mass exposure all delivered at a variety
of price points — at least one of which
is certain to be perfect for you.

ADDITIONAL TARGETING OPTIONS

Content Targets $100/mo GEO - Targets $50/mo Additional Impressions
❑ Home Page ❑ Local Market ❑ 20,000 $150/mo
❑ News Pages ❑ Regional Market ❑ 40,000 $290/mo
❑ Real Estate Pages ❑ Out of State ❑ 60,000 $420/mo
❑ Activities Pages ❑ International ❑
❑ Classified Pages
Day - Targets $50/mo
❑ Other ❑ Mon - Fri &W@LOKD
NE
$@KBTK@SHMF

.NMSGKX
*MUDRSLDMS

Time Targets $50/mo ❑ Sat & Sun




❑ 6A - 12P ❑ Sun - Wed Position: Big Box $100
❑ 12P - 6P ❑ Specific Day/Days Additional
Impressions: $20,000 $150
❑ 6A - 6P Content Target: News $100
Geo Target: Regional $50
Monthly Investment = $500

*Rates based on annual agreement

40780 U.S. Hwy 6 & 24 | Avon, CO | 970.949.0555 | vaildaily.com

Contact your Account Manager 970.949.0555

 integrated
media
program
why online? BENEFITS
NICHE PRODUCTS
CMNM Interactive provides local business
owners a competitive edge on par with
national brands, mid-major brands, and
marketing agencies. We help advertisers
reach targeted consumer segments
with a broad core of interactive tools.
In addition to the products listed (at right),
we also offer niche products such as
customized landing page development
and search engine marketing. Our goal
is to provide easy solutions for all your
online marketing needs.
Contact your Account Manager 970.949.0555
Audience ONLINE SIZES + SPECS
NETWORK
EMAIL marketing
NEWSLETTERS
CMNM has enewsletters for our
publications and websites as well as
targeted enewsletters based on interests
such as Powderhound, reaching the ski/
snowboard enthusiast. Sending an effective
email newsletter is a powerful way to stay
in regular touch with your customers or
members. Etc.
Search position
$150/mo. Each site has a search
capability for finding what you are looking
for. This is a unique branding opportunity,
highly used and seeked of our sites.
www.VailDaily.com
MEASURABLE RATES
RESULTS
LOCAL
Local BIZ
Biz DIRECTORY
Directory
Put your business in the spotlight by
advertising in Colorado Mountain News
Media’s Directory, the region’s most
comprehensive local business directory. We
focus on Search Engine Optimization and
comprehensive marketing to drive traffic to
your listing.
Creative
We have animated, interactive and video
creative to help customize your internet
advertising & branding message. Interactive
ads receive 62% more brand recognition
than animated and video is even more.
NICHE SDMp Summery
PRODUCTS & Reference
CONTESTS
Contest &&Events
EVENTS
CMNM Interactive online contests are a
great way to establish your business as
the authority in a market, generate buzz,
attract site visits, increase traffic and
associate your business with an occasion.
E-edition Sponsor
Visitors prefer to view our newspaper as
they see it in print. When clicked from the
home page of the website, viewers have
the print experience online. Leaderboard
position available for $250 /mo.
 integrated
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program

why online? BENEFITS Audience ONLINE SIZES + SPECS MEASURABLE RATES NICHE SDMp Summery
NETWORK RESULTS PRODUCTS & Reference

Swift Digital Social Media Marketing Search Engine Marketing

Marketing
• Your social media is about building a living • When we ask our customers where they want to
Facts: comm
unity of your customers and best prospects be, the first answer is always GOOGLE!
• In July 2009, 81% of US Executives They do not want to be “sold” or “marketed to.” Search engine management a is manageable, low-cost and
surveyed felt that social media The last thing you want to do is experiment with this group. effective way to get on the first page of Google.
enhances relationships with customers/
You have one shot to utilize this powerful tool effectively before
clients • We use our expertise and experience to get you the
you lose credibility.
• In the same study, the top 3 reasons the results you want in the expansive world of Google.
executives didn’t use social media were: Potential customers can find you and current customer will be
• Lack of knowledge reminded of what you have to offer
• Security reasons
• Employee productivity concerns
What SDMP can do for
our customers:
• Manage your online marketing so:
• You can spend your time running E-Mail Marketing Mobile Marketing & Coupons
your business instead
• You don’t mess it up! • It is difficult to find someone without an email • Consumers are consistently looking for easier ways to
• Think creatively to give you solutions account. Now that email can be checked on any computer, use coupons and find deals. Mobile messaging gives you
that you’ve never even dreamt of and on many mobile devices, email is everywhere you want
the opportunity to reach those customers and communicate what you
• We focus these ideas on ways to have to offer no matter where they are
to be.
make your digital marketing
• M anaging a mobile campaign is expensive, risky and time-
effective – we don’t just manage • Developing, writing, designing, and sending an
your tools – we think of ideas to consuming without the proper tools and training. With cell
effective e-mail blast takes time and expertise phone privacy laws and text messaging costs it is impossible to maintain
make them work! We work with you to develop the perfect message for your a mobile messaging campaign without help.
• Maintain your marketing customers, and then do all of the work to ensure your reaching
• Many campaigns aren’t effective your target market the right way. • We have the tools and the expertise to avoid these
because they fizzle out with the lack of problems and make the campaign effective.
time dedicated to maintaining them.
We are the solution.

Please visit us at Swift Digital Marketing Partners, 1-888-211-7617, www.swiftdmp.com, jrivera@swiftdmp.com or coliver@swiftdmp.com

Contact your Account Manager 970.949.0555

 integrated
media
program
why online? BENEFITS Audience
Summary & Reference
Let’s get started today. Colorado Mountain
News Media’s Interactive products and
services are only a click or phone call away.
Contact your Sales Representative and see
how we can help promote your business
with highly effective, strategically targeted
online campaigns designed to reach the
most influential, educated and affluent
online audiences.
Contact your Account Manager 970.949.0555
ONLINE SIZES + SPECS MEASURABLE
NETWORK RESULTS
CPA (Cost-per-Action)
Cost of advertising based on a
visitor taking some specifically
defined action in response to an
ad. “Actions” include such things
as a sales transaction, a customer
acquisition, or a click.
websmart
After e-mail, the
CPM (Cost-per-thousand)
most preferred
Media term describing the cost of
Web content
is news, sports, 1,000 impressions. For example, a
financial Web site that charges $1,500 per
ad and reports 100,000 visits has a
information,
entertainment CPM of $15 ($1,500 divided by 100).
news, and
shopping— in that
order. Sixty-two Hits
when users access a Web
percent of Internet
users visit online site, their computer sends a
request to the site’s server to
newspapers
for local news, begin downloading a page.
compared with Each element of a requested
39 percent for the page (including graphics, text,
local TV station interactive items) is recorded by
sites and 23 the site’s Web server log file as
percent for the a “hit.” If a page containing two
local radio station graphics is accessed by a user,
sites. Not even those hits will be recorded once
Yahoo! or AOL’s for the page itself and once for
Digital City can
each of the graphics. Webmasters
top this. use hits to measure their servers’
workload. Because page designs
and visit patterns vary from site
to site, the number of hits bears
no relationship to the number
of pages downloaded, and is
therefore a poor guide for traffic
measurement.
www.VailDaily.com
RATES NICHE
PRODUCTS
Impressions
A measurement of responses from
a Web server to a page request
from the user browser, which is
filtered from robotic activity and
error codes, and is recorded at
a point as close as possible to
opportunity to see the page by
the user. # of times an ad is seen;
usually less than pageviews b/c
ads rotate our sites will rotate ads
upon request for a new page or
refreshing the page
LINK
The URL imbedded in another
document, so that if you click
on the highlighted text or button
referring to the link, you retrieve the
outside URL. If you search the field
“link:”, you retrieve on text in these
imbedded URLs which you do not
see in the documents.
Search engine
A program that helps Web
users find information on the
Internet. The method for finding
this information is usually done
by maintaining an index of Web
resources that can be queried for
the keywords or concepts entered
by the user.
SDMp Summery
& Reference
SEM (search engine marketing)
Paid inclusion in Overture, Google
and many other search engines.
SEO (search engine optimization)
Throught the use of programming
language and naming conventions
the site will be more likely to be
“spidered” by a robot. The aim of
optimization is to move your site
ast high as possible in rankings
Total Page Views
The actual numbers of separate
content pages selected to view.
Total Visits
The number of times viewers
came to the site.
Unique Visitor
Unique individual or browser which
has either accessed a site (see
unique visitor) or which has been
served unique content and/or
ads such as e-mail, newsletters,
interstitials and pop-under ads.
Unique users can be identified by
user registration or cookies.
Visitors/Visit
Individual or browser which
accesses a Web site within a
specific time period.