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Abstract
Good management needs to be applied in managing the market so that the market area well ordered so that
the creation of comfortable and peaceful conditions for market users. Seedy, dirty and chaotic is a sure
thing to be found in the market, these conditions have a negative impact on the development of the market
itself. Similarly, in the Meulaboh Bina Usaha Market, the market management implemented by the UPTD
has not been optimized either from the physical aspect, the completeness of the facilities and public
facilities, the completeness of the market and the management. In addition, the utilization of new buildings
provided for traders has not been optimal, as evidenced by the emergence of traders who sell on the
roadside. The purpose of this research is to optimize the function and management of market management
of Bina Usaha Meulaboh in minimizing the occurrence of chaos in the market area. The research method
is descriptive with quantitative technique. Samples were obtained by 97 buyers, 91 merchants and 3
government officials interviewed as the parties who understood the problems that occurred in the market
area. The dominant factor analysis resulted in less optimal market management ie unavailability of vehicle
parking, street vendors, garbage, market management, in-market corridor, congestion, security & order,
public toilets, warehousing and placement of traders. The appropriate strategy used in managing the
market in accordance with SWOT and AHP analysis is to increase the role of UPTD as the responsible
person by preparing SOP (standard operating procedure) related to market management so that it becomes
the guideline for UPTD to run their respective duties in managing Meulaboh Bina Usaha.
Keywords: Markets, market facilities, market management, market policies, meulaboh
Abstrak
Manajemen yang baik perlu diterapkan dalam mengelola pasar agar kawasan pasar tertata dengan baik
sehingga terciptanya kondisi nyaman dan tentram bagi pengguna pasar. Kumuh, kotor dan semrawut
merupakan hal yang pasti akan ditemukan di pasar, kondisi seperti ini berdampak buruk terhadap
perkembangan pasar itu sendiri. Begitu juga yang terjadi di pasar Bina Usaha Meulaboh, manajemen
pengelolaan pasar yang diterapkan oleh UPTD belumlah optimal baik dari aspek fisik, kelengkapan
fasilitas sarana dan prasarana umum, kelengkapan pasar serta pengelolaan. Selain itu, pemanfaatan
bangunan baru yang disediakan untuk pedagang belumlah optimal, terbukti dengan munculnya para
pedagang yang berjualan di pinggir jalan. Tujuan dari penelitian ini ialah untuk mengoptimalkan fungsi
dan manajemen pengelolaan pasar Bina Usaha Meulaboh dalam meminimalisasi terjadinya kesemrawutan
di kawasan pasar. Metode penelitian secara deskriptif dengan teknik kuantitatif. Sampel diperoleh
sebanyak 97 orang pembeli, 91 orang pedagang dan 3 orang pejabat pemerintah yang diwawancarai
sebagai pihak yang mengerti tentang persoalan yang terjadi di kawasan pasar. Adapun hasil analisis faktor
dominan yang menyebabkan kurang optimalnya manajemen pasar yaitu tidak tersedianya tempat parkir
kendaraan, penertiban PKL, tempat sampah, pengelolaan pasar, koridor di dalam pasar, kemacetan,
keamanan & ketertiban, toilet umum, pergudangan barang dan penempatan pedagang. Strategi yang tepat
digunakan dalam mengelola pasar sesuai dengan analisis SWOT dan AHP ialah meningkatkan peran
UPTD sebagai penanggung jawab dengan cara menyusun SOP (standard operating procedure) terkait
pengelolaan pasar sehingga menjadi pedoman bagi UPTD untuk menjalankan tupoksi masing-masing
dalam mengelola pasar Bina Usaha Meulaboh.
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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University
Kata kunci: pasar, fasilitas pasar, manajemen pasar, kebijakan pasar, meulaboh
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The results of previous research into Based on data obtained from the
reference in further research. The results of calculation of the number of visitors in the
previous research are summarized in Table 2.2. Meulaboh Bina Usaha area. The visitor
population data is 3,544 people and 985 traders.
Table 2.2 List of Past Research So the number of buyers who became
Analysis
No. Researchers Title
Method
Results
respondents as many as 97 people and the
Locations near number of traders as many as 91 people.
residential
neighborhoods;
Optimal Land availability; Primary and Secondary Data Collection
Location of Road network;
Market Scoring Conformity of the The collecting of primary and secondary
Syahmora Development in Analysis, Urban Spatial Plan;
1.
(2004) Lahat City Based Descriptive Free flood; data in this research was conducted with 3 (three)
on Market and AHP Population density;
Factors Availability of stages including pre-survey, observation and
Determinants transportation;
Waste disposal spreading of questionnaire. The data flow
facilities; and
Topography. process flow scheme can be seen in Figure 3.1.
Management
Test
Management of Corridor or corridor in
Reliability,
Suriansyah Lambaro Central the market;
2. Validity,
(2007) Market Area of Warehousing; and
Descriptive
Aceh Besar Traffic lane.
Analysis
Regency
Evaluation of
Building
Functional Test Patterns of market
Aspects In Reliability, circulation;
Suraida
3. Traditional Validity, Drainage system; and
(2007)
Market Descriptive Demolition of back
Revitalization of Analysis stairs market.
Pasar Inpres
Geudong Market
Study of Test No parking area
Management of Reliability, available;
Idayani
4. Pasar Beureunun Validity, Garbage dump; and
(2015)
Area of Pidie Descriptive The institutional
Regency Analysis function is not effective.
Evaluation of
Market Qualitative
Market facilities;
Condition of descriptive
Saputra The location of the
5. Ulee Glee Fish at analysis &
(2010) building; and
Bandar Dua Sub- quantitative
Traffic to market.
district, Pidie analysis Scheme 3.1 The process of collecting research data
Jaya District
RESEARCH METHODOLOGY
Research sites Data processing
West Aceh Regency has a land area of The measurement scale used is the Likert
2,927.95 km2 or 292,795 ha, with an estimated scale with interval 1-5, where each answer will
coastline of 50.55 km and with a sea area of 233 be given weight in choosing an alternative choice
km2. of degree of agreement on the question related to
clutter factor. Furthermore, the data obtained
from the questionnaire will be processed using
the help of Microsoft Excel 2016 program. The
first analysis conducted is the validity analysis to
determine the accuracy of the question on the
questionnaire, then conducted reliability analysis
to determine whether or not the question on the
questionnaire. The next analysis is the frequency
index analysis used to find out the frequency
index and the factors that cause the chaos in the
Meulaboh Bina Usaha market.
SWOT Analysis and Analytical Hierarchy
Figure 1 Research Sites
Process (AHP)
Data Sample Sampling Research
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The SWOT and Analytical Hierarchy In general, the existing condition in the
Process (AHP) analysis is used to formulate a Meulaboh Bina Usaha area is good. It's just that
strategy that can be adopted in dealing with in the operation and maintenance of available
issues occurring in the Meulaboh Bina Usaha facilities is still not done optimally. So this
market. condition creates a chaos and lack of comfort and
Research variable tranquility for market users. The facilities and
infrastructure that is no longer feasible to be used
The research variables are based on
by market users is the parking lot, where the sale
independent and dependent variables. The
of beef and public toilets.
independent variable is the management of the
market management while the dependent Data Analysis Validity and Reliability
variable analyzes on the physical aspect (market Result of validity test
location), completeness of facilities and general
infrastructure of the market, the completeness of Tests of questions from buyer and merchant
market and management management. For more perceptions using Pearson Product Moment
details, the dependent variable can be seen in Coefficient of Correlation obtained that the
Table 3.1. results of all questions available in the
questionnaire declared valid. The value
Table 3.1 Research Variables
generated from the results of testing the
No. Research variable By
Physical Aspects questionnaire of the buyer's perception ranged
X1
(Market Location) from 0.31-0.57 ≥ 0.30 and the value obtained
X1.1 Public transport Rahantoknam, 2015
X1.2 Congestion Rahantoknam, 2015 from the perception of traders ranged from 0.31-
X1.3 Traffic Lane Suriansyah, 2007 0.57 ≥ 0.3 with the sense that the questionnaire
X1.4 Accessibility Duncan & Hollander, 2004.
X1.5 Waste Disposal Facility Syahmora, 2004.
can be used as a tool instrument to obtain
Completeness of Facilities & Infrastructure General primary data in this study.
X2
Market
A temporary garbage
Reliability test results
X2.1 Idayani, 2015
dump The results of reliability testing obtained
X2.2 Parking lot
Idayani, 2015. Rahantoknam, Cronbach alpha value of them, from the buyer's
2015. Devi, 2013.
perception value is 0.74 ≥ 0.6 while the trader's
X2.3 Drainage Suraida, 2007.
X2.4 Corridors in the market Suriansyah, 2007. perception 0.97 ≥ 0.6. Thus, we can conclude
Construction of market Suriansyah, 2007. Idayani,
X2.5 that the questionnaire can be used as an
buildings 2015.
Suriansyah, 2007. Idayani, instrument tool in this study.
X2.6 Road Construction
2015.
X3
Completeness of Characteristics of Respondents
Market
Suriansyah, 2007. Pangestu,
Based on the results of the survey conducted to
X3.1 Warehousing of goods
2008 the market area of Bina Usaha Meulaboh to the
Place loading and
X3.2
unloading of goods
Pangestu, 2008 respondents with the criteria of 97 buyers and 91
X3.3 Public toilet Pangestu, 2008 traders. Then get data variable with category of
X3.4 Office Manager Pangestu, 2008
Suriansyah, 2007. Idayani, buyer seen from aspect of age category, gender
X3.5 Green open space (RTH)
2015. and last education from buyer, as presented in
X4 Management
Diagram 4.1.
X4.1 Market management Idayani, 2015
X4.2 Merchant placement Pangestu, 2008
X4.3 Security & Order Devi, 2013.
X4.4 Order of street vendors Pangestu, 2008
X4.5 Facility Maintenance Legowo, 2007
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traders on the road because of the unfair condition of the region and the problems of
management in managing the conditions. Many unfinished street vendors.
of the merchants who are in prime locations 2. Need revitalization of facilities and
complain Because buyers prefer to buy infrastructure that are not feasible anymore
something on the roadside rather than have to functioned as one way in minimizing the
enter into the market complex. The results of the occurrence of chaos.
SWOT and AHP analysis obtained appropriate 3. For the sake of continuation of management
strategies in managing and managing the market of market area of Bina Usaha Meulaboh
area is by increasing the role of UPTD by getting better, it is necessary existence of
preparing SOP (standard operating procedure) researcher who can continue research with
related to market management so that the study to market revitalization which
guidance for UPTD in running their respective equipped with complete data and
tupoksi in managing market Bina Meulaboh calculation. So that the market area of Bina
Enterprises. Usaha Meulaboh getting better, comfortable
and peaceful for the surrounding community.
CONCLUSIONS
AND RECOMMENDATIONS REFERENCES
Conclusion Akbar, A, 2014, Analytical Hierarchy
The conclusions that can be taken in this Process/Proses Hirarki Analitis, Jakarta
research are: Arikunto, 2006, Prosedur Penelitian (Suatu
1. In general, the existing condition in the Pendekatan Praktik), Rineka Cipta,
market area is complete, it's just that there Jakarta.
are some facilities and infrastructures that Disperindag, 2008, Tentang SOP (standart
are no longer feasible to function like a operating procedure) pasar tradisional,
parking lot, temporary garbage dump, place Departemen Perindustrian dan
of sale of beef and public toilets. Perdagangan, Banda Aceh.
2. The dominant factor causing the chaos in the Gitosudarmo, I. 1994. Manajemen Pemasaran.
Meulaboh Business Market from the Yogyakarta: BPFE.
perception of market users is parking, Hoai, L.L, 2008, Delay and Cost Overrun in
controlling street vendors, temporary Vietnam Large Construction Projects; A
garbage disposal, market management, Comparison with Other Selected
corridors in the market, congestion, security Countries, Korean Society of Civil
& order, public toilets, warehousing and Engineering Journal of Civil Engineering,
placement Traders. Vol.12. No.6, Halaman 369.
3. The right strategy in overcoming the Idayani, 2015, ‘Studi Pengelolaan Kawasan
problems that occur in the market area of Pasar Beureunun Kabupaten Pidie’, Tesis
Bina Usaha Meulaboh is by increasing the Penelitian S2 Program Magister
role of UPTD by preparing SOP (standard Manajemen Prasarana Perkotaan, Program
operating procedure) related to market Pasca Sarjana Universitas Syiah Kuala.
management so that it becomes the guideline Jogiyanto, 2005, Analisis dan Desain Sistem
for UPTD in running their respective tupoksi Informasi, Penerbit Andi, Yogyakarta.
in managing Bina Usaha market Meulaboh. Pangestu, M.E, 2008, Buku Pemikiran Mengenai
Suggestion Pembangunan Pasar Induk dan Pasar
Penunjang, Menteri Perdagangan, Jakarta.
The suggestions that can be given by researchers
Rahantoknam, S, 2015, Pemanfaatan Ruang
based on research results include:
Para Pedagang di Pasar Tradisional
1. Management of the management is still
Bahu, Manado dan Pengaruh Terhadap
weak, as evidenced by the current chaotic
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