Different,)Be+er….

&)of)the)Moment)
OP sits in the most
DYNAMIC part of Cider
and Long Drinks world… •  ON TRADE is 66% Cider Value

•  Cider PENETRATION is 56%

Different, better…& of the Moment •  APPLE preferred choice of 60%

-  OP fastest growing Apple cider in the UK, +52% 3 year revenue CAGR
-  OP the only apple cider that represents BOTH Modern & Craft •  28% of cider volume is ‘fruit’

NB Mintel Cider report Jan 2016,, ‘consumed

in last 6mths’

n
Moder
a rd
Stand
•  AVG Consumer Repertoire 10 vs 6*
C ra f t
•  Over index FEMALE** •  Over index PRICE SENSITIVE**

•  Over index OLDER** •  Over index YOUNGER** •  Over index MALE**

•  Over index QUIET DRINK** •  Over index TEMPO** •  Over index WET LED**

•  Over index FOOD** •  Over index SOCIABLE** •  Over index SPORTS & SOCIAL**

•  Over index WET LED** ! !

Different & Better in front of Consumers
 Stuff we do…that’s Different & Better

Some stats: Oct!‘15!‘Pig!drone!

delivery!service,!
  OP is presently the ‘stickiest’ Social media Brand in our competitive set: London!
1!
  10x Thatchers, 6x Aspalls and marginally ahead of Brewdog
  2016 we are trebling our marketing spend to boost awareness
  #pigswillfly National campaign
2!
  Official cider of Wilderness festival, Grillstock and more…

1 - Revenue over Twitter followrs Feb 2016

2 - Subject to contract, verbal agreement @22/2

Price yield…
 Consumers will pay for Different & Better…

Cra$%Keg%

Value does not mean ‘cheap’ World%Lager%

 Consumers PAY MORE for things that

are worth it in their minds Premium%Lager%

 Craft, Contemporary, Modern all play a

role in price expectation Cra$%Cask%

 Don’t forget the quality and

Refreshing / ‘repeatability’ of the liquid Cask%Ale%

Different, Better & of the Moment will

yield Value… CGA$Brand$Index$MAT$to$06/09/2014,$by$unit$
 ‘Of the moment’ driving distribution gains

Draught Accounts:

 Active Field Sales Team

 On-Trade Focus
 Expanding Nationally
 Over 600 Independent Draught
Stockists

 Doubling Footprint…
 OP cider total has a three year
Revenue CAGR of +82%

 On course for over 1,000 draught NB!over!200!accounts!in!the!

stockists in 2016… SE,!London!pins!‘swamped’!