PRODUCTS & SERVICES

www.sclgroup.cc Our methodology has been approved by the US State Department,

the UK Ministry of Defence, Sandia and NATO.
SCL Elections has an unrivalled
track record in political campaign
management. Over 25 years we have
worked on more than 100 campaigns
across 5 continents.

SCL Social delivers behaviour

research and communication campaign
strategies in the social, cultural and
NGO sectors around
the world.

SCL Commercial is specialist in

providing behavioural research
methodology to the commercial worlds
of advertising and marketing.

SCL Defence is a leading practitioner of

psychological approaches to conflict
resolution, population messaging and
information operations.
C O N T E N T S

5 6
Who We Are
An introduction to SCL
Elections and the services that
make us unique.
Your Campaign
Our comprehensive range
of services, tailored to your
campaign’s needs.
20 26
Our Products Our Experience
An overview of our data Recent highlights of our work
modeling and voter on over 100 campaigns all over
engagement products. the world.

3
As world leaders in influence and
voting behaviour strategies,
we know what it takes to win elections.
WHO WE ARE
Political campaigns
have changed.
Data analytics, cutting-edge technology and
cross-platform communication channels are
breaking down traditional voting blocks into their
constituent parts: individual people.
Voter engagement will never be the same again
now that candidates, campaign teams and
political organisations have the power to know
not only what to say to people but how, when
and where to say it as well.
SCL Elections’ solutions help candidates and
campaign teams address the challenges and
capitalise on the opportunities presented in this
new environment.
We bring specialist data modeling, 25 years of
experience at the forefront of behavioural change
and cutting-edge technologies together in one
innovative team to offer unparalleled audience
targeting capabilities and the means to put them
to use.
SCL Elections is the global leader in data-
driven political campaign solutions because we
understand that every candidate, every race,
and every campaign team is unique, so we tailor
our services to fit individual client needs, from
advanced data modeling to on the ground voter
engagement and contact strategies.
At the heart of our data services lies Behavioural
MicrotargetingTM, our analysis and engagement
methodology that segments target audiences
based on psychographic attributes in order to
influence voter behaviour at the individual level.
We regularly embed communication and
outreach specialists in campaigns across the
globe, providing strategy, creative support and on
the ground assistance to help deliver success on
regional, national and international initiatives.
From data analytics tools and communications
support to a groundbreaking audience
engagement and campaign management
platform, we offer a unique and comprehensive
range of products and services.
5
F R O M
C A M P A I G N We work side-by-side with our clients to
S T A R T deliver electoral success

1 2 3
Campaign Campaign Campaign
Research Analysis Strategy
• Opinion polling • Behavioural MicrotargetingTM • Voter dynamics
• Community structure research • Target Audience Analysis (TAA) • Voter motivation
• Opposition research • Media monitoring • Voter messaging
• Household canvassing • Party audit • Timeline creation
• Behavioural polling • Communication management • Policy & manifesto guidance
• Tracking polls
4 5 6
Campaign Campaign Campaign
Infrastructure Communications Management
• Capacity building • Branding • Budgeting & fundraising
• Party organisation • Targeted messaging • Reputation management
• Voter ID & database • Digital • Event management
• Data management • Press & PR • Legal advice
• Operation centres • Media training • On the ground support
• Security • Counter operations • Get Out The Vote (GOTV)
• Roadshow vehicles
• SCL CONNECT

T O
C A M P A I G N
F I N I S H
CAMPAIGN
RESEARCH
The most effective campaigns are supported by detailed research that reveals
key information about voters and the things they care about.
OPINION POLLING
Research based on standard electoral polling and
population engagement services, including focus group
discussions, direct interviews, closed questionnaires, and
online research.

COMMUNITY STRUCTURE RESEARCH

For markets where community structure is a critical factor
in influencing the direction of political affiliation, we
undertake a targeted form of voter segmentation based
on indigenous culture.

OPPOSITION RESEARCH
SCL Elections has teams of researchers dedicated to
understanding opposition campaigns. Research includes
perception, strategy, and potential campaign and
candidate weaknesses.

HOUSEHOLD CANVASSING
We use online, call centre and door-to-door surveys to
identify and monitor the demographic and attitudinal
traits of individuals and small, geographically and socially
linked groups.

BEHAVIOURAL POLLING
Behavioural polling is used across whole populations to
establish context and base level personality traits and
issue profiles in order to accurately locate and segment
large groups of people.

9
CAMPAIGN
ANALYSIS
Analysing data from a range of sources lets campaigns discover and
understand crucial information flows and connections.
BEHAVIOURAL MICROTARGETINGTM
Use advanced data analytics to identify groups of voters
who share demographics, political beliefs and lifestyle,
and use this insight to create unique messages designed
to resonate with them.

TARGET AUDIENCE ANALYSIS (TAA)

As the world leader in Target Audience Analysis (TAA), we
offer our clients unparalleled insight into public political
opinions and unique recommendations for targeted
voter engagement.

MEDIA MONITORING
Media monitoring allows campaign teams to harness
real-time streams of information across print, digital and
broadcast media platforms both in-country and on an
international scale.

PARTY AUDIT
Party audits are useful for assessing campaign readiness
and resource allocation in order to accurately measure
capacity building needs and identify potential strengths
and weaknesses.

COMMUNICATION MANAGEMENT
By gathering detailed information about the hierarchies
within voter groups and political parties we can
create efficient top-down and bottom-up message
distribution systems.

TRACKING POLLS
Ongoing real-time analysis of voter opinion and
engagement with campaign candidates and issues in
order to provide structured recommendations for refining
communication strategies.

11
CAMPAIGN
STRATEGY
Create a robust campaign by crafting messages and building timelines that
engage your audience in the right place and in the right way.
VOTER DYNAMICS
In order to influence a group of people it’s important to
understand the dynamics that control their interactions
with each other and identify key thought leaders and
behaviour influencers.

VOTER MOTIVATION
At SCL we understand how powerful motivation can be.
Whether it is concerned with uniting common enemies
or establishing reward structures, we can help you move
people to action.

VOTER MESSAGING
The most effective messaging puts the audience’s needs
first. We can help you create engagement campaigns
that align your platform with the interests and concerns
of voters.

TIMELINE CREATION
We have extensive experience of developing delivery
timelines for central and supporting messaging strategies.
We know when to put the right message in front of the
right person.

POLICY & MANIFESTO GUIDANCE

SCL’s political analysts can guide policy formulation and
manifesto development, using the results of our research
to create documents and platforms that appeal to key
voter groups.

START GROW CYCLE ELECTION

TARGETED ADS TARGETED ADS TARGETED ADS TARGETED ADS
DIRECT MAIL DIRECT MAIL DIRECT MAIL GOTV ADS
DIGITAL ADS DIGITAL ADS DIGITAL ADS
SOCIAL POSTS SOCIAL POSTS SOCIAL POSTS

WEBSITE WEBSITE WEBSITE WEBSITE

EMAIL CAPTURE EMAIL CAPTURE EMAIL CAPTURE GOTV COUNTDOWN
INFO RESOURCE INFO RESOURCE INFO RESOURCE GOTV RESOURCES
SOCIAL LINKS SOCIAL LINKS SOCIAL LINKS

SOCIAL GROUPS SOCIAL GROUPS SOCIAL GROUPS SOCIAL GROUPS

FACEBOOK/TWITTER ETC FACEBOOK/TWITTER ETC FACEBOOK/TWITTER ETC GOTV COUNTDOWN
SHAREABLE CONTENT SHAREABLE CONTENT SHAREABLE CONTENT GOTV PLEDGES
WEBSITE LINKS WEBSITE LINKS WEBSITE LINKS

TARGETED EMAIL TARGETED EMAIL TARGETED EMAIL

ID CONFIRMATION ID CONFIRMATION GOTV REMINDERS
ISSUE ENGAGEMENT ISSUE ENGAGEMENT GOTV RESOURCES
CALL TO RETURN CALL TO RETURN

MEDIA MEDIA
CAMPAIGN PROMOTION GOTV ADS
ISSUE AWARENESS GOTV ARTICLES
ARTICLE SEEDING

CAMPAIGN CYCLE

DIGITAL
ADS DATA
CAPTURE
13
CAMPAIGN
INFRASTRUCTURE
From campaign team capacity to voter identification and data management,
infrastructure is key to delivering success.
CAPACITY BUILDING
We can help clients develop and source the skills
and capabilities required to effectively implement
the strategies and recommendations produced
by our research and analysis.
PARTY ORGANISATION
A modern party needs to be flexible and dynamic
to win competitive elections. Our campaign
specialists can isolate structural improvements
and strategies to assist party growth at all levels.
VOTER ID & DATABASE
Gathering information about your supporters is
the first step in harnessing their commitment to
volunteer, donate and vote for you. Our enhanced
databases can store all the data you need.
DATA MANAGEMENT
SCL Elections can help you organise the data you
already hold, gather the data you need and use
all of it strategically to help your teams, whether
they’re in campaign HQ or working on the ground.
OPERATION CENTRES
Having all campaign operations, data analysis and
media monitoring in a single location can greatly
improve campaign efficiency. We can help build
op centres that suit individual campaign needs.
SECURITY
The security of staff, premises, and data is
paramount during a campaign. SCL Elections work
with security providers to ensure that all campaign
assets are suitably protected from potential attack.
ROADSHOW VEHICLES
Roadshows are a major asset when engaging
widespread communities. We can provide vehicles
ranging from small speaking platforms to full-scale
convoys of tour buses and show vehicles.
SCL CONNECT
SCL Elections’ integrated campaign management
tool, SCL Connect, gives you the power to explore
datasets and oversee your whole campaign, from
managing staff to engaging with voters, in real time.
15
CAMPAIGN
COMMUNICATIONS
Control your campaign narrative and engage the public with well organised
events and communication strategies that entertain and educate.
BRANDING
Bold visual identities can be created for campaigns using
dynamic branding, which can then be disseminated to
the public via marketing collateral and merchandise, from
t-shirts to bumper stickers.

TARGETED MESSAGING
By understanding the motivations and needs of your
electorate you can create messages that directly address
their concerns and win them over to your campaign and
policy platform.

DIGITAL
Online voter engagement and community building can
help spread your message beyond the limits of traditional
campaigns and empower previously unrepresented
groups of voters.

PRESS & PR
The online presence of campaigns can be enhanced
through dedicated websites and social pages, advertising
campaigns and profile building via search engine
optimisation and targeted outreach.

MEDIA TRAINING
Modern political campaigns take place across multiple
platforms and attract diverse audiences. We can train
your campaign team to always present its best side to the
media and the public.

COUNTER OPERATIONS
Campaigns can be designed that demonstrate the
weaknesses and negative personality traits of the
opposition in a way that highlights their failings without
appearing overly aggressive.

17
CAMPAIGN
MANAGEMENT
Ensure the smooth running of campaigns by anticipating problems and
preparing solutions on the path to the voting booth.
BUDGETING & FUNDRAISING
SCL Elections can help you raise vital campaign funds and
significantly enhance the strategic allocation of funding,
maximising the effectiveness of a campaign while
reducing unnecessary expenditure.

REPUTATION MANAGEMENT
A crucial element of any campaign is the need to promote
a positive image of the party and main candidates and
defend them against any negative or personal attacks from
opposition forces.

EVENT MANAGEMENT
From small community events to full-scale rallies of over
100,000 people, SCL Elections knows how to put on
shows that entertain, inform and engage the voters so
they listen to your message.

LEGAL ADVICE
To ensure candidates and party workers stay on the right
side of rules and regulations a team of experienced legal
professionals can provide thorough ongoing training
and oversight.

ON THE GROUND SUPPORT

Teams of election experts from SCL Elections can
be embedded within your team to help train staff
and oversee operations in order to ensure ongoing
effectiveness as your campaign builds momentum.

GET OUT THE VOTE (GOTV)

Successful GOTV starts months before the polls open, and
is based on fundamental understanding of the individual
motivations and desires of voters at community,
constituency and national levels.

19
Products >
BEHAVIOURAL MICROTARGETING™
The more you know about someone, the
more you can understand the best way
to engage with them. Increasingly, voters
don’t easily fit the traditional images of
regular party supporters.
SCL Elections’ Behavioural
MicrotargetingTM goes beyond
demographics, enabling your campaign to
identify potential supporters irrespective
of where they live or any demographic
traits that may have led political parties to
overlook them in the past.
We use vast amounts of data, including
consumer, lifestyle, census, and voting
history, to construct advanced profiles
of individual voters. State of the art
theoretical psychology is also used to
quantify voter personality and behaviour,
creating full psychographic profiles for
every registered voter.
DEMOGRAPHIC TRADITIONAL
POLLING MICROTARGETING
Static data that shows the general Predictive models that segment voters
opinions of broad groups by demographic dimensions
Our voter profiles also include detailed
insight into a target audience’s likelihood
to turnout to vote, how persuadable
they are, and the issues that are most
important to them.
These profiles provide campaigns with
a complete portrait of target groups,
allowing you to better understand your
traditional supporters and also identify
and connect with new ones.
Our political messaging specialists help
your campaign craft messages that speak
directly to your target voters’ unique
personalities, helping you to forge a
connection with supporters that will
produce real electoral results.
Behavioural MicrotargetingTM represents
the next generation of voter messaging
and mobilisation.
BEHAVIOURAL
MICROTARGETING™
Predictive models that reveal the underlying
psychological triggers of behaviour
 TURN MILLIONS OF DATA POINTS INTO
TARGETED VOTER ENGAGEMENT STRATEGIES

Conventional audience targeting campaigns segment voters by geography and use

blanket engagement strategies that show the same message to every recipient.

GEOGRAPHIC
GEOGRAPHICVIEW
VIEW DEMOGRAPHIC VIEW PSYC

A more sophisticated approach breaks voters down by demographics like age and
gender. But these broad categories still lump together a wide mix of people.

GEOGRAPHIC VIEW DEMOGRAPHIC

DEMOGRAPHIC VIEW
VIEW PSYCHOGRAPHIC VIEW

Behavioural Microtargeting™ goes beyond geography and demographics by using

psychographic data like personality and voting behaviour to create a granular and
highly targetable votergraphic view of current and prospective voters.

EW DEMOGRAPHIC VIEW PSYCHOGRAPHIC VIEW

VOTERGRAPHIC VIEW

21
 nnect
SCL CONNECT: THE FUTURE OF CAMPAIGNING
SCL Elections is introducing an innovative voter engagement and campaign management
tool that lets your team control all aspects of the modern campaign space.

As an integral part of our full-service package, CONNECT provides a unique solution for
positioning candidates and campaigns more effectively and efficiently.

CONNECT powers enhanced supporter mobilisation combined with real-time oversight

from Campaign HQ. With in-depth voter data available at the touch of a screen, targeted
engagement and fundraising strategies can be executed simultaneously.

Access all your campaign data in a simple, easy to navigate interface that puts the crucial
information in front of you whenever you need it. Explore enhanced voter files with custom
query builders, onboard new campaign data in real time, and create highly granular groups of
voters to be targeted and engaged.

CONNECT’s multi-platform connectivity ensures that managers always have access to core
system features such as GOTV, Behavioural MicrotargetingTM, bulk SMS and canvassing.
CONNECT’s suite of features also lets you control campaign activities such as artwork, query
building and scheduling, so every aspect of the campaign can be optimised and perfected
from one platform.
 CANVASSING
Create responsive, interactive surveys
to help you discover more about voters
and canvass specific target groups
across platforms.
CONNECT lets you build surveys and
canvassing scripts on the go so you
are always able to gather the data you
want and find out exactly how your
campaign is performing and what
issues are truly important to voters.
DATA ANALYSIS
Access all your campaign data in a
simple, easy to navigate interface that
puts the crucial information in front
of you whenever you need it.
Explore enhanced voter files with
custom query builders, onboard
new campaign data in real time,
and create highly granular groups of
voters to be targeted and engaged.
23
BEHAVIOURAL MICROTARGETINGTM
& SCL CONNECT IN ACTION
SCL’s ability to quickly explore and analyse vast datasets provides political campaigns around the world with
exceptional levels of insight.

Behavioural MicrotargetingTM and the CONNECT platform give campaigns real-time access to incredibly detailed
information down to individual voter level, powering highly targeted and responsive engagement strategies.

See how we can use data to target individual voters with tailored messaging, using the example of North Carolina
in the USA.

1. FROM NORTH CAROLINA STATE LEVEL

TURNOUT

PARTISANSHIP

2. DOWN TO MONTGOMERY COUNTY

TURNOUT

PARTISANSHIP

3. DOWN TO ZIP CODE 27229: CANDOR

TURNOUT

PARTISANSHIP
 4. DOWN TO THE INDIVIDUAL VOTER

Voter’s First Name: Charlotte

Voter’s Middle Name: Christina
Voter’s Last Name: Smith
Voter’s Gender: Female
Year of Voter’s Birth: 1990

Party: Republican
Latitude:
Longitude:
35.50
-79.8
CHARLOTTE CHRISTINA SMITH
Voter’s Gender: Female
Year of Voter’s Birth: 1990
Party: Republican

In addition to a voter’s demographic profile, we can model data from local and national datasets to
reveal actionable information about voting history, personality, and main electoral issues.

The political make up of their neighbourhood: Their individual OCEAN personality score:

NEGATIVE PERSONALITY TRAITS POSITIVE

AGREEABLENESS

CONSCIENTIOUSNESS

E X T R AV E R S I O N

N E U R OT I C I S M

OPENNESS

Likelihood to vote for a particular candidate: The political issues that are important to them:
TURNOUT

PARTISANSHIP

This unparalleled level of data insight means SCL can help campaigns create effective engagement strategies based
on the things that voters really care about and that drive measurable and lasting changes in voter behaviour.

25
USA
CASE STUDIES For America

Colorado
State
Senate

North
Carolina
GOP
Bolton
Super
PAC

SCL Elections, operating in the US as CA Political, has

provided data modeling, analytics and creative support
to a number of state and national campaigns.

Working for the North Carolina GOP, we provided

modeled data and insights on partisanship, turnout, issue
importance and personality profiles for Thom Tillis in his
victorious race against Kay Hagan.

CA Political also worked with the major advocacy group

For America to increase turnout among Republican
voters in Nebraska, West Virginia, Minnesota, Washington,
Oregon, Colorado, Arkansas and Iowa.

Other clients have included Colorado State Senator

William Cadman, the Senate Majority Fund and Bolton
Super PAC.

US voter groups are segmented by their personality,

psychographic profiles and ranking of issue importance.
Using detailed audience modeling techniques, CA
Political creates Internet banner and direct mail
advertisements to engage target groups.
27
CASE STUDY:
JOHN BOLTON SUPER PAC

THE BRIEF:
Our brief was to elevate voter perception of national security and increase public awareness of our client’s goals with a
targeted messaging campaign across Arkansas, North Carolina and New Hampshire.

RESULTS:

34%
MESSAGED
11% MESSAGED

CONTROL CONTROL

Percentage uplift in individuals who Percentage uplift in individuals who

were aware of Ambassador Bolton in listed national security as their most
three targeted states. important issue.
 Bolton
Super
PAC

TARGETED TV SPOTS:
Highly agreeable viewers were shown an advert that Highly neurotic viewers were shown an advert that
downplayed political conflict and promoted peaceful security. highlighted the failures of recent national security policies.

57%
39% MESSAGED
MESSAGED

CONTROL CONTROL

Percentage uplift in reported Repub- Uplift in score at which individuals

lican Party voters in one of our most ranked the importance of national
heavily targeted groups. security on a scale of 1-10.

29
KENYA
CASE STUDY
2013

PRESIDENTIAL
ELECTIONS

SCL Elections was asked to advise a major political

movement in Kenya on communications, branding and
policy ahead of the presidential elections.

We designed and implemented the largest political

research project ever conducted in East Africa, sampling
and interviewing 47,000 respondents, and identifying youth
(18-25 year olds) as a key target audience.

To win their support we proposed that the client establish

a youth activist group that leveraged the popularity of its
presidential candidate.

As well as devising the party’s engagement strategy, we

developed branding and communications including logos,
t-shirts, posters and a hugely active online following which
was fed with regular video and photo updates from events.
Our programme received great publicity across multiple
online sources and generated positive content that was
covered in the mainstream media.
31
TRINIDAD
AND TOBAGO
CASE STUDY
2010

“Do So”

SCL Elections was contracted to undertake an electoral

research and Target Audience Analysis campaign to assist
a major political party with their campaign formation and
strategy planning. The main objective was to engage the
youth of Trinidad & Tobago.

We knew that Trinidadian election results are heavily

affected by the population’s mixed ethnicity and that
political leaders from one group have difficulty in making
their messages resonate with those outside of it.

Working from this knowledge base, we designed an

ambitious campaign of political graffiti that disseminated
campaign messages that ostensibly came from the youth.

SCL’s symbol of crossed fists was embraced by the

Trinidadian people. Our “Do So!” campaign slogan became
the rallying cry of the new government and a symbolic
rejection of the previous government.

Thanks to the successful dissemination of the “Do So!”

concept, our client was able to engage the nation’s youth.
CASE STUDIES
A SELECTION FROM OVER 100 CAMPAIGNS
UKRAINE
Faced with mounting opposition and increasingly
vocal internal dissent, and following the dissolution
of Parliament, a member of the Orange coalition
turned to an SCL Elections consultant for help.
As part of a multi-national consulting team, and
with the aid of modern research and efficient
campaign intervention techniques, we succeeded in
maintaining the cohesion of the coalition to ensure a
hard fought victory.
ITALY
In 2012 SCL carried out a research project on
behalf of a resurgent political party last successful
in the 1980s. Using Target Audience Analysis, SCL
researched current and past members and potential
sympathisers to develop a reorganisation strategy that
catered to the needs of both. The resultant flexible
and modern structure allowed the party to perform
beyond expectations.
PHILIPPINES
Facing national elections, the incumbent client was
perceived as kind and honourable – qualities his
campaign team thought were election-winning. By
contrast, SCL’s research showed that many groups
within the electorate were more likely to be swayed by
qualities such as being tough and decisive. Using the
cross-cutting issue of crime, SCL rebranded the client
as a strong, no-nonsense man of action.
NIGERIA
Prior to the 2007 elections, SCL’s research showed
that whilst voters expected financial incentives
from politicians, their overall disrespect for politics
meant such incentives did not result in the expected
impact on voting decisions.
Armed with this insight, SCL advised that rather than
focusing on swing voters, the party should instead
aim to dissuade opposition supporters from voting
- an action that could be easily monitored. This
was achieved by organising anti-election rallies on
the day of polling in opposition strongholds, many
conducted by local religious figures to maximise
their appeal to rural communities.
COLOMBIA SOUTH AFRICA
In the Bogota 2011 elections, with corruption by far
the dominant issue, all candidates were seeking to
portray themselves as honest and trustworthy. SCL’s
research, however, revealed that such was the extent
of mistrust among voters that efforts by candidates
to portray themselves as clean were unlikely to be
effective. SCL therefore recommended that its client
not personally address the issue of character and
instead enlist others to do so whilst also leveraging
his track record.

SCL Elections was contracted by a South African

INDIA political party to mitigate the prospect of electoral
violence across the country during the first post-
apartheid elections in 1994. SCL produced a carefully
controlled communications strategy designed to
ensure that the process of political campaigning
did not engender physical conflict. The work carried
out in South Africa was one of the principal early
successes in the history of SCL.

With five branch offices, SCL India has a database of LATVIA

micro-level information including household-level
Opinion polls in the lead-up to the 2006 national
demographics for over 600 districts and 700,000
elections suggested the single biggest issue
villages, which is constantly being updated. Our
for voters was the economy, closely followed
services help clients to identify and target key groups
by related problems such as unemployment
within the population to effectively influence their
and crime. By contrast, SCL’s research showed
voting behaviour.
that it was the then largely ignored issue of
ethnic tensions between the indigenous Latvian
To date, these services have impacted successfully
and Russian populations that would play a
on state elections in Uttar Pradesh (2012 and 2007),
determinative role in the choice of key voter
Bihar (2010), Kerala, West Banghal, Assam, Buahr,
groups. In essence, Russians were blamed for
Jharkhan (all 2007) and the 2009 national elections.
unemployment, crime and other problems
SCL India has also carried out major election-related
ostensibly attributed to the economy. SCL
psychological and behavioural research in Delhi, Uttar
consequently ensured this crucial wedge issue was
Pradesh and Chhattisgarh.
reflected across the client’s messaging to a positive
electoral effect.

35
 OUR GLOBAL EXPERIENCE
SCL Elections is the global leader in data-driven campaigning around
the globe, supporting both incumbents and challengers in democratic
processes on every continent. Having worked in some of the largest
democracies in the world as well as in some of the most competitive
political arenas, we know how to win elections.

ANTIGUA

ST. KITTS
& NEVIS

ST. LUCIA

ST. VINCENT

GRENADA

TRINIDAD

Albania Gabon Latvia Philippines Thailand

Antigua Ghana Libya Poland Trinidad & Tobago
Bahamas Grenada Lithuania Romania United Kingdom
Canada Guyana Mauritius Russia United States
Cayman Islands India Moldova South Africa Ukraine
Colombia Indonesia Nepal St. Kitts & Nevis Uruguay
Cyprus Italy Nigeria St. Lucia Zambia
Dem. Rep. of the Congo Iraq Pakistan St. Vincent
Ethiopia Kenya Peru Taiwan
GET IN TOUCH
Tel : +44 (0)20 3757 4922
E-mail: info@sclgroup.cc
www.sclgroup.cc

Our methodology has been approved by

the US State Department, the UK Ministry of
Defence, Sandia and NATO.
55 New Oxford Street
London, WC1A 1BS
United Kingdom
Tel : +44 (0)20 3757 4922
E-mail: info@sclgroup.cc Website: www.sclgroup.cc
Registered in England No. 08256225 at 1 Westferry Circus, London E14 4HD

The content within this document is proprietary data and business confidential in nature. The use of any information contained in this document, (i.e., the charts, graphs, tables, text and diagrams) for any reason
other than the evaluation of the capability of SCL Elections and its partners’ technical and business capabilities, without the written permission of SCL Elections, is strictly prohibited. Any analysis data enclosed
in this document shall not be disclosed without the consent of the company’s principals and shall not be duplicated, used, or disclosed - in whole or in part - for any purpose other than to evaluate SCL Elections’s
capability to perform the functions and services described in this document. All original content in this document is © SCL Elections, 2016.