1040

CORPORATE GUIDELINES : THE BASICS

CLUB1040 is a Relational Missionary Movement...

Through vital relationships and partnerships
we see a finished missionary task as we aim to
bring closure to this Church Age by reaching the
unreached of our generation.
40TH PARALLEL

10TH PARALLEL

Matthew 24:14
Matthew 13:39
John 4:33-35

C O R P O R A T E G U I D L I N E S : T H E B A S I C S
It is essential to maintain a distinctive, consistent
visual identity throughout all CLUB1040 material.

The purpose of this document therefore, is to

outline the basic principles of the correct use of
the new CLUB1040 corporate identity elements.

THE BASICS : CONTENTS

Logo 3
Colours 4
Font 5
Alignment : fonts 6
Alignment : letterhead 7
Alignment : envelope 8

C O R P O R A T E G U I D L I N E S : T H E B A S I C S PAGE

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T H E B A S I C S : LO G O

A new logo has been created for CLUB1040, in

various colour-combinations and sizes.

It is crucial that you use only the official logos

supplied. MASTER VERSION REVERSED VERSION

Do not change the colour-combinations or

proportions of these logos.

ORANGE VERSION

GREY VERSION

M O N O V E R S I O N ( F O R S M A L L S PA C E U S E O N LY )

C O R P O R A T E G U I D L I N E S : T H E B A S I C S PAGE

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T H E B A S I C S : C O LO U R S

There are two corporate colours to use, whenever

required - orange and grey.

These specific colours have been chosen to be

easily reproduced in a variety of media.
Orange Grey

CMYK CMYK
C 0% C 0%
M 60% M 0%
Y 90% Y 0%
K 0% K 50%

RGB RGB
214 155
125 156
Note : Some software packages will change 49 158
these colour specifications once files are saved.
Please ensure the true colour specifications are Hexadecimal Hexadecimal
used when starting any creative work. #d67d31 #9b9c9e

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THE BASICS : FONT

The font to use is Arial. Various weights are Arial

available and will be supplied to you (as some
computers do not come with all the weights ABCDEFGHIJKLMNOPQRSTUVWXYZ
required). abcdefghijklmnopqrstuvwxyz
ARIAL LIGHT

For basic body text in any document, use Arial

Light. (Most computers use the Regular weight ABCDEFGHIJKLMNOPQRSTUVWXYZ
as standard, this is too heavy for body text). abcdefghijklmnopqrstuvwxyz
ARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ARIAL BLACK

In Microsoft Word, or similar software, do not

use the faux-bold, faux-italic or underline buttons,
these distort the font, which is not acceptable,
select the correct weight of font from the
drop-down menu.

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THE BASICS : ALIGNMENT
Always use aligned-left text for your documents. Tures sed ut unt quis plaut
ra dolenis volupta eumquae
veliati berumque voluptatem
Do not center, align-right, or justify text, this is
non parcill entiuntem. Et re
not acceptable. peliti aut eturit ut quodit dion
sequat erin sunt.
There may be an occasion where aligned-right
Natin rehentibus quiberia
text is acceptable, for example when captioning
voloreptum il maximus et
an image or graphic, but this will be rare. dolor rovita dellorumet non
possit et quo invenissum
aut quiasperovit eritatia sunt
poremqui utati sum ium
volesed magnime prorepel
eum et quas renimpel et et
re, veliatem as sunt, sin con
commo est.
ALIGNED-LEFT TEXT
In Microsoft Word, or similar software, do not use
the center, aligned-right, or justified text buttons
C O R P O R A T E G U I D L I N E S : T H E B A S I C S
Tures sed ut unt quis plaut
ra dolenis volupta eumquae
veliati berumque voluptatem
non parcill entiuntem. Et re
peliti aut eturit ut quodit dion
sequat erin sunt.
Natin rehentibus quiberia
voloreptum il maximus et
dolor rovita dellorumet non
possit et quo invenissum
aut quiasperovit eritatia sunt
poremqui utati sum ium
volesed magnime prorepel
eum et quas renimpel et et
re, veliatem as sunt, sin con
commo est.
CENTERED TEXT
N O T A C C E P TA B L E
Tures sed ut unt quis plaut
ra dolenis volupta eumquae
veliati berumque voluptatem
non parcill entiuntem. Et re
peliti aut eturit ut quodit dion
sequat erin sunt.
Natin rehentibus quiberia
voloreptum il maximus et
dolor rovita dellorumet non
possit et quo invenissum
aut quiasperovit eritatia sunt
poremqui utati sum ium
volesed magnime prorepel
eum et quas renimpel et et
re, veliatem as sunt, sin con
commo est.
ALIGNED-RIGHT TEXT
N O T A C C E P TA B L E
Tures sed ut unt quis plaut
ra dolenis volupta eumquae
veliati berumque voluptatem
non parcill entiuntem. Et re
peliti aut eturit ut quodit dion
sequat erin sunt.
Natin rehentibus quiberia
voloreptum il maximus et
dolor rovita dellorumet non
possit et quo invenissum
aut quiasperovit eritatia sunt
poremqui utati sum ium
volesed magnime prorepel
eum et quas renimpel et et
re, veliatem as sunt, sin con
commo est.
JUSTIFIED TEXT
N O T A C C E P TA B L E
PAGE
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THE BASICS : ALIGNMENT

If you are using Microsoft Word to produce your B

documents, then you must make changes to your

basic settings to print successfully onto the
pre-printed letterhead. These can be saved as
a Template, so each time you request a new
document, the settings will remain consistent.

Margins :
Top : 20mm Note : There is a small,
Left : 45mm orange square in the
Right : 10mm right margin on the
Bottom : 35mm letterheads, this is for
quick and easy folding
Font size and line spacing for the number ten
The font size should be set to 10pt and the envelopes.
line-spacing to ‘exactly’ 12pt.
Fold the bottom edge
of the letterhead (A),
to the orange square,
crease the bottom.
Fold down the top
edge (B), to the new
bottom edge, and
See the highlighted area on the letterhead, right, crease the top. Insert
as the area into which you can place text A into envelope.

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THE BASICS : ALIGNMENT

If you are using Microsoft Word to address your

envelopes, then you must make changes to your
basic settings to print successfully onto the
pre-printed envelope. These can be saved as
a Template, so each time you request a new
document, the settings will remain consistent.

Margins :
A L I G N T H E N A M E A N D A D D R E S S W I T H T H E C LU B 1 0 4 0 R E T U R N A D D R E S S AT T H E TO P
Top : 50mm A N D T H E W H I T E T E X T I N T H E G R E Y B A N D AT T H E B OT TO M

Left : 45mm
PO BOX 414 Non-Profit

Font size and line spacing

BROKEN ARROW, OK 74013 - 0414 U.S. Postage
PAID
Permit #1094
Broken Arrow, OK

The font size should be set to 10pt and the Return Service Requested

line-spacing to ‘exactly’ 12pt.

Name of addressee
First line of address
Second line
Zip code
Country

If you are using self-adhesive labels, please be

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aware of the desired position and try to place the

address details as close to this as possible.
P I H S R E N T R A P & G N I R E E N O I P , E S O P R U P F O S R A E Y 5 2

C O R P O R A T E G U I D L I N E S : T H E B A S I C S PAGE

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United States :
PO Box 414
Broken Arrow, OK 74013
Tel : +1 918 251 0608

United Kingdom :
PO Box 182, Salford Quays,
Manchester, M50 3AL
Tel : +44 7946 184 777

admin@club1040.com
www.club1040.com

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