CORPORATE VERSION 1.

3 : 2018

GUIDELINES
CORPORATE
GUIDELINES
I N T R O D U C T I O N

A successful corporate identity is more than

just a logo.

Our identity is how we present ourselves

to the outside world – our public face. It
tells people who we are, what values we
hold and what they can expect from us. In
short, our identity sums up everything we
stand for.

These Corporate Guidelines explain the

various elements that make up our new
identity – what they are, how they fit
together, and why it is vital that we use
them in the right way. Consistently. They
apply to every aspect of how we present
ourselves to the world.

Please ensure that you understand and use

these Corporate Guidelines to apply our
identity correctly and consistently. Your help
in doing this is invaluable.

Thank you.
 Chevrons

CORPORATE
GUIDELINES
T H E L O G O E L E M E N T S

There are two distinct elements that make

up the GoChurch logo. Logotype

Firstly, the chevrons.

The chevrons can be used on their own, or

as part of the logo.

Secondly, the logotype.

The logotype can ONLY be used with the

chevrons, NEVER on its own.
The complete logo

Always use the artworks supplied, do not

attempt to re-create the logo in any way.
CORPORATE
GUIDELINES
P R O P O R T I O N S CORRECT

PROPORTIONS

Under NO circumstances should the

proportions of the logo be changed.

THIS IS NOT

ALLOWED

THIS IS NOT

ALLOWED
CORPORATE
GUIDELINES
O
O
S A F E A R E A

O
To avoid the logo being ‘crushed’ into
too small a space, there is a safe area to
be allowed around the logo, into which

O
nothing can encroach.

This is measured by the size of the capital

O in the logo, placed on all four sides.

SAFE AREA
CORPORATE
GUIDELINES
L O C A T I O N S

Church locations are positioned below

the main logo, with the type taking the full
width from the bottom, left-hand corner
of the chevrons to the bottom, right-hand
corner of the capital H in church.

Logos with locations will be supplied, under

NO circumstances should the locations be
modified or redrawn in any way.
CORPORATE
GUIDELINES
O
O
S A F E A R E A

O
Once a location has been added to the
main logo, the previous Safe Area rule is
applied again :

O
To avoid the logo being ‘crushed’ into
too small a space, there is a safe area to
be allowed around the logo, into which
nothing can encroach.

This is measured by the size of the capital SAFE AREA

O in the logo, placed on all four sides.
CORPORATE
GUIDELINES
R E V E R S E D L O G O S

Reversed logos will be supplied for use over

mid to dark colours or photographs.

Under NO circumstances should the logos

be modified or colours changed in any way.
CORPORATE
GUIDELINES
A L I G N M E N T

It is critical that the logo is aligned

correctly and consistently on any item
produced, whatever the media.

The bottom, left-hand corner of the

chevrons must be aligned with the
left-hand edge of any squared-up
photograph, graphic or text.
See the fine green line as indicated right.
Pa cor sit, ipicium eum, core cuptur sa
doluptur? Untem aligend ignisinvent.
Aceatquia cum nit, ut et estin res etur, si
tem quid quam voluptatem num assint,
corit et andus, quosam fugiatius arum
veriosae cone dolupta spedit reheniscid
maio. Nem ditat peribus alignimin eum
re, voles at quibeat emodit autemporum
ut eatin rest officil loriatur aut magnatu
sandicieniae omnimi, autempos cum quae

ALIGN WITH THIS VERTICAL LINE

CORPORATE
GUIDELINES
T H E C O L O R S D A R K M I D P A L E

There are three basic colors. RGB RGB RGB

R : 18 R :0 R : 175
Please use the following RGB, CMYK or G : 43 G : 150 G : 202
hexadecimal values consistently, to ensure B : 26 B : 64 B : 11
colors are correct on all items.
CMYK CMYK CMYK
C : 88 C : 100 C : 40
M : 56 M:0 M :0
Y : 85 Y : 100 Y : 100
K : 72 K :0 K :0

HEXADECIMAL HEXADECIMAL HEXADECIMAL

#122a19 #009640 #afca0a
CORPORATE
GUIDELINES
T H E F O N T S

The mandatory corporate font is Helvetica Neue. If absolutely necessary, the alternative font is Arial.

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 3 5 T H I N ARIAL LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 4 5 L I G H T ARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 5 5 R O M A N ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 7 5 B O L D ARIAL BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 8 5 H E A V Y

ABCDEFGHIJKLMNOPQRSTU VWXYZ
abcdefghijklmnopqrstuvwxyz
H E LV E T I C A N E U E 9 5 B L A C K
 CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : P A R T O N E

In order to set a distinctive GoChurch

brand, a unique type-style has been
developed.

First set all the text in Helvetica Neue 35

Thin. Then, viewing the headline as a whole,
decide which word (or words) need to be
CREATING

A DISTINCTIVE
emphasised. Then emphasise that word (or
those words) by using Helvetica Neue 85
Heavy.

TYPE
You may decide that some of the text is not
as important, so can be set smaller than
Photoshop palatte for reducing the rest of the text (as the word ‘creating’

ARRANGEMENT
the space between the characters in the example right). Size to be minimum
in the headline 25% to a maximum of 50% of headline size.

The next step is to remove some space

between the characters. This can be called
‘Kerning’, ‘Tracking’ or ‘Letterspacing’. See
where to find this in Photoshop, left. Some
characters can be touching, some are
better left with a small amount of space
between them.

You may find it easier to reduce the space

between the lines of type by setting each
line individually.
CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : P A R T T W O

The important bit : vertical alignment.

Once you have the type set with reduced

space between the character, you need to
move the text sideways until you discover
a good balance and vertical alignment
with various parts of the characters in the
CREATING

A DISTINCTIVE
headline.

The example right has the following :

TYPE
The right vertical on the ‘G’ in ‘Creating’
aligns with the right vertical on the ‘N’ in
‘Distinctive’.

The left vertical on the ‘D’ aligns with the left

end of the horizontal bar on the ‘T’

The left vertical on the ‘T’ aligns with the left

vertical on the ‘R’ below.
ARRANGEMENT
The right end of the ‘E’ in ‘Type’ aligns with
the right verticals on the ‘N’ above and the
‘N’ below.

You may find it easier to move the type

sideways by setting each line individually.
CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : E X A M P L E S

Here are a few examples

of the type-style in use on
projected slides for FCFC.
 CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : E X A M P L E S

Here are a few examples

of the type-style in use on
projected slides for FCFC, plus
a modified WHBC slide.
CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : E X A M P L E S

DEEPER
WORSHIP
ACADEMY DAY

CELEBRATING
25 YEARS!
SUNDAY MARCH 4TH 12.30-2.30PM
NIGHT
FIRST SATURDAY
EVERY MONTH
Here are a few examples 7pm START

of the type-style in use on

various items.
157 Huntsville Road, Eureka Springs
To donate & buy tickets :
479-253-5400
157 Huntsville Rd. (Hwy 23)
Eureka Springs, AR 72632

www.myacademynow.com
CORPORATE
GUIDELINES
T H E T Y P E - S T Y L E : E X A M P L E S

Here are a few examples

of the type-style in use on
various items.
CORPORATE
GUIDELINES
T H E E X C E P T I O N A L F O N T

On some very specific occasions,

(Chistmas, women’s conferences for
example), it may be preferable to use a font
that is less corporate and more celebratory.

The font below has been selected for

that use. The font is called ‘Julietta’. It is
available in the DropBox folder.

Please use very sparingly.

The quick brown fox

jumps over the lazy dog!
 CORPORATE
GUIDELINES
T H E E X C E P T I O N A L F O N T

Here are some examples of the

‘exceptional font’ in use
 B

CORPORATE
GUIDELINES
L E T T E R H E A D A 4

In order to present a professional and Note :

consistent image to the world, we have
created some simple rules for use of the There is a small, light
pre-printed letterheads : green circle in the
left margin on the
Important : letterheads, this is for
Please install the ‘light’ weight of Arial, quick and easy folding
as the ‘regular’ weight installed on all for DL envelopes.
computers is just too bold. The font is
available on DropBox, named Arial MT Std. Fold the bottom edge
of the letterhead (A), to
When you have formatted the document the bottom of the green
correctly (instructions on the next page), circle, crease the bottom.
you should start with recipients name on Fold the top edge (B), to
line 1. However long the address, please the new bottom edge,
put the date on line 10, as this will align the and crease the top.
bottom of the date with the bottom of the
pre-printed LOVE/GROW/GO. Insert into envelope.

Please start your recipient’s salutation

on line 13, so that when folded for a DL
envelope, the crease will be between lines
10 and 13 and avoid the crease damaging
the salutation.
A
CORPORATE
GUIDELINES
F O R M A T T I N G I N W O R D

When using Microsoft Word to produce

your documents, you must make changes
to your basic settings to print successfully
onto the pre-printed letterhead.

These can be saved as a template (or

your normal.dotx/dotm), so each time you
request a new document, the settings will
remain consistent.

Margins :
(Menu bar : Format : Document) These formatting panels
Top : 53mm are from an old version
Bottom : 10mm of Microsoft Word on a
Left : 40mm Mac, but similar panels
Right : 10mm will be available on your
computer, whatever the
Font and size : operating system.
(Menu bar : Format : Font)
Select Arial MT Std Light.
The font size should be set to 9pt

Line spacing :
(Menu bar : Format : Paragraph)
Set the line-spacing to ‘exactly’ 12pt.
CORPORATE
GUIDELINES
T H E F O N T S I N M I C R O S O F T W O R D

Do not use the faux-bold, faux-italic or

underline buttons, these distort the font,
which is not acceptable, select the correct
weight of font from the drop-down menu.

Always use aligned-left text for your

documents.

Do not center, align-right, or justify text,

this is not acceptable.

There may be an occasion where

aligned-right text is acceptable, for example
when captioning an image or graphic, but
this will be rare.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
ROOM
When composing shots, consider
how type can be placed over the
shots. If the subject is central in

FOR
the frame, it is difficult to add text
in successfully. Simply move the
subject to one side.

These are tips for creating

photography that is crucial for
TYPE
good design when applied to
web sections (backgrounds
behind type), brochures, flyers,
social media etc. They are
not meant for general content
photography.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE LEAVE LEAVE

ROOM ROOM ROOM
FOR FOR FOR
TYPE TYPE TYPE
Examples of shots with
off-centre subjects.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
When you can set up something
specific for your purpose, arrange

ROOM
items deliberately to leave room
for the type, despite the fact your
natural instinct is to fill the frame.

FOR TYPE
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
ROOM
Filling the frame compared to FOR
TYPE
offsetting the subject.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
ROOM
Filling the frame compared to FOR
TYPE
offsetting the subject.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
ROOM
FOR
Avoid confusing imagery filling the
frame. Isolate a point of interest
and use a narrow depth-of-field

TYPE
to make the background blurred.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

Examples of successful narrow

depth-of-field to isolate subject
from background.
 CORPORATE
GUIDELINES
P H O T O G R A P H Y

LEAVE
On occasion, a more interesting
ROOM
FOR
image can be created by getting
much closer to the subject and
cropping part of the subject out

TYPE
of the frame.
CORPORATE
GUIDELINES

All current resources are available at the following Dropbox location :

https://www.dropbox.com/sh/qkyy0wdqo6lq1k5/AAA64V1RQlwT5guBjGtaNnrYa?dl=0

If in any doubt about these guidelines, contact : paul@bamboozoo.com

Note : Microsoft Word is a trade mark of the Microsoft Corporation.

The name is used purely as an informational description.