Beruflich Dokumente
Kultur Dokumente
Principles of Design
What are
they??
Why they
were used??
Significance of the Topic
Following are the seven basic elements of design which are common
throughout the field of designing.
4. Forms
5. Space
6. Color
7. Texture
Point (Mark)
A point or mark is the smallest and most basic element . It can vary in
size, value, regularity or irregularity, and can be used alone as a unit in a
group.
Marks can be used to form a value or pattern ( placed close together
forms a darker value, further apart forms a lighter value), or to delineate
space ( larger means closer,etc.)
Line
Shape is defined as an area that stands out from the space next to or
around it due to a defined or implied boundary, or because of
differences of value, color, or texture.
A shape is formed when a line encloses an area.
Shapes have two dimensions, length and width and can be geometric or
free-form.
Forms
Color has three properties. The first is hue, which is the name of the
colors.
- the primary hue are Yellow, Red, and Blue.
- secondary colors are made by mixing two primaries.
- intermediate colors are mixtures of a primary & adjacent secondary
color.
The second property is Value, which refers to the lightness or darkness
of hue.
The third property is Intensity, which refers to the purity of the hue also
known as “Chroma”.
Examples
Following are the six basic principles of effective design which are
common throughout the field of designing (i.e. from print design to
lithography, typography, & industrial design).
1. Balance Principles
???
2. Contrast
3. Emphasis
4. Pattern
5. Rhythm/Movement
6. Unity
Balance
Balance is formal when both sides are Balance is informal when sides are not
symmetrical in terms of arrangement. exactly symmetrical, but the resulting
image is still balanced.
Rhythm