Marvel Medi Revolutions established in the year 2013.

Since its establishment, they

produced quantities based on their intuition of what market demand would be. They
experienced uncertainties in orders by their consumers. So, they used to stock 6 months
inventory in advance to meet the demand. They endured a major loss of inventory when one of
their warehouses met with a fire accident resulting in huge loss to the company. They revamped
their stock inventory holding strategy to 3 months from the previous strategy of holding stock
for 6 months.

The Supply Chain:

Marvel Medi Revolutions sourced raw material from 3 suppliers based in Delhi, Gujarat
and Mumbai. After the order is placed with the suppliers, it takes 24-30 days to reach the
manufacturer. Their manufacturing unit is located in Hyderabad. After the production, the
products are shipped by an independent truck company to their warehouse

ORDER CYCLE:

Hospitals:-

Hospitals check their inventory and place order every 15 days. The products would be
delivered to the hospitals over the course of 4-7 days. Multi-Speciality & Super Speciality
Hospitals on average place an order of 30k units.
Dealers: -

Most dealers check their inventory levels and place orders once a month. Marvel
products would then be shipped to the dealers over the course of 1-2 weeks, the average lead
time is 10 calendar days. Dealers order volume may vary, small dealers stock 30k-50k
inventory (LS Belt) and large dealers regularly stock 2 lakhs and above quantities of inventory.

After receiving orders from hospitals and dealers, their products are sold through 150
dealers Pan India and 50 hospitals across Andhra and Telangana.