Beruflich Dokumente
Kultur Dokumente
Wanxin Xue
School of Management
Beijing Union University
Beijing, P.R. China
gltwanxin@buu.edu.cn
Abstract—Vertical cooperative innovation during supply In many industries especially manufacturing industry, the
chain may overcome the high investment in R&D and cooperative R&D innovation among upstream and
uncertainty, and it also can avoid risks, shorten product downstream enterprises with business contact is relatively
development cycles. In this paper, a vertical cooperative R&D frequent. R&D activities of upstream (downstream) enterprise
model is built in the upstream monopoly supply chain based on will reinforce the competitiveness of downstream (upstream)
game theory. The following conclusions is drawn: Monopoly in enterprises and increase their profits. This kind of R&D
the upstream vertical cooperative R&D model, with the cooperation is usually called as “vertical cooperative R&D
absorptive capacity of enterprises and the overflow level of the model”. Compared with horizontal cooperative R&D, people
increase in corporate R&D results, the upstream and
has done fewer researches on vertical cooperation. However,
downstream businesses will increase profits. The upstream
the cases of vertical cooperation in the production practice are
monopoly enterprise cannot force the downstream companies to
join the cooperative R&D alliance, and undertake research and
considerable. With the proposal of the concept of value chain,
development costs too much. To maximize profits, the upstream people become increasingly aware of vertical cooperation as
companies can only travel companies in the following bound for an effective approach to improve the overall value of the
the standard to determine the number of member companies and supply chain. As a matter of fact, due to consistent
the downstream cost-sharing ratio. competitive relation, great barriers and disagreements exist
during the cooperation of horizontal enterprises, including
Keywords—Game Theory; Vertical Cooperation; Complete corporate culture, moral risk, trust risk, etc.. However, there
Monopoly; Supply Chain; Cooperative Innovation. are no obvious competition and conflict of interest existing
among upstream and downstream enterprises of the supply
I. INTRODUCTION chain. They usually have a dependency relationship and thus it
is very easy for them to reach a united front.
With the increasingly fierce market competition,
enterprises realize that they can only survive by continuous Among literatures studying vertical cooperative innovation,
innovation. The enterprises shall realize product innovation by two articles by Samiran Banerjee and Akira Ishii have
relying on technical innovation so as to satisfy the changing established a basic theoretic analysis framework for the
demands of the consumers. However, since the resources, researches of the successor. Samiran Banerjee put forward a
capacity and knowledge system possessed by an enterprise are vertical RJV model for the first time. This model has studied
limited, it is very difficult to obtain innovative advantages by the tactics that an upstream monopoly enterprise joins with n
relying one’s own strength. Therefore, cooperation becomes downstream enterprises to form RJV model in a secondary
especially important. The implementation of cooperative R&D supply chain system with upstream enterprise as the
can realize complementing of advantages of each partner and independent monopoly enterprise as well as discussed the
enable them to jointly complete technical innovation and influence of different cost sharing methods on RJV scale and
product innovation as well as share the benefits. In the recent total profit. Besides, Samiran Banerjee still took the
decades, cooperative R&D model has been very commonly abovementioned vertical industry system as the study object
executed in the enterprises. and assumed that n downstream enterprises form RJV to
conduct cooperative R&D at this point, while the upstream
enterprise is able to select the best selling prices according to
products. Besides, the benefits brought by the R&D results of conduct technical innovation to low the production cost by θ .
the upstream enterprise will spill to the downstream The upstream enterprise can select independent or cooperative
enterprises through the sales of intermediate products to R&D. If the upstream enterprise adopts independent R&D
benefit the downstream enterprises. Therefore, when tactic, it will have to undertake cooperative R&D cost and
conducting technical R&D, the upstream enterprise may unite provide intermediate product for downstream enterprises with
with some downstream enterprises to form a cooperative R&D
alliance and make the downstream member enterprises to a new price ps . If the upstream enterprise adopts cooperative
obtain certain R&D profit or market competitive advantages R&D tactic, it plans to invite n (0≤n≤N) downstream
and undertake some R&D costs. In literature, Samiran enterprises to form a cooperative R&D alliance to share the
Banerjee assumes that the R&D investment of the upstream R&D cost. The R&D cost ratio undertaken by the upstream
enterprise is F in a secondary supply chain composed of one enterprise is S , and the downstream member enterprises
upstream enterprise and N downstream enterprise and the jointly undertake the remaining (1 − S ) . Besides, the upstream
production cost is reduced from c1 to c2. In other words, it has enterprise provides intermediate product or downstream
mainly studied the influence of cost-sharing tactics adopted by member enterprises at the price of pc , and provides
the upstream enterprise like profit ratio or fixed ratio on the intermediate product for downstream non-member enterprise
scale of the downstream member enterprises given R&D
investment and effect. However, this paper fixes the R&D at the original price of p0 .
investment and effect and fails to discuss if the cooperation
It is assumed here that p0 , ps , pc represent transfer price of
will of the downstream enterprises would influence the
intermediate price before R&D, during independent R&D and
cooperative tactics of the upstream enterprise or reveal the 0 s c
during cooperative R&D respectively; qdi , qdi , qdi represent the
outputs of downstream enterprises before R&D, during ( a − c0 − ω ) 2
π di0 =
independent R&D and during cooperative R&D 4( N + 1) 2 (3)
0 s c
respectively; Qd , Qd , Qd represent the total output of downstream
enterprises before R&D, during independent R&D and during The function of output of single downstream enterprise and
the total output is as follows:
cooperative R&D respectively; π , π , π represent the profit of
0 s c
di di di
⎧ 0 a − c0 − ω
downstream enterprises before R&D, during independent ⎪qdi = 2( N + 1)
⎪
R&D and during cooperative R&D ⎨
⎪Q = N ( a − c0 − ω )
π c ,π c ⎪⎩ 2( N + 1)
respectively; di dj represent profit of upstream member (4)
enterprises and profit of upstream non-member enterprises
during cooperative R&D respectively; π u , π u , π u represent the
0 s c
B. Independent R&D Innovation
profit of upstream enterprise before R&D, during independent When the upstream enterprise conducts independent R&D
R&D and during cooperative R&D respectively; θs ,θc represent innovation, the production cost of the product declines
R&D benefit during independent R&D and during cooperative 1
γθ s 2
R&D respectively; ω represents other production cost of from c0 to c0 − θs . The R&D cost is 2 . At this point, the
downstream enterprise beside the payment of price of transfer price of intermediate product changes from p0 to ps .
intermediate product; γ represents coefficient of difficulty of Then, the unit product cost of the downstream enterprises
R&D; β represents technology (information) overflow is ( ps + ω) . Therefore, the profit function of the downstream
coefficient; k represents absorptive capacity. enterprises is as follows:
⎡ N
⎤
π dis = ⎢ a − ∑ qdis − ( ps + ω ) ⎥ qdis
III. MODELING ⎣ i =1 ⎦
⎪π dj = ( − )2
conducting independent R&D. ⎩ ( N + 1)2 2 N −n+2
(10)
2) During independent R&D innovation, the profits and
total output of the upstream and downstream enterprises are C. Model Comparative Analysis of Independent R&D and
greater than those in the initial status. Cooperative R&D
⎧ s 0 4( N + 1) The profit function and effect function of upstream enterprise
⎪π u / π u = >1
⎪ 4( N + 1) − N / γ and downstream enterprise under initial status, independent
⎪⎪ s (a − c0 − ω + θ s* ) 2 R&D and cooperative R&D have already been worked out
⎨π di / π di =
0
>1
⎪ ( a − c0 − ω ) 2 above. In order to make it convenient to demonstrate, Table 2
⎪
⎪Q s − Q 0 = s
θ −ω
*
>0 below is used for summarization and description.
⎪⎩ 2( N + 1) (8) 1) The profit of the upstream enterprise obtained during
Therefore, the statement above is established. cooperative R&D innovation is greater than that during
independent R&D innovation, while the profit obtained during
B. Analysis of Cooperative R&D Innovation Model independent R&D innovation is greater than that of initial
When the enterprise conducts cooperative R&D
status, i.e. π u > π u > π u .
c s 0
⎪⎩ ∂β
that π u > π u ; then prove π u > π u .
s 0 c s
⎪⎩ u
4( N + 1) 8( N + 1) 2
η enterprise will result in the decline of profits of downstream
non-member enterprises. Besides, the increase of R&D effect
Carry out derivation ofη against S and n . of upstream enterprise θ c and number of downstream member
⎧ ∂η enterprises n will reduce the profits of downstream non-
⎪ ∂S = γ > 0
⎪
⎨
member enterprises. Although the profit function of
⎪ ∂η = − 2 ⎡ 1
+
2n ⎤
<0 downstream member enterprise increases with the R&D
⎪⎩ ∂n N + 1 ⎢⎣ ( N − n + 2) 2 ( N − n + 2)3 ⎥⎦ activities of the upstream enterprise, it will decline with the
increase of the number of downstream member enterprises or
Apparently, the rise of R&D cost-sharing ratio S will lower the increase of shared R&D cost. Therefore, the profits of
the R&D effect of the downstream enterprise and reduce the downstream member enterprises are the result of
profit of the upstream enterprise; the R&D effect and the comprehensive consideration of multiple factors. The cost
profit function of the upstream enterprise will increase with sharing tactic established by the upstream enterprise is the key
the increase of number of downstream member enterprises n . factor influencing the cooperation of upstream and
Therefore, the upstream enterprise will expect the shared R&D downstream enterprises.
cost as small as possible and the number of enterprises joining
* The analysis above indicates that the upstream enterprise
in cooperative R&D more the better. When nu = N , both R&D cannot independently decide the cost-sharing ratio of
effect and profit of the upstream enterprise reach the optimal. cooperative R&D innovation and the scale of downstream
4N + 2
<S<
5N
+
3N − 4 member enterprises although it is in a monopoly position in
2) When N is big enough and 9( N + 1)γ 18γ 18γ ( N + 1) is the whole supply chain. It has to obtain the approval of the
satisfied, the scale of cooperative R&D alliance expected by downstream member enterprises before launching
the downstream member enterprises is less than the size of cooperation. If the cooperation scheme established by the
cooperative R&D alliance expected by the upstream upstream enterprise is declined by the downstream enterprises,
nd* < nu* . the upstream enterprise has to independently undertake this
enterprise, i.e. R&D task and pay all R&D cost.
To prove nd < nu = N is to prove π di (n = N ) − π di (n = N −1) < 0 .
* * c c
3) As for downstream member enterprises, two
conditions must be fulfilled in order to participate in
π (N) −π (N −1)
c c
di di
cooperative R&D. Firstly, the profit during cooperative R&D
1 ⎡ 1 2 ⎤
= (a − c0 −ω) + θc (N) + θc (N −1)⎥ shall not be lower than the profit without cooperation. Besides,
(N +1)2 ⎢⎣ 2 3 ⎦
the profits of the member enterprises shall not be lower than
⎡θ (N) 2θc (N −1) ⎤ (1− S)γ (N −1)θc (N) − Nθc (N −1)
2 2
πc ≥πs
the profits of non-member enterprises, i.e. π di ≥ π di and di dj .
×⎢ c − − c s
⎣ 2 3 ⎥⎦ 2 N(N −1)
We can see from the R&D benefit function, the following In the vertical cooperative R&D innovation tactics with
formula is established when n = N and n = N − 1 : complete upstream monopoly, the upstream and downstream
enterprises are unequal in terms of cooperation position. The
⎧ N (a − c0 − ω )
⎪θc ( N ) = 2( N + 1)γ S − N upstream enterprise has led the establishment of the whole
⎪ R&D cost-sharing tactic. It will establish the most favorable
⎨ N (a − c0 − ω )
⎪θc ( N − 1) = 4
cost-sharing tactic when it is acceptable for the downstream
⎪ 2( N + 1)γ S − ( N − 1) member enterprises. In order to make the downstream
⎩ 9 (12)
enterprises willing to join the cooperative R&D alliance, the
Substitute θc ( N ) and θc ( N − 1) into π ( N ) − π ( N − 1) to obtain:
c c
di di cost-sharing tactic established by the upstream enterprise shall
satisfy the participation constraint (
π dic ≥ π dis ) and incentive
πc ≥πs Under the cooperative R&D status, both R&D effect
compatible constraint ( di dj
). We can see from above that function and profit function of the upstream enterprise are
the profits of downstream non-member enterprises will decline convex functions concerning the number of downstream
after cooperative R&D. Therefore, the cost-sharing tactic member enterprises and reach the maximum values
established by the upstream enterprise is only required to *
at n simultaneously. After the participation constraint of
make the downstream enterprises satisfy the participation
downstream member enterprises is considered, the R&D effect
constraint π di ≥ π di , i.e.:
c s
function and the profits of upstream enterprise will not
Convert this formula monotonously increase with the increase of the number of
1
(
a − c0 − ω N − n + 1 2 1 − S 2 (a − c0 − ω + θ s )2
+ θc ) − γθc ≥
downstream member enterprises n . Instead, it presents a U-
( N + 1)2 2 N −n+2 2 4( N + 1)2 shaped changing trend. When the number of downstream
to obtain: *
member enterprises increases from 0 to n , the R&D effect and
1 ⎡ N − n +1 θs N − n + 1 θs ⎤ 1 − S 2 the profit of the downstream enterprise increases gradually;
( N + 1)2 ⎢(a − c0 − ω + N − n + 2 θc + 2 )( N − n + 2 θc − 2 ) ⎥ ≥ 2 γθc when the number of downstream member enterprises
⎣ ⎦
*
reaches n , the R&D effect and the profit of the upstream
Substitute it to the expressions of θ s and θ c to solve the cost- enterprise reach the maximum; when the number of
sharing ratio with the participation constraint satisfied: *
downstream member enterprises is greater than n , the R&D
8n 2 ( N − n + 1) effect and the profit of the upstream enterprise will gradually
+ γ N ( N + 1) 2 ( N − n + 2) 2 − 2 Nn( N − n + 1) 2
S≥ N −n+2 decline. Besides, with the expansion of total scale of
γ ⎡⎣ N ( N + 1) 2 ( N − n + 2) 2 + 4n( N − n + 1)( N − n + 2)( N + 1) ⎤⎦ downstream enterprise, the profit function curve of the
upstream enterprise will move downward as a whole, and the
Make: *
maximum profit at n will also decrease. However, since the
upstream enterprise has considered the participation constraint
8n 2 ( N − n + 1)
+ γ N ( N + 1) 2 ( N − n + 2) 2 − 2 Nn( N − n + 1) 2 of downstream member enterprises when establishing cost-
S* = N −n+2
sharing tactic, the scale of downstream member enterprises
γ ⎡⎣ N ( N + 1) 2 ( N − n + 2)2 + 4n( N − n + 1)( N − n + 2)( N + 1) ⎤⎦
determined by the upstream enterprise is not equal to N
As for upstream enterprise, its R&D benefit and profit are *
( n ≠ N ).
*
maximized when the cost-sharing ratio is established as S .
4) In the interval of [0, N ] , a maximum value exists in the V. CONCLUSION
increasing function of profit function of the upstream Therefore, this paper has established a secondary supply
enterprise concerning the number of downstream chain structure with complete upstream monopoly.
enterprises n . The maximum value exists when n = N ; it is an
*
Meanwhile, in consideration of the absorptive capacity and
increasing function of the sharing ratio determined by the overflow effect of the enterprises, it has internalized the cost-
upstream enterprise concerning number of downstream sharing ratio, R&D effect and R&D input of the upstream
enterprises n . Therefore, a minimum value exists. enterprise and discussed the influence of the cooperative R&D
5) This chapter has also drawn some other conclusions tactics of the upstream enterprise on the scale of cooperation
through analysis and deduction: alliance, cost-sharing ratio, R&D effect and profits of
upstream and downstream enterprises when the upstream
Under the cooperative R&D status, the profits of enterprise conducts technical R&D. The researches have
downstream non-member enterprises monotonously decrease indicated that the profit obtained by the upstream enterprise
with the increase of number of downstream members and the during cooperative R&D is higher than that obtained during
expansion of total scale of downstream enterprises. independent R&D, and the profits of the downstream member
Under the cooperative R&D status, the cost-sharing ratio enterprises obtained during cooperative R&D are greater than
of the upstream enterprise is a concave function concerning the profits before cooperation in the vertical cooperative R&D
the number of upstream member enterprises. It has a process model with complete upstream monopoly. It means
which decreases first and increases later. When the number of cooperative R&D is not a zero-sum game but a “win-win”
downstream member enterprises reaches stationary point, the situation. With the increase of the enterprises’ absorptive
cost-sharing ratio of upstream enterprise reaches the capacity and overflow level, the R&D effect of the enterprises
minimum. When establishing cost-sharing ratio, the upstream and the profits of the upstream and downstream enterprises
*
will increase and reach the optimum when k = 1 and β = 1 .
*
enterprise must consider the benefits of the downstream
enterprises. Under an acceptable condition of the downstream Meanwhile, even if the upstream enterprise owns the
member enterprise, the upstream enterprise can gradually monopoly position and has a certain leading role in the
adjust it cost-sharing ratio. Besides, the cost-sharing ratio of market, the upstream monopoly enterprise cannot force the
the upstream enterprise S does not monotonously declines with downstream companies to join the cooperative R&D alliance,
the number of downstream member enterprises. It presents a and undertake research and development costs too much. To
U-shaped trend which decreases first and increases later. maximize profits, the upstream companies can only travel
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