FORE School of Management, New Delhi

A REPORT ON
A Study of Persuasive Communication in HCL

Prepared For

Dr. Anita T. Lal

Faculty, Business Communication Analysis

Prepared By

Anant Garg
261123
FMG Section-C

September, 2017
 FORE School of Management, New Delhi

A REPORT ON
A Study of Persuasive Communication in HCL

Prepared For

Dr. Anita T. Lal

Faculty, Business Communication Analysis

Prepared By

Anant Garg
261123
FMG Section-C

September, 2017
 ACKNOWLEGEMENT

I would like to acknowledge with much appreciation the crucial role of Mr.Sahil Garg, of HCL,
who helped in collecting the primary data for this report. Furthermore, I would like to express my
deepest gratitude to all those who assisted me with their valuable advice or lent a helping hand. A
special thanks to my professor, Dr. Anita T. Lal for her support and guidance, without which this
project would not have been possible.

Anant Garg
Roll - 261123
Student, FMG 26 (C)
FORE School of Management, New Delhi
 September 13, 2017

TO: Dr. Anita Tripathy Lal

FROM: Anant Garg

Student, Fore School of Management

SUBJECT: Report on study of Persuasive Communication in HCL

Dear Ma’am,

As per the course of Business Communication and Analysis, I have prepared report entitled ‘A
Study of Persuasive Communication in HCL’.

This report examines nature and degrees of persuasive communication used by employees of HCL
at different levels in hierarchy. A survey was conducted among five of the employees in HCL due
to time constraints and responses were recorded accordingly. Report is as per the guidelines
mentioned. I hope you find this report useful.

I want to recognize the help of Mr. Sahil Garg for taking out his time from his busy schedule and
helping me by answering my questions and queries related to persuasive communication in HCL
through circulation among his colleagues.
Thank you for giving me this wonderful opportunity as this has been a tremendous learning
experience.

Anant Garg
Roll No. - 261123
Student, FMG-26C
FORE School of Management, New Delhi
 TABLE OF CONTENTS

CHAPTER TITLE PAGE

NO. NO.
Executive Summary i
1 Introduction 1
1.1 Relevance of Study 1
1.2 Purpose of Study 1
1.3 Gaps of Literature Review 2
1.4 Objective of Study 2
1.5 Brief Outline of Chapters 2
2 Methodology 3
2.1 Universe of Study 3
2.2 Locale of Study 3
2.3 Sample Size of Study 3
2.4 Data Collection 4
2.5 Profile of the Correspondent 4
2.6 Data Analysis 4
2.7 Project Experience 4
3 Literature Review 6
3.1 Literature Review 7
3.2 History & Growth of Reliance Industries Limited 11
(RIL)
4 Analysis 13
4.1 Data Analysis 13
4.2 Reliance Industries Limited (RIL): SWOT Analysis 15
4.3 Written Communication at RIL 15
5 Conclusion 17
5.1 Importance of Written Communication 17
5.2 Suggestions 18
5.3 Limitations 18
5.4 Future Scope of Study 18
References 20
 EXECUTIVE SUMMARY

Organizations in today’s world have been rapidly evolving and adopting latest
market trends involving their employees as well as external parties to stay open
new ideas and changes every day. Understanding the significance of effective
business communication plays a vital role for an employee working in an
organisation.

The report analyses the persuasive communication skills thoroughly from an

organization's perspective and how this plays a vital role in HCL used by
employees to perform their daily jobs. The plan is to analyse different research
papers of written communication skills and understanding the need of it in an
organization irrespective of the industry. This report focusses on giving an
insight from introduction to basic levels of persuasive communication to
analysis of use of persuasive communication exclusively by employees in
HCL.