PMG Founder Tapped by RTC Media/COTS Journal in Featured Editorial on

the Hidden COTS Market

COTS Technology companies targeting the Aerospace and Defense & Military Market have been
looking for new ways to develop opportunity in this tough-as-nails, Market Economy. This article
takes a different approach and demonstrates how the Hidden COTS Market can provide 10X the
opportunity potential over the traditional Commercial Off-the-Shelf Market.

Boston, MA, March 25, 2018 --(PR.com)-- Ed Hennessy - CEO - Performance Marketing Group
(PMG-Results) indicated that his company was tapped by RTC/COTS Journal to develop an editorial
highlighting the “Hidden COTS Market.”

This further reinforces Hennessy, as a Thought Leader and Innovator, within the Technology space
focused on the Aerospace and Defense & Military target segments.

Most COTS companies target available programs and projects that can leverage Off-the-Shelf product
solutions, although Hennessy asserts that there is a rich, relatively untapped opportunity base approaching
10X the size of the traditional COTS Market.

He deems this the Hidden COTS Market and the published article describes the characteristics of these
opportunities and approaches to gain access and entry. It further describes real-world programs that have
been secured applying these approaches and techniques.

Evidently, RTC/COTS Journal - the premier publication for the Defense & Military Market concur and
are currently preparing other contributory articles by Hennessy that can be useful to their large
subscribership.

Here is a link to the article: https://issuu.com/rtcgroup/docs/cots_journal_oct-2017/6?ff=true

Hennessy commented, “Our Market Programs firm is here to aid Technology companies in their quest to
gain a solid Leadership position in the Defense & Military Market. These articles are designed to provide
useful content and a different perspective that can make a difference.”

Hennessy outlines several Program wins in the article showing how different COTS companies and
technologies were adapted to meet Mission-Critical Requirements, resulting in significant revenue gains
for the COTS companies and key program advantages to the Defense Contractors and Government
Program Offices/Agencies hosting the Program.

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Contact Information:
Performance Marketing Group
Ed Hennessy
603-320-4593
Contact via Email
www.pmg-results.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/748726

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