According to Dimitrova and MacKay (2017) The Internet has been transforming all

areas of everyday life and the business environment for years. Over the last decade social

networking sites have drastically changed the way people communicate and do business.

Almost every employee today has some kind of online presence on social media sites

and although these platforms vary based on function and use, it is true to say that social

media is increasingly blurring the lines between personal and professional relationships

Source Title International Journal of Online Marketing (IJOM)

IGI Global

https://www.igi-global.com/article/an-evaluation-of-the-effects-of-social-media-on-

client/181556\

Although there is a voluminous literature on mass media effects on body

image concerns of young adult women in the U.S., there has been relatively little

theoretically-driven research on processes and effects of social media on young

women’s body image and self-perceptions. Yet given the heavy online presence

of young adults, particularly women, and their reliance on social media, it is

important to appreciate ways that social media can influence perceptions of body

image and body image disturbance (Perloff, 2014)

SEX ROLES

Social Media Effects on Young Women’s Body Image Concerns:

Theoretical Perspectives and an Agenda for Research

https://link.springer.com/article/10.1007/s11199-014-0384-6
 In just one decade, social media have revolutionized the life of many people and

thus attracted much attention, not only from industry, but also academia. To understand

how researchers have adopted theories, used research constructs, and developed

conceptual frameworks in their studies, a systematic and structured literature review

based on five leading online academic databases was conducted. (Eric W.T.Ngai Et al.,

2015)

International Journal of Information Management

https://www.sciencedirect.com/science/article/pii/S026840121400098X

According to Ibrahim and Abdul Wahab (2016) The university students are high

dependency Internet users whereby most of them are literate with social media usage.

The tremendous development of the Internet not only influences social media

development, but it also contributes to producing better human capital. Moreover, social

media is useful in enriching business knowledge and making the best decision. Thus,

graduates need to be “social media intelligence” to ensure they can increase their self-

marketability when they are seeking for a job due to employers are hunting those who

are intelligence in social media.

https://link.springer.com/chapter/10.1007/978-981-10-1458-1_76

Regional Conference on Science, Technology and Social Sciences (RCSTSS

2014) pp 835-843

The Effect of Social Media Depends on Social Media Intelligence Among Graduates
 The Arab Spring has been titled as “social media revolution”. While there is no

doubt that Facebook and twitter contributed significantly to the course of events, its role

can only be understood when put into a broader technological and historical

context. Therefore, we looked at the role of technology during prior revolutions

such as the French Revolution in 1789. It turns out that media technology has

played an important supportive role in social and political movements throughout

history. The changing characteristic, however, has always been the speed of

information diffusion. Therefore, it is concluded that social media should be seen

as supportive but not exclusively responsible for the events of the Arab Spring.

(Sturm and Amer, 2013)

The Effects of (Social) Media on Revolutions – Perspectives

from Egypt and the Arab Spring
Human-Computer Interaction. Users and Contexts of Use pp 352-358

Social media is broadly used by young people in China, mainly to stay in

contact with friends, and obtain information from the advertisements, brands or

products and also they share information or recommend those brands or

products. (Chuan and Mai, 2012)

https://link.springer.com/chapter/10.1007/978-3-642-28897-5_48

Handbook of Social Media Management pp 819-832| Cite as

The Usage and Advertising Effects of Social Media in China
 According to Lauckner and Whitten (2016) Social media are potentially valuable

tools for disseminating cancer education messages, but the differential effects of various

sites on persuasive outcomes are unknown. In an effort to inform future health

promotion, this research tested the effects of Facebook, YouTube, Twitter, and blogs

for delivering a cancer risk reduction message.

Journal of Cancer Education

September 2016, Volume 31, Issue 3, pp 449–452| Cite as
The Differential Effects of Social Media Sites for Promoting
Cancer Risk Reduction
https://link.springer.com/article/10.1007/s13187-015-0881-5

Social media was born from innovational technological changes and has now

been recognized as essential communication platforms not only for different online

users but also between companies and customers. More and more companies have

begun to realize the influential power of social media and are now utilizing it in various

fields such as customer relationship management and product innovation. However,

applying social media to a real business environment still presents a challenge for most

companies as it is a new communication platform without a long history. In fact, most

companies appear to be just following the trend of using social media in business

without understanding why their customers follow them via social media (Baird and

Parasnis 2011).

https://link.springer.com/chapter/10.1007/978-3-319-26647-3_88
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? pp 435-
439| Cite as
The Effect of Social Media on Customer Satisfaction and
Relationship Strength in a Service with High Perceived Risk
in Japan
11 March 2016

Authors Kaede Sano Hiroki Sano

According to Kumar Et al. (2016) as social media gains more importance, managers

are challenged to quantify its return on sales. The academic understanding in the

effectiveness of social media is limited, and in fact the synergistic effects between social

media and traditional marketing efforts have rarely been investigated. Despite the

dynamics in marketing effectiveness on sales, the time-varying effectiveness of social

media has never been studied either.

Journal of the Academy of Marketing Science

March 2017, Volume 45, Issue 2, pp 268–288| Cite as
Synergistic effects of social media and traditional
marketing on brand sales: capturing the time-varying
effects
https://link.springer.com/article/10.1007/s11747-016-0484-7

The use of mobile social media and online expression in Taiwan are positively

related to political participation, however, online expression does not have any

moderating effect on the relationship among social media use, mobile apps use,

attention to news, and political participation. (Chen, 2016)

Mobile Media, Political Participation, and Civic Activism in Asia pp 177-191| Cite as
The Effects of Social Media and Mobile Apps Use on
Political Participation in Taiwan
https://link.springer.com/chapter/10.1007/978-94-024-0917-8_10

According to Kaur Et al. (2016) Social media has greatly affected the way the

virtual teams in construction sector of UAE collaborate and share information

among each other. The social media is needed to support synchronicity, a shared

pattern of coordinated behavior among individuals as they work together.

Conference on e-Business, e-Services and e-Society

I3E 2016: Social Media: The Good, the Bad, and the Ugly pp 419-429| Cite as
Effect of Social Media on Trust in Virtual Project Teams
of Construction Sector in Middle East
https://link.springer.com/chapter/10.1007/978-3-319-45234-0_38

Personal social media usage is pervasive in both personal and professional lives.

Practitioner articles and news stories have commented on the addicting and distracting

nature of social media. Previous empirical research has established the negative effects

of distractions on primary tasks. To date, little research has looked at the potentially

distracting nature of social media and the negative effects that can arise from usage.

(Brooks, 2015)

Computers in Human Behavior

Volume 46, May 2015, Pages 26-37
 Does personal social media usage affect efficiency and
well-being?
https://www.sciencedirect.com/science/article/pii/S0747563215000096

According to Al rahmi Et al. (2014) The social media have infiltrated the 21st century

generations of Internet users, making it a very active means of communications,

particularly among students of higher institutions of education. Consequently, academic

activities in institutions and faculties are increasingly carried out through the social

networks, such as Facebook, twitter and LinkedIn. These are essentially used in order to

connect with current and prospective students and also to deliver instructional content.

http://www.ccsenet.org/journal/index.php/ass/article/view/35490

Asian Social Science

The Improvement of Students’ Academic Performance by Using Social Media

through Collaborative Learning in Malaysian Higher Education

Today, social media has a great impact on people’s daily life. At this point, it

can be said that social media enables people to ensure a practical communication

channel with other people all over the world and perform many other

information-related activities like reaching to the desired information, editing it

or sharing it with other clients over the Internet—web environment. Because their

highly interactive using features and functions, social media services are widely

used by people, over computers or computer related systems like mobile devices.

In time, communication and interaction related benefits of social media have

enabled this approach to be used within different fields of the modern life. (Kose,

2015)
 https://link.springer.com/chapter/10.1007/978-3-319-17716-8_12

Social Networking and Education pp 189-212| Cite as

Effects of Social Media on Students: An Evaluation
Approach in Turkey

According to Kwahk and Kim (2016) Given the rapid growth of social media,

it is important to understand the effects of social media on consumers’ purchase

decisions in the e-commerce environment. However, although some e-commerce

sites have started to link themselves to social media to enhance user interactions,

previous studies of social media and service management have shed little light on

the effects of social media on consumers’ purchase decisions.

https://link.springer.com/article/10.1007/s11628-016-0331-4

Service Business
December 2017, Volume 11, Issue 4, pp 803–829| Cite as
Effects of social media on consumers’ purchase
decisions: evidence from Taobao

Within the last decade, social media has become an integral part of many

companies’ promotion strategies. Marketing research, however, has largely

under-examined the antecedents of consumer social media involvement (SMI) as

well as its effects on consumer behaviors such as word of mouth (WOM) activity.

(Randrianasolo and Calson, 2016)

 https://link.springer.com/chapter/10.1007/978-3-319-11815-4_161

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era pp 529-529| Cite as
The Effects of Personality Traits on Social Media
Involvement and Electronic Word of Mouth

According to Schamari and Schaefers (2014) Communication via social

media offers consumers more opportunities to engage with brands. This

expanded consumer engagement is regarded as an opportunity for brands to

build and shape customer relationships. However, little is known about how

engagement actually influences consumer-brand relationships. Based on social

construction theories we introduce consumer embeddedness–defined as non-

financial interactions of consumers with a brand or with other consumers in a

brand context–as a mediator of consumer engagement’s brand effects.

Ideas in Marketing: Finding the New and Polishing the Old pp 15-15| Cite as
Embedding Consumers – Mediation of Social Media
Engagement Effects on Consumerbrand Relationships
https://link.springer.com/chapter/10.1007/978-3-319-10951-0_9

Even though the technological developments of web 2.0 and social media

opened up a multitude of possibilities for companies to communicate with their

customers, marketers, to a certain extent, lost direct control of their brands.

Users are able to exchange opinions about companies, products, services, or

brands independent of corporate influences at high speed and almost no cost.

Marketing research has quickly picked up the new technological developments,

generating enormous numbers of studies. (Kick, 2015)

Selected Essays on Corporate Reputation and Social Media pp 83-140| Cite as

III Social Media Effects Along The Value Chain – A
Narrative Review
https://link.springer.com/chapter/10.1007/978-3-658-08837-8_3