Product Name:

Temperature Controlled Jacket

As our product name is showing the function of the Jacket, it will save you from cold in winter.
Our product is compatible with standard USB power banks, and allows for continuous heating up
to one hour for every 1500 mAh battery capacity. Battery’s power boasts sensors that
automatically adjust the temperature. It allows the users to adjust to a specific temperature all by
plugging it in on your smart phone.

Mention the source of fund:

60% Personal Capital & 40% Loan

Market Segment:

 Demographically: There are different points in demographic but we are going to focus
on Age, Gender and Income. All age people will be targeted, both men and women will
be in concentration and price of our Jacket ____
 Geographically: This is temperature control jacket so we will sell it where both weathers
are effecting and where weather fluctuates like Lahore, Islamabad, Sialkot, Karachi.
 Psychologically: This portion is depend upon the price
 Behavioral: Behavior of market about our product will be very important like customer
response about our product how they will behave. Our product is new in market so the
success of product is depends upon the behavior and reaction of customers.

Market Size:

It means how much seller, are there of that product which you are going to produce. Our Jacket
will be new product because no one is producing that jacket so it’s a good opportunity for us.