Business Name:

Date of Defense:

Grading Criteria Excellent 4 Good Fair Inadequate Score

points 3 points 2 points 1 point
Executive Summary Summary generated Summary was brief, Summary was brief, Summary was brief and
excitement, was brief, provided an overview provided an overview provided only an
provided an overview of of the business, and of the business, and overview of the business
the business, and outlined outlined main points. outlined some main OR an outline of main
main points. points. points.
Product Plan Description of its main Description of its Description of its main Description of the
product, and its unique main product, and product, and its product was provided,
features was highly its unique features unique features were but unique features were
effective and detailed. was effective and provided, but without not.
detailed. sufficient detail.

SWOT Analysis Analysis identified and Analysis identified the Analysis identified the Analysis failed to address
described the strengths, strengths, strengths, at least one aspect of
weaknesses, opportunities, weaknesses, weaknesses, SWOT.
and challenges. Personal opportunities, and opportunities, and
and business strengths and challenges. Personal challenges.
weaknesses were and business
considered. strengths and
weaknesses were
considered.
Management Team Plan Member(s) of management
team were identified, and
their qualifications and
experiences described in a
way that ledcredibility to
the business.
Industry and Market Analysis identified and
Analysis described target consumer
and competitors, as well as
industry and/or product
outlook.
Marketing Plan Desired company and/or
product image was
described.
Advertisement methods
were described and
appropriate for product.
Financial Plan Possible financing sources
were identified and
business financial outlook
was described in detail.
Member(s) of Member(s) of Members of
management team management team management team were
were identified, and were identified, and identified, but their
their qualifications some their qualifications and
and experiences qualifications and experiences were not
described. experiences listed, but included.
not described.
Analysis identified Analysis identified Analysis failed to provide
and described target target consumer and at least one aspect of
consumer and competitors. required information.
competitors.
Desired image was Some advertisement Advertisement methods
described. Some methods were provided weren’t
advertisement described and described and/or were
methods were appropriate for inappropriate for
described and product. Desired product. Image wasn’t
appropriate for image was not discussed.
product. discussed.
Possible financing Possible financing Section failed to identify
sources were sources were at least one aspect of
identified and identified and required information.
business financial business financial
outlook was outlook was
described. mentioned.
Detail Plan was presented in great
detail and it was
consistently obvious there
was great thought behind
it.
Professionalism Plan had no spelling or
grammatical errors.
Effectiveness Plan was highly effective in
describing the business and
its operations, as well as
eliciting support.
Presentation Team Team members are
professional, confident,
comfortable, speak clearly,
and make eye contact.
Team members are dressed
appropriately.
Plan was generally Business plan was Business plan was
presented in great presented in some somewhat lacking in
detail and appeared detail with some detail and seemed to
to have great thought behind it. lack much thought
thought behind it. behind it.
Plan had few Plan was Plan was disorganized
spelling or disorganized and and/or had many
grammatical errors. had some spelling or spelling or grammatical
grammatical errors. errors.
Plan was effective in Plan described the Plan lacked overall
describing the business and its effectiveness, as it failed
business and its operations, but to describe business or
operations, as well didn’t garner much garner support.
as garnering some support.
support.
Team members are Team members Team members are
professional, speak speak clearly and unprofessional, do not
clearly, and make make some eye speak clearly or make
some eye contact. contact. Team eye contact, or are
Team members are members are inappropriately dressed.
dressed dressed
appropriately. appropriately.
Total Score /44