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Today Wipro Ltd. is one of the most successful Technological Companies in India and
around the world. Wipro an Indian based company was founded as a peanut oil company with
name of Western Indian Vegetable Products in 1945 by M.H. Premji and later was renamed
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
sell for far less than an IBM mainframe but do similar work. With in a year Wipro got into
the PC business and quickly became the leading computer company in India. With its ups and
downs, today Wipro Ltd. provides software programming, engineering design, and back-
office services for more than 500 of the world's largest corporations.
By employing young technology graduates willing to work almost 80% lower than those
West. Wipro Ltd. and General Electric Co. set up a joint venture, making this Wipro's big
breakthrough. The company now has over421 customers across the USA, Europe and Japan
with clients such as IBM, Sony, etc. It is listed at the New York Stock Exchange and is part
of its TMT (technology media telecom) index testing. Wipro has developed centers and
offices across India, North America, Latin America, Asian Pacific and Europe. Wipro’s 80%
profits come from software exports. The company market capitalization has jumped from $67
million in 1990 to $4.1 billion, making it India’s third largest company by that measure.
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
COMPANY PROFILE
Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited operates in
the FMCG segment dealing in consumable commodities. Established in 1945, its first product
was vegetable oil, later sold under the brand name "Sunflower Vanaspati". It sells personal
care products, such as Wipro Baby Soft and Wipro Safewash, toilet soaps Santoor and
Chandrika as well as Yardley. It sells lighting products, including Smartlite CFL, LED, and
emergency lights. Through product sales and acquisitions, Wipro Consumer Care and
Lighting has grown steadily in the FMCG segment.
Wipro Infrastructure Engineering is the hydraulics business division of Wipro Limited and
has been in the business of manufacturing hydraulic cylinders, truck cylinders, and their
components and solutions since 1976. This division delivers hydraulic cylinders to
international OEMs and represents the Kawasaki, Sun Hydraulics and Teijin Seiki range of
hydraulic products in India. It has entered into partnerships Kawasaki and aerospace giant
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EADS. In 2010 Wipro Infrastructure Engineering was the second largest independent
manufacturer of hydraulic cylinders in the world.
Wipro GE Medical Systems Limited is Wipro’s joint venture with GE Healthcare South Asia.
It is engaged in the research and development of advanced solutions to cater to patient and
customer needs in healthcare. This partnership, which began in 1990, today includes gadgets
and equipment for diagnostics, healthcare IT solutions and services to help healthcare
professionals combat cancer, heart disease, and other ailments. There is complete adherence
to Six Sigma quality standards in all products.
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
BACKGROUND
The company was incorporated on 29 December 1945, in Amalner a small town in Jalgaon
district by Mohamed Premji as 'Western India Palm Refined Oil Limited', later abbreviated to
'Wipro'. It was initially set up as a manufacturer of vegetable and refined oils in Amalner,
Maharashtra, India under the trade names of Kisan, Sunflower and Camel.The company logo
still contains a sunflower to reflect products of the original business.
In 1966, after Mohamed Premji’s death, his son Azim Premji returned home from Stanford
University and took over Wipro as its chairman at the age of 21.
During the 1970s and 1980s, the company shifted its focus to new business opportunities in
the IT and computing industry, which was at a nascent stage in India at the time. On 7 June
1977, the name of the company changed from Western India Vegetable Products Limited, to
Wipro Products Limited. The year 1980 marked the arrival of Wipro in the IT domain. In
1982, the name was changed from Wipro Products Limited to Wipro Limited. Meanwhile,
Wipro continued to expand in the consumer products domain with the launch of "Ralak" a
tulsi-based family soap and "Wipro Jasmine", a toilet soap.
1966–1992
In 1988, Wipro diversified its product line into heavy-duty industrial cylinders and mobile
hydraulic cylinders. A joint venture company with the United States' General Electric in the
name of Wipro GE Medical Systems Pvt. Ltd. was set up in 1989 for the manufacture, sales,
and service of diagnostic and imaging products. Later, in 1991, tipping systems and Eaton
hydraulic products were launched. The Wipro Fluid Power division, in 1992, developed
expertise to offer standard hydraulic cylinders for construction equipment and truck tipping
systems. The market saw the launch of the "Santoor" talcum powder and "Wipro Baby Soft"
range of baby toiletries in 1990.
1994–2000
In 1995, Wipro set up an overseas design centre, Odyssey 21, for undertaking projects and
product developments in advanced technologies for overseas clients. Wipro Infotech and
Wipro Systems were amalgamated with Wipro in April that year. Five of Wipro's
manufacturing and development facilities secured the ISO 9001 certification during 1994–95.
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In 1999, Wipro acquired Wipro Acer. Wipro became a more profitable, diversified
corporation with new products such as the Wipro SuperGenius personal computers (PCs). In
1999, the product was the one Indian PC range to obtain US-based National Software Testing
Laboratory (NSTL) certification for the Year 2000 (Y2K) compliance in hardware for all
models.
Wipro Limited joined hands with a global telecom major KPN (Royal Dutch telecom) to
form a joint venture company "Wipro Net Limited" to provide internet services in India. The
year 2000 was the year Wipro launched solutions for convergent networks targeted at Internet
and telecom solution providers in the names of Wipro OSS Smart and Wipro WAP Smart. In
the same year, Wipro got listed on New York Stock Exchange. In early 2000 Wipro Vice
Chairman Vivek Paul and Azim Premji approached KPMG Consulting Vice Chairman Keyur
Patel and CEO Rand Blazer to form an mega-outsourcing joint venture between the two
organizations..
2001–present
In February 2002, Wipro became the first software technology and services company in India
to be certified for ISO 14001 certification. Wipro also achieved ISO 9000 certification to
become the first software company to get SEI CMM Level 5 in 2002. Wipro Consumer Care
and Lighting Group entered the market of compact fluorescent lamps, with the launch of a
range of CFL, under the brand name of Wipro Smartlite. As the company grew, a study
revealed that Wipro was the fastest wealth creator for 5 years (1997–2002). The same year
witnessed the launch of Wipro’s own laptops with Intel's Centrino mobile processor. Wipro
also entered into an exclusive agreement with the owners of Chandrika for marketing of their
soap in select states in India. It set up a wholly owned subsidiary company viz. Wipro
Consumer Care Limited to manufacture consumer care and lighting products. In 2004 Wipro
joined the billion dollar club. It also partnered with Intel for i-shiksha. The year 2006 saw
Wipro acquire cMango Inc., a US-based technology infrastructure Consulting firm Enabler,
and a Europe-based retail solutions provider. In 2007, Wipro signed a large deal with
Lockheed Martin. It also entered into a definitive agreement to acquire Oki Techno Centre
Singapore Pte Ltd (OTCS) and signed an R&D partnership contract with Nokia Siemens
Networks in Germany.
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In 2008 Wipro’s entered the clean energy business with Wipro Eco Energy. In April 2011,
Wipro signed an agreement with Science Applications International Corporation (SAIC) for
the acquisition of their global oil and gas information technology practice of the commercial
business services business unit. In 2012 Wipro acquired Australian Trade Promotions
Management firm Promax Applications Group (PAG) for $35 million. In 2012 Wipro
employed more than 70,000 H-1B visa professional temporary workers in the United States.
In 2012 Wipro Ltd. announced the demerger of its consumer care, lighting, furniture,
infrastructure Engineering (hydraulicsand water and medical diagnostic business into a
separate company to be named Wipro Enterprises Ltd. The merger became effective from 31
March 2013. The demerged companies together contributed about 10% of the revenues of
Wipro Limited in previous financial year.
In 2014, Wipro signed a 10-year $1.2 billion contract with ATCO, a Canadian Energy &
Utilities corporation based out of Calgary, Alberta. This was the largest deal in Wipro's
history.
In October 2016, Wipro announced that it was buying Appirio, an Indianapolis-based cloud
services company for $500 million.
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INFRASTRUCTURE FACILITIES
An efficient agile and cost effective technology infrastructure can be the differentiator for
businesses to refocus on there core services and products.
Our infrastructure management service, with strong domain and specialized capabilities
spanning data centers, networks managed services, cloud business advisory and global
system integration, can help you transform your vision to reality
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MISSION OF WIPRO
“They offer services based on world class infrastructure, industry expert skills, proven
process-oriented service operation that are backed by principals to ensure the world’s best
way of delivering IT infrastructure management solution.”
VISION OF WIPRO
“To serve customers with integrity through innovative, value for money solution, by applying
thought day after day.”
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
SWOT Analysis
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
Strategy: the plan devised to maintain and build competitive advantage over the
competition.
Structure: the way the organization is structured and who reports to whom.
Systems: the daily activities and procedures that staff members engage in to
get the job done.
Shared Values: called "superordinate goals" when the model was first
developed, these are the core values of the company that are evidenced in the
corporate culture and the general work ethic.
Style: the style of leadership adopted.
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Competitors
1. TCS
2. Infosys
3. Mphasis
4. Tech Mahindra
6. Syntel (company)
Competitors
10. Hexaware Technologies Limited
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Wipro Lighting is proud to be recognized by some of the most important and influential
Design Associations around the world. At Wipro, we uphold our mission by working hard
every day to bring value to our clients, our stakeholders, and the global community. Working
with the highest ethical standards, as well as providing excellent quality products, is just good
business. When we are recognized for our work by esteemed organizations, it reconfirms the
fact that we are doing the right things and continuing to be driven by our core values. As we
work to deliver with Purpose, Performance and People in mind, we are proud that numerous
organizations have recognized our progress and achievements.
Received recognition with the acclaimed India Design Mark for our best- in - class indoor
suspended luminaries (2015)
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
Received recognition with the acclaimed India Design Mark for our beautiful outdoor
products (2012)
First Indian Lighting company to win an international "Design for Asia" Award (2010)
In May 2016, it was ranked 755th on the Forbes Global 2000 list.
Wipro was ranked 2nd in the Newsweek 2012 Global 500 Green companies.
Wipro received the 'NASSCOM Corporate Award for Excellence in Diversity and Inclusion,
2012', in the category 'Most Effective Implementation of Practices & Technology for Persons
with Disabilities'.
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In 2012, it was awarded the highest rating of Stakeholder Value and Corporate Rating 1
(SVG 1) by ICRA Limited.
It received National award for excellence in Corporate Governance from the Institute of
Company Secretaries of India during the year 2004. In 2014, Wipro was ranked 52nd among
India's most trusted brands according to the Brand Trust Report, a study conducted by Trust
Research Advisory.
In March 2015, Wipro has been recognized as the world’s most ethical company by US-
based Ethisphere Institute for the fourth consecutive year.
Wipro won Gold Award for ‘Integrated Security Assurance Service (iSAS)’ under the
‘Vulnerability Assessment, Remediation and Management’ category of the 11th Annual 2015
Info Security PG’s Global Excellence Awards.
Wipro won 7 awards, including Best Managed IT Services and Best System Integrator in the
CIO Choice Awards 2015, India.
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(1) Indian
Central - - - - - -
Government /
State
Government(s)
Bodies Corporate - - - - - -
Financial - - - - - -
Institutions /
Banks
(2) Foreign
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
Individuals (Non- - - - - - -
Residents
Individuals /
Foreign
Individuals)
Bodies Corporate - - - - - -
Institutions - - - - - -
Qualified Foreign - - - - - -
Investor
Any Others - - - - - -
(Specify)
Sub Total - - - - - -
(1) Institutions
Central - - - - - -
Government /
State
Government(s)
Venture Capital - - - - - -
Funds
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
Foreign - - - - - -
Institutional
Investors
Foreign Venture - - - - - -
Capital Investors
Nominated - - - - - -
investors (as def.
in Ch. XA of
SEBI (ICDR)
Regulations)
Market Makers - - - - - -
(2) Non-
Institutions
Bodies Corporate - - - - - -
Individuals - - - - - -
Individual - - - - - -
shareholders
holding nominal 0
share capital up
to Rs. 1 lakh
Qualified Foreign - - - - - -
Investor
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
(1) - - - - - -
(2) - - - - - -
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Newly appointed CEO Abidali Z Neemuchwala has outlined a six-pronged strategy in a bid
to get the company back on the growth path, alongside its peers.
Addressing reporters, the CEO of the third largest exporter outlined his strategy of aligning
some business practices such as consulting with digital, as clients are increasingly looking to
spend more in that area.
“With this approach of combining consulting with digital practice, we can secure mindshare
amongst existing and new customers,” he said.
Wipro, had a few months back acquired Designit, a digital start-up company in Europe,
which designs user interface and counts Audi, NTT Data and Samsung as some of its clients.
So far this has started yielding results. In the fourth quarter, it won seven joint deals in digital
business. Wipro is also arming its employees with these kinds of skill-set and as a part of the
programme, it has trained 10,000 employees in digital technologies and plans to cover
another 20,000 employees.
Second, Neemuchwala plans to focus on client mining, an area former CEO TK Kurien had
mixed success in. The company has set up an integrated services unit with a mandate of
integrating technology solutions from different service lines, the CEO said. Further, it has
launched a programme called Addroit, designed for delivery managers, which is aimed at
covering 900 managers.
Analysts believe that this will help the company in scaling up large accounts. According to
Dipen Shah, Senior Vice-President and Head of Private Client Group Research, Kotak
Securities, Wipro continues to be impacted by the lack of scale up in large accounts, apart
from the continuing challenges in the energy and telecom segments.
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centre in Mountain View, California and two other cities in the US. Additionally, it is
investing in markets like Latin America, Canada and Africa.
Neemuchwala believes that taking a non-linear approach, which involves not adding people
to get more revenue, is the way of the future, in addition to automation. In the last quarter,
Wipro had said that it had freed around 4,300 employees.
“This year we plan to do a large scale roll out across many clients and plan to release 4,500
people from our engagements through automation in the year,” he said.
Finally, Neemuchwala has laid out a plan to leverage the partner ecosystem such as start-ups,
acquiring companies and other such things. This is in line with Wipro Ventures, which has a
$100 million fund, headed by Rishad Premji, which has made six investments till date,
spending $20 million.
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Wipro Infotech– Wipro Infotech is the leading strategic IT partner for companies across
India, the Middle East and Asia–Pacific – offering integrated IT solutions. We plan, deploy,
sustain and maintain your IT lifecycle through our total outsourcing, consulting services,
business solutions and professional services.
Wipro Consumer Care and Lighting– Wipro Consumer Care and Lighting, a business unit
of Wipro Limited, has a profitable presence in the branded retail market of toilet soaps, hair
care soaps, baby care products and lighting products. It is also a leader in institutional
lighting in specified segments like software, pharma and retail.
Wipro GE Medical Systems – Wipro GE Medical Systems is a joint venture between Wipro
and General Electric Company. As a part of GE Medical Systems South Asia, it caters to
customer and patient needs with a commitment to uncompromising quality. Wipro GE is
India’s largest exporter of medical systems, with unmatched distribution and service reach in
South Asia. Wipro GE pioneered the manufacture of Ultrasound and Computed Tomography
systems in India and is a supplier for all GE Medical Systems products and services in South
Asia.
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Wipro was having its presence across various verticals viz;(it decided to shut its hardware
business in 2013)
Wipro Personal Computing Products
Enterprise Products
Software Products and Licences
Wipro Personal Computing Products:–
DesktopsEntry Level:
Wipro Desktop WSG37205
Wipro Desktop WSG37555
Wipro Desktop WSG15C55
Wipro Desktop WSG15D55
Wipro Desktop WSG41155.
Mainstream:
Wipro Desktop WSG53255
Wipro Desktop WSG37555
Wipro Desktop WSG15C55
Wipro Desktop WSG15D55
Wipro Desktop WSG41155.
Performance:
Wipro Desktop WSG38105
Wipro Desktop WSG41155
Gaming PC :
Intel® Processor based
AMD Processor based
Palm–Sized PC:
Protos Desktop
Wipro Green Computing:
Wipro Desktop WSG 15D55V
Wipro Desktop WSG 37555V.
Note Book:
Wipro 7B1610
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Wipro EM4700
Wipro 7B1630
Wipro 7E1100
Wipro 7B1100
Wipro 7B3800
Wipro 7710P
Wipro 7B1650.
Server:
Entry level and dual servers
Performance Segment
Blade server
Enterprise class server.
AMD– performance & Enterprise classWipro LooKeys.Supercomputing
Services offered by the company:
System Integration
Managed Services
Total Outsourcing
Application Development and Portals
Business Transformation Services
Security Governance
Data Warehousing and Biz Intelligence
Availability Services
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39
Across the globe, people and technical infrastructure, Wipro enables firms to
Of revenue, people and customers with more than 200 customers in US,
Acquiring Spectra mind and became one of the largest BPO service players.
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Dr. PRASHANT MASHETTY COLLEGE OF BUSINESS MANAGEMENT
CONCLUSION
At Wipro Spectra mind our years of experience with the world leading companies have
helped global business meet their needs Wipro spectra mind services Delivery Model For
BPO projects, Wipro follow the spectra mind service Delivery model, which is a robustly
defined frame work to manage the complete BPO process migration and transition
management and has been developed based on the experience gained from migrating more
than 390 remote business processes to India over the past ten years. This proven services
transfer’s platform is designed to ensure processingrity and minimize inherent migration
risks. The model includes a tried and tested Transition Toolkit to support transition
management by ensuring that there is a documented methodology with
formats,tools,guidlines and past team in de-risking the transition of a customers’ processes
and reducing the pain of a migration as much as possible. A co-ordinated projects
management systems captures critical client documentation and in corporate an extensive
knowledge base that assists the transition management team in understanding duplicating,
and migrating mission-critical business processes .The model has four key stages, as shown
as in the diagram below and the objectives, activities ,skill, and responsibilities at each stage
are different .
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FINDINGS
At Wipro, a natural extension of “Applying Thought “was to promote the many talented
youngsters in India, in the field of chess. While Wipro took many promising youngsters
under their wig, their ambition saw fruition when P Harikrishna ,at 15, became Indias’s
youngest chess grandmaster His victory bore testimony to the fact that “Applying Thought”
is not just a business philosophy, but also an approach to success in all human endeavour, be
it at work or play. This has further strengthened Wipro’s resolve to make India a chess power.
And thus Wipro is nurturing five more. Budding talent in the future. Wipro is highly sensitive
to the impact of their business activities on environment and society. This is reflected in
treasures taken to monitor and control resources and activities that interact with nature and
people. Wipro commuted to providing a safe and healthy work environment to all the
employee and associates. This is done with the help of suitable management systems that are
aimed at:
Prevention of accidents
Conservation of natural resources
Prevention of pollution and hazzzards
Compliance with legislation and regulations that are relevant to our
organization
Development of safe work practices by regular training to employees and
support staff.
Periodic review of systems and processes aimed at continual improvement
Wipro’s efforts to improve their standards continuously and put an effective
environmental management systems (EMS) in place has resulted in them
being awarded the ISO 14001 certification.
This in effects certifies that Wipro as an organization has a series of international standards
for EMS, voluntary standard that establish and objectively evaluate EMS,process standard’s
,and not just ‘performance standards’, a standardized and internationally recognized blue
prints for effective EMS and frame work for setting and establishing.
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SUGGESTIONS
With a relentless focus on quality processes, Wipro has set international bench mark in
execution excellence that has translated into measurable business benefits for their customers.
Wipro offer their clients the advantages of:
360-degree solutions:
From s strategy to execution, Wipro has the capabilities to provide their customers with
seamless, one-stop solutions .Bait getting closer to their customers or getting their products to
market, Wipro address the entire spectrum of technology needs.
Quality leadership:
With an integrated quality approach of six sigma, SEI CMMi Level 5, SEI CMM 9000,
Wipro have set international benchmarks in quality. However they never lost sight of the fact
that this focus on quality must ultimately translate into benefits for this customer: Post-
release defects at 0.2 per KLOC ,amongst the lowest in the industry 91% projects completed
on schedule as opposed to an industry average of 55% ,98.5% requests serviced on time
productivity (loc/person day) of of 74%as opposed to an industry average of 58%.
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BIBLIOGRAPHY
WWW.WIPRO.COM
WIPRO.WIKIPEDIA
ORGANISATIONAL BEHAVIOR
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