SPONSORED CONTENT
In a decade, the world may need twice as much water as it
has access to. Water woes are vast—and go way beyond a
bottled water habit. But solutions are everywhere.
RESIDENTS OF Cape Town, South
Africa, are awaiting “Day Zero.” That’s
the day—likely this summer—the city
will shut off its taps. Faucets will stay off
until it rains. The city is in the midst of
its worst drought in a century, and the
reservoirs it relies on are nearly dry.
Cape Town isn’t alone. California
towns are still reeling from the
record-breaking drought. Demand for
Colorado River water is expected to far
exceed the available supply. And the
Great Salt Lake has half the volume it
did when settlers arrived in the
mid-1800s.
A growing, modernizing
world is commanding more
100 gallons water than ever before.
Amount of water And in many places,
a typical U.S. climate change is making
household uses each it harder for city planners
day from—among to supply it reliably.
other things— But for all the global
flushing toilets and hand-wringing, water remains
FROM TOP: FRANK MCKENNA; KELVIN TROUTMAN
brushing teeth. remote—prosaic, even—for
those who consume the most
5,000 gallons of it. Turn on a tap, and out
Mina Guli, a lawyer
Total daily water
Story and graphic
footprint for a typical
it comes. From where? That’s
by Katie Peek U.S. household, the city’s job. The source of run 100 marathons hopes to explore.
including the water the water remains a mystery
To learn more, visit to many.
that grew its food and
Eartheos.com/savewater made its clothes. Mina Guli wants to change
that. Guli, a corporate lawyer turned
water activist, sees water as humanity’s
greatest challenge. And she wants to help
others see it that way, too.
Guli is undertaking a Herculean task,
to be announced on World Water Day this
March 22. It’s a 100-day global expedition,
where she will visit factories and farms,
talk with water users and water suppliers,
and learn about effective water-conserva-
tion solutions that have popped up around
the world. Oh, and on every one of those
100 days, she’ll also run a marathon.
“Why am I doing this crazy
thing?” Guli asks. “Water
scarcity is just such a
huge problem. I want to
bring attention to the
world’s water crisis—and
inspire people to solve it.
Together.”
Sponsored by
Colgate, Guli will start her
#RunningDry journey in New
York this fall, backed by a small
WATER BEARER team to help with logistics.
Here’s a preview of where she
and activist based
in Hong Kong, will
plans to go and the issues she
in 100 days to
TURN THE PAGE TO SEE WHERE
highlight key water
WATER IS UNDER PRESSURE
issues worldwide.
 SPONSORED CONTENT SPONSORED CONTENT

C: 75 M: 15 Y: 15 K: 0

C: 0 M: 0 Y: 0 K: 90

R: 94 G: 162 B: 194

R: 63 G: 63 B: 65

#5EA2C2

#3F3F41

WATER: WHERE IT COMES FROM,

AND WHERE IT’S UNDER STRESS

1
Invisible
Uses LONDON
UZBEKISTAN
more than 95 percent of EUROPE XINJIANG REGION
ACROSS U.S.
water use worldwide occurs START
outside the home. The water NEW YORK
irrigates fields where food INDIA
grows and extracts the oil LOS ANGELES END
SHANGHAI
that helps transport that food
to market. It mines gold and
HONG KONG
waters lawns. Here’s where
MIDDLE EAST
people, farms, and industries
use the most water—including
the unseen flows.
KEY HORN OF AFRICA
WORLDWIDE WATER USE WATER STRESS
LESS MORE LESS MORE PERU
370,000 gallons a year per person
The infamous eight 8-oz. glasses Circle size shows Circle color shows
how much water is the level of water BOLIVIA
of water per day? That’s a mere
used each year by stress—whether
180 gallons a year per person. agriculture, industry, withdrawals exceed
Total water consumption is 2,000 and homes from deposits. It’s where CAPE TOWN
times as much. underground and water could soon CHILE
surface sources. prove scarce. SYDNEY
UNITED STATES Number of marathons Guli MELBOURNE
will run in each locale* to
spotlight water issues
750,000 gallons a year per person
(totaling 100).
The U.S. has one of the highest
per-capita water footprints in
the world. As elsewhere, food
is the biggest water-user here.
Grain, cotton, sugar, and nuts are
2 Critical Sites 3 Simple Steps — WITH BIG IMPACTS
among the thirstiest crops.
guli has UNITED EUROPE UZBEKISTAN MIDDLE EAST INDIA CAPE TOWN SOUTH want to keep SAVE ENERGY BUY FEWER GO MEATLESS TURN OFF GET OUTSIDE
THE GREEN, BLUE AND GREY WATER FOOTPRINT OF PRODUCTION AND CONSUMPTION,” 2011, VALUE OF
MAP USAGE DATA: MEKONNEN, M.M. AND HOEKSTRA, A.Y., “NATIONAL WATER FOOTPRINT ACCOUNTS: the water
THE NETHERLANDS chosen her STATES Guli will run The Aral Sea is Desalination Guli plans to Facing its AMERICA Water is used CLOTHES (SOMETIMES) THE FAUCET “Nature for
path carefully. With help in France, the shrinking, fast. technology is meet factory worst drought In Chile, flowing? As to prepare Cotton and A burger takes WHILE Water” is the

MAP WATER STRESS DATA: AQUEDUCT WATER RISK ATLAS, WORLD RESOURCES INSTITUTE
390,000 gallons a year per person After her from Colgate, Netherlands, Since 1960, popular here, owners and in a century residents of goods move coal, extract wool are very 600 gallons of BRUSHING U.N.’s theme
WATER RESEARCH REPORT SERIES NO. 50, UNESCO-IHE, DELFT, THE NETHERLANDS.

Here, the total footprint is 20 daily morning swimming and Italy. the salt lake where energy entrepreneurs and with Santiago are around the oil, and thirsty fabrics. water. That’s YOUR TEETH for World Water
times the water consumed inside marathon, legend Michael She’ll visit has almost is cheap. (The who are insufficient often without globe, so does construct solar Making a 15 times Save up to Day on March
the country’s borders. That extra she will visit Phelps will join farmers completely process, which turning old municipal running water. the water that panels. Energy week’s worth more than a four gallons 22. At events
water makes goods and food that places where Guli in the U.S. hurt by last disappeared. converts sea clothing into sources, In Bolivia, made them, is the top user of garments soy burger. of water every worldwide,
are later imported. resources are The duo will summer’s The Central water to fresh, new fibers. the city of mining and in a sense. of water, after takes as much The nonprofit time you people will look
stretched thin help citizens drought—olive Asian rivers is a notorious Their novel Cape Town other uses are One fewer agriculture. water as you’ll Meatless brush. That’s to nature for
INDIA and highlight find new ways oil, cheese, that feed it energy hog.) recycling is preparing causing water shirt can save So conserving drink in your Monday—which 3,000 gallons solutions to
spots where to save water and wine have been Guli will visit technology to shut off shortages in 700 gallons electricity is a life. Soften is exactly what a year. water issues.
290,000 gallons a year per person change can at home and businesses all diverted— new systems saves water its pipes. La Paz. And on another two-for-one: It that impact it sounds like— Learn more at
India’s overall water use is have the most visit schools to suffered. The primarily to in the works— by not growing Residents will in Peru, about continent—​ also conserves by buying champions WorldWaterDay.org.
relatively modest, but its textile impact. coach kids to Vatican even grow cotton including one new cotton— line up for an 3 million so local water. sustainable weekly
industry is very thirsty. Cotton turn off the shut off its and other based on the and by not allotted seven people lack changes can fabrics where vegetarianism
production here takes twice as faucet when fountains. crops. human kidney. dyeing it. gallons a day. safe drinking have global you can. in 44 countries
much water as in other countries. #EveryDropCounts brushing. water. effects. worldwide.

*The route may change. COLGATE IS A PROUD SPONSOR OF #RUNNINGDRY

 B:8.25”
T:8”
S:7.75”

Every time you turn

off the faucet while
brushing your teeth
you can save up to 4
gallons of water.
That’s more than many
people around the
world have in a week.

S:10.25 ”

B:10.75”
T:10.5”

Spread the word. #EveryDropCounts

www.colgate.com/EveryDropCounts ©2018 Colgate-Palmolive Company

FILE NAME: Colgate_SaveWater_NatGeoKIDS_APRIL_2018.indd Round: 1 Date: 1/29/2018

Publications: National Geographic Kids JOB#:
AD ID
Issue Date: April 2018 Due Date: 1/22/2018
Bleed: 8.25” x 10.75” Trim: 8” x 10.5” Safety: 7.75” x 10.25”