FaceBook:

For Businesses and Organizations, Day 1

Have a postings policy for your
business or organization page(s)
See handout for GACC
Create a new
page
Settings in FaceBook
Creating a FaceBook Account
1) ADMIN: Go to FaceBook at www.facebook.com
2) Create an account using your official organization email
a) Avoid tying your official email FB account to one person
or member of your organization
b) Use a dummy page with separate PW -- unless you are a
one-person business
c) In this section of the class, only one person will be
working on the account
3) OTHERS: Create a personal account if you don’t already have
one - you’ll need it later
The Dummy account
If you set up a Dummy account, do not log in using the official organization email
address, once you have made yourself an administrator

● This is your “secret” page

● Use a generic name that is not your official name
● Leave this account alone and don’t post to it
● Set privacy settings to in the dummy account to the most restrictive to avoid
people posting there
● Delete all posts and don’t accept friend requests from others
● Instead, post an announcement on the Dummy page or send a reply or link
pointing them to your real organization or business page
Create a new page
In the Dummy account, click the tiny black triangle
on the top right, then click,

Create page

You’ll get a walk through tutorial on how to set up

a business or organizational page.

You’ll always find your business pages under this

triangle.

Verify your new official page with a phone call.

The About section
The About section
This is the most important part of your page

Use the EDIT links for essential information like hours, location,
phone number, mission statement, and category

If you are a 501(c)(3) select that category, non-profit organization

Create a short, new username

The About section
On categories:

● Check the ABOUT section once a week, as FB has community

“places editors” who can, and do, change your category.
● FB will not always notify you of a category change from a places
editor.
● If you’ve chosen more than one category, make sure the primary
one is first in the list.
Setting Administrators, Editors and Contributors
1) The people who manage your page must have their own personal facebook
pages already
2) If you recently set up a new personal FB page, you may want to go there and
change your settings
a) Use the tiny black triangle to go to Settings
b) Click Privacy
c) Set who can see you, tag you, etc.
d) Click Timeline and tagging to set who can see, tag, or write on your
personal timeline
3) The people who manage your page must LIKE your page first
4) Page managers should always log in using their personal FB account
Setting Administrators, Editors and Contributors
1) Admin: Click Page Roles on the left hand side in Settings
2) Send an invitation to manage using their email or FB name - invite yourself
3) Note the differences
a) Administrators: You should have only two or three trusted folks as this role can DELETE the
page. It’s good to have a backup in case you leave the organization.
i) Only Administrators can assign new roles
ii) You always have the option as administrator to update or revoke privileges
b) Editors: Can do everything else except delete the page
i) Have as many Editors as you want, but be sure to remove privileges if they leave the
organization
c) Moderators: can review, respond to, and delete comments on the page
4) Now, log in to the personal account, Like the new page, then accept the
invitation to manage
 From this point forward, everyone
will be logging in and making changes using
their personal account.
Getting to your business page
● By now, you should have
accepted the invitation to manage
the page
● Only ADMINS can change settings
or claim pages
● Please make sure you are logged
in on your personal FB page

On the top right bar in FB, there is a

tiny black triangle for Your Pages, click
that to get to your business page.
Settings for your business or organizational page
ADMINS: The Settings link is on the bar for business pages instead of under the triangle

Click General on the left hand side, then go through every setting on the right to

1. Make sure all posts are moderated

2. Decide if you want reviews to appear on your page -- you have no control over these reviews
3. Set messaging if you’re sure you can respond in a timely manner
4. Set the profanity filters

Click Notifications and set up how you’d like to be notified about activity on your page, and
always monitor all activity in case you are hacked or someone makes a negative post.
Think about what you post on your personal FB
Remember, FB will pop up, or customers can search, your personal page from your
business or organizational page.

Make sure you post as the business name instead of your personal page name.

Only you can decide how much of your personal life you want others to see,
especially as it relates to business.

Depending on your personality type, think first before you post anything private on
FaceBook at all.
 Finding and
Claiming Pages
Fake pages, old pages, and
generated pages
Search for old and fake pages in Google.com
In google: Focus gridley site:facebook.com

https://www.facebook.com/FOCUS-Vintage-Faire-525273204250093/

In google: "sutter buttes family orchestra" profiles site:facebook.com

https://www.facebook.com/SutterButtesBrass/

Note: brings this page back because it is the more active page instead of SBFO
page
Search for old and fake pages in Facebook
1) New tab
2) Use the top left search box using the name, name and and location, or slogan
of your organization
a) Sutter Buttes Family Orchestra:
https://www.facebook.com/sutterbuttesfamilyorchestra/?fref=ts
b) focus hands helping children
c) Focus gridley
Did you find other pages using your name?
1) If someone in your organization created the page, you can contact them for
administrator rights

2) You can claim the page if it is an unofficial page

Unofficial pages
How to claim your unofficial page - Step 1
1) Only one ADMIN should
claim the page
2) Add or change the phone
number
3) Add or change the email
address with your
*group’s* official email
4) Add your group’s website
5) Click “SAVE”
How to claim your page - Step 2
1) Verify your existing official page with a
phone call - numbers must match
2) Look in the upper bar for the words:

Unofficial page. Is this your Business?

3) Click, Is this your Business?

● Merge the page with your existing official

page (Best choice) OR
● Claim it with a generated phone call -
you’ll need to be by that phone to answer
Getting your page from someone else
1) If you feel someone has
made an official page
about your business or
organization who did not
have the right to do so,
you can Report the page
and work with FB to
a) get it back
b) or have it removed
Congratulations! You’ve (hopefully) claimed your page(s)

Now we want to merge those pages (assuming you don’t

need a separate page for events, like the Vintage Fair)

1) Click Settings
2) Under Merge Pages: Merge duplicate pages, click the
EDIT link
a) Select the page you’d like to keep and merge the rest
b) Or delete the old page (next slide)
Delete pages you don’t want
● Merging pages saves your reviews, posts, visits, and
likes
● Deleting pages does not save anything -- it is not
recommended
● If you really want to delete an old page, click the tiny
black triangle on the top right
○ Go to Manage pages
○ Click the page you want to delete
○ Go to Settings
○ Under Remove Page: Delete your page Click EDIT
● This is irreversible
FaceBook:
For Businesses and Organizations, Day 2
Posting on FB
Creating and editing a post
● Log in on your personal account and use the triangle to go to your business
page.
● Start in the box at the top of your business page for a new post. You can add
photos, videos and emoticons if they are appropriate for your business.
● Proofread or get the Grammarly app for Chrome. FB has a built-in spell check.
● You can copy and paste a link from the Web.
● Click Publish when you are ready.
● You can edit your own posts by using the down pointing arrow in the top right
corner of the post. Edits will show up even if others shared your post.
● You can also, save, hide, or delete a post from the same down arrow.
Hiding vs. Deleting a post
● Hiding a post takes it off your timeline, but if others have shared the post, it
will still appear on FB
○ Hiding can be useful as it keeps a history of your posts
○ If you ever want to repost the same or similar information, hiding is the
most effective tool
○ GACC usually just hides events, as they are recurring or shared by others
● Deleting a post removes it from FB entirely, including if others have shared it
to their timeline
● Make sure to check your timeline at least once a week, and hide or delete old
posts about once a month, unless they have lasting value
Photos and video
● Best business practices include only posting photos you own the rights to or
have created.
○ If you see a photo you like on FB, share it instead of downloading it and reposting
○ Always cite the artist or author when reproducing work not in the public domain
○ https://commons.wikimedia.org is great place to find free photos
○ You can use Google image search to filter by usage rights
● When using video with even a snippet of popular music, FB may block the
video due to copyright restrictions
● You can’t upload an audio file, but you can find music on Youtube.com and
share that to your page with a comment
Photos and video
A picture really is worth a thousand words!

● Don’t just randomly upload multiple pictures: create and name an album with
dates and place tags, and say something in the post about the picture
● You can create slideshows and videos with FB music from your own pictures
● Use quality photos and good lighting
● Go to Edit post or Albums to remove pictures using the X

Short, engaging videos get the most responses on FB (Andrews Sisters on UW)

● You can use your phone to film a video and upload it to FB (U-jam)
○ You can use FB video editor as well, if you like, for original videos
FaceBook Live
You can post a live video of an event and stream it on FB!

1) Download the FaceBook Pages Manager to your mobile device. When you go
to the app store, it is white with a picture of an orange flag.
2) This lets you access any Facebook Business page that you manage and then
you can use Facebook Live on that business page.

Beware of shaky phones -- prop the phone in a safe, stable location.

Make sure you have good lighting and sound.

More on downloading apps and using your phone later in the class...
Finding content for your page
Search FB for posts where others have mentioned your business or organization.

● If it’s a positive post, share it to your timeline.

● Use “Share to a page”, not “Share”
Handling negative posts and reviews
“It takes 20 years to build a reputation and five minutes (or one post!) to ruin it.”

● If it’s a negative post published elsewhere or a review on your page, reply with
a courteous “How can we fix it?” response.
● Follow up with a private message (PM) to the person who posted it.
● Include a phone number in the PM and discuss the issue with the person who
was dissatisfied
● They may go back and delete or edit their post -- remind them or suggest that
as an option
● If you have to, you can block users from your page
Events
Why use events instead of posts?
● Events give your readers all the information they need in a uniform format
● Shared events keep their original formatting, shared posts don’t
● Events are placed automatically at the top of your page
● You can track the number of people interested in and going to your event
● You can copy the URL and share your event to other community pages or
Private Message (PM) the moderators
● Events include a weather forecast an and map to the location
● Past events are stored - you can duplicate the event when it comes around
again and update it
● Events work!
Creating an event
1. On the left side of the page, click Events
2. Under your cover photo, click, +Create Event
3. Start at the top and work your way down
4. Set an event photo (large images work best), then drag to reposition it
5. Set a short, clear event name
6. Set the location with full street address and ZIP code if it’s not at your office
7. Set start & end times
8. Don’t use keywords, they just go to someone else’s pages
9. Check the boxes for free or family as applicable
Creating an event
10. Ticket URL or your website address and any co-hosts

11. Set moderation: Anyone can post, but a host must approve the post

12. Uncheck “Display guest list” to maintain others’ privacy

13. Click Publish (or use the drop down to publish later)

14. Mark yourself as “Going” and INVITE others to get the word out
Share your event with others
Now that you’ve created an event, you’ll want to share it

1) Click the event title

2) Copy the URL (CTRL + V)
3) Go to the other page you want to post it to
4) Use the drop down for Posting as your business name (or personal name)
5) Paste the URL in a new post on another’s timeline (CTRL + P)
6) Click Publish
7) Note: sometimes the moderator will have to approve your post
Deleting an event
Once you create an event, you can go back and edit it with time or date changes.

Deleting an event CANCELS that event with a message to everyone who said they
were going and a generated post on your timeline.

Avoid creating events belonging to other organizations: Best practice is to find

and share their event, not create a new one.
If you can’t find the event, a courteous PM to the organizers sometimes
helps:“Hi, I’d like to share your event, but can’t find it on FB. Will you be posting
this as an an event or should I just create one of my own? Thanks! Morgan at
Uncommon Works Rare Books and Art”
Never delete another organization’s event you have created. Share theirs and
consider hiding yours.
Adding other events to your pages calendar

Use the Ellipse [...] to ADD someone else’s event to your event calendar.

Then also SHARE the event to your page using the FB business account to appear as a post.

Copy and paste the URL for your event to other community pages or in a private message.
Likes and
Newsfeed
Liking pages vs. Friends on FB
● You can’t be friends with a business or organization page, you
can only Like it.
● You can, and should Like other business and organization
pages: Use MORE → Like as your page
○ You’ll often get Likes back
○ You’ll get updates on events and products in your
newsfeed when you like another business or organization
● Make sure to Like your parent or sister organization if there is
one
● Make sure to Like any organizations that you are a member of,
like GACC or BCAV -- avoid liking personal pages
Like your own posts
Get the ball rolling on your page by liking your own posts

You can Like, Love, be Sad, Wow, or be Angry on a post (we avoid the Angry button
at GACC)

Remind your editors or moderators to like posts as well

Newsfeed
FaceBook is about connecting with others and your newsfeed is one of the places
this happens

● You’ll find the Newsfeed link on the right-hand bar of your business page in edit
view (when you are logged in).
● Check your newsfeed daily, and add or share items of interest to your audience
● Click links inside of posts to go to the original page and share from the source or
URL
● LIKE posts of interest, you’ll probably get more visits to your page and likes in
return
● Find places where you can share or post your events (see GACC Liked)
Publicizing and
maintaining
your page
 Want to publicize your new page?
Sharing pages: You need at least 25 likes to really show up in FB

Want to share your new page with others?

Did you create a special page for a large annual event, like Red Suspenders Days?

1. Go to the new page

2. Open FB in a new tab and find the page you want to share to
3. Copy the page URL to share it to your main page or others’ pages by pasting
the link in a post on their timeline or sending a private message
4. You can share any page this way
Inviting your friends to like the page
FB will prompt you to invite personal friends to Like your new page.

You’ll find the Invite friends link on the right-hand bar of your business page in
edit view (when you are logged in).

You could also email your contacts separately with a link to the page and invite
them to like or review the page or organization.

Note: Be sure to add your web and FB page links to the signature line for your
organization email, and a FB link on your web page later.
Showing up in places
Search FB to see if your town or service area is listed in
“Places.”

Gridley and Biggs both have a Places page.

Places pages cannot be edited and you cannot post to them.

Simply posting the town and state on your own timeline will get
your links and events added to Places pages.

Tagging your photos with the town and state name will increase
your rankings in Places pages.
Checking in
As people show up at your business,
office, or events, invite them to
check in on their phone or tablet
using the FB app.

They can include a photo with the

check in.

It will show up as a post on their

timeline with a map to your location.
Maintaining your page
● Please don’t build it and forget it!
● Pages with no new activity (views, likes, posts) will drop down in the FB index
rankings and in Google or other search engines.
● If you can’t check the page daily, be sure to post something new at least once
a week
○ Daily is better if you have a large newsfeed and don’t want to miss sharing events
● GACC likes to keep their profile picture stable, but we change the cover photo
for holidays, events, seasons, and special drives (like, Shop Local for the
Holidays) --- you may want a stable or fresh cover, depending…
● Remember to Like your own posts!
Multiple editors and duplicate posts
● If you have multiple administrators/editors, be sure to look at the page before
sharing something to check if it’s already there
○ See the current GACC page for an example of editors gone wild over coffee!
○ Hide duplicate posts; keep the most informative or one that has the most engagement
○ Review your page frequently during the week
● In a personal page, the only way to move something to the top is to share it
again: Don’t do this on your business page!
● Instead, you can pin an important post to the top of the page using the same
down pointing arrow you use to edit a post
 Using your
phone or tablet
Apps
FaceBook Apps
Go to https://www.facebook.com/mobile/

● Download OFFICIAL FaceBook for

iPhone or Android to your phone or
tablet
● Log in as yourself
○ It’s easy to use the MORE button with three
horizontal lines on your phone to post to
your page as yourself
○ Click More and select the business account
○ Post text, photos or video
FaceBook Apps
● Download the official FaceBook Pages Manager
app to your phone or tablet.
○ Use this app for your business page for FB live.
○ Use this app to post to your business page
○ Click Photo/Video to access media on your phone
○ Look for apps By Facebook, Inc.
● Download FaceBook Messenger to your phone
or tablet.

Use your phone to check in at local businesses,

organizations, and events as yourself or the
organization, depending...
Selling Products
on FaceBook
Products on FB
FB just launched storefronts for business pages this past Fall.

There is a lot of hype and promise about FB stores.

It is yet to be seen if the promises will come to fruition.

There is a lot of work in maintaining a FB store.

You’ll need to manage inventory in multiple places, handle shipping, and update
prices frequently.
Setting up a FB Storefront (SHOP)
Ok, let’s look at one:

Uncommon Works Rare Books and Art → SHOP

1. To add a storefront, go to the Manage tabs link on the left hand side of your
business page.
2. Under Tabs, click, Add a tab
3. Select Shop
4. Go back to your page and click Shop, which now appears on the left hand side
5. Agree to terms and conditions
Set up your shop
Follow the tutorial to:

● Add a description of your shop

● Decide how you will take payments for your shop
○ The least expensive solution is to include a link from your website
where you already have a payment gateway
○ FB will offer to sell you a payment gateway for a fee
● Offer shipping options for your shop
● Add products to your shop

Be sure to carefully fill in all fields, check for typos, and add
quality images that you own the rights to use.
Adding products to your shop
1. Click the + sign (Add Product)
2. Add a photo or video of your product
3. Name your product and include a SKU
or inventory number
4. Set price
5. Include a great description
6. Link to your checkout URL
7. Feature or share product on your page
8. Click SAVE
 Accepting
donations
For federally recognized
non-profits only
Donations on FB

To be considered to receive charitable donations through Facebook, your

organization must:

● Have a verified Facebook Page whose category is non-profit organization

● Hold current 501(c)(3) status
● Be based in the United States
● Agree to the Facebook Pages Terms

If you meet all these criteria, log into your FB organization page, then go to this
link: https://www.facebook.com/donate/signup
FB will charge a fee ( percentage) of every donation
Is there a fee for donations made on Facebook?

Yes. Nonprofits that have signed up directly for Facebook's fundraising tools pay a 5% fee. 2% covers costs
of nonprofit vetting, fraud protection, operational costs and payment support and 3% covers payment
processing.

For nonprofits receiving donations through Network for Good, Facebook deducts 3.5% to cover credit card
processing, payment support, and fraud protection. Network for Good deducts an additional 2.25% to cover
charity vetting and support, donation disbursement, and operations.

Contributions to charities that have not signed up directly for Facebook’s fundraising tools are made through
Network for Good, a 501(c)(3) nonprofit.
Donations on FB
Once you have documented your non-profit status with FB, you should get a
notification in your Support inbox, found under the tiny black triangle.

They may ask for more documentation or give instructions on how to become
approved.

If you are approved, got to https://www.facebook.com/donate/signup

● Set up your payment options

● Set up your tabs to show Donate
● Share your Donate post to your page
Maintain your non-profit status
Make sure you keep your 501(c)(3) status up to date with the federal government:
You need to submit a postcard each year.

Here is a tutorial on keeping your 501(c)(3) status:

https://www.stayexempt.irs.gov/Existing-Organizations/Maintaining-501c3-Tax-E
xempt-Status
And this is all free?
Why doesn’t all this cost anything?
● FaceBook relies on advertising revenue, just like Google does.
● FaceBook is going to constantly nudge you to Promote your page, website,
events, and posts.
● If you have ever put your PayPal, credit card, or banking information in your FB
account, they will store it and use it if you click Promote.
● FB guarantees a broad reach, but many of the Likes you get are done
overseas by paid FB Likers, not by locals.
● GACC rarely promotes an event through paid ads.
● All that being said, if you don’t have enough likes in a month, it might be worth
using a paid promotion for your page.
● It might also be a waste of money -- you decide.
Thank you from the GACC!
www.facebook.com/GridleyAreaChamber/