Facebook Fundraising Campaign

TAKE 5, GIVE 5, GET 5

Details:

When: Beginning Tuesday, November 21 through Wednesday, November 29 leading up to Giving

Tuesday ending day after
Where: Facebook Fundraising
Target Audience: CRH Employees, Board Members, Volunteers, Friends of Hospice

Facebook Fundraiser Message:

TAKE 5, GIVE 5, GET 5

Compass Regional Hospice works to provide “Care on your terms” to members of our community who
are living with a life-limiting illness or grieving the loss of a loved one. You can help strengthen our
mission by participating in my TAKE 5, GIVE $5, GET 5 fundraiser! We are challenging our friends to TAKE
5 minutes to ‘like’ the Compass Regional Hospice Facebook page, GIVE at least $5 and then invite your
Facebook friends to GET 5 to do the same! This fundraiser will lead up to #GivingTuesday, a globally
recognized day of charitable giving.

Goal: Raise $2,500

What is Facebook Fundraising?

 Peer-to-peer fundraising taken to a new level

 Can be used to motivate our target audience base by building awareness, reaching new
supporters and potential donors
 FB fundraising is a proven strategy when integrated with an organizations overall fundraising
effort and it makes it easy for people to take action
 Can use ads to reach a larger audience
 Can be used to reach people who are similar to our existing donors can create a lookalike
audience based on our donor lists and share with people who are likely to be receptive

Why— Benefits:

 Instead of asking for ONLY donations this campaign’s call-to-action asks supporters to fundraise
for our organization, which re-energizes current supporters to get involved by sharing the cause
that they’ve already contributed to and challenging their friends helps us reach new supporters
and potential donors.
 Small donations add up and asking for a specific amount, like $5, can make it easier for more
people to give.
 Everyone loves a challenge— By making this a friendly “referral challenge” internally we are
raising money and boosting morale. Whoever raises the most is the winner.
 Acts as a trial run with the goal of creating a recurring giving campaign, turning one-time donors
into reoccurring donors or to be used for larger campaigns like the capital campaign
Timeline:

Date to be Completed Topic Communication Forum Responsibility

Encourage staff and
volunteers to use FB Email to CRH staff,
Tuesday, Nov. 21 Shelby
fundraising on CRH E-blast to volunteers
behalf
Go live with the
Tuesday, Nov. 21 campaign Set up FB Fundraisers Participants
#GivingTuesday
Push for donations, FB
Wednesday, Nov. 22 - Post in FB Fundraiser
matching donations on Participants
Tuesday, Nov. 28 and individual pages
Giving Tuesday
Wrap up analysis:
Thursday, Nov. 29 Facebook Fundraising Shelby
determine learnings
Thursday, Nov. 29 Thank you Facebook Post Shelby
Thursday, Nov. 29 CRH staff thank you Email Shelby

Developing Messages:

Message to CRH Staff

All— This year we are trying out the new Facebook fundraising feature to raise money for our
organization in observance of Giving Tuesday, a globally recognized day dedicated to giving back.

We are launching a week-long Facebook fundraiser that we are calling “TAKE 5, GIVE 5, GET 5” for
Compass Regional Hospice.

We are challenging our Facebook friends to TAKE 5 minutes to ‘like’ the Compass Regional Hospice
Facebook page, then GIVE $5 (at least) and ‘invite’ your Facebook friends to GET 5 to do the same!

This fundraiser will begin today Tuesday, November 20 until Wednesday, November 29 when giving
Tuesday is over.

I have already set up my Facebook fundraiser. If you are up for our challenge and feel inclined to
participate, please copy and paste the following text when you create your own fundraiser or there is
the option to donate to our fundraiser. If you need help setting up your own fundraiser or have
questions, please reach out 😉

Compass Regional Hospice works to provide “Care on your terms” to members of our community who
are living with a life-limiting illness or grieving the loss of a loved one. You can help strengthen our
mission by participating in my TAKE 5, GIVE $5, GET 5 fundraiser! We are challenging our friends to TAKE
5 minutes to ‘like’ the Compass Regional Hospice Facebook page, GIVE at least $5 and then invite your
Facebook friends to GET 5 to do the same! This fundraiser will lead up to #GivingTuesday, a globally
recognized day of charitable giving.
Message to CRH Volunteers

This year we are trying out the new Facebook fundraising feature to raise money for our organization in
observance of Giving Tuesday, a globally recognized day dedicated to giving back.

We are launching a week-long Facebook fundraiser that we are calling “TAKE 5, GIVE 5, GET 5” for
Compass Regional Hospice.

We are challenging our Facebook friends to TAKE 5 minutes to ‘like’ the Compass Regional Hospice
Facebook page and create a fundraiser, then GIVE $5 (at least) and ‘invite’ your Facebook friends to GET
5 to do the same!

This fundraiser will begin today Tuesday, November 20 until Wednesday, November 29 when Giving
Tuesday is over.

If you are up for our challenge and feel inclined to participate, please copy and paste the following text
when you create your own fundraiser.

Compass Regional Hospice works to provide “Care on your terms” to members of our community who
are living with a life-limiting illness or grieving the loss of a loved one. You can help strengthen our
mission by participating in my TAKE 5, GIVE $5, GET 5 fundraiser! We are challenging our friends to TAKE
5 minutes to ‘like’ the Compass Regional Hospice Facebook page, GIVE at least $5 and then invite your
Facebook friends to GET 5 to do the same! This fundraiser will lead up to #GivingTuesday, a globally
recognized day of charitable giving.

Facebook Post Message Examples

*Remember* Emotions drive donations: Effective storytelling & visual content. Make it personal and
express how even small contributions help.

*Remember* Offer information and inspiration that compels people to give and be clear about where
their funds will go and what impact they will have (statistics)

If ____ of my Facebook friends donate JUST $5 I will have reached my fundraising goal!

Did you know? As a non-profit, Compass Regional Hospice's goal is to fundraise AT LEAST 30% of its
operating budget.

However, only a portion of the expenses associated with hospice care are reimbursed by Medicare,
Medicaid and private insurances. This does not include room and board at our residential hospice centers
where patients receive 24/7 care; grief support services offered through our Hope & Healing Center for
the families of hospice patients and members of the community grieving the death of a loved one; and
other patient care services such as the Bridges program.

Yet NO ONE is ever turned away if they are unable to pay.

That's why your donation -big or small- is so important to ensuring Compass Regional Hospice is able to
continue to provide "Care on your terms" to members of our community who are living with a life-
limiting illness or grieving the loss of a loved one.
Analysis:

Who Amount Raised Donors

Shelby Farmer $1,070 69
CRH Staff Member $625 24
CRH Staff Member $1,055 27
CRH Staff Member $334 7
Total (not including FB match) $3,085 127

Total Amount Collection from Facebook Payments: $3,404.50

Donors
CRH Staff 11
CRH Volunteers 13
New Donors 71
Past Donors 26
Note: 6 donors donated on more than one of the running fundraisers. Only counted once in list above.

Facebook Analytics
New Views 253
New Likes 13