Name: TG Date: March 16, 2018

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Web Design
Determining the Purpose and the Target Market
IT-WD-7 Develop an understanding of e-commerce practices and related
technologies necessary to create a secure, useful interface to conduct
business online.
7.1 Develop a working e-commerce vocabulary including e-business, mobile commerce,
branding, market space, business model (B2B, B2C), security, payment options.
7.2 Explain the importance of branding and establishing a color palette for an e-
business to create an online presence.
7.3 Explain the importance of using web design principles to meet customer
expectations.

Guidelines:
You were asked to create a website online business.
However, you must first develop a plan that determines the layout and design of the website
and the target market. Your plan will be created in a digital or print format.

I. Obtain the following use at least 2 sources:

 Define the target market
o a particular group of consumers at which a product or service is aimed.
 List and describe the steps in defining your target market
o Look at your current customer base.
o Check out your competition.
o Analyze your product/service.
o Choose specific demographics to target.
o Consider the psychographics of your target.
o Evaluate your decision.
 Define and describe the purpose of a website
o The purpose of e-commerce websites is to sell products to users. The most
successful websites are carefully optimized to achieve a high percentage of
purchases.
II. Research 2 websites and determine their purpose and target market.
Record your findings in the table below.

Company Name Web Address Purpose Target Market

amazon Amazon Online shopping Everyone
coolmath coolmath Math and Games Kids

III. Cite your source using MLA Style:

a. Porta, Mandy. "How to Define Your Target Market. March 2018 issue
<www.inc.com>.

b. Ward, Susan. "Target Marketing." 17 July 2017. < www.thebalance.com>.

Name: TG Date: March 16, 2018

Website –Source (EXAMPLE)

1. Author of article (if known)

2. “Article title or section of website.” (if known)

3. Title of complete website.

4. Date of your visit.

5. >Complete http:// address<

Examples

Arnett, Bill. "Jupiter.” The Nine Planets. 28 January 2003.

<http://seds.lpl.arizona.edu/nineplanets/nineplanets/jupiter.html>.

Abraham Lincoln Birthplace National Historic Site. National Park Service, 11 Feb.
2003.

Other websites for citing your sources:

https://scholar.google.com/
http://www.easybib.com/