“Mark” (Sec. 121.1) registered here, as being already the mark
Any visible sign capable of distinguishing of another person and used for identical or the goods (trademark) or services (service similar goods or services; mark) of an enterprise and shall include a In determining if well-known, stamped or marked container of goods. account shall be taken of the Under the PH laws, as of the moment, only knowledge of the relevant sector visible marks can be registered. of the public, rather than of the Nontraditional trademarks, such as scent public at large. and sound, are not yet registrable. f. Is identical with or confusingly similar to a well-known mark which is registered in How are marks acquired? (Sec. 122) the Philippines with respect to goods or It must be registered validly in accordance services which are not similar to those with the law. If you are not the owner of with respect to which registration is the mark, you cannot register it. applied for; A prior user always has superior rights Sec. 123(e) – it is protected only over a first-to-file registrant. Even if you against similar goods acquire a trademark right by registration, Sec. 123(f) - if the well-known such right is only presumptive. It can be mark is registered in the Phils., it is defeated if there is proof of prior use. protected not only with regard to similar goods but also to those A mark cannot be registered if it: (Sec. 123.1) which are not similar, for as long a. Consists of immoral, deceptive or as an association or attribution can scandalous matter; be deduced from the use of the b. Consists of the flag or coat of arms or mark. That is the benefit of other insignia; registration of a well-known mark. c. Consists of a name, portrait or signature g. Is likely to mislead the public; identifying a particular living individual h. Consists exclusively of signs that are except by his written consent, or the name, generic for the goods or services that they signature, or portrait of a deceased PH seek to identify; President, during the life of his widow, i. Consists exclusively of signs that have except by written consent of the widow; become customary or usual to designate d. Is identical with a registered mark the goods or services in everyday language belonging to a different proprietor or a or in bona fide and established trade mark with an earlier filing or priority date, practice; in respect of: j. Consists exclusively of signs that may a. The same goods or services; serve in trade to designate the kind, b. Closely related goods or services; quality, quantity, intended purpose, value, or geographical origin, time or production of c. If it nearly resembles such a mark the goods or rendering of the services, or as to be likely to deceive or cause other characteristics of the goods or confusion. services; e. Is identical with or confusingly similar to a k. Consists of shapes that may be well-known mark considered by the necessitated by technical factors or by the competent authority of the Philippines to nature of goods themselves or factors that be well-known, whether or not it is affect the intrinsic value; l. Consists of color alone, unless defined by It must be in writing and verified by the a given form; or oppositor or by any person on his behalf m. Is contrary to public order or morality. who knows the facts, and shall specify the grounds on which it is based and include a Doctrine of secondary meaning (Sec. 123.2) statement of facts relied upon. Signs or devices mentioned in Sec. 123.1 (j), (k) and (l) may be registered if it has Certificate of registration (Sec. 138) become distinctive in relation to the goods Prima facie evidence of the following: for which registration is requested as a a. Validity of the registration; result of the use that have been made of it b. The registrant’s ownership of the in commerce in the Philippines. mark; and Prima facie presumption that the mark c. The registrant’s exclusive right to has already acquired a secondary meaning use the same in connection with the – if used exclusively and continuously by goods or services. the applicant in commerce in the Duration (Sec. 145) – 10 years Philippines for 5 years before the date on o Registrant shall file a Declaration which the claim of distinctiveness is made. of Actual Use (DAU) and evidence to that effect within 1 year from the Use of disclaimers (Sec. 126) 5th anniversary of the date of Generic or descriptive words, which may registration. Otherwise, the mark be part of a composite trademark will be shall be removed from the Register disclaimed as required by the IPO for by the Office. purposes of registration. o It can be renewed after 10 years Marks that are disclaimed cannot be (Sec. 146). exclusively claimed by the trademark owner but it can form as part of the Rights conferred (Sec. 147) registered trademark. The owner of a registered mark shall have the exclusive right to prevent all third Priority right (Sec. 131) parties not having his consent from using If a mark that has been registered abroad, in the course of trade similar signs or the filing date abroad can be considered as containers for goods or services which are the filing date here in the PH provided that similar to those in respect of which the an application for registration is filed trademark is registered where such use within 1 year. would result in a likelihood of confusion. Trademark rights (such as right to sue a o Presumption of likelihood of third party) will only inure to the benefit of confusion – if a similar sign is used the registrant once the certificate of for similar goods or services. registration has been issued. The exclusive right of the owner of a well- known mark in Sec. 123.1(e) which is Opposition to the application (Sec. 134) registered in the Philippines, shall extend Any person who believes that he would be to goods and services which are not similar damaged by the registration of a mark to those in respect of which the mark is may, upon payment of the required fee and registered, provided: within 30 days after the publication, file o That the use of the mark in relation with the Office an opposition. to those goods or services would o If oppositor fails to file within 30 indicate a connection between das, he must wait for the mark to those goods or services and the be registered then file a petition for owner of the registered mark cancellation within 5 years. o That the interests of the owner of the registered mark are likely to be damaged by such use. such mark is also used as a Use of indications by third parties for purposes name of or to identify a other than those for which the mark is used unique product or service. (Sec. 148) Its primary significance to Registration of the mark shall not confer the relevant public rather on the registered owner the right to than purchaser motivation preclude third parties from using bona fide shall be the test for their names, addresses, pseudonyms, a determining whether the geographical name, or exact indications registered mark has concerning the kind, quality, quantity, become the generic name destination, value, place of origin, or time of goods or services on or of production or of supply, of their goods in connection with which it or services: Provided, That such use is has been used. confined to the purposes of mere Examples: Frigidaire and identification or information and cannot refrigerator; Xerox and mislead the public as to the source of the photocopy. goods or services. b. If registered mark is abandoned; c. If registration was obtained Assignment and transfer of application and fraudulently or contrary to the registration (Sec. 149) provisions of the IP Law; It must be in writing and registered with d. If the registered mark is being used the IPO to affect third parties. by, or with the permission of, the registrant so as to misrepresent the License contracts (Sec. 150) source of the goods or services on If you license the use of a trademark, the or in connection with which the licensor has to have an effective control mark is used. over the quality of the goods or services of e. If the registered owner of the mark, the licensee in connection with which the without legitimate reason, fails to mark is used. It is a guarantee to the public use the mark within the PH, or to of the quality of goods and services. cause it to be used in the Philippines by virtue of a license Petition to cancel a registration (Sec. 151) during an uninterrupted period of 3 1. Within 5 years from registration of mark – years or longer. by any person who believes that he is damaged by the registration. Infringement (Sec. 155) 2. At any time: Any person who shall, without the consent a. If the registered mark becomes a of the owner of the registered mark: generic name for the goods or a. Use in commerce any services, or a portion thereof, for reproduction, counterfeit, copy, or which it is registered; colorable imitation of a registered If the registered mark mark or the same container or a becomes the generic name dominant feature thereof in for less than all of the connection with the sale, offering goods or services for which for sale, distribution, advertising of it is registered, a petition to any goods or services including cancel the registration for other preparatory steps necessary only those goods or to carry out the sale of any goods services may be filed. or services on or in connection It shall not be deemed to be with which such use is likely to the generic name of goods cause confusion, or to cause or services solely because mistake, or to deceive; or b. Reproduce, counterfeit, copy or discretion of the court, the damages may colorably imitate a registered mark be doubled. or a dominant feature thereof and The complainant, upon proper showing, apply such reproduction, may also be granted injunction. counterfeit, copy or colorable imitation to labels, signs, prints, Remedies against infringement and unfair packages, wrappers, receptacles or competition: advertisements intended to be used 1. Administrative case (damages, preliminary in commerce upon or in connection injunction, destruction of goods, disposal with the sale, offering for sale, of goods). The jurisdiction of the IPO is distribution, or advertising of concurrent with the regular courts. If one goods or services on or in files an administrative case, usually there is connection with which such use is no need to file a civil case because the likely to cause confusion, or to remedies are the same. Double recovery cause mistake, or to deceive, shall for the same offense is prohibited. be liable in a civil action for 2. Civil case – RTC (special commercial infringement by the registrant for court) handles IP cases. the remedies hereinafter set forth: 3. Criminal case Provided, That the infringement takes place at the moment any of Power of the court to order infringing material the acts stated in Subsection 155.1 destroyed (Sec. 157) or this subsection are committed For violation of any right of the owner of regardless of whether there is the registered mark, the court may order actual sale of goods or services that goods found to be infringing be, using the infringing material. without compensation of any sort, disposed of outside the channels of commerce in Actions for infringement (Sec. 156) such a manner as to avoid any harm caused The owner of a registered mark may to the right holder, or destroyed. recover damages and the measure of the Labels, signs, prints, packages, wrappers, damages suffered shall be either the: receptacles and advertisements in the a. reasonable profit which owner possession of the defendant, bearing the would have made, had the registered mark or any reproduction, defendant not infringed his rights; counterfeit, copy or colorable imitation b. profit which the defendant actually thereof, all plates, molds, matrices and made out of the infringement; or other means of making the same, shall be c. if such cannot be ascertained with delivered up and destroyed. reasonable certainty, then the court In regard to counterfeit goods, the simple may award a reasonable percentage removal of the trademark affixed shall not based upon the amount of gross be sufficient other than in exceptional sales of the defendant or the value cases which shall be determined by the of the services in connection with Regulations, to permit the release of the which the mark was used in the goods into the channels of commerce. infringement of the rights of the complaining party. On application of the complainant, the Damages in a suit for infringement (Sec. 158) court may impound during the pendency of General Rule: the owner of the registered the action, sales invoices and other mark shall not be entitled to recover profits documents evidencing sales. or damages If actual intent to mislead the public or to Exception: if the acts have been committed defraud the complainant is shown, in the with knowledge that such imitation is likely to cause confusion, or to cause adopted to evade this section or to mistake, or to deceive. prevent or delay the issuance of an o Such knowledge is presumed if the injunction or restraining order with registrant gives notice that his respect to such infringing matter. mark is registered by displaying with the mark the words Right to foreign corporation to sue in '"Registered Mark" or the letter R trademark or service mark enforcement action within a circle or if the defendant (Sec. 160) had otherwise actual notice of the Any foreign national or juridical person registration. who meets the requirements of Sec. 31 and does not engage in business in the PH may Limitations to actions for infringement (Sec. bring a civil or administrative action for 159) opposition, cancellation, infringement, 1. A registered mark shall have no effect unfair competition, or false designation of against a prior user in good faith who used origin and false description, whether or not the mark for his business. However, if he is it is licensed to do business in the PH. going to transfer or assign the trademark, it They can file a criminal action, but their has to be transferred or assigned together status becomes that of a witness. The with his enterprise or business. complaining party is the State. 2. Where an infringer who is engaged solely in the business of printing the mark or Authority to determine right to registration other infringing materials for others is an (Sec. 161) innocent infringer, the owner of the right The court may determine the right to infringed shall be entitled as against such registration, order the cancellation of a infringer only to an injunction against registration and rectify the register with future printing. respect to the registration of any party to 3. Where the infringement complained of is the action in the exercise of this. contained in or is part of paid Judgment and orders shall be certified by advertisement in a newspaper, magazine, the court to the Director, who shall make or other similar periodical or in an appropriate entry upon the records of the electronic communication, the remedies of Bureau, and shall be controlled thereby. the owner of the mark as against the publisher or distributor of such newspaper, Action for false or fraudulent declaration (Sec. magazine, or other similar periodical or 162) electronic communication shall be limited Any person who shall procure registration to an injunction against the presentation of in the Office of a mark by a false or such advertising matter in future issues. a. Such limitation shall apply only to innocent infringers. 1 International Conventions and Reciprocity. – b. Injunctive relief shall not be Any person who is a national or who is domiciled available where restraining the or has a real and effective industrial establishment dissemination of such infringing in a country which is a party to any convention, matter in any particular issue of treaty or agreement relating to intellectual property such periodical or in an electronic rights or the repression of unfair competition, to communication would delay the which the Philippines is also a party, or extends delivery of such issue or reciprocal rights to nationals of the Philippines by transmission of such electronic law, shall be entitled to benefits to the extent communication is customarily necessary to give effect to any provision of such conducted in accordance with the convention, treaty or reciprocal law, in addition to sound business practice, and not the rights to which any owner of an intellectual due to any method or device property right is otherwise entitled by this Act. fraudulent declaration or representation, country or locality where it is in whether oral or in writing, or by any false fact manufactured. means, shall be liable in a civil action by To aid the customs, any person who is any person injured thereby for any entitled to the benefits of this Act, may damages sustained in consequence thereof. require that his name and residence, and the name of the locality in which his goods Jurisdiction of court (Sec. 163) are manufactured, a copy of the certificate All actions under Sections 150, 155, 164 of registration of his mark or trade name, and 166 to 169 shall be brought before the to be recorded in books which shall be kept proper courts with appropriate jurisdiction for this purpose in the Bureau of Customs. under existing laws. Collective marks (Sec. 167) Trade names or business names (Sec. 165) An application for registration shall Notwithstanding any laws or regulations designate the mark as a collective mark providing for any obligation to register and shall be accompanied by a copy of the trade names, such names shall be agreement, if any, governing the use of the protected, even prior to or without collective mark. registration, against any unlawful act In addition to the grounds provided in Sec. committed by third parties. 149, the Court shall cancel the registration In particular, any subsequent use of the of a collective mark if the person trade name by a third party, whether as a requesting the cancellation proves that only trade name or a mark or collective mark, or the registered owner uses the mark, or that any such use of a similar trade name or he uses or permits its use in contravention mark, likely to mislead the public, shall be of the agreements referred to in Sec. 166.2 deemed unlawful. or that he uses or permits its use in a The remedies provided for in Secs. 153 to manner liable to deceive trade circles or 156 and Secs. 166 and 167 shall apply the public as to the origin or any other mutatis mutandis. common characteristics of the goods or Any change in the ownership of a trade services concerned. name shall be made with the transfer of the The registration of a collective mark, or an enterprise or part thereof identified by that application therefor shall not be the subject name. The provisions of Subsections 149.2 of a license contract. to 149.4 shall apply mutatis mutandis. Unfair competition (Sec. 168) Goods bearing infringing marks or trade names Any person who shall employ deception or are prohibited from entering the PH (Sec. 166) any means contrary to good faith by which Article of imported merchandise that: he shall pass off the goods manufactured o Copies or simulates the name of by him or in which he deals, or his any domestic product, or business, or services for those of the one manufacturer, or dealer; having established such goodwill, or who o Copies or simulates a mark shall commit acts calculated to produce registered in accordance with the said result, shall be guilty of unfair provisions of this Act; or competition, and shall be subject to an o Bears a mark or trade name action therefor. calculated to induce the public to The following shall be deemed guilty of believe that the it is manufactured unfair competition: in the Philippines, or that it is a. Any person, who is selling his manufactured in any foreign goods and gives them the general country or locality other than the appearance of goods of another manufacturer or dealer, either as to the goods themselves or in the designation of origin, false or misleading wrapping of the packages in which description of fact, or false or misleading they are contained, or the devices representation of fact, which: or words thereon, or in any other a. Is likely to cause confusion, or to feature of their appearance, which cause mistake, or to deceive as to would be likely to influence the affiliation, connection, or purchasers to believe that the association of such person with goods offered are those of a another person, or as to the origin, manufacturer or dealer, other than sponsorship, or approval of his or the actual manufacturer or dealer, her goods, services, or commercial or who otherwise clothes the goods activities by another person; or with such appearance as shall b. In commercial advertising or deceive the public and defraud promotion, misrepresents the another of his legitimate trade, or nature, characteristics, qualities, or any subsequent vendor of such geographic origin of his or her or goods or any agent of any vendor another person's goods, services, or engaged in selling such goods with commercial activities, shall be a like purpose; liable to a civil action for damages b. Any person who by any artifice, or and injunction by any person who device, or who employs any other believes that he or she is or is means calculated to induce false likely to be damaged by such act. belief that such person is offering Goods marked or labeled in contravention the services of another who has of the provisions of this Section shall not identified such services in the mind be imported into the PH or admitted entry of the public; or at any customhouse of the PH. c. Any person who shall make any false statement in the course of Penalties (Sec. 170) trade or who shall commit any act Independent of the civil and administrative contrary to good faith of a nature sanctions imposed by law, a criminal calculated to discredit the goods, penalty of imprisonment from 2 years to 5 business or services of another . years and a fine ranging from P50,000 to The following remedies shall apply mutatis P200,000, shall be imposed on any person mutandis: who is found guilty of committing any of a. Sec. 156 (damages, impound the acts mentioned in: during pendency of action, o Sec. 155 (infringement); injunction) o Sec. 168 (unfair competition); and b. Sec. 157 (power of court to order o Sec. 169.1 (false designations of infringing material destroyed); and origin and false description or c. Sec. 161 (court to determine the representation) right to registration, order the cancellation of a registration, in whole or in part, and otherwise rectify the register).
False designations of origin, false description or
representation (Sec. 169) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false