D.

The Internal- External (IE) Matrix

THE IFE TOTAL WEIGHTED SCORES

Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to 1.99

4.0 3.0 2.0 1.0

High
3.0 to 4.0
THE I II III

EFE 3.0
Medium
TOTAL 2.0 to 2.99
WEIGHTED IV V VI
SCORES 2.0
Low
1.0 to 1.99
VII VIII IX
1.0

The IE Matrix is based on two dimensions. The IFE total weighted score which is 3.20 that
describes strong internal position and the EFE total weighted score which is 2.93 is considered
medium. Based on the IE Matrix score, we fall into cell four (4), and is described as “Grow and
Build” that includes forward, backward, or horizontal integration, market penetration, market
development, and product development. And based on the data, Filinvest Land Incorporated
engage in Market Development and Product Development.