27

PROMOTION & ADVERTISING

TECHNIQUES
Submitted to: MS. ZOYA KHAN

SUNMITTED BY:
AYESHA YOUNAS (019)
BBA 8TH

27 MARCH 2018
 Chicken of the Sea International
The Jessica Simpson Spokesperson Decision
Discussion Question:
What would you do if you were Don George? Would you recommend that the company hire Simpson
as a spokesperson? Why or why not?

Case Study Discussion Answer

The marketing personnel and advertising agency might consider if attracting a younger crowd by using
Jessica Simpson as a spokesperson would scare away older long-turn consumers. They might also
consider how it will attract more of a male audience to their product. Some "pros" of using Jessica
Simpson as spokesperson are exposure to a younger demographic, at the time she was topical and
because of her comments, she is linked to the product. Some cons are the older demographic will not
be accepting of her, as well as her fame might run out during the contracted time. I believe the company
could afford to take the risk and spend the money effectively.
If were Don George I would recommend hiring Jessica Simpson because she was a very popular
celebrity at the time and they already had a built in connect to her, I believe it would have be unwise
not to bring her in to be a representative of the company.

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