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QUESTIONNAIRE
Respected Sir/Madam

I am ……………………….; MBA Student from ……………………………… is

undertaking a project work on ………………………. at………………………. . I would be a
grateful, if you could spare some of your time to respond the following questions. Your
response will be treated as confidential and would only be used for the purpose of the study.

Note: Please tick ( ) the following questions.

GENERAL

Personal data

Name:

Family size

Below 3 person 3-5 person 6-8 person

1) Are you aware of the Nirapara Rice available in the market?

Yes No

2) How did you come to know about Nirapara Rice?

Radio T.V channel Magazine Through friends &family

3) How long have you been purchasing Nirapara Rice?

Below 1 year 1-4 year 5-8 year above 9 year

4) How much quantity of rice do you purchase per month?

Below 10 kg 10-25 kg 25-50 kg above 50 kg

5) What are the factors that influence your purchase decision for the Nirapara Rice?

Taste Price Brand image Packaging

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6) From where you purchasing Nirapara Rice?

Agents Shop Distributers Company

7) Give your opinion about the quality of the Nirapara Rice?

Very good Good Average Poor

8) State your level of satisfaction for following quality attributes.

A) Cooking time

Very good Good Average Poor

B) Good smell and color

Very good Good Average Poor

C) Tasty

Very good Good Average Poor

9) What you feel about the packaging of Nirapara Rice?

Attractive Average Not Attractive

10) Do you get Nirapara rice as soon as you order?

Yes No

12) Are you willing to purchase Nirapara rice in future?

Yes No

13) Would you recommend our product to others?

Yes No

14) Are you satisfied with price of Nirapara Rice?

Yes No

15) Are you satisfied with quality of Nirapara Rice?

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Yes No

16) Did the company’s goodwill influence your purchase decision?

Yes No

17) Do you think that Nirapara Rice is better than other companies’ rice?

Yes No

18) Which brand you prefer other than Nirapara?

Pavizham Periyar Doublehorse Thiruvonam

19) Suggestion, if any--------------------------------------------------------------------------------------

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