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Four key dimensions of marketing areas

? Marketing
? Technical sales person
? Sales force
? Customer service

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? Analysis / Evaluation
? Adaptability
? Human relations
? Anticipation
? Intuitive decision
? Availability
? Self-control
? Challenge
? Persuasiveness

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The Big 5 Traits are easily remembered by the acronym OCEAN. The letters
represent:


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  : Measures how open to innovation, change, and risk a
person is. Openness to experience determines flexibility to explore new
opportunities. Salespeople who are more open thrive in a more fluid, dynamic, and
technology driven marketplace while the more conventional salesperson prefers a
more predictable, traditional, and familiar routine.

 
 Measures how organized, punctual, disciplined and reliable a
person is. Salespeople who prefer spontaneity over conscientiousness can be very
effective at making sales but time manageme nt, follow up with customers, and
completing sales reports will be an ongoing challenge.


  Measures the energy an individual derives from working with large
groups of people and/or lots of continual activity. Salespeople are typically
extroverted but like all the other traits, relying on natural strengths without
understanding how they can affect others can be detrimental to a career. For
instance, extroverts believe there are no strangers, just people they haven't met yet.
They do however tend to dominate conversations, be overly optimistic, and do more
talking than listening.

 : Measures how like trusting and accommodating a person is. Highly
agreeable people will go out of their way to avoid conflict and therefore cold -calling,
closing and holding profit margins can be a big problem if this individual chooses
sales as a career.

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  Measures how an individual will cope with stress, anxiety, and
rejection. While some degree of restlessness and excitability ignites urgency , too
much of it triggers impulsive behavior and vulnerability. A reasonable level of
neuroticism protects the individual from complacency and yet energizes them to
respond when things aren't going as planned. Perseverance and resilience - two
traits absolutely necessary when you're talking about commission -based sales - are
linked to the neuroticism trait.

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1.) The ability to resolve problems and issues.

2.) Good communication skill to find out the main concerns and diffuse angry
customers.
3.) Strong personal motivation.
4.) Willing to go the extra mile to please the customer.
5.) Ability to handle personal emotion.

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  ²Are you the type of person who lets him - or herself become
overwhelmed by pessimism? Do you forever see the glass as ³half empty´ as
opposed to ³half full´? If so, sales marketing management may not be a great choice.
Sales and marketing gurus are charact erised by their ability to remain positive, even
in the toughest of times. This positivity enables them to keep up a great attitude, an
asset to any sales or marketing leader and his or her team.



 ²On a regular basis, sales and marketing executives need to be able to
creatively solve problems. Unfortunately, someone who does not have the gift of
innovation may have difficulty conjuring interesting, new solutions. Never fear,
though; creativity is one area that can be honed. If you¶re not naturally creative, you
can become so by proactively finding ways to use your imagination. Start with
crossword puzzles which can help you focus on uncovering answers.



 ²Not only does a sales marketing manager need to have self -motivation,
but he or she also needs to be able to motivate others. Though motivation can be
learned and taught, it takes a great deal of effort for people who are not able to
encourage others.

!
"c#  ²A sales marketing manager has to work with many different kinds
of individuals, so ³people´ skills are essential. This means being able to connect with
colleagues, subordinates and clients in a way that¶s real. Generally speaking, you
probably know if you have ³people´ skills because those around you will tend to
follow your lead, even when it¶s not expected.

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c$ c$  ²The sales marketing leader
needs to be educating him- or herself all the time. Industries change rapidly, and
sales and marketing professionals need to move with their markets. If you don¶t love
attending conferences, reading books or collecting credentials, you may have
difficulty snagging an executive position in the field of sales marketi ng.

%&# ²The world moves at the speed of the Internet, and strong sales
marketing managers need to be able to do so as well. To excel as a supervisor, you
not only need to know the terms Google, MySpace, Facebook and SEO (search
engine optimisation ), but you need to understand how they fit into your company¶s
future.

-
 
 ²Above all else, anyone pursuing a position as a sales employee
(even if he or she is not in a supervisory capacity) needs to have more than a
measure of determination. Sales is about overcoming objections from prospects and
handling tough client situations, often on a daily basis. Consequently, being strong -
minded will allow a sales marketing manager to weather the tough days.