Dan Kennedy's Info Riches 2 - Sales Page

Dan Kennedy's Info Riches 2: Back-End Marketing and Joint Venture Systems 27.03.
18, 09+32
Quite Literally the Hottest and Most Important Course by Dan Kennedy... "Back-
End Marketing and Joint Venture Systems" (Previously ONLY Made Available To
INFO RICHES Customers ... Now Open To the Public)
Beg, Borrow, or Steal – Even Crawl Buck Naked Over Broken

Glass If You Have To – But DON’T MISS OUT On This
Opportunity To Grab Millionaire-Maker, Dan Kennedy’s
Insanely-Profitable "Backend Marketing and Joint Venture
Systems"
The Exact Inside Information 100+ Info-Millionaires
Have Already Used To Build Their Own 7-Figure
Businesses!
Change to whatever you like!
Click the PLAY Button Above to Watch As Top

Marketing Consultant And Copywriter Carl Galletti
(Who Has Been Hired By Gary Halbert, Jay Abraham
and Many Noteables) Introduces This Special Offer:
"Backend Marketing and Joint Venture System"
Package ... Dan Kennedy's Audience-Requested
Followup to INFO RICHES.
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Dan Kennedy's Info Riches 2: Back-End Marketing and Joint Venture Systems 27.03.18, 09+32
With The Special Offer Below -- You Save $300.00... PLUS

You’ll Own The Most Amazing Collection Of Closely-Guarded
Joint Venture & Backend Marketing Secrets Ever Put Together
In One Enormous Package!
This package was only previously available to customers of our

recent INFO RICHES promotion ... we're now making it
available to YOU as well.
...So Give Yourself A Huge Advantage Today by

Reading Every Word Below...Wait Too Long And
You'll Miss the Amazing FAST MOVER Bonuses
Below
"How You Can Find Hidden Money In Your

Business With Special Profit Building
Systems & Joint Venture Marketing"
This "Secret" Will Either Make You
SUICIDAL OR Richer Than You Can Now
Imagine
You can go buy EVERY book ever published, EVERY course ever
sold on the subject of Joint Venture Systems and Back-end
Marketing, go through EVERY "guru’s" works on this topic,
easily spend over $100,000.00 and you will NOT FIND THIS
INFORMATION anywhere else.
My library is massive. I know just about everybody in this field

who teaches or consults. Some charge as much as $15,000.00 to

attend their seminars. NONE OF THEM PROVIDE THE

COPIOUS, PRACTICAL, STEP-BY-STEP INSTRUCTIONS AND
SUPPORTING EXAMPLES THAT I DO HERE, FOR A
COMPLETE JOINT VENTURE, BACK-END MARKETING
AND WEALTH-BUILDING SYSTEM.
Dan Kennedy
From: Dan S. Kennedy
If someone you knew to be enormously successful, who you respected and trusted
offered to reveal to you THE SINGLE MOST IMPORTANT SECRET that makes the
difference in business between huge profits, wealth, and ideal lifestyle vs. struggling just
to earn a modest income --- would you pay attention?
And what might you pay for that coaching session, where such a secret would be
revealed?
On top of that, what if this person offered an IRON-CLAD GUARANTEE, that the little-
known, little-understood information he would reveal would be worth at least $100,000.00
in added wealth to you in the first 12 months you possessed it alone?
I’m that person, and the ‘secret’ is the subject of this letter.
My name is Dan Kennedy, and if you are reading this letter, you probably are already
quite familiar with me, and have heard me speak, attended my seminars, maybe receive my
newsletter and have already profited from knowing me.
However, what you may not know is, that it is THIS SECRET, more so than any or all other
know-how I’ve acquired in 30 years, that has been directly responsible for the following
achievements, which might also be appealing for you:
1. To make a very large income from serving a surprisingly small number of

customers, thus enjoying a simple, low-stress business.
2. To create very predictable, dependable income. For the past 4 years, I have predicted
my next year’s income 10 to 12 months in advance and been within 5% of the target each
year.
3. To get wealthy fast. Personally, I’ve created more wealth for myself in the past 6 years
than in the previous 24. I have clients who’ve multiplied their wealth by as much as 100-
times in just a few years by applying this SECRET to their businesses.
4. To make a business saleable for a large "exit payday." That may or may not interest
you in the short-term, but take the long view. I did sell a part of my business in 1999, for a
substantial sum, plus continuing compensation. I did so in a field where 99% of all

businesses are never saleable! Why? THIS SECRET.
5. To multiply your income without multiplying your work, hours or headaches.
"...one idea I got from you recently pulled in over

$102,396.17 in less than 47 days!
"Dan, your information is worth more than its weight in gold! Just one
idea I got from you recently pulled in over $102,396.17 in less than 47
days! In fact, on my biggest day, I brought in a whopping $ 35,772.83.
When I told my wife, she got angry - because with your idea, I made in
ONE DAY what it takes her ONE FULL YEAR to make as a full-time
veterinarian! (I made it up 10 her by buying her a new home - with four acres for her
new horse). That one idea paid for all of the books, courses, and seminars (including
travel and food) I've ever bought from you. In fact, I could spend $7,500.00 a year on
your products for the next 10 years - and still not spend all of the money I made with
this one brilliant idea. You've got a client for life. Thanks again, Dan.
Investing my money in your marketing information has brought better returns than
the stock market on its best day - and I don't. have to worry about any risk! --
Jeff Gardner, President, Success Achievement
Once THIS SECRET is fully deployed in your business, you’ll be on a most unusual
economic curve, able to work less and less yet make more and more.
Now this may shock you, but I am going to reveal THE SECRET right here in this letter. No
charge. Nothing to buy.
This violates a rule of writing sales letters, incidentally; never to educate, only to persuade and
motivate. However, if you were properly selected to receive this letter, then I have every reason
to believe you are a bit “smarter than the average bear”, so that I can go ahead and give you
quite a bit of information and then let you arrive at your own decision about acting on it, and trust
you’ll do so, without relying on a lot of fancy salesmanship. We’ll see.
Anyway, whether I’m nuts for doing so, or not, I’m going to start teaching, not selling,
so please get a highlighter or pen to underline and make notes, because you’ll probably
want to keep this letter, reflect on it, possibly share it with associates.
What "THE Secret" Is Not

Let me begin by telling you -- maybe surprising you -- with what THE SECRET is not.
It is not attitudinal. While attitude, mind-set, self-motivation, etc. are all extremely important,
and there most certainly are critically important differences between the way super-successful
entrepreneurs think vs. the way everybody else thinks, this still is NOT the most powerful point
of wealth-leverage. Not even close.
It is not “direct response marketing.” While avoiding traditional advertising like the plague is
mandatory, and understanding and using direct marketing, from powerful copy to the right media,

is all part of the winning formula, it is NOT the most important key to a giant income.
It is not “target marketing” either. While zeroing in only on high probability prospects, and
marketing efficiently is very beneficial, that isn’t THE SECRET either.
Oh, and it is not business specific, either. As you know, I’m in the “information marketing
business” as are many of my clients, Platinum Inner Circle Members, and joint venture partners,
so I’ve been applying THE SECRET to those kinds of businesses. But THE SECRET has near-
universal application. Odds are great, to your particular business, too. Small or large, local or
national, product or service, doesn’t matter. Your key to unprecedented financial success and
freedom is this SECRET.
Also, this is NOT related to any one “breakthrough opportunity”, like the Internet, or streaming
video, or e-mail, or faxing, or whatever. It’s bigger than such things. But it is NOT vague and
conceptual either; it is hard-as-nails practical.
Who’s kidding who --

there really aren’t any secrets left,
are there????
Okay, you got me.
Truth is, as secrets go, what I’m about to lay out before you isn’t much of a secret. Not like,
say, the engineering plans for a stealth bomber. Maybe you’ll feel a bit of a let-down when I pull
back the cover and show it to you...but...
Keep two very important things in mind:
First, I assure you that the reason 95% of all business owners and entrepreneurs never get
beyond earning a living, to creating gigantic income, profits, wealth and freedom is this “thing”
we’re about to discuss. And if just about ANY businessperson were to re-focus the bulk of his
attention, energy and effort to this “thing”, his income would take off like a rocket.
Second, there’s quite a gap between knowing about a ‘secret’ and knowing what to do about
what you know -- and then doing it.
That’s why, after discussing this with you, I, of course, do want to offer you an action step,
a way to do what 95% won’t do; to get focused on and into productive action on this ‘secret’
immediately.
THE SECRET, REVEALED

Now, here it is:
Every businessperson is way too focused on the “front-end” of his business, the getting
of customers, the making of sales -- and barely pays any attention at all to the “back-end”
of the business. Yet, “the back-end” is where all the real opportunities lie.
Yeah, maybe you already knew that.
But let’s dig deeper.....
Forget about whether you know it or not, and honestly confront this question:

If I offered you $1,000.00 right now to show me, in

diagram form, your thorough, comprehensive, detailed
SYSTEM for creating maximum value and getting maximum
income from each customer that enters your business,
would you be chest-beating proud of your system????
Most business owners would rather strip naked in the center of town at high noon than show me
their “back-end marketing system.”
"...my relationship with you is directly responsible for

over $500,000.00 in sales in less than 2 years."
"140,000.00 in business in 4 days, and a big chunk of that was extra revenue
I'd have never seen without the one suggestion you gave me. If I'd been
using that one since the first of the year, I'd be at least $100,000.00 farther
ahead."
"Here's a much deserved testimonial. I should have sent you this formal thank-you
sooner, but I've been so busy making money with all the killer marketing stuff I've
learned from you, I haven't taken the time.
Anyway, my relationship with you is directly responsible for over $500,000.00 in sales
in less than 2 years."
Joe Polish, Piranha Marketing, Inc

JoePolish.com.
Well, it’s time to do something about that.
Listen, all the cost is in getting the customer. The giant profits can’t come from there. The giant
profits must come after the first sale.
How much do I know about that? The President of the largest company in my own field, in the
information products, audio programs, newsletter, etc. business told me straight out that the
average 5-year value of a customer to them, after first purchase, was $180.00. At the time, the
average 5-year value of a customer to me, after first purchase, was $3,500.00. And most of my
customers are his customers, our lists overlap!
Hey, that means I can make just as much money as he does with just 1/20th the work, 1/20th the
overhead, 1/20th the infrastructure, 1/20th the responsibility.
It also means, if he wasn’t so pig-headed stupid, set in his ways, and lazy, I could quickly make
his business 20-TIMES (!!!) MORE VALUABLE.
Why Do I Get Twenty Times More Value Per Customer

Than He Does???
Quite frankly, if you don’t have a burning desire to know the answer to that question, then you
have missed the point of this entire letter, and might as well stop reading now. If what I just said
doesn’t turn up the heat under your curiosity to a white-hot level, you’re just not the person I
thought you were. If you don’t instantly recognize that knowing the answer(s) to that one
question could be worth hundreds of thousands of dollars (or more) to you, then bail out right
here.
If you "get it", then you instantly know YOU MUST GET YOUR HANDS ON EVERY LITTLE
DETAIL, EVERY SECRET-WITHIN-THE-SECRET behind this amazing 20-times multiple.
If I told you I was going to reveal it only to whoever showed up at a special meeting at noon
tomorrow in Chicago, would you grab your toothbrush and head for the airport?
Well, the key word above is "system."
Not accident.
You see, I have a painstakingly detailed, thoroughly engineered, fully integrated,

admittedly complex "SYSTEM" for making your customers 20-times more valuable to
you than they are now. In fact, it took two full days to teach it. Which I did, one time only,
earlier this year. (And never will again.)
When I walk a client through this "system" start to finish, from scratch, it typically takes one to
two days, at my base fee of $6,800.00, $13,600.00 for the two days. I just did exactly that with an
owner of a pretty big mail-order company, and we uncovered five hidden, unexploited back-end
opportunities in his business. Each one is very, very conservatively worth $500,000.00 to him
first year. Who knows what I’d find for you. (He told his staff we’d just had a three-million dollar
day. And he’s no dummy. He’s built a 20-million dollar business from scratch.)
That’s why, after dealing with this as only a small part of my last-ever, 3-day "Information
Publishing & Advanced Direct Marketing Boot Camp", the attendees there DEMANDED A
FOLLOW-UP SEMINAR ONLY DEVOTED TO "BACK-END."
Now think about that for just a minute. A couple hundred people have traveled from as far away
as Australia, paid about $3,500.00 each to be in the room, been with me for three long days --
are they tired? Burnt-out? Heard enough? No. Instead, they are literally lined up urging me to
immediately schedule and take their money to devote two more days just to fully exploring this
single topic.
Dan Kennedy's "Back-End Marketing and Joint

Venture Systems" ... the Follow-Up Seminar to
INFO RICHES

A Very Small Sampling Of The

Important Topics That Are
Covered On These 12 CD's
PARASITE MARKETING & JOINT VENTURES:
1. The three “concerns” of the potential joint venture marketer you must
ably answer to get the deal you want -- whether he enunciates them or not
2. How to domino one good JV into dozens
3. The secret to getting lots of other marketers to eagerly use your offers
as package inserts, newsletter inserts, mailings to their lists, etc.
4. How to do cheapskate, highly efficient parasite marketing to a big list
5. Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To

Make $4,000.00 A Day Sitting At Your Kitchen Table In Your Underwear’
6. JV details.....how much to pay, how to structure deals, etc.
PROLIFIC PRODUCT AND OFFER INVENTION:

7. The one thing every product should do, that most don’t
8. A list of every possible kind of back-end info-product
9. How to sell a back-end product and get paid for it months before it is
completed (legally)
10. Why and how to use “the layaway plan” approach to collecting for big-ticket
and/or future delivery products
11. Understanding “the membership upgrade” as back-end product
12. How to create situations that force upgrades
13. Why, when and how to sell “the everything bundle” of products or
services
14. The secret super-profitable “mega buyers” hidden in your customer base
and how to find them
15. How to take the same back-end product and sell it several different
times by varying pricing, bundling, formats, means of delivery
16 How to apply the Hollywood secret of “sequels” to your back-end

business....... periodically re-cycle successful promotions...... build a year-long
schedule of back-end offers in advance
17. How to buy great business, self-help, how-to and other books from
major publishers and famous authors at 20-cents on the dollar to use as
bonuses, “stick” gifts, and member gifts

18. The amazing opportunities in re-selling “marketing utilities” (Websites,

e-mail, auto-responders, broadcast voice) to your customers..... get paid
every month, do zero work
19. The secret of locking customers into services that can be disconnected,
for VERY secure and predictable continuing income (like being the utility
company)
20. Five different opportunities for selling the same “seminar-in-a-box”

product
THE HIGHLY PROFITABLE SCIENCE OF UPSELLING:

21. Three ways to do “would you like to SuperSize that?” upselling
22. An example of an upsell on an order form that pulls 44% conversions
23. How to “switch” the buyer from free bonuses to a profitable upsell
24. How to add “forced continuity” to your offers and order forms. (This
was literally invented by Dan’s Platinum Members for their businesses, and is a
hugely profitable add-on sales strategy.)
25. How to make every box you ship or package you deliver sell something for
you
......use these strategies to significantly increase your average transaction

size, so you can better offset customer acquisition costs, easily afford
more frequent and consistent communication with customers, and enjoy
higher profit margins and better cash flow.
CATALOG MARKETING:
26. Everything you ever wanted to know about a catalog of your own
27. Right and wrong ways and times to use your catalog (vs. solo offers)
28. What one offer must be in your catalog
PARASITE MARKETING & JOINT VENTURES:

29. The secret to getting lots of other marketers to eagerly use your offers as
package inserts, newsletter inserts, mailings to their lists, etc.
30. The three “concerns” of the potential joint venture marketer you must
ably answer to get the deal you want -- whether he enunciates them or not
31. How to domino one good JV into dozens
32. How to do cheapskate, highly efficient parasite marketing to a big list
33. Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To
Make $4,000.00 A Day Sitting At Your Kitchen Table In Your Underwear’
34. JV details.....how much to pay, how to structure deals, etc.
TOLL POSITION PROFITS:

35. Getting paid very well for access to your lists and/or use of your
endorsement
36. Getting paid once vs. getting paid over and over again, on life value of
the customer acquired through your toll booth
37. Why and when to exchange lists
38. How to trade your “dead leads”, expired subscribers and/or inactive
customers for “fresh value”
39. The secret of “sponsorships”..... how one marketer sends 225,000 catalogs
to his customers and has all the printing and postage costs paid for him (Hey, if
you can’t make money under that scenario, you just can’t make money!)
LICENSING:
40. An inside look at both sides: being a Licensor, being a Licensee
41. Five ways you can make money licensing your content, technology,
products, etc. -- a million dollar opportunity you may be overlooking
42. Exclusive vs. non-exclusive licensing
43. Discussion with Michael Kimble and John Alanis re. licensing examples
…...fully understanding joint ventures, toll positions and licensing can

provide more leverage (financial and time) for your business than anything
else, so you can grow faster, receive multiple streams of continuing
passive income, and increase the value of your customers without the
necessity of creating more products and services or doing more work.
What you DON’T know about these strategies could very well mean you are
working much too hard for the income you have, and leaving large sums of
easily acquired income behind.
NEWSLETTER MARKETING:
44. How to price a paid subscription newsletter
45. When to offer it to your customers
46. How to build a powerful subscription offer
47. Pros, cons, and how-to’s for free trial or low price trial offers
48. The most profitable secret about renewals ever discovered
49. How to “pitch” in the newsletter..... how much to sell, how many offers,
how often, etc.
EXTRA-POWERFUL SALES TOOLS FOR BACK-END

MARKETING:
50. Why, when and how to use Audio to sell
51. Why, when and how to use Video to sell

52. Why, when and how to use Tele-Seminars to sell
53. Why, when and how to use faxing to sell
45. Why, when and how to use e-mail to sell
55. Why, when and how to use broadcast-voice to sell
56. What one piece of information about your customers automatically gives you
12 super promotion opportunities a year?
MANAGING A BACK-END BUSINESS FOR MAXIMUM PROFITS:

57. The #1 “unpleasant truth” you must never fight
58. Understanding a business’ maturity cycle.....relationships between

front-end and back-end
59. Capitalizing on the “peak moment in time” when your customers’ value is at
its highest
60. How to thoroughly analyze, segment and micro-manage your customer

list
MARKETING BACK-END SERVICES:

61. Understanding how to create a huge monthly income stream with
coaching programs (and minimize the work)
62. How to promote “big payday” events (whether you speak or not)
63. Discussion with Craig Forte about his successful coaching program and its
marketing
USING THE INTERNET SUCCESSFULLY:

64. How to create an affiliate program that works -- and will bring you
money and customers at zero out-of-pocket expense
65. How to retain and satisfy customers by delivering content and services
via web sites and e-publishing
66. Discussion with Ken McCarthy
EXAMPLES & ‘HOT SEATS’ & SHOW-N-TELL:

67. Successful info-marketers show their marketing materials, ads, FAXes,
etc., discuss strategies, results.…. hear from people who are doing it!!!
Isn’t that amazing?
What does it tell you of the obvious importance of this?
I Want You To Know: I Had No Thought Of Ever Letting

What Was Discussed In These Two Days Go Beyond That

Room. I Was Opposed To Even Recording It At All.
The only people permitted to attend the 2-day “Back-End Marketing Mastermind Meeting”, were
those who were at the “Information Publishing & Advanced Direct Marketing Boot Camp*.”
It was a closed-door meeting. It was never offered to my Inner Circle Members “at large”, at all.
Each person at the “Back-End Marketing Meeting” paid approximately $2,000.00 to be there.
Obviously, they took it seriously.
It was not my intent to do anything but meet their needs, and go over with them in-group
EVERYTHING that I employ when working with private clients, and EVERYTHING that has
enabled me to leverage a very small number of customers and a very simple business into
wealth.
Literally days before the event, Michael Kimble called and urged me to record it. I argued against
doing so. I wanted the freedom to discuss things that were not necessarily for public
consumption. I had no interest in turning this into a “product.” But he was persistent, persuasive,
and offered to pay for the entire recording cost himself, even if I never OK’d doing anything with
it, just to have the audios for his own use. So we recorded.
Of course, those in attendance all wanted the recordings, and I let them buy them. Months
passed afterward before Michael began pestering me, to make these audios available to
customers who weren’t there. He insisted that this was the most valuable information I had ever
taught, period, and not to make it available was inexcusable. I listened to it all again, and talked
with some of the people who had been there, including Platinum Members, and finally came
around. The information in these one-of-a-kind audios IS far too important and valuable to keep
private. And since I’m now at a point where I really don’t care about doing more consulting work,
there’s no real reason for me to be so guarded about this.
I have agreed to let Michael offer this Seminar-In-Your-Home version, and I wrote this letter for
that purpose. But there are caveats.
One, that it carries a hefty price tag. I do not want my most valuable know-how dispensed to
anyone who does not properly value it. You ought to at least pay as much to have it delivered
into your hands as you’d have to pay for an airplane ticket to come and get it.
Two, that you sign a Non-Disclosure Agreement concerning its use. (It’s on the Order Form.)
Three, a warning that this is far, far from “101 stuff.” THIS IS VERY ADVANCED, INSIDER
INFORMATION. Frankly, it is complicated. Many business owners’ eyes glaze over and they
refuse to apply themselves to understanding and using these strategies. It may be too much for
you to handle, too. I don’t know. This is for serious individuals with real businesses who will work.
If that’s not you, if you find it overwhelming, I do NOT want you to lose a penny, so....
"...directly added no less than $336,000.00 to

my sales last year."
"I have purchased thousands of dollars' worth of Dan Kennedy's books,
audios, newsletters, special reports and have had him speak at two of
my Marketing Boot Camps held for the photography industry. His wealth
of business-growing ideas have helped me grow personally and

professionally - and directly added no less than $336,000.00 to my

sales last year."
John R. Hartman, President, Contemporary Photography, Stevens Point, WI
JHartman.com
Two Guarantees:
I insisted on two guarantees. The first is UN-conditional. Review everything for up to 30-Days.
If you don’t agree it’ll increase your income 20-times, and if you aren’t immediately acting on
specific opportunities, please return it for a full refund. Do NOT let this sit on a shelf. If it’s
“wrong” for you, if you’re not going to use it, don’t keep it. Get your money back.
The second is CONDITIONAL. It is an extra guarantee, only for those people who have
businesses up and running. After 12 full months, if you can demonstrate that you used any three
suggestions from the entire 2-days’ recordings and manuals, haven’t profited by $100,000.00 as
a result, you just write in, tell us about it, and still get a full refund.
Regardless of whether the second, extra guarantee applies to you or not, you have 30 FULL
DAYS’ FREE PREVIEW AND USE.
"...The detail that the various backend tools were

covered in was amazing. Newsletters, bootcamps,
joint ventures, internet marketing, tele-seminars,
coaching programs, marketing utilites..."
“It’s hard to believe that Dan could out do the last Info Seminar, but
he did. The secret to business is the back-business. The two days
were so complete, so detailed, so “leave no stone unturned” my
head is swimming. Here are the five things that most impressed
me about Dan’s “Back-End Marketing Seminar”:
“First, I was wondering how Dan could top or even equal the three days he did on
Information Marketing back in July. To make a long story short, he did. How he manages to
continually “push the envelope” with each new program the way he does is a mystery to
me. I can’t think of any single speaker in any field who pulls this kind of thing off so
consistently. Just when you think you’ve gotten every last bit of info he could possibly
share, he pulls yet another rabbit out of his hat.
“Second, I was impressed by some of the people in the audience who stayed for every
minute of the two days furiously taking notes throughout. People like Jeff Paul and Craig
Forte who are grand masters of back-end marketing in their own right.
“Third, the detail that the various back-end tools were covered in was amazing.
Newsletters, boot camps, joint ventures, Internet marketing, tele-seminars, coaching

programs, marketing utilities. Any marketer who can’t at least double his net with this
material in six months or less least isn’t serious. Marketing advice just doesn’t come any
clearer or better and this comment is from someone who has a solid wall of books on
marketing and advertising.
“Fourth, the number of deals I was able to cut just being there paid my expenses by
the end of day one. If all the seminar did was put me in a room with the attendees, it
would have been worth ten times the price.
“Fifth, the two days completely re-ignited my passion for my business. I used to be a
fairly accomplished info product marketer (grossing an average of $357 per year per
customer in my database with a one-man, part-time effort.) Building an Internet services
company has distracted me a bit. Now that business is on automatic pilot, I’m ready to pour
myself back into the info business and now I feel completely and totally well armed to do so.
“Costly mistakes that I’ve been making that these two days helped me see: not
mailing to my customers enough, not begin aggressive enough in doing joint
ventures, not having a continuity program. It’s hard to give numbers at this point , but
we have a new product that I expected would gross us about $30,000.00 a year. Just
employing some of the ideas I learned from Dan, we will probably hit that in the next few
months and this is almost certain to be a $100,000.00+ deal by the end of the year. And it’s
just a front-end, lead-generator. And we’re really only just getting started. Not bad for a
very part time sideline that occupies a couple of hours a week for one of my staff.
“I’m still just scratching the surface of all the value I received. Please let me know when the
tapes are available. You’ve got an instant buyer when they are. Thanks. Dan’s work always
ends up being a super-bargain.”
Ken McCarthy
Pioneer Internet Marketer
The-System-Seminar.com
This Will Either Make You Suicidal OR

Richer Than You Can Now Imagine.
The enormity of all the money you’ve been letting slip through your fingers, the realization
of giant opportunities squandered..... the sophisticated complexity of this information..... the “to-
do list” it lays out for you..... it all may be too much for you to take. You may be depressed. You
may go looking for a ledge. (Please, just have an adult beverage. Calm down. Return it for
refund. Forget it.)
OR.....
You will be motivated like never before in your life by the epic opportunities lying right in
front of you to dramatically increase your profits and income, to use the "back-end" of
your business as a fast wealth accumulator. Maybe even to reinvent your entire business
for the better.
"Wait, There’s More........."

Would getting new customers FOR FREE interest you?

Would having other business owners selling your goods or services for you to their customers,
with their endorsement interest you?
Would getting paid just for endorsing others to your customers interest you?
I have clients who have put from $30,000.00 to $700,000.00 in the bank from a single JV.
JOINT VENTURE MARKETING links "front-end" and "back-end" in unique ways. Understanding
where and how to find and work with Joint Venture Marketing Partners can give you HUGE
paydays like no other opportunity or method I have ever seen. This, too, is covered from A-to-
Z in these same CD's
JUST ONE JV OPPORTUNITY you act on as a result of

this information could provide you with a huge surge of
cash and customers.
About The Investment: I warned you. This isn’t a "casual" purchase.
The attendees paid at least $2,000.00 to be there. You’re getting about 90% of everything they
got, delivered to your door, no travel costs, no time away from your business, no fuss, no muss.
I could make a case that you ought to pay more.
However, you don’t have to.
You get the entire 12 Audio CD's and one huge Reference Manual, PLUS you get the “Joint
Venture Marketing Toolkit.” This “Toolkit” brings everything I reveal in on the CD's to life.
Information is worthless without action, and this Joint Venture Toolkit practically sets up joint
ventures for you. It gives you a “million-dollar” sales letter you can use to set up joint ventures,
an exciting Special Report that educates your JV prospects on why they should be doing joint
ventures, and a Joint Venture Agreement Form that seals the deal. quite literally the two days in
a box, for the deeply discounted price of just $697.00 (plus $22.00 shipping & handling).
You also get these tools so you can put them to use immediately. Here’s what you get with your
"Joint Venture Marketing Toolkit":
REPRINT RIGHTS to a MILLION DOLLAR SALES LETTER that will solicit joint ventures for
you. I know for a fact this letter has been used by Michael Kimble and other entrepreneurs to
quickly set up dozens of very profitable joint ventures.

REPRINT RIGHTS to a new SPECIAL REPORT titled, "FREE MONEY: Secrets Of High-
Profit, Zero-Cost Joint Venture Marketing." Most business people are afraid of Joint Ventures
because they don’t understand them. Yet, when they see why JV’s are so profitable, the light in
their head comes on, and they come running. They just need to be educated. Want an easy way
to educate and get set-up with joint ventures? Just mail this "already done for you" Report to
your JV prospects with the proven sales letter above. These ‘tools’ educate and sell your JV
prospects on the benefits of doing joint ventures with you.
REPRINT RIGHTS to a JOINT VENTURE AGREEMENT FORM. Once you’re set-up with a
JV, have your partner sign this Form to insure your venture runs smoothly and that you get paid
on time. This simple Agreement Form of "two typed pages" is one of the cornerstones of joint
venture success, and I wouldn’t do one without it.
COMPLETE WRITTEN TRANSCRIPTS of the 12 audio CD's to make note-taking,

highlighting, and and refer to key ideas and strategies as easy as possible for you.
A GIANT "SWIPE FILE" OF ADS, SALES LETTERS, CATALOG PAGES and other
marketing tools and examples discussed during the Seminar
If $697.00 strikes you as "stiff", I’m not going to try and convince you otherwise. But I do honestly
believe it’ll multiply your income 20-fold. Or if you’re just starting out in business, it’ll get you to
terrific profits much, much, much quicker and have you operating my system from the git-go.
The Ultimate Moneymaking Advantage Is Waiting For You

I’ve worked quite closely with people who’ve gotten very, very rich as ‘marketing
entrepreneurs’ in a variety of businesses. I’ve also worked with those who struggle but
never seem to get ahead. And some who’ve failed miserably. The successes do certain things
the others are simply unwilling to do. Most of those things occur in the "back-end" of the
business.
Let me tell you "a tale of two companies".....
"Company #1" went from zero to about 10-million dollars a year, but then stalled there for a
number of years. Some years up, some years down. "Company #2", after ten years of hovering
at that same ten million dollar benchmark, suddenly shot up to 50-million, then 100-million,
then 200-million dollars a year!
Actually "Company #1" and "Company #2" are one and the same. But they are like a set of
"before" and "after" pictures for what I want to teach you about "back-end wealth opportunities."
Through their many $10-million years, they were 90% focused on front-end. In their few short
years skyrocketing to $200-million, they switched to 90% focus on back-end.
I believe this is the ultimate competitive edge, the ultimate moneymaking advantage. Now
I am willing to give it to you in painstaking, complete detail. Bluntly, if you’re half as smart as
the list you’re on would indicate, you’ll grab this before I change my mind. Yet, we know,
statistically, in spite of the guarantees, my reputation, everything, only about 10%, maybe 15% of
the carefully selected people receiving this letter will accept my offer. And even though I’m "old"
and experienced and perfectly content with such results, and know better than to expect
otherwise, I’m still endlessly curious about (and sometimes amused by) the thinking of the "don’t-
ers".

Sincerely,
Dan Kennedy
Paper-’n- Ink Alchemist
Toll-free: 877-636-9631 or 541-736-9631
And, For Ordering RIGHT NOW You'll Also Receive A

War-Chest of 9 Incredibly Powerful Profit Boosting
Tools & Resources That Can Put Tens of Thousands of
Dollars Right Into Your Pocket ...ABSOLUTELY FREE!
— Including One That Can
Put $72,000 Hidden Profit In Your Pocket
RED-HOT PROFIT BOOSTING BONUS#1:
Bob Serling's - How To Turn A Single Sale Into A Multi-Million

Dollar Business
Have you ever wondered why certain businesses are only marginally
successful while their competitors seem to grow by leaps and bounds?
I'll let you in on a secret: it all has to do with how they go about getting
more new customers or clients.
The sad fact is, most businesses don't have a clue about how to increase
their customer or client base and steadily grow larger and more profitable.
That won't be the case for you any more.
In this special report, you'll discover an incredibly simple, yet deadly

accurate way to get more new customers or clients than you ever
dreamed possible. These are the specific techniques Bob developed for his
own business when he was first starting out. Bob didn't have much money,
so he needed something that was inexpensive and that would produce
substantial results quickly.
These simple techniques rocketed Bob's business to a healthy six-figure

profit the first year. And he has continued to use them over and over
again to keep his business in a steady growth cycle.
The best part is, almost no one else even knows these techniques exist.
Which means you can cream your market with them and start cashing in
right away. And your competition will never know what hit them!

Patric Chan's - How To Quadruple Your Online Income With

Low-End Products -- Video Tutorial
In this video tutorial, I'll reveal one of my existing sites outside of the "internet
marketing" niche to show you how I increase the profit of the business by four times,
simply by applying the "upsell" strategy taught in BackEnd Mastery Training Program.
This is not a "mock" site setup to prove you something -- This is a real life case study
that is still active and cashing in profit for me. You'll discover:
How to convince your prospect to 'bite' on the front-end product without getting
them to suspect anything except that you're giving great value to them
What must happen to drastically increase the upsell sales conversion
How to use the 'second chance' sale tactic to get your front-end customer to
buy other products from you on autopilot
Patric Chan's - The Upsell Strategy For LiveChallengeSale.com

Video Tutorial
On 17th November, I was challenged by Brett McFall and Tom Hua of the World
Internet Summit to demonstrate how to make money within 24 hours in front of over
200 live audience. $36,316.65 USD was created in the seminar room from a low-cost
product of $49.95 product. But that's not the end of the story. In this exclusive never-
revealed-before video tutorial, I'm going to take you behind the scene of WHAT
REALLY HAPPENED to generate huge income from a low-end cost product.
To generate over $30K, I've actually embedded the back-end strategy in the launch
promotion. In this video tutorial, I'll show what exactly what happened and how
you should apply the same strategy for your online business to increase at
least 20% of your income automatically.
One-Time-Offer Maximizer Software

This is a unique software that will create a 'one-time-offer' for your prospect. Here's
how it works-- You'll be presenting to them a special offer for them to buy but if they
decided not to order at that moment of time, they won't be able to order it at the
special offer anymore. Basically, if they missed to 'lock-in' your special offer, it's gone.
Now, this will make your prospect's heart pumping really fast to order!
The software can be integrated into your promotion easily to create a powerful
upsell/downsell/cross-sell strategy. The sky's the limit of how you want to present
your offer profitably. My advice? Go through the Back End Mastery Training Program
and you'll find the gems how to get the best out of this powerful software. Then USE
IT.
The Back-End Mastery Training Program Action Sheets

You’ll have the 5 Action Sheets you fill out as you follow the course to develop your
blueprint. I’ll guide you step-by-step covering all the latest techniques and strategies
of back-end selling you can use immediately without having to spend thousands of
dollars to buy more programs.
These are not just ideas but practical tools that can be used immediately to improve
your conversion rates -- My coaching clients are using them.
I know you're anxious to get started on, so I’ve made it as quick and easy as possible
for you to get your copy of this great new program. That's why it's available as an
electronic file that you can easily download and put to use right away.
Backend Cash Manuscript – How One Marketer Made More

Than One Million Dollars In Less Than 30 Days With a “Money
Magnifier System” That Works Like Magic!
Only 1% of marketers in the world today have discovered it. But what it can do for
you and your business is nothing short of spectacular!
Most marketers work way too hard… for too little. But now there’s an easier way.
You don’t even have to create your own product to enjoy enormous, frequent
paydays. Fact is… your customers have LOTS more money to spend and they’re
silently begging for new ways to spend it with you. All you need to do is point them in
the right direction and… you could easily skyrocket your profits -- beyond your wildest
dreams!
You simply MUST get your hands on this breakthrough resource -- right away. You’ll
discover the 6 common misconceptions about high-end products that are costing
99% of marketers a HUGE fortune today… how to set yourself apart in any
marketplace (even deter competitors from entering YOUR markets)… how to make
10 times, 50 times, even 100 times as much money from a single sale… and MUCH,
MUCH more!
Jeff Dedrick's The Hidden Sales Project

You already know there’s a fortune hidden in the backend of your business. You
probably even use upsells like One Time Offers (OTOs) to tap into that fortune. But
that’s just a tiny part of the backend. There’s an even great fortune waiting for you…
but you have to know how to access it.
Introducing the Hidden Sales Project, your step-by-step formula for uncovering the
ENTIRE backend fortune that awaits you. Order now, and in just moments you’ll
discover:
The truth about how the gurus REALLY run their business (what you see is NOT what
you get – once you know what goes on behind the scenes, you too can make a
fortune)!
How to make a fortune giving products away for free!

A simple trick to turn tire kickers into some of your most profitable customers!
How to create a sense of urgency to make more money with all your customers!
And much more. But you need to order right now to get your hands on these profit-
exploding secrets!
Mike Filsaime’s Advanced Backend Strategies – Million-Dollar

‘Advanced’ Strategies You Can Use To Blast Past The Bottom-
Feeders (eBook and Cheap Report Sellers) Into The Big Leagues
and the BIG MONEY!
In less than 2½ hours, you’ll know… how to make money on the backend by
eliminating your front end product altogether! (Yes it’s shocking -- but it’s also
absolutely on the mark!)…how to double your closing percentages on expensive
backend products… how to get joint venture partners to eagerly come to you wanting
to promote your next product… how to make even more money with bumps, up-
sells, cross-sells, endorsements, and affiliate programs… how to build a ‘sub-list’
of your best customers and automatically save yourself hours of time every week…
and MUCH, MUCH more!
The "Hidden Money Finder" Software.

Not only will this software reveal where the hidden money in your business really is, it
can literally save you thousands of dollars from disastrous marketing campaigns. This
software will show you how to make money (and lots of it) with terrible response
percentages, and why you are leaving a ton of net profit on the table by not
implementing the "back-end" marketing techniques revealed on the CD's described in
this letter.
Before you even spend a dime on any marketing campaign, you must use this
software -- it will immediately reveal whether you’ll make or lose money on a
campaign. This software takes into account true direct marketing economics"..
economics most people, even the seasoned pros too often ignore. Yet these
economics exist whether you acknowledge them or not, and they are the key to your
marketing success or failure. The "Hidden Money Finder Software" illuminates these
economics and tilts them in your favor, so you can avoid wasting money on losing
campaigns, and know how much you’ll make with winners. It also tells you if your
relationship with your customers is in jeopardy so you can take immediate action to
fix it. Order now and you’ll get a copy of this proprietary software -- FREE! (A $98.50
value.)
Put all 9 of these amazing products together and you’ve got a kick-ass
marketing “system” that could easily beat the pants off the programs available
today – online or offline.
Think about if for a minute.
You’re getting a stunning collection of my prized and hand-picked bonuses here. I

paid thousands of dollars in licensing fees just to be able to offer these fine products
to you. But you’re NOT just getting them at a great deal at a reduced price. You’re
getting them all FREE -- as my personal gift to you.

Your decision should be a no-brainer. I know if you’re serious about your marketing
success, you’ll snap these up in a hurry.
One Last, Unprecedented, Totally Irresistible And

Unbelievably "Generous Bribe" But Only If You
Act Very Very Quickly
SUPER FAST ACTION BONUS: RESELL RIGHTS to INFO

MILLIONS 12 CD COURSE VOLUME II
WARNING: This is Volume II of the fast action bonus we ran alongside INFO RICHES
recently. Each Volume stands on its own, by itself. But combined... it's a very powerful
package.
Yes! Count me in! I’d be crazy to pass up this opportunity.
I understand that I'm getting Dan Kennedy's "Back-End Marketing

and Joint Venture Systems" as a physical delivery 12-CD + Big Book
course for $300 off the already low $697 price (just $397 TODAY!)...

AND I'm getting $920+ retail value of downloadable bonuses

covering some of the best industry tips and secrets about joint
ventures and back-end marketing mastery...
AND I'm getting Volume 2 of T.J. Rohleder's "Info Millions" as a

physical 12-CD audio product ($497 regular)...
AND I'm also getting a Legal Resale Rights License to T.J.'s "Info
Millions Volume 2" ($1497 Regular Price)...
$697 + $920 + $497 + $1497 Regular Retail

Prices
Just $397 FOR EVERYTHING!
U.S. Customers
CAN / INT'L Customers
30-Day Risk-Free Money Back Guarantee
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34950 Hwy 58, Eugene, Oregon 97405, USA Phone: 1-541-736-9631 OR 1-877-636-9631 || SUPPORT DESK


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Dan Kennedy's Info Riches 2: Back-End Marketing and Joint Venture Systems 27.03.

Beg, Borrow, or Steal – Even Crawl Buck Naked Over Broken

Change to whatever you like!

Click the PLAY Button Above to Watch As Top

http://www.info-riches.com/ir/ir2_be_mastery.htm Seite 1 von 23

With The Special Offer Below -- You Save $300.00... PLUS

This package was only previously available to customers of our

...So Give Yourself A Huge Advantage Today by

"How You Can Find Hidden Money In Your

My library is massive. I know just about everybody in this field

http://www.info-riches.com/ir/ir2_be_mastery.htm Seite 2 von 23

attend their seminars. NONE OF THEM PROVIDE THE

From: Dan S. Kennedy

1. To make a very large income from serving a surprisingly small number of

http://www.info-riches.com/ir/ir2_be_mastery.htm Seite 3 von 23

businesses are never saleable! Why? THIS SECRET.

5. To multiply your income without multiplying your work, hours or headaches.

"...one idea I got from you recently pulled in over

Jeff Gardner, President, Success Achievement

What "THE Secret" Is Not

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Who’s kidding who --

Keep two very important things in mind:

THE SECRET, REVEALED

Yeah, maybe you already knew that.

But let’s dig deeper.....

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If I offered you $1,000.00 right now to show me, in

"...my relationship with you is directly responsible for

Joe Polish, Piranha Marketing, Inc

Well, it’s time to do something about that.

Why Do I Get Twenty Times More Value Per Customer

Well, the key word above is "system."

You see, I have a painstakingly detailed, thoroughly engineered, fully integrated,

Dan Kennedy's "Back-End Marketing and Joint

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A Very Small Sampling Of The

2. How to domino one good JV into dozens

4. How to do cheapskate, highly efficient parasite marketing to a big list

5. Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To

6. JV details.....how much to pay, how to structure deals, etc.

PROLIFIC PRODUCT AND OFFER INVENTION:

8. A list of every possible kind of back-end info-product

11. Understanding “the membership upgrade” as back-end product

12. How to create situations that force upgrades

16 How to apply the Hollywood secret of “sequels” to your back-end

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18. The amazing opportunities in re-selling “marketing utilities” (Websites,

20. Five different opportunities for selling the same “seminar-in-a-box”

THE HIGHLY PROFITABLE SCIENCE OF UPSELLING:

22. An example of an upsell on an order form that pulls 44% conversions

......use these strategies to significantly increase your average transaction

28. What one offer must be in your catalog

PARASITE MARKETING & JOINT VENTURES:

31. How to domino one good JV into dozens

32. How to do cheapskate, highly efficient parasite marketing to a big list

34. JV details.....how much to pay, how to structure deals, etc.

TOLL POSITION PROFITS:

37. Why and when to exchange lists

40. An inside look at both sides: being a Licensor, being a Licensee

42. Exclusive vs. non-exclusive licensing

…...fully understanding joint ventures, toll positions and licensing can

45. When to offer it to your customers

46. How to build a powerful subscription offer

Dan Kennedy's Info Riches 2 - Sales Page

Dan Kennedy's Info Riches 2 - Sales Page