MINDFUL YOGA & FITNESS FESTIVALS

2018 SEASON
CHICAGO
 highlights
WHAT WE’VE DONE

10,000+ ACTIVE ENTHUSIASTS | 25 FESTIVALS

50 WELLNESS EVENTS | 100’S OF INFLUENCERS

VibeUP launched in January 2015 with its signature “yoga social” to rave reviews & sell out audiences. Since then, tens
of thousands of active enthusiasts turned out to dozens of high vibe yoga festivals with innovative programming such
as Celebrity Chef cooking classes, Celebrity Yoga Teacher book & DJ album launches, yoga under fireworks & more!
VibeUP has now partnered with Navy Pier, Grant Park, top brands in the wellness industry along with multiple event
production companies to bring Chicago’s active enthusiast & wellness communities to new heights!

MAY 2015
YOGA + CELEBRITY CHEF RICK BAYLESS
BLOCK37 MALL

A sold out crowd came for high vibe yoga, delicious meals, drinks, art, DJ &
salsa band, plus cooking demo & book launch of celebrity chef Rick Bayless.

APRIL 2016
CELEBRITY TEACHER & BOOK LAUNCH OF
KATHRYN BUDIG
BLOCK37 MALL

Sold out crowd for celebrity teacher Kathryn Budig’s “Aim True” book
launch & signing event, along with DJ Taz, meals, art & more.

JANUARY 2017
GLOBAL ADIDAS AMBASSADOR CHELSEY KORUS
THE GODFREY HOTEL

“AWAKE with Chelsey Korus” launched with 6 sold out classes, live musicians,
DJ Taz, food, drinks & fun at our 3rd New Years Rejuvenation Event.

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 highlights
DJ DREZ + NAVY PIER + GRANT PARK

APRIL 2017
CELEBRITY DJ DREZ & KERRI KELLY
BLOCK37

A sold out crowd came out for our 3rd Annual Spring Awakening with 2 yoga
classes, DJ Drez album launch, a mindful talk, & large group meditation.

JULY 2015 - 2017

UNDER THE LIGHTS @ ICONIC NAVY PIER
NAVY PIER ROOFTOP TERRACE

Sold out crowds 3 years & counting with local celebrity talent Wade Gotwals
& Men’s Health Top Trainer Gideon Akande, complete with DJs & all under
the sunset, moon, stars & fireworks along Lake Michigan.

SEPTEMBER 2016 & 2017

GRANT PARK YOGA & HEALTHFEST
GRANT PARK

2 years & counting in partnership with Grant Park Conservancy, offering a half
day lineup of classes in the heart of Grant Park, including Celebrity Author &
Teacher Elena Brower, & Celebrity Holistic Health Coach, Koya Webb.

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sponsors

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2018 SEASON
VibeUP’s 2018 Season is even bigger and better 5 MAJOR FESTIVALS AT ICONIC
than ever. Truly. Over the years we’ve been able VENUES
to establish partnerships that have positioned us
to increase exposure and attendance TEN FOLD 30+ MINDFUL SOCIALS TO
in 2018 and we are thrilled to introduce to you to CHOOSE FROM
that exciting line up!
60+ TOP FITNESS & YOGA
We’ve partnered with multiple downtown INSTRUCTORS
Chicago high rise residential properties that want
to feature healthy classes, products, & events for 10+ DJS & ENTERTAINERS
their affluent residents. Look out for 20 “VibeUP
Socials” at these venues, along with in Grant Park 100 YOGA & FITNESS STUDIO
& Navy Pier! PARTNERS

We’ve also combined forces with reputable 5 MILLION MEDIA IMPRESSIONS

7 year established festival production
company, Lou Dog Events, to bring more 500,000+ EMAIL SUBSCRIBERS
exciting programming, experiences, venues, &
resources to the table for our sponsors, talent, & 500,000+ FB & IG IMPRESSIONS
community! Look out for hundreds to thousands
more in attendance at each event, bigger talent 50,000+ GUESTS & FOOT
names, & more organized event management & TRAFFIC
reporting after the events.

Healthy sponsor products are featured and

integrated into all VibeUP programming.
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WE ARE
A Lifestyle Company that has We offer fresh,
created a mindful community engaging, mindful
of tens of thousands of active interests to
enthusiasts and businesses that urban, affluent,
come together for large festivals, health conscious
small events, and online purposes people looking
to bring awareness to wellness and to connect with
conscious consumerism. high-vibe lifestyle
offerings, leaders,
LUXURY HOTELS / organizations,
ROOFTOPS / BEACHES & companies
ICONIC HOT SPOTS / PARKS to encourage a
ART GALLERIES thriving, active,
mindful lifestyle.

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MINDFUL FESTIVALS & EVENTS
our unique approach

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the best of both worlds

THE EXPERIENCE BEYOND THE MAT

THE VIBEUP MINDFUL SOCIAL: Each VibeUP Mindful Social
VibeUP’s signature “mindful social” offers one or more additional
offers a full-length yoga class programming elements that take
with DJ, plus innovative fitness our events beyond the mat. These
training plus a social gathering activities may include
with healthy offerings from our
sponsors including beverages, farm
ROCK CLIMBING
to table food, organic wine, beer,
cocktails, live art or music, wellness
CELEBRITY CHEFS
treatments and conscious products

CYCLING

THE COMMUNITY WISDOM TALKS

The VibeUP community is thriving!

LIVE ENTERTAINMENT
Our events are highly anticipated
and consistently fill up because
MEDITATION
VibeUP has created the trend in
Chicago’s Mindful/Yoga/Fitness
COOKING
communities to gather in beautiful
spaces to share their love of yoga,
STRENGTH TRAINING
fitness, art, conscious life choices,
great conversation and music, while FIREWORKS
learning about new products and
lifestyle innovations that meet their DANCING
goals and interests.
RUNNING

ART

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 2018 FESTIVAL SEASON
5 FESTIVALS + 15 FREE Yoga in the Park & Boutique Yoga & Wellness Events
FEATURING: Chelsey Korus, MC Yogi, DJ Drez, Wade Gotwals & more TBA!

VibeUP’s 2018 Season is even bigger and better than ever, with new event & residential property partnerships,
celebrity talent, & continued events in partnership with Navy Pier & Grant Park. It truly is our biggest year yet, with 10X
more festival attendees, & even more events at Navy Pier, Grant Park, & highrise luxury properties, offering connection
with tens of thousands of high-vibers!

JANUARY 20, 2018 APRIL 7, 2018 JUNE 2, 2018

4TH ANNUAL NEW YEARS SPRING AWAKENING 4TH ANNUAL YOGA
REJUVENATION + CHICAGO YOGA FESTIVAL SUMMERFEST + CHICAGO
ALE FEST :: WINTER EDITION ALE FEST :: SUMMER EDITION
VIBEUP PAVILLION :: YOGA, FITNESS, FITNESS & SOCIAL VIBEUP PAVILLION :: YOGA, FITNESS,
SOCIAL + ALE FEST FEATURING FEATURING MC YOGI SOCIAL + ALE FEST
CHELSEY KORUS + MIKE AIDALA
WITH DJ TAZ

NAVY PIER GRAND BALLROOM BLOCK37 BUTLER FIELD, GRANT PARK

500+ for yoga social, 5,000+ for Ale Fest 500+ 500+ for yoga social, 5,000+ for Ale Fest

JULY 14, 2018 SEPTEMBER 15, 2018

1ST ANNUAL SUMMERFEST 3RD ANNUAL GRANT PARK
IN NAPERVILLE + ALE FEST YOGA & HEALTH FEST

MINDFUL SOCIAL WITH YOGA, FITNESS GLOBAL RENOWNED HEADLINING TALENT + DJ,
SOCIAL + ALE FEST MINDFUL MARKET

NAPERVILLE UPPER HUTCHINSON PARK, GRANT PARK

500+ for yoga social, 5,000+ for Ale Fest 600+, thousands of walking by traffic on Michigan Avenue
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 PRESENTS

YOGA IN THE PARK

AT NAVY PIER SUMMER 2018

FEATURING:
EDUCATION
LIVE DJ
MINDFUL MARKET
YOGA & FITNESS CLASSES
FREE
5,000 GUESTS
INTERACTIVE WELLNESS
+ NAVY PIER WALK
UPS PER EVENT

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 PRESENTS

HEALTHPARK @ GRANT PARK

SUMMER SUNRISE SERIES
SUMMER 2018

FEATURING:
ROTATING YOGA &
FITNESS CLASSES +
PARKOUR, CALISTHENICS,
TENNIS COURTS,
FREE
1,000+ GRANT PARK
HOCKEY RINK AVAILABLE
WALK UPS
+ SIPS, SNACKS, & SOCIAL

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 PRESENTS

RESIDENTIAL MINDFUL SOCIALS

VARIOUS HIGHRISE
APARTMENTS
COMING IN 2018

FEATURING:
MORE THAN 10 OPTIONAL
EVENTS WITH YOGA &
FITNESS CLASSES, POOL
PARTY, MINDFUL MARKET,
FREE
300+ ATTENDEES &
SIPS, SNACKS, SOCIAL, DJ
1,000+ RESIDENTS
& MORE!

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OUR COMMUNITY
brand loyal and early adopting

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ACTIVE ENTHUSIASTS
engaged, health conscious consumers

The VibeUP community is vibrant YOGIS

and comprised of young, urban,
educated, affluent, earlyadopting,
brand loyal and conscious
consumers who are passionate
about health, yoga, mindfulness,
fitness and products and services
that support an active lifestyle.

VibeUP attracts an avid yoga

audience, and that’s just
the beginning—the unique
programming and socials draw
athletes of all kinds—climbers,
cyclists and other fitness-focused
audiences. CROSSFIT

RUNNERS

SPINNING

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 2016 YOGA
JOURNAL STUDY 36M

9M

1980 1990 2000

36 million people practice yoga (up from 15.8 million in 2008)

LEARN MORE
28

36.7 MILLION PRACTITIONERS

Yoga is the fastest growing “sport/exercise” in the US.

Practitioners are conscious consumers that tend to be the early

adopters, the “cultural creatives”, loyal, trendsetting, health
conscious, and highly engaged in their communities. 72
The yoga community is recognized and continues to be at the
epicenter of the health & wellness movement.

80% Enjoy Exercise, Fitness, Running or Other Activities

80 Million New Practitioners expected in 2016 to try yoga

did you know...

INCOME

44.4% of americans identify

as ASPIRATIONAL YOGIS $75,000+
(people interested in trying yoga) %
44.0
$100,000+
Practitioners spend $17 B 24.0 %
annually on classes / products
(incl. equipment, clothing, vacations, & media)
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REACH + INFLUENCE
our unique approach

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 1,000,000
IMPRESSIONS PER FESTIVAL

VibeUP is a mindfulness and wellness
phenomenon in Chicago’s yoga, fitness and
health conscious communities. VibeUP sells
out nearly every event, and has experienced
exponential growth in attendance and social
media reach since its launch in January 2015.
VibeUP anticipates social media reach and
marketing impressions will double again in
2018 through strategic partnerships with
Navy Pier, Grant Park, residential properties,
top yoga studios and teachers, fitness
WEB TRAFFIC: Present your logo on the main
page of our website, front & center, for the
tens of thousands of visitors to see with every
website visit.
SOCIAL MEDIA: Include your message,
contest, or give-away on our social media
channels to drive more traffic, likes, and
interaction on your platforms.
VIRAL: Go Viral with VibeUP’s on our robust
social media platforms, fueled by our team and
our strategic partners.

centers, media and social organizations.

TAGGING: Your brand tagged & mentioned
on our social media platforms before, during
VibeUP sponsorships offer incredible and after our events and festivals.
strategic reach into our rapidly growing
community through our active social EMAIL: Be seen by tens of thousands and
receive repeat impressions with every email
platforms. VibeUP is a collaborative,
we send promoting our upcoming events &
partnership-minded org that maximizes
festivals.
our influence into the yoga, fitness, &
wellness demographics through smart cross
promotions and partner support.
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 2018 REACH + INFLUENCE
VIBEUP COMMUNITY + TEAM REACH

10,000 4,000 75,000 90,000

FOLLOWERS FOLLOWERS EMAIL UNIQUE HITS
SUBSCRIBERS PER EVENT
750,000+ 300,000
IMPRESSIONS PER IMPRESSIONS
EVENT PER EVENT

TOTAL PARTNER PROMOTIONS REACH

TEACHERS, CELEBRITY TALENT, STUDIOS, GYMS & MORE

650,000 340,000 300,000

FOLLOWERS FOLLOWERS EMAIL
SUBSCRIBERS
2.5MM 1.3MM
IMPRESSIONS IMPRESSIONS 1.2MM+
IMPRESSIONS

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SPONSORSHIP
community in chicago

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PERFECT FIT
EXCELLENT MARKETING PLATFORM
MEANINGFUL ENGAGEMENT

VibeUP is looking for YOU, a like-minded,

conscious company, to partner with us in
exchange for effective exposure to thousands
of wellness-focused Chicagoans— your target
demographic. We offer an unparalleled
opportunity to meaningfully engage in
experiential marketing, sampling, branding,
& social media campaigns that bring you into
the heart of the VibeUP community as a friend,
participant and valued member.

Sponsorships range from $500 for vending to

$18,000 for Title Presenter Rights for the year

OFFICIAL PRESENTER SPONSOR

$3,000 - $18,000

OFFICIAL PRODUCT SPONSOR

$2,000 - $9,000

WARRIOR SPONSOR
$1,000 - $5,000

HUMBLE WARRIOR SPONSOR

$500 + PRODUCT

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PRESENTING SPONSOR VIBEUP PRESENTED BY “YOUR BRAND”
Enjoy NAMING RIGHTS as the Official Presenter of VibeUP for 1 to 5 fests & up to 15 Navy Pier, Grant Park or
Residential events. “VibeUP, presented by YOUR BRAND NAME” on all digital and print promotions, website, press
releases, e-blasts, announcements & signage.

1 Festival Sponsorship: 1 Festival, 2 months promo $3,000

2 Fest Package: 7 events (2 Fests + 5 events), 6 months promo $10,000
3 Fest Package: 13 events (3 Fests + 1 Ale Fest + 10 events), 9 months promo $14,000
5 Fest Package: 20 events (5 Fests + 3 Ale Fests + 15 events), 12 months promo $18,000

5 FESTS 3 FESTS 2 FESTS 1 FEST FEATURESHIP & RECOGNITION

à à à à Recognized as Presenter with full naming rights on all digital / print promotions for events:
(website, press releases, e-blasts, announcements & signage)

à à Logo prominent on VibeUP STEP & REPEAT at events

à à à à Logo / link / banner on VibeUP HOME PAGE

à à à à Prominent logo / link / banner on website sponsor page- 1st Tier

à à à à Headlining Teachers & Talent will mention from stage & include flier on social media feeds

à Product Placement in Official VibeUP Annual Event Video

à à à à 5 high-resolution images for each event

à à à à Banners at entrance (2), stage (2), & one (1) additional per event (provided by sponsor)

à à à à Logo on Poster and Postcards (premium placement)

PRODUCT PLACEMENT
à à à à Product placement on stage(s) during events

à à à à PREMIUM 10x10 space for vending, sampling, promo during events

à à à à Branded raffle item during events (as available)

à à à à Branded gift bag item during events (as available)

à à à à Guaranteed product exposure to VibeUP teachers and influencers

(can use sponsored product or swag to endorse brand as active ambassadors)

à à à à Product Placement on the main check-in tables

à à à à Mention from stage, and Promo give-aways from stage

SOCIAL MEDIA & EMAIL

à à One (1) dedicated e-blast to 75,000+ subscribers

à à à à Featured in three e-blast to 75,000+ subscribers per event

à à Featured in high profile social media campign across all platforms per event

à à à à Three featured ‘tag and product mention’ Facebook posts for events

à à à à Two social media mentions per event (2 boosted post)

à à à à Logo placement in all emails for all events

Featured mention in Facebook event invites and ads for events

à à à à (200,000 impressions and growing)

PERKS
à à à à Six (6) VIP tickets for you, your team, and special guests during event
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OFFICIAL PRODUCT SPONSOR
Enjoy designation as the Official Product of VibeUP for 1 to 4 fests & up to 15 Navy Pier, Grant Park or Residential
events. VibeUP Offcial Products receive co-branding rights, mention in most electronic and print promotions, website,
press releases, social media campaign, e-blasts, & announcements plus much more. Investment ranges from $2,000-
$9,000.

1 Fest Sponsorship: 1 Festival, 2 months promo, $2,000

2 Fest Sponsorship: 5 events (2 Fests + 3 events), 3 months promo $5,000
3 Fest Package: 14 events (3 Fests + 1 Ale Fest + 10 events), 6 months promo $7,000
4 Fest Package: 20 events (4 Fests + 2 Ale Fests + 15 events), 9 months promo $9,000

4 FESTS 3 FESTS 2 FESTS 1 FEST FEATURESHIP & RECOGNITION

à à à à Recognized as Official Product with full naming rights on all digital / print promotions for
events (website, press releases, e-blasts, announcements & signage)

à à Logo on VibeUP HOME PAGE for duration of term

à à à à Prominent logo / link / banner on website sponsor page- 2nd Tier

à Product Placement in Official VibeUP Annual Event Video

à à à à Three (3) premium placed banners per event (provided by sponsor)

à à à à Mention from stage

à à à à Logo on Poster and Postcards

à à à à 3 High resolution images from event

PRODUCT PLACEMENT
à à à à Product Placement on the main check-in tables

à à à à PRIME 10x10 space for vending, sampling, promo during events

à à à à Branded raffle item during events (as available)

à à à à Branded gift bag item during events (as available)

à à à à Guaranteed product exposure to VibeUP teachers and influencers

(can use sponsored product or swag to endorse brand as active ambassadors)

SOCIAL MEDIA & EMAIL

à à à à Featured in one e-blast and logo placement in 3 e-blasts to 75,000+ subscribers per event

à à Featured in high profile contest / promotion campaigns across all social platforms

à à à à Two Featured ‘tag and product mention’ Facebook posts for events’

à à à à One boosted Featured ‘tag and product mention’ Facebook post for events

à à à à Featured mention in Facebook event invites and ads for events

(200,000 impressions and growing)

PERKS
à à à à Four (4) VIP tickets for you, your team, and special guests during events

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WARRIOR SPONSOR
Join us as Warrior Level sponsors for 1 to 4 fests & up to 15 Navy Pier, Grant Park or Residential events. Warrior Level
sponsors are recognized as Official sponsors of VibeUP, and receive 10 x 10 booth space, logo in e-blasts, mention in
social media, branding and sampling opportunities. Investment ranges from $1,000-$5,000.

1 Fest Sponsorship: 1 Festival, 2 months promo $1,000

2 Fest Sponsorship: 5 events (2 Fests + 3 events), 3 months promo $2,000
3 Fest Package: 14 events (3 Fests + 1 Ale Fest + 10 events), 6 months promo $3,500
4 Fest Package: 20 events (4 Fests + 2 Ale Fests + 15 events), 9 months promo $5,000

4 FESTS 3 FESTS 2 FESTS 1 FESTS FEATURESHIP & RECOGNITION

à à à à Recognized as Warrior Sponsor

à à à à Prominent logo / link / banner on website sponsor page- 3rd Tier

PRODUCT PLACEMENT
à à à à 10x10 space for vending, sampling, promo during events

à à à à Branded raffle item during events (as available)

à à à à Branded gift bag item during events (as available)

SOCIAL MEDIA & EMAIL

à à à à Logo in three e-blast to 75,000+ subscribers per event

à à à à Two guaranteed ‘tag and product mention’ Facebook posts for events

à à à à Guaranteed mention in Facebook event invites and ads for events

(200,000 impressions and growing)

PERKS

à à à à Two (2) VIP tickets for you, your team, and special guests during events

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HUMBLE WARRIOR SPONSOR
Join us at the Humble Warrior Level sponsor for 1 fest, with option to return on an event by event basis, as space
allows. Humble Warrior sponsors receive a 4x6 space for vending and sampling, opportunity to have item in raffle and
gift bag, logo on website. Investment is $500 per event.

Humble Warrior Sponsor for one (1) Yoga Social Festival $500
1 month of promotions (plus goods & services to provide during the event)

1 FEST FEATURESHIP & RECOGNITION

à Recognized as Humble Warrior Sponsor

à Logo / link on VibeUP PARTNERS PAGE - 3RD TIER

PRODUCT PLACEMENT
à STANDARD 4 x 6 space for vending, sampling, promo during FESTIVALS / EVENTS

à Branded raffle item during FESTIVALS / EVENTS (as available)

à Branded gift bag item during FESTIVALS / EVENTS (as available)

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 which way do you VIBE?

For more information on Partnership Opportunities:

BRENDA SCHUMACHER LUKE JENSEN

Sponsorship Director Founder
Brenda@Brendaschumacher.com Luke@VibeUP.org
847.691.2301 715.252.1288

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