Strengths Weaknesses
1. Business 1. Have lost money
Segmentation
2. Lost less money in
2010 than in the previous two
years
3. Closed nearly 100
less stores in 2010 than 2009 in
the U.S. and Canada
4. Reduction in
Accounts Payable over each of
the last 3 years
5. Utilizes websites in
40+ countries outside of North
America
Opportunities SO Strategies
1. Diversity from 1. Develop an
Traditional office supplies alternative office supply that is
2. Shift Focus to South an online service that provides
America & Africa an office database that allows
3. Broaden the types of companies to become more
goods efficient, while remaining a
4. Global Expansion green company (S1, O1, O3)
2. Develop a new
website for a different country
each quarter (S5, O2, O4)
3. Purchase land for new
stores (S3, S4, O4)
Threats ST Strategies
1. Intense price 1. Enhance online
competition from secondary website, and promote website
firms only sales (S1, S2, S5, T2, T4)
2. Paperless 2. Develop an
Transactions alternative office supply that is
3. Two other Office an online service that provides
Supply Companies an office database that allows
4. Emergence of companies to become more
secondary online office supply efficient, while remaining green
stores (S1, T2)
every quarter in 2011
2. Closed close to 20
more stores Internationally than
the previous year.
3. Decrease in
Stockholders Equity
4. Reduction of Current
Assets from the previous year
5. Deduct of property
plant and equipment each of
the last three years
WO Strategies
1. Open 1 storage
warehouse and 3 store front each
year in a new country (W2, W5,
O2, O4).
2. Shift focus to office
technology (W1, W3, O1)
3. Stock Office Depot
branded office furniture (W4,
O3)
WT Strategies
1. Adjust inventory
ordering procedures, as goods do
not go bad (W1, W4, T3)
2. Introduce daily flash
sales (W1, T1, T3, T4)