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BUSINESS PLAN ON

HANDICRAFTS

Submitted in partial fulfillment for the Award of


Master of Business Administration

DS Part II Session 2017-2018

Submitted to
Center for Entrepreneurship and Small Business
Management
MAA CHAMUNDA
HANDICRAFTS

SADHANA BITTAL
PHONE NO. 7568493663
EMAIL: sadhanabittal50@gmail.com

ADDRESS: BAIRWA BASTI, PUSHKAR ROAD, KOTRA, AJMER,


RAJASTHA

i
DECLARATION

I hereby certify that the business plan report on “MAA


CHAMUNDA HANDICRAFTS” submitted in partial
fulfillment for the award of Master of Business
administration (Dual Specialization) at center for
Entrepreneurship and Small Business Management,
Maharshi Dayanand Saraswati University Ajmer is an
authentic record of work carried out by me. The matter
embodied in the business plan report has not been
submitted for the award of any other degree or diploma.

Dated:
Place: Ajmer (Sadhana bittal )

ii
PREFACE

As an integral of the course curriculum, all MBA


students are required to develop Business plan report.
The main objectives are to supplement student’s
theoretical knowledge with an exposure to the
working environment of an organization.
I have chosen to work, Handicraft Industry in the
plan “MAA CHAMUNDA HANDICRAFTS” which
provided me with an insight of welfare activities of
the company.
It has been my best effort to present this report in the
systematic manner to make dry material come alive.

(Sadhana bittal)

iii
EXECUTIVE SUMMARY

It has been a good learning experience to do the detailed project report


on setting up of the Handicraft tiny industry in Ajmer as a part of my
MBA program. The study has been made an attempt to gain better
understanding about how actually the handicraft industry is set up.

Under this, at first I generated the product idea of handicraft, matching


with my profile. The main objective of the project is to the study the
feasibility analysis of the handicraft tiny industry. After the idea
generation, the industry analysis at domestic level was done to
understand the market trends and other factors.

Then the market analysis was done through the survey in form of
questionnaires and interviews of the manufacturers. After this using the
statistical techniques did the demand analysis. With this the demand
estimation, the technical analysis was done.

After completing the technical analysis, the financial analysis was done
to check the financial feasibility of the project. It involved the
preparation of cash flow statements, working capital requirement
schedules, profitability statements and the balance sheets of 3 years.
This provided the data for using the performance indicators and other
capital budgeting techniques. Lastly, the risk analysis was done to
estimate the risk involved in the project.

iv
On the whole it was a wonderful experience & a great learning
opportunity. The complete project was an eye opener which added to my
theoretical knowledge. There were times when I was disheartened &
disappointed, but there were times when things went right & made me
feel proud.

Success does not come at once; one has to start right from the scratch &
struggle his way through all hardships with courage & determination.

v
TABLE OF CONTENT
S.NO TOPICS PAGE
NO.
1. DECLEARATION ii

2. PREFACE iii

3. EXECUTIVE SUMMARY Iv

4. PROMOTERS IDEA 1

5. FIRM AND PROMOTERS 2

6. HANDICRAFT 3

7. PRODUCT 4

8. MARKET ANALYSIS 5

9. PRICING 20

10. TECHNICAL ANALYSIS 21

11. FINANCIAL ANALYSIS 26

12. SALES FORECASTE 28

13. CRITICAL RISK FACTOR 31

14. ANNEXURE 33

14. BIBLIOGRAPHY 42

vi

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