SWOT Analysis of Fareast International

University

SWOT Analysis (also known as TOWS analysis) is a powerful technique for understanding a
business or organization. Strengths and Weaknesses, and for looking at the Opportunities and
Threats those have to face.

The SWOT analysis is an extremely powerful technique for understanding and decision-making
for all sorts of situations in business and organizations. SWOT is an acronym for Strengths,
Weaknesses, Opportunities, and Threats. The SWOT analysis headings provide a good framework
for reviewing strategy, position and direction of a company or business proposition, or any other
idea. Completing a SWOT analysis is very simple, and is a good subject for workshop sessions.
SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for business
planning, strategic planning, competitor evaluation, marketing, business and product development
and research reports.

Strengths and weaknesses are internal to an organization. Opportunities and threats relate to
external factors. For this reason the SWOT Analysis is sometimes called Internal-External
Analysis and the SWOT Matrix is sometimes called an IE Matrix Analysis Tool.

A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into
a logical order that helps understanding, presentation, discussion and decision-making.

Business SWOT Analysis

What makes SWOT particularly powerful is that, with a little thought, it can help us to uncover
opportunities that we are well placed to take advantage of and by understanding the weaknesses
of the University, we can manage and eliminate threats that would otherwise catch the business
unawares.
SWOT analysis came from the research conducted at Stanford Research Institute from 1960-1970.
The background to SWOT stemmed from the need to find out why corporate planning failed. The
research was funded by the fortune 500 companies to find out what could be done about this failure.
The Research Team were Marion Dosher, Dr Otis Benepe, Albert Humphrey, Robert Stewart,
Birger Lie
The first prototype was tested and published in 1966 based on the work done at 'Erie Technological
Corp' in Erie Pa. In 1970 the prototype was brought to the UK, under the sponsorship of W H
Smith & Sons plc, and completed by 1973. The operational programme was used to merge the
CWS milling and baking operations with those of J W French Ltd.

The process has been used successfully ever since. By 2004, now, this system has been fully
developed, and proven to cope with today's problems of setting and agreeing realistic annual
objectives without depending on outside consultants or expensive staff resources.

SWOT Template
SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables
proactive thinking, rather than relying on habitual or instinctive reactions.

The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the
SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The questions are examples, or
discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Many of
the SWOT questions are also talking points for other headings - use them as we find most helpful, and make
up our own to suit the issue being analyzed. It is important to clearly identify the subject of a SWOT
analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition,
and idea, a method, or option, etc.

Strengths:
1 The University has located in the royal area in Dhaka city and easy to reach or communicated.
2 It is low costing University that’s why students will be attractive .
3.University have expert faculties and both are friendly.
4 That’s why it is better than other comparable Universitys.
5 Already the University have a good brand value in the City.
6 The University have enough capabilities to control the students and employess.
7 The University already have its own land in the Dhaka City and it has two Campus buildings.
8 Its have high profile trustee board members that’s the very good advantage of the University.
9 Its teaching system keep the standard quality that’s why students can learn easily.
10 Management system of the University is standard.

Consider this from an internal perspective, and from the point of view of the students, faculty in
market. And be realistic:
In looking at strengths, University thinks about them in relation to the competitors - for example,
if all competitors provide high quality teaching system, then a high quality teaching process is not
strength in the market, it is a necessity.

Weakness:
1. Underfunding in many departments and programs
2. Lack of financial support for faculty Scholarship
3. Small campus: existing campus of FIU is not enough for running its Operation
4. University campus should not confine with a multistoried building.
5. Limited number of subject: FIU is currently offering few subjects.
6. Limited permanent faculty: Number of permanent faculty is limited.

Opportunities:
1. Online result and information opportunities
2. Tuition fees is affordable for students
3. Limited seat in Public University: Public universities fail to absorb all students who are eager
for higher education. This situation has created an opportunity for leading private university
like FIU.
4. Session jot in Public University: the students of public University are suffering from session
jot. On the other hand FIU has been following stick academic calendar from its inception.
Threats:
Threats from public universities: It is true that private universities have grown up because of some
limitation in public universities. If public universities increase the student's capacity, reduce
session jot, remove student politic then it will really create problem for FIU. Threats created by
poor performing universities: there are some universities, which are performing really poorly. So
this type of universities has created a bad impression on private universities.