RESEARCH/CASE ANALYSIS FORMAT

I . INTRODUCTION OF THE ENTERPRISE

II. HISTORY

III. MISSION AND VISION- These statements are the words leaders use to explain an organization's purpose and direction.
When expressed clearly and concisely, they can motivate your team, or the organization as a whole, with an inspiring vision
of the future.

IV. PRODUCT AND SERVICES- n the Products and Services section of your business plan, you will
clearly describe--yep--the products and services your business will provide.

Keep in mind that highly detailed or technical descriptions are not necessary and definitely not
recommended. Use simple terms and avoid industry buzzwords so your readers can easily understand.

On the other hand, describing how the company's products and services will differ from the
competition is critical. So is describing why your products and services are needed if no market
currently exists. (For example, before there was Federal Express, overnight delivery was a niche
business served by small companies. FedEx had to define the opportunity for a new, large-scale service
and justify why customers needed--and would actually use--that service.)

Patents, copyrights, and trademarks you own or have applied for should also be listed in this section.

V. MARKET POSITIONING-positioning refers to the place that a brand occupies in the mind of the customer and how it is
distinguished from products from competitors. In order to position products or brands, companies may emphasize the
distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image
(inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.)

VI. OBJECTIVE

VII. ORGANIZATIONAL CHART

VIII. FINANCIAL ANALYSIS- The financial analysis section of yourbusiness plan should contain the data for financing
your business now, what will be needed for future growth, and an estimation of your operating expenses.

IX. SWOT ANALYSIS- External and internal environment

X. STRATEGIES OF THE ENTERPRISE/ALTERNATIVE COURSE OF ACTION

XI. CONCLUSION

XII. RECOMENDATION

XIII. RFERENCES
REQUIRED.

1. Identify and make an analysis of existing local or international enterprise by using this case format and use an enterprise
perspective.
2. Put this into slides presentation for group reporting and individual contribution is must.
3. Submit it to me in a long folder and should be computer printed.
4. References should be in a standard research format that includes urls, journal, peridicals and etc.

Prepared by: Mark Stephen Pere-ira, MBA