Mahindra & Mahindra Ltd.

Corporate Social Responsibility activities

-Paridhi Brahma, TTM 16013
MTTM, Tezpur University
Introduction

“CSR has always been an integral part of M&M group’s vision and the corner stone of our
core value of good corporate citizenship”- Keshub Mahindra

Mahindra has actively participated in responsible investment in the society beyond the legal
& statutory requirements of the company. Much before the 2013 Companies Act CSR ruling
act came into existence, Mahindra had pledged 1 per cent of its PAT to CSR activities in
2005.

Its 1st effort was in the form of setting up of the KC Mahindra Education Trust in 1954. It was
followed by Mahindra Foundation in 1969.

Mahindra believes that nation’s many social problems can be solved through education and
thus it is the main trust area for their CSR activities, it has also invested in the areas of public
health and environment.

What makes the ubiquitous company stand out from the crowd? (Here we will compare
the CSR activities of Maruti & Suzuki India Limited side by side)

Maruti & Suzuki India Limited (MSIL) Mahindra & Mahindra Limited

1. MSIL- CSR policy does not include any
incentive that supports the education of
underprivileged girls.
1. Project Nanhi Kali- Founded in 1996,
this is a sponsorship programme that
supports the education of
underprivileged girls from poor urban,
remote rural and conflict afflicted tribal
communities. It currently supports more
than 75,000 girl students, it reaches a
vast geographical area spanning 10
states in India and it reports a drop-out
rate less than 10% in its project areas.

2. MSIL has not committed anything for the 2. Mahindra with its Hariyali project has
conservation or restoration of natural committed to increase green cover by
environment. planting a million trees every year on an
ongoing basis. The project was launched

3. MSIL assess the health care needs of the
(local) community and undertake projects to
provide health care facilities.
4. MSIL- CSR policy does not include any
commitments for contribution towards
Disaster Relief and Rehabilitation funds.
5. MSIL- CSR policy does not include any
continuos commitments for the betterment
of the agriculture sector of the economy.
6. MSIL lacks Employee Social Options
Programmes (ESOPs).
on 2nd October, 2007. By July, 2017,
Mahindra planted 13 Million trees to
India’s green cover in 10 years.
3. Mahindra sponsors Impact India
Foundation’s Lifeline Express, the world's
first hospital on a train, also known as
the Magic Train of India which provides
health care services to communities in
remote rural areas. The train, which is
the flagship of Impact India Foundation,
in partnership with the Indian Railways,
has medically served more than 10,00,
000 poor in rural India. Free surgeries for
cataract removal, cleft lip and deafness
correction, medical treatment for
epilepsy as well as dental treatments,
breast and cervical cancer screening are
provided through Lifeline Express.
4. Mahindra is known for its regular
contributions towards disaster relief and
rehabilitation programmes. They do so
through charitable funds or by rebuilding
necessary infrastructure in affected
areas.
5. The company supports small and
marginal farmers by training them in
effective farming practices including soil
health, crop planning, creating model
farms with bio-dynamic farming
practices, with a view to increasing crop
Productivity. These are done through the
Wardha Farmer Family Project, Krishi
Mitra Project and Integrated Watershed
Development Project undertaken by the
company.
6. Mahindra encourages its employees to
volunteer for various CSR projects in the
areas of education, health and
environment through the ESOPs, or
 employee social options. Mahindra
provides a vehicle to every team for its
employees to ‘give back’. These
initiatives may be ongoing or one-time
and are typically targeted at the elderly,
disadvantaged and rural populace. Many
of these are designed to cater to specific
local needs, such as a 14-day programme
for women in the automotive plant in
Mumbai to develop their personal skills.
Since 2006, over 1 million ESOP man
hours have been dedicated to various
projects.

1. Apart from the above mentioned differences both the companies both the companies
provide financial assistance for education to the meritorious students from underprivileged
and economically weaker communities to help them pursue higher education and job
oriented technical and vocational training. Notable efforts of Mahindra towards the cause
are the All India Talent Scholarships and KC Mahindra Scholarship for Post-Graduate Studies.

2. Both the companies have targeted water & sanitation as the key areas to work on, they
have undertaken projects to improve availability of clean drinking water, upgrade solid and
liquid waste management facilities. Mahindra & Mahindra Ltd. contribution comes in the
name of Swatch Bharat Swachh Vidyalaya Programme through which they have constructed
4340 toilets primarily for girls in government schools. They also constructed large number of
public toilets. Besides maintaining those for 12 months, the company is also carrying out
training programmes towards more hygienic practices.

The CSR programme of Mahindra & Mahindra Ltd. is effective since the company’s CSR
policy’s ‘Core Purpose’ is to challenge conventional thinking and innovatively use all their
resources to drive positive change in the lives of their stakeholders and communities across
the world, to enable them to RISE’, by targeting education, public health and environment.

Mahindra & Mahindra Limited CSR activities in Northeast India

Mahindra & Mahindra Limited CSR activities in Northeast India is almost negligible. Even the
Impact India’s Lifeline Express has not reached out to the people of Northeast India.
However, certain CSR initiatives such as K.C. Mahindra Scholarships for Post- Graduate
Studies Abroad, Mahindra Search for Talent Scholarship, K.C. Mahindra UWC Scholarship
and Mahindra All India Talent Scholarship (MAITS) are benefitted by the students of
Northeast India. Mahindra’s CSR activity remains dormant in NE India because the firm does
not have any major investment project currently functioning in the region. However, during
the recent global investor meet in Guwahati. The company has shown interest for investing
in establishing a club Mahindra accommodation facility and a vehicle manufacturing unit in
Assam. Moreover, the company has pledged to invest Rs.1500 crore for tourism
infrastructure development of Assam. The company’s CSR activities will hopefully then
become more active in the region.