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Ethics in Coaching
Brittany Archer
HHP 324
Dr. Buchanan
Ethics in Coaching
Ethics can be used in every aspect of life. An understanding of ethics helps shape the
decisions we make. Ethics can shape the way of thinking for young athletes. Coaches are given
the task and responsibility to help shape the youth.Coaches need to be ethically responsible in
order to shape they youth of tomorrow. They have as much of a responsibility as parents and
teachers to help the children succeed. The coaches I interviewed had vastly different views on
ethics.
The first coach I interviewed was Coach Cody Skinner from Emory and Henry’s
swimming teams. The second coach I interviewed was Coach Alexis Duarte from Laredo United
High school swimming team. While each had a different view on certain topics. They both had
been coaching for different amounts of time. Coach Skinner has been a head coach for two years
while Coach Duarte is finishing up her first season as a head coach. Each both had been assistant
coaches since 2013. Both were successful athletes in swimming and each found their adjustment
to coaching easy. When making the transition to coaching they both agreed that they had to
prove their knowledge of the sport and coaching to be taken seriously. In a study of a
professional soccer player, R.L Jones notes that, “the degree of success that professionals
experience in meeting societal demands is largely dependent upon the knowledge they generate
and accumulate for the tasks and obligations they undertake.” (Jones, 2003). At one point in their
career no matter how successful they end up being, there is a time where a coach has to prove
Coach Skinner has been coaching since 2013, in a variety of different roles across the
country. Before jumping to the college ranks, Skinner coached a club team. In 2014, he was
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hired as an assistant coach at Union College. In the summer of 2015, he was hired as the head
Coach Duarte has been coaching since 2013 for a local club team before being hired as
When as speaking about ethics, Coach Duarte had an interesting take on ethics. After
taking over the United Swim Program after the coach before had been fired on his ethical
violations, she found it difficult the whole year to make any decisions of her own, when issues
arose.From the beginning she was told she was going to be under a radar at all times to make
sure ethical issues did not occur. Duarte recounted a time when one of her swimmers was
caught wearing an illegal technical suit after she had qualified for the state championship. Duarte
says she was faced with a hard but simple decision. As she suspended the girl after finding out
she knew about the illegal suit rule, her decision was overturned by the Head Aquatics director
told her to reverse her decision. His reasoning was she was a first year coach who would not
understand the consequences of her decision and will have more trouble later on if she scratched
the girl from the meet. Duarte was forced to take that athlete to state and go against her morals.
Personally, I do not agree with that decision. I would have stood my ground and
continually asserted that I was not the previous coach. Duarte showed have been more assertive.
She should be allowed to make decisions regarding her own team. She should not be held
accountable and treated as if she was the previous coach. In an article written by Jonathan
Passmore, he asserts that, “the development of coaching ethical competence among coaches,
with the coach referring to a conscious framework to help them resolve a dilemma.” (Passmore
2009). Duarte was not given that option to use a plan to resolve her issue and prove that she was
a competent coach not only to herself and the school district but her athletes as well.
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Skinner talked about an ethical decision he had to make while he was an assistant coach
at Union. During the conference championships, three Divers decided to sneak out of the hotel
and and attend a party on campus. When they were caught breaking a team rule after the meet,
the head coach decided it was best to not allow them to compete in the Zone diving meet. Thus
ending their seasons. Skinner said while the choice was hard to make, his input was considered
and he agreed with the decision made. This situation was in clear violation of team rules. The
Virtue-based coaching was a big part of both of their coaching philosophies. Both spoke
about how they believed coaching with a good set of morals and virtues would help give them a
good reputation and run a successful program.By using their morals in their practice, they have
both found that they have successful and happy athletes for a majority of the time." Like many
instances in life coaching can be a moral practice if morals are used. If a coach uses morals in
their coaching philosophy then coaching can be a moral practice. In cases of coaches like Mike
Krzyzewski and Pat Summitt, they have both proved that morals can be apart of coaching. Then
we have instances of coaches not using morals and participating in illegal activity such as the
current federal investigation in regards to specific basketball programs across the country. Those
coaches showed no morals when deciding to pay their players in order for them to come to their
program. Morals are apart of coaching as long as a coach allows them to be.
In that issue, Duarte realized how prevalent cheating was in high school sports, while she
did not agree with the school district’s opinion to allow that athlete to continue to compete. She
had cheated, it was against her virtues, but Duarte was forced to go against them.She also noticed
that other coaches were ok with their athletes breaking small rules at the regional meet in order
to make it to the State championship. For instance many athletes were caught shaving at the pool,
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when it is a rule that they are not allowed to. Skinner said he has not had an issue with morals in
coaching but he is glad that he has not and hopes not to in the future.
Both coaches agreed that rule-based ethics is just as important as virtue-based ethics.
Both talked about making sure they are familiar with all the rules and their changes throughout
the year. Using rule-based ethics is important because for many individuals, rules and virtues go
together. Many believe breaking the rules is wrong and unacceptable. It is also believed to make
better people by using rule-based ethics. “ It is thought that if we can develop children ( or
coaches for that matter) who follow the rules (moral and non-moral), then we will thereby
develop moral maturity (or professional conduct).” (Hardman and Jones, 2011, p 27). Teaching
kids to follow the rules will not only teaching them to make more ethical decisions but also
allows them to gain maturity over time. Teaching kids to follow rules in sports will also show
them that they need to follow the rules in whatever they are doing. They learn that following the
rules is the right and mature thing to do. By using both methods, coaches can create a sound and
Predominant and social norms also have an effect on coaching. Athletes are expected to
respect their coaches, but what coaches do with that respect shapes the program. Both Duarte and
Skinner take a similar approach when speaking about treating their athletes. Both spoke about
treating them as adults instead of children. Skinner finds it much easier since all of his athletes
are in college. Duarte finds in harder at times considering her athletes are high schoolers. At
times she wants to tell them exactly what to do but also recognizes that they have to make their
own decisions in order to learn from them. Both coaches express the constant need to remind
their athletes about sportsmanship. While at times it has come acceptable for athletes to show
emotion in regards to a win or loss, both coaches stress the importance of teaching their athletes
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to show the correct amount and type of emotion in the appropriate times. Staying humble is a
lesson Duarte reminds her athletes before they step off the bus. Many of her athletes have gotten
better about it over the year but she finds many of her girls still need work. She finds it a little
harder then Skinner does in that manner since many of her athletes still have maturing to do.
When talking to Coach Skinner he talked about how sports impacted his life not only in
coaching but life lessons. He tells stories of all of the people he met and all the lessons he has
learned to be a better coach and more importantly. For him, he claims he needed sports in his
life. In the Hardman and Jones text, we read that “ Sport is not necessary for human survival but
serves a series of significant social and cultural interests in goals.”(Hardman and Jones, 2011 pg
17). Sports serves as a lesson, support system, and a social activity for athletes. At one time
coaches were athletes, Skinner made mention on how he wants to spread all those lessons and
make his athletes not only better swimmers but better people as well. Duarte made a similar
comment. She hopes that by the time her athletes graduate, that they will have learned a few
lessons about life and hopes that they use those lessons to be better people in this world. Both
stresses being better people was much better than being better athletes.
While coaching can be rewarding and growing for an individual, it has also proved to just
as tricky. It is important to be clear in your goals and it is just as clear for your athletes to
understand your goals as well. Coaches need to be flexible but decisive. Coaches need to be
understanding and compassionate. Coaches need to be teachers and leaders. Most importantly
coaches need to know their morals more than they need to know the sport. A good coach knows
the X’s and O’s of the sport but more importantly they know their virtues and morals and how it
Reference
Hardman, A., & Jones, C. (2011). The ethics of sports coaching. London: Routledge.
Jones, R. L., Armour, K. M., & Potrac, P. (2003). Constructing Expert Knowledge: A
Passmore, J. (2009) ‘Coaching ethics: making ethical decisions- novices and experts’.