GENERAL OBJECTIVE

To ease parents’ blood sugar measurement of their diabetic child by offering them a non-invasive and child-friendly
method of measurement

SPECIFIC OBJECTIVES
To buy and rehabilitate To purchase the device To hire a informatician to
To hire 30 qualified
the „Arădeanca” factory which measures blood develop an app for transmitting
employees for the new
from Arad for the sugar through laser the data received by the device
production of the teddy production line
technology from the inside the teddy bear on a
bear company PKVitality smartphone
- conceiving a - recruiting graduates of the
A refurnishment project "Francisc Neuman" - obtaining patent for
C - obtaining needed Technological High School in the app
approvals Arad specialised in textile
- hiring a constructing and leather industry
T team of 20 experts - conducting the hiring
I - conducting and process (15 for assembly
supervising the line, 15 for confectionery
rehabilitation/renovation line)
To close a contract with a To hire a website team
To obtain the needed To obtain the needed composed of 2 computer
carrier company for
material ressources human ressources for experts, one for development
delivering the materials
the management and
to the factory and the and maintenance of the
administrative team website and one for order
orders to the customers
processing
- closing a contract with - hiring a financial
V
”Cerbul Albastru” textile coordinator, a juridical
I
company from Arad to expert, a public
provide textile material procurement expert and
for the production a HR analysis expert

To finance a starting To organise a social

training course for media campaign to
each department of promote the product
employees
T
I - hiring a PR expert
E responsible with the ad
S campaign on Instagram
and Snapchat
 RESULTS
Fully rehabilitated and Replacement of the
working factory Successful advertising
traditional device of
57 people recruited campaign on social
specialized in blood sugar
with transparency media of the product
production of teddy measurement with no
bears sticks

- generating profit - raising awareness of the - increasing the satisfaction

product and the easy of both diabetic children
I and parents
method of measurement
M - easing the measurement
it offers
of blood sugar level on
children
- making blood sugar
measurement safer and
easier so it can be
conducted more often

Online business with

Specialized and well-
international spread,
trained employees
open to EU market

- generating profit - chance to expand by

P - selling worldwide with improving the product
A different pricing policies and adding it features
C - increased productivity
T and efficiency