https://www.equitymaster.

com/research-it/sector-info/media/Media-Sector-Analysis-
Report.asp

1. The Indian media and entertainment industry comprises of print, electronic, radio, internet
and outdoor segments
2. In India, the ratio of advertising expenditure to GDP is less than 0.5%
3. Print and TV media contribute over 75% of the advertisement spend in a year
4. Supply

Of the more than 70,000 newspapers printed in India, around 90% are published in Hindi and
other vernacular languages

5. Demand

The demand for regional print media is growing at a faster pace than that of English language
print media

6. Bargaining power of suppliers

In the print media, it is high for newsprint suppliers

7. Bargaining power of customers

Relatively high in print media

8. Competition

High in print media, especially in Hindi dailies. The print sector includes listed entities like Jagran
Prakashan and HT Media. Regional print media too is seeing increasing competition
 Source: https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/

http://www.thehoot.org/media-watch/media-business/growth-trends-in-the-indian-print-
media-10083

Table 2: No. of titles- paid for dailies

Country/Year 2013 2014 2015

Australia 47 47 47

France 84 84 84

Germany 345 349 343

India 5767 6730 7871

Japan 104 104 104

UK 93 96 104

USA 1395 1355 1347

Source: WAN-IFRA WPT 2016 report

 Table 3: Overall Industry size-projections

Calendar year

Overall industry size (INR 2017 2018 2019 2020 2021 Growth* (2016-
billion) 2016 P P P P P 2021P)

588. 750. 1014 1165.

TV 3 651 9 876.8 .5 6 14.70%

303. 350. 405.

Print 3 325 4 378.5 6 431.1 7.30%

142. 191.
Films 3 155 166 178.2 6 206.6 7.70%

226.
Digital advertising 76.9 101.5 134 174.3 5 294.5 30.80%

111.
Animation and VFX 59.5 69.5 81.2 95.5 9 131.7 17.20%

Gaming 30.8 37.2 44.2 52.2 60.7 71 18.20%

Out-of-home advertising
(OOH) 26.1 29 32.5 36.4 40.8 45.7 11.80%

Radio 22.7 26.4 30.7 35.9 41.5 47.8 16.10%

Music 12.2 14 16.3 19 22.1 25.4 15.80%

1262 1408. 1606 1846. 2115 2419.

Total .1 7 .2 7 .2 4 13.90%

* Compound annual growth rate

Source: KPMG India’s analysis and estimates 2016-2017

Projections about advertising revenues, an important measure of health of industries in this sector,
tell a similar story. Advertising revenues of print media are likely to grow at a much slower rate than
other industries
 Table 4: Advertising revenues: projections

Calendar year
Growth*
Overall industry size (INR 2017 2018 2019 2020 (2016-
billion) 2016 P P P P 2021P 2021P)

201.
TV 2 225.4 256.9 298 342.7 394.1 14.40%

201.
Print 3 215 233.3 254.9 276.2 296 8.00%

Digital advertising 76.9 101.5 134 174.3 226.5 294.5 30.80%

Out-of-home
advertising (OOH) 26.1 29 32.5 36.4 40.8 45.7 11.80%

Radio 22.7 26.4 30.7 35.9 41.5 47.8 16.10%

528. 1078.
Total 2 597.3 687.4 799.5 927.7 1 15.30%

* Compound annual growth rate

Source: KPMG India’s analysis and estimates 2016-2017

The robust growth of the Indian print media with respect to most other countries is to a large driven
by the growth in Hindi-speaking North India

Table 5: Growth in circulation 2006 to 2016

Zone Growth*

North 7.83%

South 4.95%

West 2.81%

East 2.63%

Overall 4.87%
 * Compound annual growth rate
Source: ABC

Hindi publications registered highest annual growth followed by Telugu, Kannada, Tamil and
Malayalam.

Table 6: Maximum growth in circulation by language (2006-16)

Language Growth*

Hindi 8.76%

Telugu 8.28%

Kannada 6.40%

Tamil 5.51%

Malayalam 4.11%

English 2.87%

Punjabi 1.53%

Marathi 1.50%

Bengali 1.49%

* Compound annual growth rate

Source: ABC

Table 7: Top 10 publications as certified by ABC for the audit

period July-December 2016

Average qualifying
No. Title Language sales (July- Dec 2016)

1 Dainik Jagran Hindi 3,921,267

2 Dainik Bhaskar Hindi 3,813,271

 3 The Times of India English 3,184,727

4 Amar Ujala Hindi 2,961,833

5 Hindustan Hindi 2,611,261

6 Malayala Manorama Malayalam 2,441,417

7 Eenadu Telugu 1,866,661

8 Rajasthan Patrika Hindi 1,840,917

9 Daily Thanthi Tamil 1,710,621

10 Mathrubhumi Malayalam 1,473,053

Source: ABC