2. BARTER SYSTEM Barter is direct exchange of commodity for commodity. Disadvantages: Lack of Double Coincidence of Wants. Lack of Divisibility 3. Money is anything that can serve as a medium of exchange and has general acceptability, measure of value and store of value. Commodity Money Metallic Money Paper Money Bank or Credit Money 4. An institution which receives funds from the Control the public and supply of gives loans and Money and advances to Credit those who needs it. The Banks can With the Aim of create Credit making Profit, i.e., Creation of it is regarded as Additional a commercial Money for institution. Lending. 5. The First Bank in India, called „The General Bank of India (1786)‟. The East India Company established „The Bank of Bengal (1809)‟. The next bank was „Bank of Hindustan (1870)‟. Allahabad Bank (1865), was the first Bank, completely run by Indians. Punjab National Bank Ltd. set up in 1894. „Reserve Bank of India‟ in April 1, 1935. 6. Capital Innovations Formation Finance for Priority Sectors. Provision for Medium and Long term Monetization Finance 7. Private Sector Regional Rural State/Central Banks Commercial Co-operative Private bank Banks Non-Banking Finance Primary Credit Public Sector Companies Societies (NBFCs)Central Bank (RBI) Foreign Indian Financial Institutions Term Financial Institutions State Finance Corporations (SFCs) 8. RBI SEAL RBI HEADQUARTERS MUMBAI, MAHARASTRA 9. Headquarters Mumbai, Maharashtra Established 1 April 1935 Governor Dr Duwuri Subbarao Currency Indian rupee Code INR Reserves US$30,210 crore (US$302.1 billion) Website http://www.rbi.org.inBase borrowing rate 8.00% 10. It is India’s central banking institution Controls the monetary policy of India Bank of issue Regulator and supervisor of the financial system Issuer of currency Banker of Banks Detection Of Fake currency 11. “ Bank marketing is the aggregate of functions, directed at providing services to satisfy customers financial(and other related) needs and wants, more effectively and efficiently than the competitors keeping in view the organizational objectives of the bank.” 12. AIM- To create and win more and more customers and to retain them through effective customer service. The existence of the bank has no value without the existence of the customer. Appropriate promise to a customer through a range of services (products) and also to ensure effective delivery through satisfaction is important. 13. Identifying the most profitable markets now and in future. Assessing the present and future needs of customer’s .Setting business development goals and making plans to meet them. Managing the various services and promoting them. Adapting to a changing environment in Market. 14. Bank which are not Designed after facing severe taking into account competition could Design new product the STRENGTHS think of “Market range for their and Development” by customers of various WEAKNESSES of offering the existing segments. The organization Services to new customers. 15. Traditional Internal Interactive external marketing. 16. consists of 4 P’s marketing mix Promotion Product 4 Price P’s Place 17. Includes interest, fees or commission charged by the bank. Also the interest paid by the bank. Typical for banking sector since RBI regulates rates of interest, Organizations are supposed to sub-serve weaker sections and the rural regions of the country. Buyers look for satisfaction which differs from person to person. Keeping in view the level of satisfaction of a particular segment, the banks have to frame the pricing strategies. The interest charged and the interest paid should have a co-relation between them. 18. Make Develop Estimate marketing Calculate marketing the demand mix cost strategy curve Decisions. 19. It refers to the establishment and functioning of a network of branches and other offices through which banking services are delivered. Objective is to get the right product, at right places at right time at the least cost. Extensive branch network- access to large section of people Proximity may play a determinant role in selecting the bank. 20. Advertising Publicity Sales Promotion Personal Selling Push and Pull Strategies 21. Quality Human resource can be a point of differentiation Employees should also be treated as internal customers, and sort of marketing mix should be followed. It involves the people (5th P) of the bank i.e. the employees. 22. the quality of service provided during the buyer- employee interaction. Efforts for previous strategies will turn futile if the interaction does not takes place satisfactorily. It involves:*Process P) (6 th*Physical evidence (7 th P) 23. Refers to the systems used to assist the organization in delivering the service. Aids to the promotion of customer satisfaction It involves:1. Speeding delivery of services2. Reducing the paper work3. Standardization of procedures4. Customization as per individual demand simplicity etc. 24. Referral services Direct mailing Offering items having your brand identity Using the media Getting celebrities to endorse the product or service. Sponsoring events Using permission-based Marketing 25. Full Form :-Industrial Credit Largest private Second largest Largest issuer of and Investment sector bank in overall in terms credit cards in Corporation of market of assets. India. India Bank capitalization. (ICICI) 26. Product Pricing Place Promotion Process Physical Evidence People 27. Senior citizen services: Demand Fixed services Deposits: Mobile Loan banking Product Roaming Card current Investment Recurring deposit Saving account: 28. 1. Pricing Decisions related to interest, fee or commission.2. RBI and IBA3. Raising Number of Customers 29. Services are sold through branches Making Promised Services available to the ultimate users. Branches OF ICICI:1900 in India and 33 in Mumbai. 30. Advertising - Television, radio, movies, theatres Print Media- Hoardings, newspaper, magazines Publicity- Road shows, campus visits, Sponsorship Sales Promotion- Gifts, discount and commission, incentives, etc. Telemarketing- ICICI one source Call center (Mind Space) 31. Standardization- ICICI bank has got standardized procedures to get typical transactions. Customization- Specialty counters at each branch to deal with customers of a particular scheme. Simplicity- Separate counters exist with clear indication. Customer Involvement- Money matters and signature. 32. All people directly or indirectly involved in the consumption of banking services. Workers, Employees, Management and other Consumers Employees of a Bank represents the organization to its customers. Internal Marketing 33. Financial Reports- The Company’s financial reports are issued to the customers to emphasis or credibility Tangibles- Pens, Writing Pads to the internal customers. Passbook and Cheque books to the customers. Punch lines- “Hum Hai Naa” Employee’s Dress Code- ICICI bank follows a dress code for their internal customers 34. Various Banks and Financial Institutions are present today in the market squeezing the Market competition in Banking Sector. This is the biggest threat for Banks. Hence to survive in the market, Banks must have:- 1. Strong Marketing Team Support 2. Innovative Marketing Practices Hence, Bank Marketing has become the necessity in today’s World