PAID ADVERTISING BUDGET TEMPLATE (MONTHLY & QUARTER

How to Use This Template*

This template will A) help you plan your paid advertising budget and B) let you c
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and cate
Display & Retargeting, etc.) and totals will be calculated automatically. You can t
actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, w
(Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering how paid advertising affects your overall marketing budget? Take your totals f
plug them into the MASTER marketing budget template.
HLY & QUARTERLY)

dget and B) let you compare that

me periods and categories (e.g. Search,

omatically. You can then update the
r budget.
h-by-month basis, while Sheet 3
sis.

get? Take your totals from this template and

 Fill in your projected
PAID ADVERTISING BUDGET (MONTHLY) (Those "$100" entries ar

2014 Projected Expenses

PAID ADVERTISING Jan-15 Feb-15 Mar-15 Apr-15 May-15
SEARCH
CPC $100 $100 $100
CPM $100 $100 $100
DISPLAY & RETARGETING
CPC $100 $100 $100
CPM $100 $100 $100
AFFILIATE
CPC $100 $100 $100
CPM $100 $100 $100
SOCIAL
Facebook Ads $100 $100 $100
Twitter Ads $100 $100 $100
LinkedIn Ads $100 $100 $100
Pinterest Promoted Pins $100 $100 $100
Instagram Ads $100 $100 $100
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100
Dedicated email send - fixed cost $100 $100 $100
Dedicated email send - CPL (cost per lead) $100 $100 $100
TOTAL $1,400 $1,400 $1,400 $0 $0

Fill in your actual expen

(Those "$100" entries are p

2014 Actual Expenses

PAID ADVERTISING Jan-15 Feb-15 Mar-15 Apr-15 May-15
SEARCH
CPC $100 $100 $100
CPM $100 $100 $100
DISPLAY & RETARGETING
CPC $100 $100 $100
CPM $100 $100 $100
AFFILIATE
CPC $100 $100 $100
CPM $100 $100 $100
SOCIAL
Facebook Ads $100 $100 $100
Twitter Ads $100 $100 $100
LinkedIn Ads $100 $100 $100
Pinterest Promoted Pins $100 $100 $100
Instagram Ads $100 $100 $100
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100
Dedicated email send - fixed cost $100 $100 $100
Dedicated email send - CPL (cost per lead) $100 $100 $100
TOTAL $1,400 $1,400 $1,400 $0 $0
 Fill in your projected expenses here.
(Those "$100" entries are placeholders.)

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300

$300
$300

$300
$300

$300
$300
$300
$300
$300

$300
$300
$300
$0 $0 $0 $0 $0 $0 $0 $4,200

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300

$300
$300

$300
$300

$300
 $300
$300
$300
$300

$300
$300
$300
$0 $0 $0 $0 $0 $0 $0 $4,200
PAID ADVERTISING BUDGET (QUARTERLY)

2014 Projected Expenses

PAID ADVERTISING Q1 2015 Q2 2015 Q3 2015
SEARCH
CPC $300
CPM $300
DISPLAY & RETARGETING
CPC $300
CPM $300
AFFILIATE
CPC $300
CPM $300
SOCIAL
Facebook Ads $300
Twitter Ads $300
LinkedIn Ads $300
Pinterest Promoted Pins $300
Instagram Ads $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300
Dedicated email send - fixed cost $300
Dedicated email send - CPL (cost per lead) $300
TOTAL $4,200 $0 $0

Fill in your actua

(Those "$300" entr

2014 Actual Expenses

PAID ADVERTISING Q1 2015 Q2 2015 Q3 2015
SEARCH
CPC $300
CPM $300
DISPLAY & RETARGETING
CPC $300
CPM $300
AFFILIATE
CPC $300
CPM $300
SOCIAL
Facebook Ads $300
Twitter Ads $300
LinkedIn Ads $300
Pinterest Promoted Pins $300
Instagram Ads $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300
Dedicated email send - fixed cost $300
Dedicated email send - CPL (cost per lead) $300
TOTAL $4,200 $0 $0
 Fill in your projected expenses here.
(Those "$300" entries are placeholders.)

Q4 2015 2015 Total

$300
$300

$300
$300

$300
$300

$300
$300
$300
$300
$300

$300
$300
$300
$0 $4,200

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)

Q4 2015 2015 Total

$300
$300

$300
$300

$300
$300

$300
 $300
$300
$300
$300

$300
$300
$300
$0 $4,200