OBJECTIVES OF THE STUDY

1. To study the investment pattern of retail equity investors in Chennai.

2. To analyse the information search and investment option of retail investors.
3. To identify the various investment preferences and investors perception on risk and return.
4. To examine factors influencing investment evaluation and decision of investors.
5. To evaluate investors level of satisfaction and their futuristic perceptions towards retail equity
investment.
6. To find the relationship between demographic variables of investors and their investment
objectives, decision and satisfaction.