SM1601 DigitalSM Guide

A special supplement to
guide
the 2016
to Digital Shopper Marketing
• Ansa • HelloWorld • Quotient

• CartSmart • ibotta • SavingStar
Featuring in-depth
• Catalina • Inmar • Shelfbucks
profi les fromin-depth
Featuring leading
•• GfK
Crisp •• IRI
Key Ring • TPG Rewards
companies,
profiles fromincluding:
leading • InContext
DYNAMIQSolutions •• WSL
MaxPoint • Valassis
companies, including: • Fluent • MyWebGrocer • Yieldbot
The Guide to Digital Shopper Marketing • 2016 ADVERTISEMENT
ANSAINSIDE.COM
ANSA’S CAPABILITIES
Shopper marketers and their agencies rely on ansa to maximize the efficiency and
impact of every marketing dollar. When you ask for ansa from any of our trusted
ADVERTISING TARGETED
ad partners you automatically get targeting, optimization, and measurement of AT HIGH-PERFORMING STORES
the in-store effectiveness for your digital media initiatives. In addition, the insights
provided will help you fine-tune strategies for your next campaigns.
TARGET areas and locations based on past store sales.

50% of top US retailer stores can drive up to 70% of the sales
volume for your campaign’s specific products. ansa’s ad partners can
help you target media towards these historically successful locations
and spend your marketing dollars in the most effective way.
SUPPRESS media in control areas to test effectiveness.

ansa automatically selects 10% of your campaign’s targeted stores
to be held out as control stores for measurement purposes. By
withholding media from these stores, you can accurately gauge
campaign performance for the 90% that receive media support.
OPTIMIZE media delivery based on daily store data.

While your campaign is running, ansa’s ad partners optimize media INSIGHTS
in-flight based on the sales velocity of your advertised items. By
serving media to high-performing stores, you can maximize results.
MEASURE effectiveness to build future success.

When each campaign is completed, ansa provides insights by
integrating and delivering sales and media results. By seeing what DAILY, STORE-LEVEL
works best, ansa’s clients learn, adapt, and refine future strategies.
SALES ANALYTICS
KNOWLEDGE IS THE PATH TO EFFECTIVENESS

ansa empowers marketers, agencies and ad networks to:
• Increase spending efficiency by 15%–50%
• Intelligently target new item, seasonal and promotional campaigns
• Automatically optimize campaign performance in real time
• Continuously learn and improve from store-level insights and measurement
AT-A-GLANCE
WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES
ansa is the flagship brand of Retail Solutions Inc. Ask any of our trusted ad partners for ansa Jon Golovin, CEO Retail Solutions Inc.
for targeting, optimization, and attribution of digital inside your next campaign. When you do, you’ll Michael Quinn, General Manager for ansa
campaigns. Through our ad partners, ansa has been automatically get:
part of successful campaigns from leading CPGs since Meredith Williams, Director, Business
• Targeting based on historical sales by store
spring of 2014. Development for ansa
• In-flight optimization based on sales performance
throughout the campaign
MAJOR CLIENTS • Integrated insights through automated reporting CONTACT
Over 35 CPGs and their agencies through ansa’s ad at campaign’s end 201 Ravendale Drive
partners. To see a complete list of ansa integrated ad Mountain View, CA 94043
partners, please visit ansainside.com/partners. INDUSTRIES SERVED 215.681.8575
• CPGs meredith.williams@retailsolutions.com
• Agencies
Make your
campaigns
POP!
With ansa, every campaign is a success. ansa uses daily, store-level sales
at America’s largest retailers to automatically target historically promising
stores, enable optimization of media in-flight, and provide valuable insights
about your media activation for each campaign.
Get popping with our ad partners at ansainside.com
Ask for ansa from any of our ad partners:

CARTSMART.COM
YOUR CONSUMER IS ON THE PHONE…

WHAT WOULD YOU LIKE TO SAY TO THEM?
CartSmart was not designed by programmers, it was designed by like-minded Consumer Packaged
Goods Veterans that were tired of recycling the same old core programs with just a fresh coat of
paint on them. CartSmart’s creators knew we could all do more for the brands we manage, we
could engage consumers better, and have longer relationships with them. Brands are amazing
things, people love brands, but are they always buying yours? Where are your gaps that leave you
hoping vs. knowing that the consumer is buying?
You’ve built fans on social media, your website, your CRM, your ad campaigns, and simply in store.
You share, tweet, post, email, host contests, give points, give back, and strive for the spotlight. It’s
awesome and exciting to be your brand’s fan. Except for one thing – it’s a little hard to keep up. It’s
too easy to shop in the wrong store, get distracted in a flyer, or forget about your last email before
the next shopping trip. Oh and then there is your competition who are getting louder in tireless
attempts to steal your share.
While you’re busy growing your fan base, CartSmart provides you a platform to connect directly to
your fans. Think of CartSmart as your personal app where you have a massive amount of flexibility
to build the right consumer experience. People are genuinely interested in what you’re up to.
Where we’d like to help you is to keep you connected to those fans and understand them a little
better. You get to drive, we just want to be your pit crew.
RELEVANCE IS THE NEW REACH

There’s one thing that we’re really bad at: providing 2002 called and it wants it’s “spam-paign” strategy
you an audience who carry the same propensity back. Consumers are way too savvy for one-size fits all
to purchase your brand as your competitors’. campaigns. As a staple of your segmentation strategy,
If you’re looking to mass-advertise along side all CartSmart not only adds dimension that you won’t get
of your competitors, or to rent a week of sales, elsewhere, but also delivers a personal experience so
time to turn the page. Instead, CartSmart that your consumers will say, “they ‘get’ me”.
connects your fans with your message in a A good mobile tool delivers messages when the
very personal way. consumer is ready to hear it (insert annoying push
Do you want to reach your fans with a contest, tell notifications when you arrive in-store here). A great
them that your item is featured in a flyer, there’s a mobile tool delivers the message that the consumer
coupon on your website, or a new launch in-store is ready to hear. It’s going to rain this weekend in
this week? You are in the driver’s seat when it Chicago. Which of your ideas cures cabin fever (cue
comes to deciding what content to share with your Pintrest boards now)? School is out next week in
fans. We think reach quality is paramount, so when Dallas. Which moms might be interested in your movie
a consumer is your fan, they aren’t bombarded with cross-promotion? Instead of broadcast messaging, let’s
campaigns from your competitors. map out a plan to talk to consumers on their terms.
AT-A-GLANCE
WHO WE ARE PRODUCTS & SERVICES INDUSTRIES SERVED
CartSmart was created by CPG veterans to help brands • Customized brand loyalty programs • Consumer Packaged Goods Brands
benefit from a more direct relationship with the consumer • Digital marketing conversion tracking • Grocery, Drug, Mass, Dollar, Health, Pet,
in critical path to purchase moments of influence. We through to in-store purchases and C-store Retail
provide customized loyalty program options and unique • Digital store flyers, and interactive custom • Digital Advertising Networks
data. Our clients can track real conversion from digital
brand creative content • Food Service Suppliers and QSR
engagement through to in-store sales.
• Reach the right consumer with relevant alerts, • Financial Services
communicate in store merchandising events, • Beer & Spirits
EXPERTISE offers and flyer activity
CartSmart builds relationships between brands and • Efficient contest fulfillment and target your CONTACT
consumers. We add depth to campaigns by bridging them audience effectively
from digital interaction to in-store purchase. We add Neil Hunter, Co-Founder, VP of Client Services
• Replace your competitor in the cart with 647.454.0101
longevity to events through on-going engagement for
months following initial contact. Our programs deliver great contextual offer triggers neil@cartsmart.com
ROI and we guarantee to never overspend your budget. Steve Clelland, Co-Founder, Managing Director
steve@cartsmart.com
CATALINAMARKETING.COM
MARKETING INNOVATIONS THAT DRIVE PROFITABLE GROWTH

UNMATCHED OMNICHANNEL PLATFORM CATALINA INNOVATIONS
Catalina is innovating faster today than at any time in our history, PROMOTIONS
developing omnichannel marketing solutions for CPG Brand and Retailer
needs. Our personalization and targeted media solutions span mobile,
online, email and in-store. Unlike other digital solutions providers, we
deliver scale with our reach to 80% of U.S. households and 100% of
shoppers in the stores. Plus, we have the unique ability to directly Acquire Maximize Retain
connect targeted digital advertising to in-store purchasing, and the
Only Catalina can deliver omnichannel promotional campaigns
know-how to deliver measureable ROI.
that reach shoppers with media that’s personalized, relevant
and timely. Successfully launch a product, drive incremental
volume efficiently, proactively fight defection and more. From
IMPACT THROUGH ACTIONABLE INSIGHTS event-driven programs to loyalty campaigns, sophisticated
marketers use Catalina to drive breakthrough results.
Catalina focuses on leveraging the power of shopper data and actionable
insights to impact your marketing performance. Our team of over 100 CIRCULARS
data scientists and analysts are committed to continuously pushing the
boundaries of our data-driven marketing solutions. Powerful insight Traditional circulars are no longer
dashboards give CPG Brands and Retailers the ability to understand and the most effective way to reach
plan for growth opportunities in their product categories, as well as track, customers. Grow lift in total dollars
modify and optimize product launch campaigns. spent, up to 1.5%, and sales lift of
promoted items, up to 5%, to targeted
With Catalina, CPG Brands and Retailers minimize purchase subsidization loyalty member shoppers through
and reach only the right audiences resulting in increased ROI/ROAS and personalized, omnichannel customer
greater value for their media dollar through: recommendations with My Favorite Deals™. Our personalized
• Deeper Consumer Insight – We identify highly loyal customers, digital circulars leverage mobile, online and email channels as well
those who may be at risk and those who represent the best as the high readership of our in-store media hubs.
opportunity for you to grow your brand.
• Unrivaled Scale – We reach up to 260 million shoppers in-store and ADVERTISING
millions more online via the largest CPG and Retail omnichannel Catalina BuyerVision® takes the risk out of brand advertising,
media network in the U.S. targeting consumers with personalized ad messages based
• Unmatched, Mass Personalization – We target shoppers based on on their purchase history. With mobile, online, and video ads,
their transaction behavior or their purchase history. delivery of your brand’s messages are always delivered to
• Closed Loop Measurement – We deliver insights to impact the the right shopper, at the right
effectiveness and efficiency of our media programs based on in-store place and time. Since its launch,
sales, enabling you to know the true benefit to your brand. Catalina BuyerVision® continues
to deliver superior return on
ad spend.
Contact Catalina to learn more about your customers’ behavior including:
when they will buy next and how much, likely triers and repeat buyers of your
new products, and when customers are about to defect.
AT-A-GLANCE
WHO WE ARE EXPERTISE KEY EXECUTIVES
Powered by the largest database of shopper purchase
• Personalized Digital Coupons and Promotions – Jamie Egasti, CEO
history in the world, Catalina’s personalized digital media
Create an omnichannel experience that reaches Todd Morris, President, Catalina U.S.
drives lift and loyalty for the world’s leading CPG Brands
shoppers with precision. Deliver up-to-the-minute
and Retailers.
offers based on a shopper’s actual purchase history
Catalina’s personalized digital media connects as that shopper engages with a Retailer’s website, CONTACT
shoppers to the brands we know they want. We do subscription email or mobile app. Marla Thompson
this by delivering only the most relevant ads and offers SVP, U.S. Strategy
• Personalized Digital Advertising – Leverage the
personalizing the shopper’s path to purchase through 727.579.5011
largest media networks optimized for CPG Brands
mobile, online and in-store networks.
to drive awareness through integrated, omnichannel
media with Catalina BuyerVision®.
• Personalized In-store Digital Media – Personally
engage 260 million shoppers with highly relevant
media that has an unparalleled 80% readership rate.
Get the Study Now
CRISPMOBILE.COM
ACTIVATE THE NEW POINT OF PURCHASE

WITH CRISP MoCA
Today, mobile devices influence one-third of product purchases in stores, representing
almost $1 trillion in sales. Mobile’s influence has grown by 460% in just two years,
presenting shopper marketers with a new challenge, and opportunity.*
To help CPG’s and retailers seize this opportunity, Crisp created MoCA™, the first end-to-
end mobile customer activation platform designed to deploy mobile campaigns that activate
shoppers to purchasing experiences, both in-store and online, with measureable results.
Only Crisp MoCA combines location, behavioral, geo-behavioral, demographic and
contextual targeting across operating systems and platforms. We deliver the best ad
creative experiences for consumers via personalized content and shopper functionality.
MoCA inventory management provides scale, brand safety, and high-performance
environments. Not to mention ad serving, analytics and campaign management.
All in a single, seamless mobile customer activation solution.
* Deloitte Digital, May 2015 – “Navigating the New Digital Divide”
CRISP MOBILE AD TECHNOLOGY

At Crisp, we know mobile activation requires a complex set of different tech-
nologies. To reach and activate the right customers, with relevant messages
and great user experiences, Crisp developed a proprietary and vertically inte-
grated technology stack, Crisp MoCA, unparalleled in the ad tech industry.
Naturally, our purely mobile MoCA technologies work better for mobile
activation than competing cross-screen or multi-channel platforms. Our Data
Management Platform (DMP), our Dynamic Creative Builder and Optimizer
(DCO), our inventory planner and our buying platform (DSP) are all built from
the ground up to maximize the mobile marketing opportunity while delighting
shoppers with personalized advertising experiences.
Our vision and roadmap are based on cutting-edge technology and innovative WHO WE ARE
ad formats to capitalize on mobile’s role as the primary channel for driving A pioneer, innovator and leader in mobile ad technology for more
shopper activation both in-store and online. than a decade, Crisp helps brands activate customers to point-of-
purchase experiences through mobile devices.
Crisp ‘gets’ mobile advertising and shopper marketing. Our campaigns have Crisp provides the first end-to-end mobile customer activation
shown measurable results, and Crisp handled everything from geo and platform, Crisp MoCA, that delivers a fully turnkey solution to
behavioral targeting to creative builds and reporting. We appreciate Crisp’s dominate today and tomorrow’s primary point of purchase.
focus on high-quality mobile ad experiences that offer real value and utility Crisp’s mature, vertically integrated ad technology and industry-leading
for shoppers, which is key to driving in-store sales. product, engineering and operations teams have made it the platform
Michael Berelian provider of choice for leading CPG’s and retailers. Crisp is a privately
SVP, Group Director, Digital Shopper, Geometry Global held company headquartered in New York, with offices in Singapore.
AT-A-GLANCE
EXPERTISE INDUSTRIES SERVED KEY EXECUTIVES
Mobile engineering and technology, rich and relevant Crisp helps CPG’s and other manufacturers drive sales in Jason Young, CEO
user ad experiences, data-enabled targeting, media retail categories including: Tom Jones, CRO
and inventory management, ad serving, analytics and Xavier Facon, CTO
• Mass Retailers • Department Stores
campaign management; all designed and coordinated
• Grocery • Apparel Risa Crandall, SVP, Managing Director
to help brands activate shoppers to point-of-purchase
experiences at specific retailers through mobile devices. • Drugs • Sporting Goods
• Home Improvement • Convenience Stores CONTACT
PRODUCTS & SERVICES • Office Supplies & • Dollar Stores Tom Jones, Chief Revenue Officer
• M-Drive: drives shoppers to physical retail Electronics 949.500.4386
store locations tom.jones@crispmedia.com
• M-Buy: drives shoppers to retail mobile sites and apps Risa Crandall, SVP, Managing Director
• M-Engage: builds brand awareness and exposure 914.450.8330
among shoppers risa.crandall@crispmedia.com
OWNERIQ.COM/DYNAMIQ
NEWS AMERICA MARKETING THE NEW STANDARD IN DIGITAL

AND OWNERIQ HAVE TEAMED SHOPPER MARKETING
UP TO BRING DYNAMIQ TO THE With DYNAMIQ, shopper marketers and brands can now easily
target and reach their ideal consumers, delivering billions of
INDUSTRY. impressions fueled by first-party data sourced from hundreds

of different retailer, manufacturer, product comparison and
savings websites. Additionally, DYNAMIQ ensures that 100% of
DYNAMIQ offers digital marketing solutions including display and impressions are delivered to active shoppers, by making use of
video advertising capabilities across desktop, tablet and mobile. the product’s unique shopper data. The cutting-edge geo-scoring
technology for precise delivery minimizes waste while making the
• Online and Offline 1st Party Shopping Data most of marketers’ campaign dollars.
• Advanced Programmatic Technology

• New Real-Time Geo Weighting Capabilities
• Offline Sales Measurement & Insights
“DYNAMIQ is truly ground-breaking technology that, delivers a targeting methodology that ensures messages reach the
right shopper, at the right time” said Mike Pollack, SVP, Digital, News America Marketing. “Our clients who use it can have
confidence that their digital dollars are being well spent and impressions are maximized.”
“We’ve pushed the state-of-the-art forward by combining audience and place together as equal dimensions for campaign
targeting and optimization.” says Jay Habegger, CEO of ownerIQ. “Some companies make the marketer choose one or the
other. But DYNAMIQ is the first time the combination of shopper audience data and algorithmic scoring of location has been
used together to create a compelling solution for both shopper marketers and brands.”
AT-A-GLANCE
WHO WE ARE PRODUCTS & SERVICES CONTACT
News America Marketing and ownerIQ have partnered Digital Marketing solutions offering display and Robert Scheckman
to create the new standard in digital shopper video across desktop, tablet and mobile that power Vice President, National Shopper Marketing
marketing, DYNAMIQ. Our solution’s unique ability to our key initiatives: 973.809.2287
score opportunities within your sales radius down to RScheckman@owneriq.com
• Online and Offline 1st Party Shopping Data
the user and impression level separates us from our • Offline Sales Measurement & Insights Mike Pollack
competition. DYNAMIQ is uniquely powered by first- • Advanced Programmatic Technology Senior Vice President, Digital
party data from our 500+ strategic retailers and brand • New Real-Time Geo-weighting News America Marketing
partners, as well as SmartSource.com. In addition,
our custom built programmatic technology evaluates 212.782.7935
and makes real-time decisions on 200 million unique EXPERTISE MPollack@newsamerica.com
shoppers that converts to 30 billion pre-qualified DYNAMIQ has the ability to score and prioritize
impressions daily. individual advertising opportunities down to the user
level powered by first-party data from 500+ strategic
retailers and brand partners, including Smartsource.com.
DYNAMIQ serves ads to all their best prospects within a
sales radius, NOT just the ones in desirable geographies.
This is what DYNAMIQ brings to the market, and this
is how we’ve created the new standard in digital
shopper marketing.
FLUENTCO.COM
PEOPLE-BASED MARKETING #1 SHOPPER ENGAGEMENT PLATFORM

AND SHOPPER ACQUISITION Fluent’s platform is unlike anything else on the market. We reach over 15
million new shoppers every month and have a database of over 100 million
Fluent is the leader in people-based digital marketing and U.S. consumers with detailed demographic, behavioral, and ethnographic
shopper acquisition. We don’t serve ads to anonymous cookies profile information. We can target shoppers broadly or hone in on highly
and pixels – we enable you to target real people, with precision, targeted geo-locations within a few miles radius of retail outlets.
at a massive scale, no matter what device they’re on. Our unrivaled shopper intelligence paired with real-time survey insights
What’s more, you’ll never have to pay for anonymous ensures that only individuals who match your most valuable customer
impressions. Fluent’s platform drives valuable actions like (“MVC”) profile are targeted with ads, resulting in the highest engagement
signing up for email lists, downloading coupons, or joining rates and ROI in the industry.
loyalty clubs. In turn, you are left with the most valuable
currency that marketers need to today: valid, first party data on
shoppers that can be used to facilitate ad targeting across all
SHOPPER MARKETING EXPERTISE
platforms and devices (and get them to shop and keep coming New Product Launches • Competitive Defense • Key Drive Periods
back for more). Retailer/Brand Co-Objectives • Versioning By Retailer • Geo-Specific Promos
AT-A-GLANCE
EXPERTISE PRODUCTS & SERVICES INDUSTRIES
Fluent is a leader in people-based digital marketing and • Universal access to shoppers across all digital channels, with • Consumer Packaged Goods
shopper acquisition, serving over 500 consumer brands proven success through mobile • Grocery Retail
and direct marketers. Our proprietary audience data and • Shopper Insights database of over 100 million US consumers • Health & Wellness
robust ad-serving technology enables marketers to acquire with local and socioeconomic segmentation • Beauty & Cosmetics
their best shoppers, with precision, at a massive scale. • Reach of 500,000 shoppers per day, 350,000 engaging • Home Improvement
through their mobile devices
• Financial Services
WHO WE ARE • Over 5,000,000 survey responses per day gaging real-time
purchase intent and behaviors
Email. Mobile. Social. Display. We are experts at getting
• Large-scale digital acquisition of shoppers for CPG and grocery KEY EXECUTIVES
shoppers to opt-in to hear from your brand across
retail email newsletter sign ups, loyalty program members, Ryan Schulke, CEO
every channel, target them deterministically across all
mobile notifications opt-ins, mobile app downloads, and more. Matthew Conlin, President
platforms and devices, and get them shopping both
online and in-store. Dan Arel, GM, CPG Sales
MAJOR CLIENTS
• Procter & Gamble • Shoe Carnival CONTACT
• Pepsi • Western Union 646.647.2966
• Smart Balance • GoodRX www.fluentco.com
• L’Occitane info@fluentco.com
HELLOWORLD.COM
THEY WIN, YOU WIN.

Put the power of promotions front and center and build ultimate brand loyalty. Our digital solutions help retailers and CPG brands get maximum
exposure, drive traffic, and inspire purchase. And when mixed with our deep analytics capabilities, you’ll get insights that allow you to speak to
each consumer individually and provide value that’s relevant to his wants and needs.
Average time
spent with brand:
PROMOTIONS 14 MINUTES
to spark (in addition to eating pizza!)
interest
LOYALTY
to retain
and reward
MESSAGING
to continue
the converation
ANALYTICS
for consumer
insights
t
Schwan’s Consumer Brands, Inc. cross promotes their popular brands
with an on-pack callout leading to a multi-channel hub that rewards
fans for engaging. Check it out at www.TailgateAtYourPlace.com!
AT-A-GLANCE
EXPERTISE PRODUCTS & SERVICES CONTACT
A powerhouse of 400 experts, with 4 times more • Sweepstakes & Contests Jen Gray
experience, HelloWorld is the fast lane to real business • Loyalty Programs SVP, Brand, Marketing & Creative Services
results. From a promotion in 5 days to massive-scale • Mobile Offers & Purchase Validation 248.336.2725
custom campaigns, our marketing solutions change the • Custom Analytics Jen.Gray@HelloWorld.com
way brands interacts with consumers. • Strategy & Creative
• Legal & Prize Fulfillment
MAJOR CLIENTS
• Coca-Cola
• Johnson & Johnson
• Kraft
• Microsoft
• Procter & Gamble
• The Gap
AT EVERY TOUCHPOINT
Influence purchase decisions digitally:
From at-the-shelf to on-the-sofa.
Won a gift card for sharing

his favorite pizza toppings
Shares his favorite home

tailgating tips on social
Plays the Mega Match Game daily

to earn even more chances to win
Opts-in for offers and

coupons via mobile
Stocks up on pizza
for game day based on
on-pack chance to win
IDEAS IN ACTION!
Digital Marketing Solutions for the World’s Best Brands See brand solutions at
helloworld.com/portfolio
IBOTTA.COM
OUR PHILOSOPHY
We believe in mobile brand engagement and pay for performance. We believe brands
want to tell a story that will ultimately drive longer, more lasting relationships with their
customers. We believe that advertisers should be held accountable for the sales that
they actually drive rather than projected impact, and be paid accordingly.
WHY IBOTTA?
Ibott a engages young, mobile savvy millennial shoppers along their path to purchase
while providing unprecedented access to consumer data for our brand and retail
partners. From how many unique SKUs sold, to who bought a specific product,
when, and where, we’re transforming the way leading CPG brands and retailers
think about advertising and measurement on mobile.
AT-A-GLANCE
WHO WE ARE PRODUCTS & SERVICES MAJOR CLIENTS
We’re innovators, re-thinking how brands and retailers • With over 12mm app downloads, Ibotta is the furthest • Proctor & Gamble Co. • Anheuser-Busch
engage with their customers and evaluate their results. reaching and most widely used consumer shopping • SC Johnson & Son Companies, LLC
We’re connectors, introducing new products to new application in US Grocery & CPG. • General Mills, Inc. • Heineken
people through mobile technology. We’re game-changers, • The Coca-Cola International
• Used by the world’s leading brands and retailers to drive
evolving the path to purchase, the way people shop, and Company • J.C. Penney Company,
sales by engaging consumers on mobile with fresh,
the way campaigns are measured. • Chobani, LLC Inc.
relevant content and game-like interactions.
• Diageo • Best Buy Co, Inc
• Delivers highly targeted, customizable messages and
INDUSTRIES SERVED retailer exclusive offers at more than 500,000+ U.S.
store locations based on shopper geo-location and past
• Grocery (CPG) • Dining &
purchase behavior.
CONTACT
• Beer, Wine & Spirits Entertainment
• Ibotta triangulates geo-location, demographic, and Bryan Leach, CEO
• Health & Beauty • Home Improvement
item-level purchase data to provide a suite of analytics Kane McCord, COO
• Fashion & Apparel • Data & Analytics
products which include consumer research studies, inquiries@ibotta.com
• Consumer Electronics
market insight reports and media attribution analysis.
Real Sales. Real Data.
Post-Campaign Avg.
Pre-Campaign
Ibotta Campaign Live
Post-Campaign
Pre-Campaign Avg.
Units Sold
Based on actual data from

a major brand campaign
with Ibotta
Work with the scale leader on mobile. We’re closing the loop
by proving that consumer engagement drives loyalty and
lasting sales growth. With over 12 million downloads in the
United States, Ibotta remains the fastest growing and furthest
reaching mobile application in Grocery, CPG and Retail.
For more information, email shopper@ibotta.com
ibotta.com
INMAR.COM
DELIVERING ACTIONABLE ANALYTICS

for a thorough command of the path-to-purchase, real insight into the
influence of promotions and a true understanding of shopper decision-
making.
Inmar’s Behavioral and Promotion Analytics provide unique perspective into
shopper behavior and promotion performance — informing effective shopper
engagement strategies that drive revenue and optimize marketing spend.
ADVANCING JOINT BUSINESS PLANNING

to help brands and retailers meet shared goals for product support,
increased traffic, and greater shopper engagement.
Our promotion analysts and account managers take a consultative
approach in creating comprehensive promotional campaigns for meeting
brand objectives that fully leverage retailer capabilities and allow for
effective program execution across all media.
ENABLING PERSONALIZED PROMOTIONS

targeting individual shoppers through analysis of quantitative shopper
data and application of proprietary targeting technology.
Inmar’s promotion platform matches offers to shoppers using multiple data
points including purchase history — ensuring digital delivery of relevant,
timely content.
ACCELERATING USE OF MOBILE OFFERS

at a variety of retailers — including CVS and Walmart — via the
CurrentC mobile payment app.
Only by engaging with Inmar can brands have product-level offers
delivered to consumers’ mobile phones for direct redemption from those
devices, in the checkout lane, at a growing array of national retailers.
AT-A-GLANCE
We are an industry innovator with more than 35 years’ Inmar has the most robust promotions platform in the Roy Simrell, President and Chief
experience providing clients with actionable shopper marketplace — representing a single, strategic resource Client Officer
insights, advanced campaign analytics and comprehensive, for brands and retailers to create, execute, and assess John Ross, President, Promotion Network
data-driven promotion solutions to enable superior holistic, omni-channel promotions.
shopper engagement both pre-trip and in-store. Brian Wiegand, Senior Vice President,
Our offerings include: Strategy and Growth
• Digital Promotions
EXPERTISE Jim Deffenbaugh, Vice President, Retailer
• Promotion Analytics Enterprise Sales
We are expert at helping brands and retailers grow share
• Shopper Engagement Tools
and drive revenue by enabling true 1:1 shopper engagement
• Shopper Behavior Research
that delivers targeted, equity-building content matched
• Trade Promotions
CONTACT
with motivating promotional offers.
• Print-at-Home Promotions 866.440.6917
solutions@inmar.com
• Coupon Processing and Settlement
• Rebates
Understanding shoppers
is one thing.
Activating them
is another.
We can help you do both.

Helping brands and retailers motivate and move shoppers has
been our business for more than 35 years. In that time we’ve
developed the advanced analytics, promotion platforms, and
engagement solutions that empower marketers to effectively
influence shoppers — wherever they are along the path to
purchase.
To learn more about how Inmar can help you better understand
and activate shoppers, contact us at solutions@inmar.com or
866. 440.6917.
Copyright © 2015 Inmar, Inc. All Rights Reserved.

KEYRINGAPP.COM
KEY RING’S MOBILE SHOPPER

MARKETING EXPERIENCE
Isn’t mobile supposed to make life easier? With Key Ring, marketers find an app
focused on utility. Key Ring helps shoppers cut through the clutter of bagging a deal
by streamlining rewards cards, circulars, and coupons into one app. We simplify
savings for more than 13.5 million shoppers which allows marketers to tap into a data
rich, premium ad platform.
The foundation for Key Ring’s ad platform is built upon robust user insights, cutting
edge location technologies, and a best-in-class mobile app. Using the ad platform
is as convenient for marketers as answering two questions. First, you choose the
retailer or geographic area where you need to drive products off the shelf and into
the cart. Then, you select one (or a combination) of Key Ring’s brand engagement
solutions including add to shopping list features, recipes, coupon delivery, geo-
triggered push notifications, and more. In two simple steps, you are on your way to
achieving mobile shopper marketing results delivered by Key Ring.
A DIFFERENT APPROACH - CONNECTING

MARKETERS AND SHOPPERS WITH UTILITY
AND SIMPLICITY
Convenience and utility are written
into our code. From the beginning,
we’ve pushed mobile’s potential to
simplify how shoppers plan, save, and
organize. Likewise, we make mobile MOBILE SHOPPER MARKETING THAT’S
shopper marketing manageable for our
clients. Key Ring’s platform is based on PROVEN: THE ROI STORY
content – not games or gimmicks. The We are a company fueled by data and analytics. That is why
app’s utility for consumers translates Key Ring has partnered with Nielsen Catalina Solutions to help
into data and insights that allow clients measure the true ROI of their mobile shopper marketing
marketers to target the right shopper, campaigns. A personal care brand worked with Key Ring to drive
at the right time. Key Ring offers sales at pharmacy, grocery, and mass merchandise retailers.
shopper marketers the relevancy and immediacy required for true brand Starting with our shopper behavior targeting, the brand then
engagement. To top it off, our database of users and loyalty cards allows opted for full page circular and loyalty card takeover ad units with
our partners to measure campaign effectiveness more seamlessly than ever an integrated “add to list” call to action. The personal care brand
before. With Key Ring, marketers gain a trusted and proven mobile partner achieved a $5.96 return on advertising spend. The customized
that is simple and effective. add to list campaign resulted in the brand being added to a
shopping list over 58,000 times!
AT-A-GLANCE
Key Ring started as a solution for taming reward card • Geolocated and retailer-targeted shopper marketing • Household Goods & Cleaning
chaos. Today, we simplify shopping from start to finish by campaigns • Food
giving users on-the-go access to everything they need at • Premium ad units including retailer loyalty card and • Personal Care
the store- their loyalty cards, weekly sales, coupons, and circular takeovers • Infant & Baby
shopping lists. • Customizable mobile channel that supports branded • Pet
additions to shopping lists, recipes, shopper engagement • Drug & Pharmaceutical
EXPERTISE via surveys, coupon distribution, and other calls to action
Key Ring transforms content interaction and shopping • Geo-triggered, branded push notifications for over CONTACT
behavior data into effective shopper marketing targeting 14 million retail hotspots.
Randi Eisenberg, Sales Director
capabilities. We are experts at driving brand engagement • Point of sale brand engagement
randieisenberg@keyringapp.com
that moves products off the shelf and into the cart.
MAJOR CLIENTS Kathy Goodman, Sales Director
• Kimberly-Clark • Tyson kathygoodman@keyringapp.com
• SC Johnson • Hormel
• ConAgra • Unilever
• Abbott Nutrition • Procter & Gamble
• Mars • Colgate-Palmolive
S I M P L E F O R B R A N D S.
Ready For Simple Shopper Marketing?

Work with Key Ring, the mobile app based on content – not games or gimmicks. Our
utility for shoppers means a transformation of content interaction, retailer interest,
and loyalty card usage data that allows you to target the right shopper, at the right
time. Start using Key Ring today to move your products off the shelf and into the cart.
Shopper Simplified
MAXPOINT.COM
YOUR STORES ARE TALKING. ARE YOU LISTENING?

MaxPoint has a unique way of listening to what
stores are saying through their sales data and
then applying this intelligence to digital shopper
marketing programs.
The result: more in-store sales and deeper

insights into what is working and why.
The foundation is our proprietary Digital Zip®

intelligence, which integrates many layers of
consumer and retailer data at the neighborhood
level, from online consumer interests to offline
brand and category sales. This intelligence fuels
every stage of our digital advertising campaigns:
• Identifying your highest-potential brand

buyers around specific store locations
• Monitoring and optimizing delivery of your
ads throughout each campaign
DIGITAL ZIP® INTELLIGENCE POWERS SALES LIFT
• Analyzing campaign effectiveness and MaxPoint’s Digital Zip® approach has been proven to generate incremental sales lift across a variety
explaining variations in responsiveness across of applications:
stores and neighborhoods • Accelerating new product launches with shelf-aware ad campaigns that trigger and target
advertising based on daily store-level sales
That’s why nobody understands the intersection
of shoppers, digital advertising, and in-store sales • Amplifying your brand voice during key seasonal drive periods by targeting digital ads at the
better than MaxPoint. intersection of a specific retailer’s store locations and your highest-potential buyers
• Beating your competitors to seasonal buyers by triggering digital advertising in response to
local weather, health, and other conditions
LOCAL PRECISION AT
NATIONAL SCALE
MaxPoint delivers digital advertising with local
precision wherever you need it—in one market,
regionally, or nationwide.
• Local Precision—Influencing the 75% of US
sales that happen within 15 miles of home
• National Scale—Potential reach of virtually all
US households based on our 44,000 Digital
Zips, or micro-neighborhoods, across all devices,
including mobile
AT-A-GLANCE
When you see an online ad that pushes you to a store, • Store radius targeting. Boost promotional sales lift • Consumer products
chances are we put it there. MaxPoint provides a and amplify your brand voice during key drive periods • Retail
neighborhood-based digital advertising solution that by targeting ads at the intersection of your highest- • Advertising & shopper marketing agencies
enables shopper marketers to drive local, in-store sales. potential buyers and highest-potential stores. • All of the top 20 national advertisers and
• Shelf-aware advertising. Accelerate new or all of the top 10 advertising agencies in the
EXPERTISE seasonal product sales by triggering ads based on United States as ranked by Advertising Age
store-level sales.
Nobody understands the intersection of shoppers,
• Real-time-response campaigns. Reach consumers CONTACT
digital advertising, and retail sales better than MaxPoint.
ahead of the competition during key seasons by
Our digital advertising solution, fueled by Digital Zip® Matt Knust, VP, Shopper Marketing Sales
triggering ads in response to local weather, health,
intelligence, is expressly engineered to drive in-store 800.916.9660, ext. 9
and other conditions.
sales and provide consumer-response insights that can be matt.knust@maxpoint.com
applied across all of your marketing programs.
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© 2015 MaxPoint Interactive, Inc.

O
MYWEBGROCER.COM
WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY

SHOPPING AUDIENCE AT THE SCALE YOU NEED
There’s an unprecedented opportunity when you partner with MWG. Because we build and run digital channels for grocers, and we see the
digital footprint shoppers leave behind, we can target shoppers wherever they are on the Internet and drive them to a grocers’ digital property.
When advertising is based on an individual’s intent and purchase data, it is contextual, personalized and measurable, and leads to online and
in-store sales lift. Leverage our targeted, contextual advertising network to reach your shoppers while they are in shopping mindset.
• Target shoppers wherever they • Engage and activate shoppers at

are on the Internet, and drive the digital shelf to reach them at
to grocers’ websites. the critical point of decision.
• Leverage real-time data and • Target high-value shoppers on
actionable insights to inform a variety of channels and digital
media spend and reach the touchpoints including: websites,
most relevant shoppers. mobile, social, email and video.
• Target shoppers anywhere • Tie ad views to in-store and

in context with dynamic, online sales with transactional
data-infused creative. 1st party data.
• Personalize at the store, price • Provide campaign effectiveness
and item/SKU level. and competitive insights by
• Achieve local marketing at category and UPC.
scale, by leveraging our direct • Leverage actionable insights to
relationships with grocers. improve future campaigns.
AT-A-GLANCE
WHO WE ARE EXPERTISE MAJOR CLIENTS
MyWebGrocer is the leading provider of digital grocery With MyWebGrocer’s network, you can reach the • Safeway • PepsiCo
technology and services, driving connections between industry’s most valuable shoppers-multichannel • Albertsons • Procter & Gamble
shoppers, grocers and brands. Our full suite of shopper shoppers-and target based on demographics, • ShopRite • Nestle
marketing services is supported by a comprehensive geography and purchase intent. Reach a shopper at • Harris Teeter • McCormick
technology platform; while our data provides valuable the point of decision and quantify the results. • Brookshire Grocery • Unilever
insights on purchase trends and behavior. Company
CONTACT
Greg Stevens, Executive Vice President
802.654.9601
adsales@mywebgrocer.com
He’s an individual
ALEX: SINGLE DAD, PRE-PACKAGED SNACKS & FROZEN PIZZA ARE HIS SPECIALTIES
FAVORITE ACTIVITY: PICNICS IN THE PARK WITH ISABELLA
SPECIAL ABILITY: PULLING TOGETHER LAST MINUTE PICNIC BASKETS BY
SHOPPING ONLINE SUNDAY NIGHTS
He is just one of many amongst your expansive and growing audience, so ensure he hears you—
speak to him like he’s an individual. MWG will help you find him, know him, tell him your story,
and understand how he engaged with you. Start targeting your audience
as individuals and reap universal rewards. mywebgrocer.com
ATLANTA | BOSTON | BURLINGTON | CHICAGO | DALLAS | DUBLIN | LONDON | NEW YORK | SANTIAGO | TORONTO
QUOTIENT.COM
WE ARE DIGITAL COUPONS…

AND SO MUCH MORE!
Quotient, previously known as Coupons.com Incorporated, is driven to deliver
broad, sophisticated services and solutions for brands and retailers. Using
our proprietary Retailer iQ platform, retailers are connecting more deeply
with shoppers. Our portfolio of consumer brands provides a variety of ways
to deliver brand messaging and offers to a highly relevant, ready-to-shop
audience. Leveraging multiple rich data sources, we deliver personalized media
and promotions to shoppers on the devices they prefer, generating brand
engagement, activation and in-store sales.
THE QUOTIENT DIFFERENCE
USE QUOTIENT’S SHOPPER DIGITAL PROMOTIONS AND MEDIA

MARKETING SOLUTIONS TO: DELIVERING POWERFUL RESULTS
AT-A-GLANCE
Quotient is a leading-edge digital solutions provider Quotient’s suite of digital shopper marketing • CPG • Restaurant
dedicated to engaging shoppers and helping brands solutions includes: • Grocery, Drug, Dollar • Entertainment
and retailers drive sales. We leverage a variety of data and Mass Retail • Financial Services
• Digital Coupons
to reach the right shopper throughout her shopping • Specialty & Franchise
experience – from planning her trip, through her time • Targeted Shopper Offers
Retail
in-store – via our scalable portfolio of mobile, social and • Display Media & Site Sponsorships
web-based solutions.
• Audience Xtend® Shopper CONTACT
• Mobile/Social Media & Promotions
EXPERTISE Gary Stern
• Digital Shopper Campaigns VP, Shopper Marketing Sales
We recognize that connecting with your shopper in a
• Data Analytics & Research 516.692.0274
timely, relevant way is vital to your brand’s success.
gstern@quotient.com
Quotient’s suite of shopper marketing solutions uses
shopper-driven data to help brands and retailers digitally
engage, empower, connect and activate shoppers
wherever they are in their shopping journey.
Sources: 1 Dynamic Logic CPG Category Norms, Coupons.com CPG Category Norms, Updated 3/31/15; 2 GfK, November 2015
©2016 Quotient Technology Inc., Quotient, Audience Xtend, Shopmium, Grocery iQ, KitchMe and the Coupons.com logo are trademarks of Quotient Technology Inc.
SAVINGSTAR.COM
MOBILE & WEB LOYALTY PROMOTIONS –

REVOLUTIONIZING THE INDUSTRY
SavingStar’s paperless mobile and web grocery promotions enable today’s tech-savvy shoppers to redeem
single and multi-transaction offers without the hassle of clipping or printing paper coupons. Our unique One
or Many promotions encourage loyalty by rewarding shoppers for multiple-item purchases over one or many
shopping trips at one or many retailers, for example, “Save $5 when you spend $30 over two months on SC
Johnson products.” One or Many typically increases sales 100-200%+ during the course of a multi-month
promotion and 10-50% in the months following. Shoppers are only rewarded after reaching the required
purchase threshold, resulting in a cost-per-unit-moved lower than alternative promotions such as printable
or FSI. According to our clients, One or Many promotions have the best ROI in the industry. With our new
feature called Boost, CPGs can now incentivize engagement by rewarding shoppers who buy specific products,
watch a brand’s video, or share their email address.
UNIQUE ANALYTICS – CREATE THE RIGHT OFFER &

MEASURE IMPACT
SavingStar has a unique, household-level view of what consumers purchase across
retailers they shop – down to the UPC level. By analyzing actual shopping behavior
from our exclusive digital network of 75+ loyalty card-linked banners, SavingStar will
design the right offer to drive sales and loyalty for your brand both during and after
the promotion. When the promotion ends, we’ll issue a full report on its success,
including pre and post promotion share shifts, overall category shifts, new buyers,
items purchased, and more.
EXCLUSIVE CRM AND LOYALTY SOLUTIONS

SavingStar’s custom CRM promotions motivate shoppers to raise their spending level
over their typical purchase behavior and are designed to increase loyalty over an entire
year or more. In addition, our exclusive technology can be white-labeled for large brands
looking to modernize their loyalty efforts with mobile/web solutions which are easier for
shoppers to use and less costly than traditional programs such as on-pack codes.
AT-A-GLANCE
SavingStar is the leading provider of fully paperless, • Paperless, national CPG promotions reaching • CPGs
mobile/web promotions and digital loyalty/CRM millions of shoppers through SavingStar’s publishing • Retailers (supermarkets, drug, mass, club,
solutions that reward for brand purchases. SavingStar network on mobile + web delivering industry-leading dollar and convenience stores)
grocery offers – both single and multi-transaction – are sales volume in mobile marketing
redeemable nationwide through linked loyalty cards and
receipt submission. • Unique, multi-transaction One or Many loyalty KEY EXECUTIVES
promotions with industry-leading analytics
David Rochon, CEO
• New branded experience directs shoppers to mobile
EXPERTISE optimized page designed exclusively with your offers
Michael Libenson, President
SavingStar customizes paperless promotions to drive and imagery Tom Murray, EVP, Sales
brand loyalty, with industry-leading back-end analytics. Per Jensen, VP, Analytics & Insights
• Broad suite of customizable CRM and loyalty
With our national network of 75+ loyalty card-linked
solutions
grocery retailers and 25+ receipt scan retailers,
SavingStar craft s digital promotions and loyalty CONTACT
programs that deliver best-in-class ROI. MAJOR CLIENTS Tom Murray
• General Mills • Henkel EVP, Sales
• Unilever • Clorox 800.618.3893 ext. 986
info@savingstar.com
• Kellogg • Campbell’s
• SC Johnson • Frito-Lay
• Kraft Heinz • Procter & Gamble
SHELFBUCKS.COM
DELIVERING DIGITAL CAPABILITIES TO

TRADITIONAL POP MATERIALS
Smart Displays and Smart Signage create a digital in-store platform that
positively impacts sales and the shopper experience by leveraging existing POP
merchandising processes. Shelfbucks delivers detailed execution data while
providing a real time view of shopper behavior including traffic, dwell time and
conversion rates. In addition, the Shelfbucks platform allows shoppers to easily
opt-in to receive coupons, products reviews and other content to create an
interactive and measurable experience.
LEVERAGE EXISTING POP MERCHANDISING AND

A SHOPPER OPT-IN EXPERIENCE
Previous attempts to engage a shopper with digital content at the point of purchase
have failed for one of two reasons: Too expensive or complex for the retailer and
CPG to implement or too complicated for the consumer to use. The Shelfbucks
solution eliminates both barriers with a cost effective platform that fits into current
merchandising processes. Instead of spamming shoppers with push messages, shoppers
opt-in to engage with POP displays to get personalized content and offers from the
retailer’s mobile app.
AWARD WINNING
INDUSTRY RECOGNITION
TRANSFORMING THE RETAIL AND CPG INDUSTRY Washington Post, “Top Tech at NRF 2015”
CNBC, “Top 5 to Watch for Retail Investors in 2015”
Just as the web transformed our business a few decades
RIS News, “One of Top 10 Takeaways” at NRF 2015
ago, Shelfbucks is providing a unique technology platform
DEMO God Award, 2013
that is poised to transform the in-store shopping experience.
We provide your shoppers with the ability to easily opt-in “Incorporating Shelfbucks technology into POP
to receive coupons, product reviews and other content to displays and signage provides CPG manufacturers
create an interactive and measurable experience at the and retailers with millions of new, real-time data
point of purchase. In a recent INC article, regarding beacon points for measuring and analyzing in-store
technology and the Shelfbucks’ solution, Bill Carmody merchandising performance. Now, brands can finally
was quoted as saying, “While there are many disruptive technologies out there, there is bring the full power of digital marketing to shoppers
usually only one in a generation that transforms about every industry…To say that retail is at the critical point of the purchase decision.”
being transformed by beacons in an understatement.”
Will Phillips, Director of Retail Insights
& Innovation, Menasha
AT-A-GLANCE
Shelfbucks is the leading Smart POP platform, allowing • Measurement – Measure execution, shopper Erik McMillan, Founder and CEO
CPGs and retailers to measure in-store execution and behavior including traffic, dwell time and conversion
shopper behavior. Additionally, shoppers can engage with rates by campaign, store and other key metrics. Bill Martin, Chairman of the Board
POP merchandising to receive personalized offers and George Garrick, Board Member
content via the retailer’s mobile app – ultimately driving • Awareness – Deliver targeted proximity messaging to
attract attention to your shopper marketing program. Catherine Lindner, Chief Merchant Officer
increased sales!
• Engagement – Convert shoppers at the point of
purchase by allowing them to opt-in to receive CONTACT
personalized content and offers through the 512.782.4200
convenience of their smartphones via
sales@shelfbucks.com
Smart POP displays.
Your in-store displays are brilliant.
But how smart are they?
Transform your retail merchandising into

intelligent, more effective Smart Displays.
Execute Understand Activate
at Retail Shopper Behavior with Mobile
shelfbucks.com • Display execution • Shopper traffic • Targeted digital promotions
512-782-4200 • Display install date • Shopper hold • Optimized in-store engagement
sales@shelfbucks.com • Display removal date • Dwell time • Increased cross-sell
Shelfbucks certified partners:

[ YOUR LOGO HERE ] [ YOUR LOGO HERE ]
Contact us to be a certified partner.
TPGREWARDS.COM
TAP TECHNOLOGY
Allows consumers to engage with an in-store display or brand packaging with the
simple “tap” of their phone to instantly receive rewards and/or customized content.
1. Tap chips are placed on your POP materials or on your

packaging.
2. Shoppers simply “tap” their phone on the display to see if
they are a winner. No app required.
3. Shoppers receive immediate notification of content that
is important to your brand.
Tap To Learn delivers important content such as recipes, trailers, beauty tips.
Tap To Earn enables participation in loyalty-based programs.
Tap To Win selects instant sweepstakes winners.
All activity is geographically tracked in real time, so you know if your

display is up or your promotion product packaging is in-store.
RECEIPT VALIDATION
Digital Receipt Validation System®* uses the retailer’s receipt to instantly validate consumer purchase & distribute virtual rewards in three
(3) easy steps.
1. TPG Rewards validates purchase & distributes virtual rewards
within minutes, not days!
2. Works with basic camera-enabled cell phones. No need for
smartphones.
3. No apps required.
4. Allows marketers to view market basket data associated with
promotional purchases.
5. No registration required.
6. Can be integrated into CRM and social media programs.
7. Can be used for retargeting.
*Patent pending
AT-A-GLANCE
WHAT WE DO MAJOR CLIENTS KEY EXECUTIVES
In addition to offering custom-designed consumer • General Mills • Coca-Cola John Galinos, President
promotional reward programs, TPG is the original • Tyson • Kimberly-Clark Neil Solomon, Partner
founder of digital receipt validation. With this patent-
• Procter & Gamble • Pepsi George Patilis, Partner
pending technology, TPG Rewards is the only agency to
offer near-instantaneous purchase validation and virtual • Kellogg’s • Nestlé Ed Hepner, Partner
reward distribution. • SC Johnson • Johnson & Johnson Kalin Mintchev, Partner
WHO WE ARE INDUSTRIES SERVED CONTACT

TPG Rewards, Inc. is a consumer promotions agency John S. Galinos
• Mass & Drug
offering a broad repertoire of reward programs designed
• CPG 212.907.7101
to bolster brand awareness, drive trial & repeat purchase,
jgalinos@tpgny.com
grow topline sales and build long-term loyalty for some of • Restaurant
the world’s most beloved brands. • C-Store / Grocery
VALASSIS.COM/DIGITAL-ADVERTISING.ASPX
OPTIMIZING INTEGRATED PRINT + DIGITAL

SHOPPER MARKETING CAMPAIGNS
Store by store, you can send relevant messages that reach shoppers In other words, you’ll realize what your data is capable of – with our
nearby on their phones, at work via email, and at home where they uncanny ability to select and synthesize the data that actually matters
use print and digital services to plan purchases. Strategic timing, for identifying and activating real buyers everywhere. We connect
targeting, and accountable use of advertising dollars can best be that appropriate online and offline data intelligence, infuse it pre-,
achieved when you work with one shopper marketing expert. during, and post-campaign – to create relevant, integrated print and
Valassis Digital is a division of Valassis, a leader in intelligent media digital media plans while continually improving performance.
delivery. We’re unique. Providing data-infused activation, anywhere.
MEDIA OPTIONS DELIVER DATA CONTINUALLY

INFUSED ACTIVATION, DRIVING MEASURE, REFINE AND
SHOPPERS TO STORES ENHANCE CAMPAIGN
Our digital media portfolio, which is part of our PERFORMANCE
Intelligent Media Delivery
Network, consists of: As results roll in, we’re able to further
optimize integrated print and digital
• Display Advertising
campaigns in near real-time. Ultimately,
• Dynamic Mobile Ads delivering a consistent brand message
• Digital Coupons and driving store traffic and sales.
• Email Marketing Shopper marketers understand the value
of integrated print and digital messaging.
• Location-based Mobile Nobody but Valassis gives you the ability
Offers to integrate and optimize a shopper
All in all, our intelligent media delivery engages and marketing campaign like we do.
activates individual consumers wherever they plan, Over 280 retailers, brands, and agencies
shop, buy, and share. choose to partner with us. Learn more.
So how exactly do you know where they are? Realize the most. Contact Valassis Digital
Follow their real-world path to purchase. today.
Consequently, you’ll discover prospect-rich
neighborhoods beyond your retail trade area,
activate more shoppers, and efficiently maximize
“Valassis® is my go-to-source for all of my print and digital needs. I know they will work with
your response and ROI.
me to build the strongest program combining both platforms – they are collaborative, and I
think of them as an extended part of my team. Valassis always delivers on-time and within
budget, and I know we’re setting ourselves up for success when they are involved.”
Marketing Manager
National CPG Client
AT-A-GLANCE
Valassis Digital is a division of Valassis, a leader in
• Display Advertising • Email Marketing Cali Tran, President
intelligent media delivery, providing over 15,000
advertisers proven and innovative media solutions to • Dynamic Mobile • Mobile Offers Susan Rothwell, SVP, Digital Sales
influence consumers wherever they plan, shop, buy and • Digital Coupons Chris Saroka, VP, Digital Sales
share. By integrating online and offline data combined Daniel Warner, Digital Media Sales Manager
with powerful insights, Valassis precisely targets its
clients’ most valuable shoppers, offering unparalleled
INDUSTRIES SERVED
reach and scale. • CPG • Specialty Retail CONTACT
• Grocery / Drug / Mass • Specialty Services Chris Saroka, VP, Digital Sales
EXPERTISE 203.225 .9405
Intelligent Media Delivery SarokaC@Valassis.com
Activation.
Anywhere.
HOME | WORK | ON THE GO | IN STORE
DRIVE MORE SHOPPERS TO YOUR DESIRED STORES
It requires a clear, accurate understanding of your target consumers on

their real-world path to purchase. And influencing them all along with a
data-fueled, integrated print and digital campaign. Is that even possible?
Done. By Valassis Digital – with shopper marketing expertise and a
unique set of capabilities.
Want proof? Let’s get together and see how our intelligent media
delivery works. Contact us.
1.877.529.5001 | valassis@valassis.com
YIELDBOT.COM
OWN SHOPPER MOMENTS

THAT MATTER
Shoppers make decisions in real time and marketers need
advertising solutions that address their active needs. Yieldbot
captures path-to-purchase intent in real time, unlike audience
targeting and retargeting, which rely on old data.This enables brands
to understand, market and optimize to shopper intentions as they
happen. Occurring at the exact moment it will be most helpful,
useful and persuasive, Yieldbot’s intent targeting and decisioning
technology delivers better shopper and advertiser experiences as
well as measurable in-store sales lift .
RELEVANT ADS THAT DRIVE

CONSUMERS TO BUY PREMIUM MEDIA DELIVERS
Yieldbot’s proprietary ad solutions match PREMIUM SHOPPERS
and optimize shopper mindset with relevant
brand, product, geo and co-brand/retailer At all stages of their buying journey, shoppers
messages. Using predictive click stream trust the content of premium media to aid in
analytics and real-time intent targeting, their decision-making process. Our platform
Yieldbot predicts the best performing analyzes first-party publisher data from
combinations of browser, referral URL, more than 900 premium publisher sites to
publisher, keyword/Intent, creative, and ad understand the active purpose of a shopper’s
slot to deliver deeper engagement with brand digital journey.
pages, retailer sites and in-store visits.
With over 5 billion page views a month,
Yieldbot delivers premium media at scale
ensuring every placement is above-the-fold
and brand safe.
Yieldbot has proven to be a best in class digital
shopper marketing solution in delivering measurable
retail sales lift.”
- Jasen Kelly, VP, Director of Shopper Marketing, Mediavest
AT-A-GLANCE
WHO WE ARE INDUSTRIES SERVED MAJOR CLIENTS
Yieldbot created a new channel of real-time consumer • CPG • Clorox
intent that is redefining digital shopper marketing. • Entertainment • Heineken
Yieldbot technology analyzes how people are engaging
• Finance • Quaker
with content on premium publishers to understand a
shopper’s active mindset and matches their experience • Lifestyle • SC Johnson
with actionable brand messages. • Pharma OTC • Tyson
• Pharma Rx • Unilever
EXPERTISE • Retail
Yieldbot connects brands with quality shoppers CONTACT
as they navigate premium media across desktop General: shoppersales@yieldbot.com
and mobile.
Dan Engebretson, VP Shopper Sales,
dengebretson@yieldbot.com
not only knows the
real-time intent of shoppers...
...we know how they’re shopping.
What are
the best
Where can healthy snacks?
I buy gluten-
free granola?
Which store
has the best
deal?
AD
The Fastest-Growing Platform

for Shopper in Digital Shopper Marketing
Bentonville | Boston | Chicago | LA | NYC | Portland shoppersales@yieldbot.com

ADVERTISEMENT
Don’t miss these other Industry Guides appearing only

in Shopper Marketing magazine in 2016.
P-O-P Design & Manufacturing Digital Incentive Platforms Retail & Specialty Printers
February 2016 May 2016 July 2016
A special supplement to
guide
the 2016
to Retail & Shopper Insights
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RSIG16.indd 1 10/20/15 8:58 AM
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Contact Chuck Bolkcom at the Path to Purchase Institute at cbolkcom@p2pi.org

or (773) 992-4420 for more information.

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A special supplement to

to Digital Shopper Marketing

• Ansa • HelloWorld • Quotient

TARGET areas and locations based on past store sales.

SUPPRESS media in control areas to test eﬀectiveness.

OPTIMIZE media delivery based on daily store data.

MEASURE eﬀectiveness to build future success.

KNOWLEDGE IS THE PATH TO EFFECTIVENESS

Ask for ansa from any of our ad partners:

YOUR CONSUMER IS ON THE PHONE…

RELEVANCE IS THE NEW REACH

MARKETING INNOVATIONS THAT DRIVE PROFITABLE GROWTH

ACTIVATE THE NEW POINT OF PURCHASE

CRISP MOBILE AD TECHNOLOGY

NEWS AMERICA MARKETING THE NEW STANDARD IN DIGITAL

INDUSTRY. impressions fueled by ﬁrst-party data sourced from hundreds

• Advanced Programmatic Technology

PEOPLE-BASED MARKETING #1 SHOPPER ENGAGEMENT PLATFORM

THEY WIN, YOU WIN.

Won a gift card for sharing

Shares his favorite home

Plays the Mega Match Game daily

Opts-in for offers and

Ibotta Campaign Live

Based on actual data from

DELIVERING ACTIONABLE ANALYTICS

ADVANCING JOINT BUSINESS PLANNING

ENABLING PERSONALIZED PROMOTIONS

ACCELERATING USE OF MOBILE OFFERS

We can help you do both.

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KEY RING’S MOBILE SHOPPER

A DIFFERENT APPROACH - CONNECTING

Ready For Simple Shopper Marketing?

YOUR STORES ARE TALKING. ARE YOU LISTENING?

The result: more in-store sales and deeper

The foundation is our proprietary Digital Zip®

• Identifying your highest-potential brand

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WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY

• Target shoppers wherever they • Engage and activate shoppers at

• Target shoppers anywhere • Tie ad views to in-store and

as individuals and reap universal rewards. mywebgrocer.com

WE ARE DIGITAL COUPONS…

THE QUOTIENT DIFFERENCE

USE QUOTIENT’S SHOPPER DIGITAL PROMOTIONS AND MEDIA

MOBILE & WEB LOYALTY PROMOTIONS –

UNIQUE ANALYTICS – CREATE THE RIGHT OFFER &

EXCLUSIVE CRM AND LOYALTY SOLUTIONS

DELIVERING DIGITAL CAPABILITIES TO

LEVERAGE EXISTING POP MERCHANDISING AND

Transform your retail merchandising into

Shelfbucks certified partners:

1. Tap chips are placed on your POP materials or on your

All activity is geographically tracked in real time, so you know if your

WHO WE ARE INDUSTRIES SERVED CONTACT

OPTIMIZING INTEGRATED PRINT + DIGITAL

MEDIA OPTIONS DELIVER DATA CONTINUALLY

DRIVE MORE SHOPPERS TO YOUR DESIRED STORES

It requires a clear, accurate understanding of your target consumers on

OWN SHOPPER MOMENTS

RELEVANT ADS THAT DRIVE

The Fastest-Growing Platform